TAIRO News Feb 2015

Insider Notes Straight from the Brand Manager’s desk

A New Look and FeelThoughts from Robert and Tania Bassan

Scent ScapesGet a personal look at scents and routines from day to night with Tairo

P&G Prestige Highlights The hottest fragrances from 2014

P&G PRESTIGE EDITION February 2015

Welcome to the new TAIRO Magazine.New look, new feel and new insight on everything TAIRO.We will be creating unique content and seeking more participation from Beauty Advisors and Buyers from locations across the Caribbean and Mexico. Stay tuned for fresh trends, topics and insight from Tairo International, the leader in the Caribbean and Mexican Duty Free Markets.

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In this new and ever changing landscape of emerging digital technologies and social

media, it is a constant effort to move forward and remain engaged with what’s current. Tairo has always been intertwined with the always expanding Caribbean and Mexican Duty Free Markets. With that being said, we are making our first attempt at a newly revised, revamped digital version of our newsletter. This provides us, first and foremost, a more green method of providing all the updates and visuals of the local markets, as well as a more immediate way to receive and share the newsletter. This way we can provide feedback

from the brand’s activities with the markets in which we do business. This edition features P&G’s newest launches and their installments as well as some new internal additions looking at thoughts from various Tairo team members and Brand Managers. We will also include prizes and awards given to Beauty Advisors for excellent merchandising. We’re hoping that the “New Newsletter” gives a more nuanced and current appeal that all of our readers will enjoy and look forward to reading. As always we welcome your feedback and invite your opinions and input for future editions.

Robert and Tania Bassan

A Word from Robert & Tania.

Tairo News: Introductory Edition Tairo News: Introductory Edition

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Dolce by Dolce&Gabbana

Hugo Boss

Escada Fashion Fragrance 2014

Lacoste Sensuelle

Dolce&Gabbana

The OneLimited Edition

Boss Unlimited

Boss Reload

Limited Editions

Gucci Chime

BA Advocacy

Scent Scapes

Insider InformationBrand Manager notes

James Bond 007 Quantum

Table of Contents

Welcome to the new TAIRO Magazine.New look, new feel and new insight on everything TAIRO.We will be creating unique content and seeking more participation from Beauty Advisors and Buyers from locations across the Caribbean and Mexico. Stay tuned for fresh trends, topics and insight from Tairo International, the leader in the Caribbean and Mexican Duty Free Markets.

4 - 7

10 - 11

14 - 17

20 - 21

8 - 9

12 - 13

24 - 27

28 - 29

3132

18 - 19

30

22 - 23

In this new and ever changing landscape of emerging digital technologies and social

media, it is a constant effort to move forward and remain engaged with what’s current. Tairo has always been intertwined with the always expanding Caribbean and Mexican Duty Free Markets. With that being said, we are making our first attempt at a newly revised, revamped digital version of our newsletter. This provides us, first and foremost, a more green method of providing all the updates and visuals of the local markets, as well as a more immediate way to receive and share the newsletter. This way we can provide feedback

from the brand’s activities with the markets in which we do business. This edition features P&G’s newest launches and their installments as well as some new internal additions looking at thoughts from various Tairo team members and Brand Managers. We will also include prizes and awards given to Beauty Advisors for excellent merchandising. We’re hoping that the “New Newsletter” gives a more nuanced and current appeal that all of our readers will enjoy and look forward to reading. As always we welcome your feedback and invite your opinions and input for future editions.

Robert and Tania Bassan

A Word from Robert & Tania.


2 3

Dolce by Dolce&Gabbana

Hugo Boss

Escada Fashion Fragrance 2014

Lacoste Sensuelle

Dolce&Gabbana

The OneLimited Edition

Boss Unlimited

Boss Reload

Limited Editions

Gucci Chime

BA Advocacy

Scent Scapes

Insider InformationBrand Manager notes

James Bond 007 Quantum

Table of Contents

Dolce the newest installment to the Dolce&Gabbana Collection launched in May in the Caribbean

and Mexican Duty Free Markets blossomed with great success and fruitful joy. Feminine and fresh, Dolce embodies the delicate balance between timeless craftsmanship and innovation in the art of perfumed composition. This juxtaposition of values gives Dolce by Dolce&Gabbana a strength and pureness that allows it to grow deep roots and offer a continued success and growth in the fragrance world. Just like the effortless elegance of a finely embroidered dress, the pure simplicity of this scent hides its true complexity and faultless design. Like the beautiful flowers blooming on the beautiful well-rooted tree of Dolce&Gabbana, Dolce is here to stay and sure to keep pleasing year after year.


