Tailor-made promotional strategies - BEAUTY FORUM · Trends from fashion and lifestyle converted into classic nail design or creative nail art: BEAUTY FORUM Nailpro offers a professional,

Media data 2014

Tailor-made promotional strategiesPRINT | ONLINE | TV | LIVE

BEAUTY FORUM – your Europe-wide partner for cross-media communications

Germany I Switzerland I Austria I Poland I Italy I Hungary I Turkey I Greece I Spain I Slovakia I Slowenia I Denmark I China I Hong Kong

000_MD_Kosmetik_UK_2014 29.01.14 07:50 Seite 1

3 3MEDIA-DATA 2014 | CONTENTS |

CONTENTS

Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Health and Beauty – cross-media and multimedia . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Health and Beauty – portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

BEAUTY FORUM Edition GERMANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

medical BEAUTY FORUM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

MY BEAUTY BUSINESS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

BEAUTY FORUM Nailpro. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

BEAUTY FORUM Edition AUSTRIA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Health and Beauty International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

BEAUTY FORUM exhibitions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Your contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

Technical information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

Terms and conditions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50


4 4MEDIA-DATA 2014 | FOREWORD |

A PASSION FOR MEDIA DRIVES US

Jürgen VolppManaging DirectorHealth and Beauty Holding (Europe) GmbH

LADIES AND GENTLEMEN, DEAR BUSINESS FRIENDS,

The first printed news sheets appeared on the beginning of the 17th century. At this timepeople already wanted to be informed about events and news from business life. Today themedia world is full of various magazines and newspapers, nevertheless the media world ismore than ever in a state of change.

We no longer talk about classic “readers”. They have now become “users” or “members”who not only read the printed press, but also make use of all of the available digital options.They even would like to publish their own view in blogs, video portals or generally on socialmedia platforms. As media company, we have to adapt to digital options and find our“users” wherever they may be, which means also on the Internet.

You must from time to time ask yourself, “How can I best make contact with my targetgroup?” Why not turn to the possibilities of integrated communications? We offer you multimedia and cross-media opportunities to ensure that the promotional power of your campaigns is fully utilised.

MULTIMEDIA

Multimedia – Just click into the e-paper using the adjacent button and you willget further information for each individual product.

The e-paper can be found Online at www.beauty-forum.com/mediadaten

BEAUTY FORUM is your number 1 – with established, cross-networking products coveringprint, online, TV and live communication. In addition to the valued trade magazines, the useof e-papers, Facebook platforms, online seminars and mobile publishing for a long time, hasbeen a matter of course.

On www.beauty-forum.com, Europe’s most extensive portal offering further education undtrainings for the professional beauty sector, your products will find themselves ideally pla-ced. Also on www.beauty-forum.com new trends and ideas are published on a daily basis –in short unique content. Our members decide, based on feedback and dis cussion, what willbe the topic for the next day. They set up important stimulants to optimise your and our pro-ducts and services.

It is our passion to develop best communication solutions for your promotional message.Find out more about our portfolio and our services. We have the ideal strategy for you!


5 5MEDIA-DATA 2014 | PORTFOLIO |

Directing brands to an optimum cross-media and multimedia level, conceiving integrated campaigns andconvert them professional…

The demands of advertisers have for good reason constant-ly increased in recent years. Best chances for future success have only companies, which are structured withregard on their portfolio and organization consequentlycross-media and multimedia.

BEAUTY FORUMs task is to stage your promotional message on a cross-media and multimedia platform. Weprovide stimulus and develop together with you news pro-ducts, communication strategies and advertising potential.These are then implemented in the whole BEAUTY FO-RUM cross-media product and service portfolio, for exam-ple in the high quality trade magazines, on the websites andportals, on mobile internet and while exhibitions andevents.

INCORPORATED COMMUNICATION IS OUR ADVANTAGEIncorporated communication combines all marketing toolsunder one roof. Under BEAUTY FORUM’s roof you will finda wealth of innovative and individual concepts, strong andconvincing media brands, plus an efficiently operating organization.

Social MediaSpecifically targeted facebook pages, twitter accounts andyoutube channels, form the BEAUTY FORUM social frame-work.

Websites and communitiesContent, look & feel and usability are tuned to users of thesingle media. Contents are prepared thematically, regard-less weather they are for articles, downloads, videos or forum posts. Users are finding everything they are sear-ching for on Europe’s most extensive platform for educati-on and trainings specialized on the professional beautysector.

