2018 Show Report

Taipei Int’l Photography &

Media Equipment Exhibition

General Information

Marketing

Event

Media

Exhibition Figure

CONTENT

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2

3

4

5

General Information1

Dates & Time2018/10/18 – 21 【10:00 – 18:00】

VenueTaipei Nagang Exhibit ion Hal l

OrganizerTaipei Photographic Suppl ies Commercia l Associat ion

ImplementerChan Chao Internat ional Co. , Ltd.

Sponsor

Cheng Seng Trading Co. , Ltd. / Canon Market ing (Taiwan) Co. , Ltd.

Lin Trading Co. , Ltd. / Falcon Sight Tech Co. , Ltd.

General Information

Admiss ionFree Entr y

General Information

Exhibit Categor y

Image D i sp layDev i ce

Supp l i e sSof tware

Aud io/V ideoEqu ipment

Photograph i cAccessor i e s

Photograph i cEqu ipment

Ma jo rB rand

2 Marketing

P R

• Opening

Ceremony

• Press Release

• TV

• Magazine

• Street Flag

• Invitation

• E-Newsletter

• Official

Website

• FB & IG

Fanpage

• Google Ads

• Horizontal

Alliance

• Apple Daily

• Aotter Girls

A D D M E-MarketingStrategicAlliance

Marketing

Date & Time10/18 【10:00】

Locat ionTaipei Int ’ l Photographic & Media Equipment Exhibit ionCamera School

Public Relationship- O pen ing Ceremo ny

Marketing Result

Opening VIP

Taipei Photographic Supplies Commercial Association

Chairman / Rong-bin, Wu

Executive Director / Chun, Yang

Executive Director / Yang-zu, Qiu

Executive Director / Kai-lun, Zheng

Executive Director / Jing-ming, Yu

Chan Chao Int’l Co., Ltd.

General Manager / Mou-ting, Lin

Public Relationship- O pen ing Ceremo ny

Marketing Result

Number of Ads5 seconds for each one; 2 in total .

ChannelTV in MRT, cable TV

Per iod10/9 – 15 (7 days)

Marketing Result

Advertisement - T V

Magazine

《PC home》 / Vol .272

《PC home》 / Vol .273

《DIGIPHOTO》 / 2018 Autumn

Marketing Result

Advertisement - M agaz ine

Per iod10/5 – 19 (15 days)

Number of f lag180

Street

Sec. 1 , Zhonghua Rd. / Fuxing S. Rd. / Dunhua S. Rd. /

Sec. 4-6, Minquan E. Rd. / J ianguo N. Rd. / Nangang Rd.

Marketing Result

Advertisement – St ree t F l ag

Del iver PlaceExhibitors

Col leges and c lubs which are re lated to photography

Equipment lease stores / Cinema operator

NGO

Photography Studio

Ar t space in Taipei City & New Taipei City (Ga l l e r y / C a f e …等 )

Community & Apar tment in New Taipei City (3 Districts)

Del iver over 3,400 places!

Marketing Result

Direct Marketing – I nv i ta t io n

Publ ish T imes11 t imes before the exhibit ion

Val id Mai l

Over 1,145,000

Average Open Rate

25.89%

Marketing Result

Direct Marketing – E- N ews le t te r

Pageviews

273K+

44.6% higher than last year

Sess ion

66.9K+

49.1% higher than last year

User

42.9K+

36.8% higher than last year

※Data was collected for the period between July 17 and October 21, 2018.

Marketing Result

E - Marketing – O f f i c i a l Webs i te

Main User Nat ion /City

Default Channel Grouping

1. Organic search

2. Referra l

3. Direct

4 . Socia l

Marketing Result

E - Marketing – O f f i c i a l Webs i te

※Data was collected for the period between July 17 and October 21, 2018.

Fan：14,483

Fol lower：14,136

Post：54

Reach：727K+

Interact ive：17,296

Cl ick：13,242

Marketing Result

E - Marketing – Facebo o k Fanpage

※Data was collected for the period between July 18 and October 21, 2018.

ChannelGoogle Display Network

Per iod9/20 – 10/19 (30 days)

Impress ion

13,916,000+

Cl ick16,000+

Marketing Result

E - Marketing – G o o g le A ds

Locat ionNational Taipei Univers i ty of Nursing and Health ScienceSpa Center (No.135, Sec.2, Shipai Rd., Beitou Dist., Taipei City)

Content

Canvas：Hang on the wal l of center

Poster：Post on the information counter of center

Per iod

Canvas： 7/27 – 10/21

Poster： 9/17 – 10/21

Marketing Result

Strategic Alliance – N TU N HS Spa Cente r

Layout /Time

Online news (total 2)：10/14

Action news：10/14

Newspaper：10/15

Marketing Result

Strategic Alliance – A pple Da i l y

Content

1. FB posts before exhibit ion

2. IG posts before exhibit ion

3. IG stor ies during exhibit ion

4. Experience ar t ic le

during exhibit ion

Layout

1. Aotter Gir ls FB fanpage

2. Aotter Gir ls off ic ia l IG

3. Aotter blogger

4. pnn.tw

5. msn news

6. Yahoo! Technology news

Marketing Result

Strategic Alliance – A o t te r G i r l s

25K +

2 K +

5 K +

FB Reach

Ar t ic le Views

IG Likes

Marketing Result

Strategic Alliance – A o t te r G i r l s

3 Event

• Classic Camera Show

• Taiwanese

Photography Story

• Life Style

Photography Competition

• Secret Scenery

• Camera Health Check

• Camera School

• Camera Workshop

• CVA Zone

— Cinema, Video & Audio

Past Present Future

Event

ContentOur imaginat ion of the future comes from past experience.