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O l f a c t o r y N o t e sA feminine mix of white flowers, introduced by the freshness of the Neroli leaves and defined by the white Amaryllis, a South African flower used for the first time ever in scent.The fragrance opens with a brightly-coloured, sweet-smelling explosion of Neroli leaves and Papaya flowers

Dissipating into a floral bouquet as the core of the fragrance emerges

P h o t o I n f o1. Le Rouge, Curacao2. Vanity First, St. Martin3. Le Rouge, Curacao

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Dolce the newest installment to the Dolce&Gabbana Collection launched in May in the Caribbean

and Mexican Duty Free Markets blossomed with great success and fruitful joy. Feminine and fresh, Dolce embodies the delicate balance between timeless craftsmanship and innovation in the art of perfumed composition. This juxtaposition of values gives Dolce by Dolce&Gabbana a strength and pureness that allows it to grow deep roots and offer a continued success and growth in the fragrance world. Just like the effortless elegance of a finely embroidered dress, the pure simplicity of this scent hides its true complexity and faultless design. Like the beautiful flowers blooming on the beautiful well-rooted tree of Dolce&Gabbana, Dolce is here to stay and sure to keep pleasing year after year.


4 5

O l f a c t o r y N o t e sA feminine mix of white flowers, introduced by the freshness of the Neroli leaves and defined by the white Amaryllis, a South African flower used for the first time ever in scent.The fragrance opens with a brightly-coloured, sweet-smelling explosion of Neroli leaves and Papaya flowers

Dissipating into a floral bouquet as the core of the fragrance emerges

P h o t o I n f o1. Le Rouge, Curacao2. Vanity First, St. Martin3. Le Rouge, Curacao

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P h o t o I n f o1.Penha Punda, Curacao2. Kirk Freeport PF1, Grand Cayman

3. Penha, Curacao4. Gibbons, Bermuda5. Penha, St. Thomas6. Gibbons, Bermuda

7. Vanity First, St. Martin8. Perfume Shop, Nassau9. Lipstick, St. Martin10. Perfume Shop, Nassau

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P h o t o I n f o1.Penha Punda, Curacao2. Kirk Freeport PF1, Grand Cayman

3. Penha, Curacao4. Gibbons, Bermuda5. Penha, St. Thomas6. Gibbons, Bermuda

7. Vanity First, St. Martin8. Perfume Shop, Nassau9. Lipstick, St. Martin10. Perfume Shop, Nassau

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O l f a c t o r y N o t e s

a sensual, spicy, oriental fragrance developed on the harmony of tobacco with refined base notes of cardamom, ginger, cedarwood, and citrus spice accord. It is both classic and modern, vibrant and engaging.

The top radiates a with a sun-touched citrus, with warm fruity notes of luscious lychee and succulent peach. the heart explodes with an opulent floral soul. plum glows as the base blooms with warm vanilla and sweetened ambery-musk.

Women:

Men:

Tairo News: Introductory Edition

A true power couple, Dolce&Gabbana The One and Dolce&Gabbana The One for Men courted and sealed the deal

for the Caribbean. These classic and outstanding fragrances with their dated and complex history did what they do best with this revitalizing campaign. By adding the even more beautiful couple of Matthew McConaughey and Scarlett Johansson along with the Martin Scorcese directed TV spot this relaunch was by no fault a sure success. Like perfectly placed dominoes stood in line, the pieces fell into place to make this one of the most successful fragrances and displays this past year.


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P h o t o I n f o1. Image Bay and Parl., Nassau2. Le Rouge, Curacao

3. Kirk Freeport, Bayshore Mall, Grand Cayman4. Aruba Trading, Aruba5. Perfume Shop, Nassau6. Dynasty, St. Tnhomas

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a sensual, spicy, oriental fragrance developed on the harmony of tobacco with refined base notes of cardamom, ginger, cedarwood, and citrus spice accord. It is both classic and modern, vibrant and engaging.

The top radiates a with a sun-touched citrus, with warm fruity notes of luscious lychee and succulent peach. the heart explodes with an opulent floral soul. plum glows as the base blooms with warm vanilla and sweetened ambery-musk.

Women:

Men:


A true power couple, Dolce&Gabbana The One and Dolce&Gabbana The One for Men courted and sealed the deal

for the Caribbean. These classic and outstanding fragrances with their dated and complex history did what they do best with this revitalizing campaign. By adding the even more beautiful couple of Matthew McConaughey and Scarlett Johansson along with the Martin Scorcese directed TV spot this relaunch was by no fault a sure success. Like perfectly placed dominoes stood in line, the pieces fell into place to make this one of the most successful fragrances and displays this past year.


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P h o t o I n f o1. Image Bay and Parl., Nassau2. Le Rouge, Curacao

3. Kirk Freeport, Bayshore Mall, Grand Cayman4. Aruba Trading, Aruba5. Perfume Shop, Nassau6. Dynasty, St. Tnhomas

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Date: 10.02.14 Operator: Barry

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T +44 (0)20 7863 9400 F +44 (0)20 7863 9500 [email protected]

T H E N E W S U M M E R F R A G R A N C E

Escada’s Born in Paradise is the captivating new 22nd Limited Edition fragrance

from ESCADA. An intoxicating cocktail of exotic scents, the fragrance arrived in March of 2014, just in time for hot summer days and long balmy evenings. The fragrance easily intertwines itself with the tropical and fruit bearing qualities of the Caribbean, and the elegant nature and glamorous feel of the World of Escada aligns with the desires of the Caribbean Woman. Exuberant in character, the fragrance instantly releases tantalizingly mouth-watering fruity scents and an infectious carefree feeling often inspired by tropical escapes – making it the prefect summer fragrance to transport you to paradise.