Trade magazinesTrade magazines are the heart of BEAUTY FORUM brand.Content, layout, extent and composition are carefully tailored to suit to the specific readership.

ePaper and eMagsReading whilst travelling is no problem with BEAUTY FORUM e-mags and epapers. Multimedia links bring yourbrand to life.

International partnershipsInternational partnerships make it possible for you to extract the maximum from your promotional campaigns.

Training 3.0Online seminars are the main topic in online business in2014. Take advantage from our platform and our brands, in order to train, inform and convince your customers andpotential customers.

INCREASING DEMANDS ON YOUR MEDIA CAMPAIGNS


PRINTFrequency: 6 times per annumPrint run: 10.000 copies

ONLINE1

Page impressions: 137.910Visits: 41.270Unique visitors: 32.260

medical BEAUTY FORUMcompetent | focussed | of practical useMedical aesthetics and professional beauty business meateach other in medical BEAUTY FORUM. Focussed on onemain theme in each issue the trade magazine is full ofpractically relevant know-how for doctors and beauticians,and informs them about the basics of cosmetic pre- andpost-treatments as well as the operational regime. Regularsections are cos metology, dermatology, technology and nu-trition.

www.medical-beautyforum.com


ONLINE1

Page impressions: 2.896.215Visits: 456.616Unique visitors: 192.252

MY BEAUTY BUSINESSEssential | up-to-date | professionalMY BEAUTY BUSINESS is full of articles useful in private life and everyday business for every beauty professional. Inaddition to the well-proven and standard topics of establis-hing a new business, salon management, marketing acti -vities, practical mailing ideas and check lists, MY BEAUTYBUSINESS also contains life-style and health tips. The sections in the magazine are MY BUSINESS, MY WEB, MY SELF, MY HEALTH and MY PRACTICE.

www.beauty-forum.com

6 6MEDIA-DATA 2014 | TRADE MAGAZINES |

PRINTFrequency: MonthlyPrint run: 22,967 copies

ONLINE1


SOCIAL MEDIAFacebook: www.facebook.com/beautyforumFacebook fans: 6.3032

Twitter: www.twitter.com/BeautyForumYouTube: www.youtube.com/beautyforumtv

BEAUTY FORUM Edition Germanycompetent | innovative | professionalGermany’s most read trade magazine for beauty professio-nals (results of a survey and questionnaire in the Germancosmetics services industry 21010/2011. Interviews carriedout at the Dusseldorf exhibition centre). The magazine is ai-med at owners and employees of cosmetics salons, beautyfarms, cosmetic training establishments and other beautyprofessionals. It offers a wealth of information on subjectssuch as skin care, dermatology, natural cosmetics, colourcosmetics, wellness, foot, hand and nail care, plus eventsand exhibitions.

www.beauty-forum.com 1 Google Analytics, Feb. 2012 – Feb. 20132 Status on Aug. 2013




ONLINE1


SOCIAL MEDIAFacebook: www.facebook.com/bfnailproFacebook fans: 6.3342

YouTube: www.youtube.com/beautyforumtv

BEAUTY FORUM Nailprostylish| extensive | practicalTrends from fashion and lifestyle converted into classic naildesign or creative nail art: BEAUTY FORUM Nailpro offers aprofessional, trend-setting and extremely useful back-ground. It is compulsory reading for all professionals in thenail business. As Europe’s most important trade magazinein this sector with regard to distribution and readership Nail-pro offers skill and know-how in the fields of style, model-ling techniques and methods, business and nail art, plusexhibitions and events.

www.nailpro.de

PRINTFrequency: 6 times per annumPrint run: 4.100 copies standard issue,

7.500 copies fair issue

ONLINE1


SOCIAL MEDIAFacebook: www.facebook.com/beautyforumFacebook fans: 6.053Twitter: www.twitter.com/BeautyForumYouTube: www.youtube.com/beautyforumtv

BEAUTY FORUM Edition Austriamodern | rich in ideas| competentTrends and innovations in the Austrian cosmetics businessare presented in a competent and up-to-date way.The contents are divided into the following categories: skincare cosmetics, dermatology, natural cosmetics, colour cosmetics, style, wellness, foot care, hand and nail care, salon management, plus exhibitions and industry events.The fair issue is published with an increased print run.

www.beauty-forum.at

THE MODELThe reader can, based on his own preferences, choosefrom any one of the advantageous packages.