Before star t an unknown journey, let ’s take the t ime machine

and go back to the past to see the scener y of the

photographic industr y taking off and enjoy the c lassic

photographic equipment of the past wonder ful t imes.

Event Result

Classic Camera Show

Co-organizer

Cameza

Wenya-Leica Bout ique Taipei

Yuan Shen photographic Equipment Co. , Ltd.

Shriro Taiwan L imited Taiwan Branch

Cameralab

Event Result

Exhibit

There are 27 classis camera and equipment exhibit .

Classic Camera Show

Event Result

Taiwanese Photography Story

ContentPhotography keeps memories for us .

The current unremarkable image wi l l open the next generat ion

of t ime treasure boxes in a hundred years .

Fol lowing the sturdy track of the TPSCA , we wi l l reproduce the

development of Taiwanese photographic industr y and enjoy

the precious treasure boxes that the previous generat ion.

Content

Photography industr y events

TPSCA events

Classic cameras

Annual exhibit ion show guides

TPSCA photos

Co-organizer

Wenya-Leica Boutique Taipei

Shriro Taiwan L imited

Taiwan Branch

Event Result

Taiwanese Photography Story

Per iod7/25 – 9/2

Categor y

Landscape

Outdooring

Architecture

Exhibit ion

Event Result

Life Style Photography Competition

Image

Expected to ra ise 600 images

Actual contr ibut ion 978 images

Judge

Wen-j ie ,Huang

Ding-shengHuang

Zai-rongJiang

Event Result

Life Style Photography Competition

Event Result

Secret Scenery

ContentThe event was held on the off ic ia l facebook fanpage before

the exhibit ion.

Fans are cal led to upload their secret scener y picture and tag

their f r iends.

I t made the exhibit ion information can

bloom ever ywhere, effect ively increase

the number of v is i tor.

Per iod9/11 – 10/7

Result

Reach: 135,217

Interact ive : 1,235

Event Result

Secret Scenery

Result

Over 300 vis i tors attendduring the exhibit ion.

Event Result

Camera Health Check

ContentWe invited the wel l -known

exper t in Taiwan, Wen-j i , L in ,

came to exhibit ion to check

the v is i tors ’ camera and gave

them some advice about how

to repair i t .

Result

There are 22 f ree courses

during the exhibit ion,

over 1,500 vis i tors attended.

Event Result

Camera School

ContentNo matter how far we have

gone, we have never

forgotten our or iginal

intent ion: to meet face-to-

face with v is i tors .

Through dif ferent courses,

v is i tors can learn more

photography knowledge at

the same t ime.

Speaker

L ing L ing

Dao- c i , Zhang

B luke

Feng

Kay

BOABOA

Wei - j i e , L in

He- q ian , J i n

Rober t

Guo- yao , Zhang

Event Result

Camera School

Speaker

Anthony

Bao- guo , Wang

Ding , Zheng

Da J i

Hong -q in , Ke

Ja ck Fo res t

Hong -da , We i

Zhen- zhen , He

Lan-na , J i an

Kev in Wa ng

Event Result

Camera School

Event Result

Camera Workshop

Result

There are 16 f ree courses

during the exhibit ion,

over 600 vis i tors attended.

ContentWe want to be the guide

l ight on ever yone ’s

photography road.

Whether i t is a novice or no

experience , v is i tor can meet

the top masters here .

Through var ious courses,

v is i tors can improve the

sk i l ls and sof t power of

photography.

Speaker

Sweety Ca t J i a - nuo , Q in Wudy Zhen- guo ,

Q iang

He i Mian Yao Yao

Ka i MaoYa la Mark Sammy Zhu-zhong ,

Yue

FengDa Sha

Event Result

Camera Workshop

Event Result

CVA Zone-Cinema, Video & Audio

ContentI f you want to get out of your own path, i t is the t ime.

We created a complete platform for exhibitor and end user.

With v ideo equipment , audio equipment , l ive broadcast device

and the post-product ion sof tware were main exhibits , we

provided equipment experience, l ive broadcast , and held a

master forum.

In the photography industr y,

We are not only fol low the trend, but also lead the trend.

Exhibitor

Remarkable Topics• The new RAW era of the film

• The rare “humanity” behind the advertising film

• The transformation and innovation of photography

• Sports Vision – discussing with sports photography

Event Result

CVA Zone-Cinema, Video & Audio

Speaker

Zhu-zhong ,

Yue

D ing- x i ang ,

L in

Da Shu Bu- l a i ,

Chen

A lex Wu Meng - hao ,

Chen

Ka i Mao Gua n-wen ,

Wang

Je f f Hs i a oSheng - yuan ,

Wang

Rong - zheng ,

Huang

Event Result

CVA Zone-Cinema, Video & Audio

4 Media

TV Newspaper Magazine Internet Others Total

35 22 15 36 6 114

Visit Media

※ Not Comprehensive.

TV Newspaper Internet Youtube 總計

5 8 31 10 54

Reported

5 Exhibition Figure

年份 Day 1 Day 2 Day 3 Day 4 Total

2016 17,808 37,474 40,860 17,746 113,888

2017 16,771 21,823 31,234 37,940 107,768

2018 19,417 19,456 33,048 36,228 108,149

Notes

1. The 2016 and 2017 figures included participants in Taipei Int’l

Photography & Media Equipment Exhibition and Taiwan Outdoor

Show which were held on the same date and in the same venue.

2. The 2018 figures only included participants in Taipei Int’l

Photography & Media Equipment Exhibition.

Visitor Profile

Year Exhibitor Booth

2016 97 344

2017 90 290

2018 85 280

Exhibitor Profile

Gallery