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P h o t o I n f o1. Le Rouge, Curacao2. Dynasty, St. Thomas3. Perfume Shop, Nassau4. Penha, St. Thomas5. Gibbons, Bermuda6. A.S. Cooper, Bermuda

O l f a c t o r y N o t e sThe fragrance opens with a sultry summertime dance of lush green apple and watermelon scents to excite the senses.

The heart envelops with a subtle coconut milk base, energised by hints of tasty pineapple.

Dissipating into a floral bouquet as the core of the fragrance emerges.

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Date: 10.02.14 Operator: Barry

PRE PRESS 1

D.I Checked Reader Checked

PM Checked


T H E N E W S U M M E R F R A G R A N C E

Escada’s Born in Paradise is the captivating new 22nd Limited Edition fragrance

from ESCADA. An intoxicating cocktail of exotic scents, the fragrance arrived in March of 2014, just in time for hot summer days and long balmy evenings. The fragrance easily intertwines itself with the tropical and fruit bearing qualities of the Caribbean, and the elegant nature and glamorous feel of the World of Escada aligns with the desires of the Caribbean Woman. Exuberant in character, the fragrance instantly releases tantalizingly mouth-watering fruity scents and an infectious carefree feeling often inspired by tropical escapes – making it the prefect summer fragrance to transport you to paradise.


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P h o t o I n f o1. Le Rouge, Curacao2. Dynasty, St. Thomas3. Perfume Shop, Nassau4. Penha, St. Thomas5. Gibbons, Bermuda6. A.S. Cooper, Bermuda

O l f a c t o r y N o t e sThe fragrance opens with a sultry summertime dance of lush green apple and watermelon scents to excite the senses.

The heart envelops with a subtle coconut milk base, energised by hints of tasty pineapple.

Dissipating into a floral bouquet as the core of the fragrance emerges.

Top:

Heart:

Base:

1

3 4

5 6

2



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P h o t o I n f o1-2. Ultrafemme, Malecon, Cancun3. Penha, Aruba

HUGO fragrances have collaborated with two up and coming artists – Kate Boy and Kasper Bjørke –

to reshape famous classic recordings for the new HUGO Man Music Limited Edition. Each artist selected a track which they “turned upside down” to create an innovative cover. The result is a unique set of tracks that embody originality and the power of reinvention. HUGO Man has been redefined to become the HUGO Man Music Limited Edition, with each fragrance containing a download code for the two exclusive upside down tracks.This rhythmic and boisterous remix of the Hugo brands reinvigorated the Caribbean and Mexico giving new life and a new feel to the classic scents and showed that greatness can only be made better with a good back track and a hot beat.

The fresh fragrance contains fruity top notes of green apple.

Complimentary notes of pine needles, sandalwood and cedarwood.

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P h o t o I n f o1-2. Ultrafemme, Malecon, Cancun3. Penha, Aruba

HUGO fragrances have collaborated with two up and coming artists – Kate Boy and Kasper Bjørke –

to reshape famous classic recordings for the new HUGO Man Music Limited Edition. Each artist selected a track which they “turned upside down” to create an innovative cover. The result is a unique set of tracks that embody originality and the power of reinvention. HUGO Man has been redefined to become the HUGO Man Music Limited Edition, with each fragrance containing a download code for the two exclusive upside down tracks.This rhythmic and boisterous remix of the Hugo brands reinvigorated the Caribbean and Mexico giving new life and a new feel to the classic scents and showed that greatness can only be made better with a good back track and a hot beat.

The fresh fragrance contains fruity top notes of green apple.

Complimentary notes of pine needles, sandalwood and cedarwood.

Top:

Base:

1

2

3

Inspired by the BOSS man’s determination and drive for success, BOSS BOTTLED.

UNLIMITED. is the energizing new scent from HUGO BOSS Fragrances. Enthused by the endurance required to succeed combined with the rush of adrenaline when a goal has been reached. In May, all goals were reached with an energized fervor in the Caribbean and across Mexico’s Regions. Celebrating that exhilarating sense of energy that comes with achievement, BOSS BOTTLED. UNLIMITED. is an instant invigorating boost.


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P h o t o I n f o1. Sears Palacio, Mexico2. Sears Carrusel, Mexico3. Sears Cachanilla, Mexico4. Sears Rio, Mexico5. Perfume World, St. Thomas

O l f a c t o r y N o t e sAn Instant Invigorating Impression with electric mint.

That Satisfying Achievement with juicy pineapple.

The Resilient Drive for Unlimited Success with enduring Cistus and evergreen paired with a strong, aromatic, woody dry down.

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Inspired by the BOSS man’s determination and drive for success, BOSS BOTTLED.

UNLIMITED. is the energizing new scent from HUGO BOSS Fragrances. Enthused by the endurance required to succeed combined with the rush of adrenaline when a goal has been reached. In May, all goals were reached with an energized fervor in the Caribbean and across Mexico’s Regions. Celebrating that exhilarating sense of energy that comes with achievement, BOSS BOTTLED. UNLIMITED. is an instant invigorating boost.


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P h o t o I n f o1. Sears Palacio, Mexico2. Sears Carrusel, Mexico3. Sears Cachanilla, Mexico4. Sears Rio, Mexico5. Perfume World, St. Thomas

O l f a c t o r y N o t e sAn Instant Invigorating Impression with electric mint.

That Satisfying Achievement with juicy pineapple.

The Resilient Drive for Unlimited Success with enduring Cistus and evergreen paired with a strong, aromatic, woody dry down.

Top:

Heart:

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Across Mexico, Tairo and Hugo Boss celebrated the international

phenomenon that is the World Cup. The co-promotion of three classic and beloved Hugo Boss fragrances, along with some of the brightest and most impressive International Fútbol talents, were dressed to win in Mexico. The Fútbol initiative combined local fan enthusiasm, fashion and fragrance to create a Chimera of excitement and local pride. The talents featured included Mexico’s own Aldo De Nigris as well as Argentina’s Fernando Gago and Brazil’s Thiago Silva, a Championship Trio to say the least.


P h o t o I n f oAll. Sears Rio, Mexico

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Across Mexico, Tairo and Hugo Boss celebrated the international

phenomenon that is the World Cup. The co-promotion of three classic and beloved Hugo Boss fragrances, along with some of the brightest and most impressive International Fútbol talents, were dressed to win in Mexico. The Fútbol initiative combined local fan enthusiasm, fashion and fragrance to create a Chimera of excitement and local pride. The talents featured included Mexico’s own Aldo De Nigris as well as Argentina’s Fernando Gago and Brazil’s Thiago Silva, a Championship Trio to say the least.


P h o t o I n f oAll. Sears Rio, Mexico

ScentScapesScent Scapes is a way to give you, the Reader a glimpse into the lives of Tairo’s team members by way of their fragrance preferences from day to night. We look forward to bringing more introspective views from the Tairo HQ in the future.


Candice GonzalezP&G Prestige Marketing ManagerMarketing Department

Fatima NelsonMarketing CoordinatorGlobal Accounts Department

Alexandra CanoMarketing CoordinatorMarketing Department

Alessandra MoralesCustomer Service RepresentativeCustomer Service Department

Raquel BeharPurchasing Coordinator/Accounting assistant

I pick my fragrance depending on the mood I’m in or what I am

doing that day. During the week, I like to pick Boss Ma Vie because it has a strong feminine feel and makes me feel prepared for any work day. I love Escada Joyful for a fun and flirty feel, perfect for a day around the city. My favorite fragrance for a night out has to be Gucci Guilty, because it makes me feel sexy, confident and ready for anything!

D uring the day if I’m feeling fancier I like to wear

Dolce&Gabbana Light Blue Panarea, slightly sweet and smoky but still light, and it lasts! For a more casual moment it’s Escada Joyful, juicy and sweet but not overpowering. Also, it’s perfect for hot weather. During the night, in an elegant setting I pick Gucci Premiere EDP or DG The One, both classic! If it’s a casual night, Boss MaVie, I love the fact it’s not too sweet or musky, it’s a really nice mix of flower and mild spice and the soft pink color is so pretty! DG Dolce is also nice, light and the bottle is gorgeous!

During my work week, I like to use Boss Ma Vie. For my daytime weekend outings, I like the scent

of Eau de Lacoste Sensuelle. However, for the night, I mostly like to wear Gucci Guilty, especially for all special occasions.

I usually pick my fragrance based on what I’m wearing and how I’m feeling that day. During the day, I

like to wear Dolce&Gabbana Light Blue. For an elegant evening out, I like to wear Gucci Guilty or Dolce&Gabbana The One. However, my new favorite fragrance is Dolce&Gabbana Pour Femme… I love to wear this fragrance anytime of the day!

I choose my fragrance depending on where I am heading that day.

During the week, I like to wear DG Dolce because it is nice and light for work. For fun nights out, I reach for Eau de Lacoste Sensuelle as it is a very warm and sexy scent. If I am feeling confident and bold, I choose my all time favorite scent, Gucci Guilty!

* If you would like to be Featured in upcoming Scent Scape segments please contact your Area Manager for Details.18 19

ScentScapesScent Scapes is a way to give you, the Reader a glimpse into the lives of Tairo’s team members by way of their fragrance preferences from day to night. We look forward to bringing more introspective views from the Tairo HQ in the future.


Candice GonzalezP&G Prestige Marketing ManagerMarketing Department

Fatima NelsonMarketing CoordinatorGlobal Accounts Department

Alexandra CanoMarketing CoordinatorMarketing Department

Alessandra MoralesCustomer Service RepresentativeCustomer Service Department

Raquel BeharPurchasing Coordinator/Accounting assistant

I pick my fragrance depending on the mood I’m in or what I am

doing that day. During the week, I like to pick Boss Ma Vie because it has a strong feminine feel and makes me feel prepared for any work day. I love Escada Joyful for a fun and flirty feel, perfect for a day around the city. My favorite fragrance for a night out has to be Gucci Guilty, because it makes me feel sexy, confident and ready for anything!

D uring the day if I’m feeling fancier I like to wear

Dolce&Gabbana Light Blue Panarea, slightly sweet and smoky but still light, and it lasts! For a more casual moment it’s Escada Joyful, juicy and sweet but not overpowering. Also, it’s perfect for hot weather. During the night, in an elegant setting I pick Gucci Premiere EDP or DG The One, both classic! If it’s a casual night, Boss MaVie, I love the fact it’s not too sweet or musky, it’s a really nice mix of flower and mild spice and the soft pink color is so pretty! DG Dolce is also nice, light and the bottle is gorgeous!

During my work week, I like to use Boss Ma Vie. For my daytime weekend outings, I like the scent

of Eau de Lacoste Sensuelle. However, for the night, I mostly like to wear Gucci Guilty, especially for all special occasions.

I usually pick my fragrance based on what I’m wearing and how I’m feeling that day. During the day, I

like to wear Dolce&Gabbana Light Blue. For an elegant evening out, I like to wear Gucci Guilty or Dolce&Gabbana The One. However, my new favorite fragrance is Dolce&Gabbana Pour Femme… I love to wear this fragrance anytime of the day!

I choose my fragrance depending on where I am heading that day.

During the week, I like to wear DG Dolce because it is nice and light for work. For fun nights out, I reach for Eau de Lacoste Sensuelle as it is a very warm and sexy scent. If I am feeling confident and bold, I choose my all time favorite scent, Gucci Guilty!

* If you would like to be Featured in upcoming Scent Scape segments please contact your Area Manager for Details.18 19

O l f a c t o r y N o t e sFollowing the 2013 of signature fragrance for women, EAU DE LACOSTE, LACOSTE

introduces the perfect evening partner to draw out your sensual side - EAU DE LACOSTE SENSUELLE. Modern and simple, EAU DE LACOSTE was designed to recreate the feeling of wearing white pure cotton on skin on a beautiful summer’s day. But what happens when day turns into night? Having launched in March, this feminine and sensual scent, EAU DE LACOSTE SENSUELLE, recreates the feeling of the evolution from a sunny day to a cool and refreshing evening. Like changing out of your day garb into your nightly dress, this scent ensured an easy and exciting crossover for LACOSTE in our markets.


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P h o t o I n f o1. Le Rouge Salinja, Curacao2. Penha Main Street, Aruba3. Penha Palm Beach Plaza, Aruba4. Penha, St. Thomas5. Vanity First, St. Martin 6. John Bull Marathon Mall, Nassau

Sparkling, vibrant pink pepper and contrasting tart blackcurrant.

The clean elegance of Turkish rose combines with the delicate essence of sweet pea and the new and unique floralcy of Gladiolus Inflexus The soft sensuality of nougatine blends with the rich comfort of amber to provide the perfect fragrance for to set the stage for the night ahead.

Top:

Heart:

Base:

5

3 4

6

1 2

O l f a c t o r y N o t e sFollowing the 2013 of signature fragrance for women, EAU DE LACOSTE, LACOSTE

introduces the perfect evening partner to draw out your sensual side - EAU DE LACOSTE SENSUELLE. Modern and simple, EAU DE LACOSTE was designed to recreate the feeling of wearing white pure cotton on skin on a beautiful summer’s day. But what happens when day turns into night? Having launched in March, this feminine and sensual scent, EAU DE LACOSTE SENSUELLE, recreates the feeling of the evolution from a sunny day to a cool and refreshing evening. Like changing out of your day garb into your nightly dress, this scent ensured an easy and exciting crossover for LACOSTE in our markets.


20 21

P h o t o I n f o1. Le Rouge Salinja, Curacao2. Penha Main Street, Aruba3. Penha Palm Beach Plaza, Aruba4. Penha, St. Thomas5. Vanity First, St. Martin 6. John Bull Marathon Mall, Nassau

Sparkling, vibrant pink pepper and contrasting tart blackcurrant.

The clean elegance of Turkish rose combines with the delicate essence of sweet pea and the new and unique floralcy of Gladiolus Inflexus The soft sensuality of nougatine blends with the rich comfort of amber to provide the perfect fragrance for to set the stage for the night ahead.

Top:

Heart:

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5

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6

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P h o t o I n f o1. Gibbons, Bermuda2. AS Cooper, Bermuda

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Trim: 600x600mm Visual area: N/A Bleed: 50mm ARTWORK AT 100%

Date: 08.01.14 DI: Scott

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At the very end of 2013, James Bond 007 Fragrances presented the newest addition to the hugely popular

fragrance line up, Quantum, an invigorating scent bringing to life Bond’s calm composure and his ability to remain cool under pressure. Offering three energizing and evocative scents, the 007 house has a fragrance for all men who aspire to exude the essence of Bond. Like a calculated professional with a license to smell great, the Caribbean and Mexican men flocked to 007 Quantum with an unwavering confidence like Bond to a beautiful woman.

Aromatic Juniper Berries, are underpinned by the deeper scent of classical woods, namely Sandalwood, and the soft dryness of Vetyver, to create a rich yet energizing scent. In particular the Juniper Berries drive the aromatic, dry fruity character of the accord.Warming base notes of sandalwood, vetiver and cedarwood are offset by vanilla.

Top:

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1

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P h o t o I n f o1. Gibbons, Bermuda2. AS Cooper, Bermuda

Path:Production:Clients:PGPremiumLifestyle - PGPL:650444:Artworks and Linked files:Studio:650444-3:650444-3_PGPL_01_CP_600x600mm.indd

Trim: 600x600mm Visual area: N/A Bleed: 50mm ARTWORK AT 100%

Date: 08.01.14 DI: Scott

PRE PRESS 3


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, LLC

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At the very end of 2013, James Bond 007 Fragrances presented the newest addition to the hugely popular

fragrance line up, Quantum, an invigorating scent bringing to life Bond’s calm composure and his ability to remain cool under pressure. Offering three energizing and evocative scents, the 007 house has a fragrance for all men who aspire to exude the essence of Bond. Like a calculated professional with a license to smell great, the Caribbean and Mexican men flocked to 007 Quantum with an unwavering confidence like Bond to a beautiful woman.

Aromatic Juniper Berries, are underpinned by the deeper scent of classical woods, namely Sandalwood, and the soft dryness of Vetyver, to create a rich yet energizing scent. In particular the Juniper Berries drive the aromatic, dry fruity character of the accord.Warming base notes of sandalwood, vetiver and cedarwood are offset by vanilla.

Top:

Base:

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P h o t o I n f o1. Kirk Freeport PF1, Grand Cayman2. Le Rouge, Curacao 3. John Bull Palm Dale, Nassau

4. John Bull Bay St., Nassau5. Dynasty, St. Thomas

This rehash of the Boss Bottled House launched in November 2014, was welcomed with great excitement and vigor across

the Caribbean and Mexico Duty Free Markets. With a limited edition bottle sporting a darker more sophisticated feel, the Boss Bottled Reload successfully reinvigorated the brand and ensured it’s high placement amongst the Men’s Fragrance industry. This theme helps start the new chapter in the history of the fragrance and the celebration of its continued success, while BOSS Parfums reveals Gerard Butler as the new face of BOSS BOTTLED. Personifying strength, chivalry, charm and the complexity of modern times, Gerard Butler perfectly mirrors modern masculinity and embodies the values of BOSS BOTTLED.

O l f a c t o r y N o t e sFruity and citrus top notes of apple, lemon and plum.

A Balance of a floral and spicy heart, dominated by geranium, with the added spice of cinnamon and clove.

Warming base notes of sandalwood, vetiver and cedarwood are offset by vanilla.

Top:

Heart:

Base:

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P h o t o I n f o1. Kirk Freeport PF1, Grand Cayman2. Le Rouge, Curacao 3. John Bull Palm Dale, Nassau

4. John Bull Bay St., Nassau5. Dynasty, St. Thomas

This rehash of the Boss Bottled House launched in November 2014, was welcomed with great excitement and vigor across

the Caribbean and Mexico Duty Free Markets. With a limited edition bottle sporting a darker more sophisticated feel, the Boss Bottled Reload successfully reinvigorated the brand and ensured it’s high placement amongst the Men’s Fragrance industry. This theme helps start the new chapter in the history of the fragrance and the celebration of its continued success, while BOSS Parfums reveals Gerard Butler as the new face of BOSS BOTTLED. Personifying strength, chivalry, charm and the complexity of modern times, Gerard Butler perfectly mirrors modern masculinity and embodies the values of BOSS BOTTLED.

O l f a c t o r y N o t e sFruity and citrus top notes of apple, lemon and plum.

A Balance of a floral and spicy heart, dominated by geranium, with the added spice of cinnamon and clove.

Warming base notes of sandalwood, vetiver and cedarwood are offset by vanilla.

Top:

Heart:

Base:

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3

4

5

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P h o t o I n f o1. Sears Carrousel, Mexico2. Sears Rio, Mexico

3. Palacio de los Perfumes, Mexico4. Sears Cachanilla, Mexico5. Sears Rio, Mexico

6-7. Sears Cachanilla, Mexico8. Sears Rio, Mexico 9. Sears Ensenada, Mexico

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P h o t o I n f o1. Sears Carrousel, Mexico2. Sears Rio, Mexico

3. Palacio de los Perfumes, Mexico4. Sears Cachanilla, Mexico5. Sears Rio, Mexico

6-7. Sears Cachanilla, Mexico8. Sears Rio, Mexico 9. Sears Ensenada, Mexico

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L.12.12 NEONIn 2014, LACOSTE celebrates its

tennis heritage and reinvents tradition with a limited edition version of the EAU DE LACOSTE L.12.12 Blanc fragrance for men. The bright high visibility of the packaging and bottle called attention and met praise throughout the entire Caribbean. The limited edition fragrance builds on the impressive sporting legacy of LACOSTE’s innovative founder, René Lacoste, reinventing the brand heritage to create a truly modern collectible scent with a nod to the past.

dress the international jet set and is based on a shared spirit of glamour, power and style. To celebrate this seamless brand’s bond with glamorous rock attitude, it is dedicating a limited edition of Gucci Guilty, its iconic fragrance phenomenon, to the confident spirit of rock and roll. We know Gucci Guilty’s sensual hero and heroine as audacious, rebellious thrill-seekers – trailblazers who indulge in passion and dangerous seduction. The scents that express their defiant attitude now appear in a new and striking guise, their limited edition flacons adorned with more than 400 studs per bottle.

Gucci rocked and rolled the Caribbean this past March with it’s “Studded”

and glamorous limited edition release Gucci Guilty Studs. Gucci’s connection to the music world and rock dates back to the days when the House first started to

Stud Limited Edition

Limited Editions

P h o t o I n f o1. Image Savoy, Nassau2. Vanity First-Marigot, St. Martin3. Kirk Freeport Bayshore Mall, Grand Cayman4. Le Rouge, Curacao43

1 2


28 29

L.12.12 NEONIn 2014, LACOSTE celebrates its

tennis heritage and reinvents tradition with a limited edition version of the EAU DE LACOSTE L.12.12 Blanc fragrance for men. The bright high visibility of the packaging and bottle called attention and met praise throughout the entire Caribbean. The limited edition fragrance builds on the impressive sporting legacy of LACOSTE’s innovative founder, René Lacoste, reinventing the brand heritage to create a truly modern collectible scent with a nod to the past.

dress the international jet set and is based on a shared spirit of glamour, power and style. To celebrate this seamless brand’s bond with glamorous rock attitude, it is dedicating a limited edition of Gucci Guilty, its iconic fragrance phenomenon, to the confident spirit of rock and roll. We know Gucci Guilty’s sensual hero and heroine as audacious, rebellious thrill-seekers – trailblazers who indulge in passion and dangerous seduction. The scents that express their defiant attitude now appear in a new and striking guise, their limited edition flacons adorned with more than 400 studs per bottle.

Gucci rocked and rolled the Caribbean this past March with it’s “Studded”

and glamorous limited edition release Gucci Guilty Studs. Gucci’s connection to the music world and rock dates back to the days when the House first started to

Stud Limited Edition

Limited Editions

P h o t o I n f o1. Image Savoy, Nassau2. Vanity First-Marigot, St. Martin3. Kirk Freeport Bayshore Mall, Grand Cayman4. Le Rouge, Curacao43

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THE WORLD

“CHIMES FOR CHANGE” AT THE SOUND OF CHANGE LIVE

CHIME FOR CHANGE, founded by Gucci, presents THE SOUND OF CHANGE LIVE and raises $4.3 million in

ticket sales to support girls’ and women’s empowerment

Surprise performances and collaborations by JAY Z with Beyoncé, Mary J Blige with Jennifer Lopez, Simon Le Bon with

Timbaland and opening act Jessie J Appearances and performances from special guests including

Madonna, Blake Lively, Ryan Reynolds, James Franco, Rita Ora, Ellie Goulding and many more

The concert event raised $4.3 million in ticket sales alone, which will fund approximately 200 projects in 70 countries around the world through CHIME FOR CHANGE partner Catapult, the first crowd-funding platform solely dedicated to advancing the lives of girls. Gucci underwrote the concert event so that each ticket buyer could donate the value of their ticket (less VAT and service fees) to a nonprofit organization of their choice. Viewers from around the world can also donate online at chimeforchange.org and fb.com/chimeforchange.

On Sunday, the 2nd of June 2013, London, UK – THE SOUND OF CHANGE LIVE gathered together some of the world’s most talented artists and renowned activists to raise funds and awareness for girls’ and women’s empowerment. The four-hour concert event, attended by more than 50,000 people, was presented by CHIME FOR CHANGE, founded by Gucci, which campaigns for improved Education, Health and Justice for women and girls worldwide. CHIME FOR CHANGE co-founders Frida Giannini and Salma Hayek Pinault introduced fellow co-founder Beyoncé Knowles-Carter, who performed a special 45-minute set at the climax of the show.

word work communiqué hot story conversation information intelligence advice announcement

briefing bulletin converse declaration directive ideas report Insider Information goods

dispatch excerpt notes language message missive news note pipeline prophecy publicity

revelation scoop skinny speech statement

Insider Information Notes from the Brand Manager’s Desk

Rosane GarciaTAIRO Senior Brand Manager

First I would like to wish everyone a happy and healthy New Year and a great new year of sales. Here are some simple rules / reminders that will make your stores shine and increase your sales!

Top Selling Brands: (TSB’s) are defined based on their contribution. The TSB can be new initiatives.

Mid-Level: All brand lines not classified as TSB but included in the top 90% of contribution.

Basic: Brand lines which are delivering the last 10% of the business.

1. Make sure you ALWAYS carry inventory for TSB (Top Selling Brands )

2. Space Planning / Merchandising

DOLCE&GABBANADolce (incl. Edt) NEW

Light BlueThe OneThe One for MenLight Blue for MenPour HommeIntenso NEW

LACOSTEL!VEL.12.12 BlancL.12.12 (incl. Noir/Jaune) NEWESCADA

Fashion Fragrance (Turquoise Summer) NEW

Especially/ Joyful

HUGO BOSSHugo ManHugo (incl. Red/Just Different)Hugo Just DifferentBoss BottledBoss Bottled Night (incl. Boss Bottled Intense) NEW

Boss Female (incl. Ma Vie/ Jour)Hugo Woman NEW

GUCCIGuilty (incl. Intense)Gucci Premiére (incl. Edp/Edt) NEW

Made to Measure

Insider Information is our new brand manager segment where the BM’s will be filling you in with any and all hints, tips and tricks to inform and educate Beauty Advisors and Buyers. Contact your area manager if you have any questions or desire futher info.

30 31


THE WORLD

“CHIMES FOR CHANGE” AT THE SOUND OF CHANGE LIVE

CHIME FOR CHANGE, founded by Gucci, presents THE SOUND OF CHANGE LIVE and raises $4.3 million in

ticket sales to support girls’ and women’s empowerment

Surprise performances and collaborations by JAY Z with Beyoncé, Mary J Blige with Jennifer Lopez, Simon Le Bon with

Timbaland and opening act Jessie J Appearances and performances from special guests including

Madonna, Blake Lively, Ryan Reynolds, James Franco, Rita Ora, Ellie Goulding and many more

The concert event raised $4.3 million in ticket sales alone, which will fund approximately 200 projects in 70 countries around the world through CHIME FOR CHANGE partner Catapult, the first crowd-funding platform solely dedicated to advancing the lives of girls. Gucci underwrote the concert event so that each ticket buyer could donate the value of their ticket (less VAT and service fees) to a nonprofit organization of their choice. Viewers from around the world can also donate online at chimeforchange.org and fb.com/chimeforchange.

On Sunday, the 2nd of June 2013, London, UK – THE SOUND OF CHANGE LIVE gathered together some of the world’s most talented artists and renowned activists to raise funds and awareness for girls’ and women’s empowerment. The four-hour concert event, attended by more than 50,000 people, was presented by CHIME FOR CHANGE, founded by Gucci, which campaigns for improved Education, Health and Justice for women and girls worldwide. CHIME FOR CHANGE co-founders Frida Giannini and Salma Hayek Pinault introduced fellow co-founder Beyoncé Knowles-Carter, who performed a special 45-minute set at the climax of the show.

word work communiqué hot story conversation information intelligence advice announcement

briefing bulletin converse declaration directive ideas report Insider Information goods

dispatch excerpt notes language message missive news note pipeline prophecy publicity

revelation scoop skinny speech statement

Insider Information Notes from the Brand Manager’s Desk

Rosane GarciaTAIRO Senior Brand Manager

First I would like to wish everyone a happy and healthy New Year and a great new year of sales. Here are some simple rules / reminders that will make your stores shine and increase your sales!

Top Selling Brands: (TSB’s) are defined based on their contribution. The TSB can be new initiatives.

Mid-Level: All brand lines not classified as TSB but included in the top 90% of contribution.

Basic: Brand lines which are delivering the last 10% of the business.

1. Make sure you ALWAYS carry inventory for TSB (Top Selling Brands )

2. Space Planning / Merchandising

DOLCE&GABBANADolce (incl. Edt) NEW

Light BlueThe OneThe One for MenLight Blue for MenPour HommeIntenso NEW

LACOSTEL!VEL.12.12 BlancL.12.12 (incl. Noir/Jaune) NEWESCADA

Fashion Fragrance (Turquoise Summer) NEW

Especially/ Joyful

HUGO BOSSHugo ManHugo (incl. Red/Just Different)Hugo Just DifferentBoss BottledBoss Bottled Night (incl. Boss Bottled Intense) NEW

Boss Female (incl. Ma Vie/ Jour)Hugo Woman NEW

GUCCIGuilty (incl. Intense)Gucci Premiére (incl. Edp/Edt) NEW

Made to Measure

Insider Information is our new brand manager segment where the BM’s will be filling you in with any and all hints, tips and tricks to inform and educate Beauty Advisors and Buyers. Contact your area manager if you have any questions or desire futher info.

1111 Kane Concourse, Suite 411 Bay Harbor, FL 33154 Tel: 305.864.8933 Fax: 305.864.8905

Ta i r o N e w s 2 015

B.A. Advocacy- trainings and awardsTairo News: Introductory Edition

We came, we saw and we gifted to those who had Perfect Merchandising in

their stores. This ongoing incentive and pictures of winners will be mentioned in all Tairo Newsletters. If you are interested in the rules to qualify or have a suggestion for a recipient, please contact your Area Manager.

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P h o t o I n f o1. Curacao Training2. Aruba Training3. Bermuda Training4. Lis Prado of Tairo with Samantha Terry, Miriam Bennett and Reinalda Morales of Penha Grand Cayman5. Susan Rica of Le Rouge Salinja, Curacao.6. Nafeesa Tatem and Ubon Bezant of Gibbons, Bermuda.7. Gladys Cintron of Dynasty, St. Thomas

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Documents

TAIRO News Feb 2015