THE PACKAGESBASIC Package – 1 trade magazine – print and online+ the expert forum + online services for testingPrice: 5.70 Euros per month

PREMIUM Package – 1 trade magazine – print and online+ the expert forum + online services + shopping + community portalPrice: 9.90 Euros per month

PREMIUM PLUS Package – 2 trade magazines – printand online + the expert forum + online services + shopping + community portal + small adsPrice: 15.00 Euros per month

PREMIUM VIP Package – All beauty trade magazines –print and online + the expert forum + online services + shopping + community portal + small ads + exhibitionPrice: 120.00 Euros per month

READER’S VIEWS“I take the widest range of trade magazines and I am of the opinion that each one of them is essential reading”

A. Hermann

”Professionalism needs a good strong basis in order to offer this to ones clients in the salon. Nailpro is, for me, the“bible”, right through from techniques and art to nail problems and diseases etc”. S. Wolf

“I must say, now, that the content of the individual packages has been well selected. I can choose for myselfwhich services I need.“ K. Nussbaum

1 Google Analytics, Feb. 2012 – Feb. 20132 Status at Aug. 2013



PRINTFrequency: every 2nd monthsPrint run: 7.123 copies

ONLINE1


SOCIAL MEDIAFacebook: www.facebook.com/trainermagazinTwitter: www.twitter.com/bodyLIFEYouTube: www.youtube.com/bodylifetv

Trainer is the training and advancement magazine for all instructors, trainers and area managers in fitness clubs inGermany.For manufacturers and distributors of fitness equipment,sports apparel, nutritional supplements and aerobics acces-sories Trainer is the ideal medium for direct contact withthese clients. The editorial programme covers group fitness, power andcardio training, interactive exercises, health and research,community, business and growth, plus the special areas ofcorporate health and functional training.

www.trainer-magazine.com

PRINTFrequency: MonthlyPrint run: 7.193 copies

ONLINE1


SOCIAL MEDIAFacebook: www.facebook.com/bodyLIFETwitter: www.twitter.com/bodyLIFEYouTube: www.youtube.com/bodylifetv

bodyLIFE is Europe’s Number 1 professional fitness maga-zine and is also market leader in Germany. It is published asa unique sector magazine on a monthly basis. The high level of reader benefits and the innovative concept, as wellas the successful international issues, built this strong market position for bodyLIFE. The editorial programme covers news from the sector, products and concepts, business and best practice, medical fitness, wellness andspa, nutrition and the special areas of corporate health andfunctional training.

www.bodylife.com

PRINTFrequency: MonthlyPrint run: 4.245 copies

ONLINE1


SOCIAL MEDIAFacebook: www.facebook.com/CossmaMagazinTwitter: www.twitter.com/CossmaMagazine

COSSMA is aimed at the international cosmetics manu-facturing industry and at producers of detergents andcleaners. The magazine reports on ingredients and their potential application, research and development, packagingand design, spray and aerosol technology and machinesand equipment, as well as service providers to the cosme-tics business. Additionally there are regular reports on industry events and exhibitions. The editorial concept ofCOSSMA reduces complex information down to the keypoints. Because the cosmetics industry is becoming moreand more international the magazine is published in German and English versions.

www.cossma.com

1 Google Analytics, Feb. 2012 – Feb. 2013

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Your advertising: tailored to your needs!PRINT | ONLINE | TV | LIVE


Print run 2nd quarter 2013Print run: 22.967 copies

Copies distributed: 22.855 copies

Frequency12x per annum

Onlinewww.beauty-forum.com

Media partnersBEAUTY FORUM MUNICHBEAUTY FORUM LEIPZIG

Social mediawww.facebook.com/beautyforumwww.youtube.com/beautyforumtv

READERSHIP BREAKDOWN

Print run 2nd quarter of 2013 Copies %

Beauty salons, beauty farms1,spas, day spas 21.265 92,59

Cosmetics students,Cosmetics colleges 1.385 6,03

Foot care salons and practices 250 1,09

Other, such as alternative healing practices, tanning salons and hairdressers 42 0,18

Archives and voucher copies 25 0,11

TOTAL 22.967 100,00

Thereof:Switzerland 281Austria 182Others outside Germany 103

� OVERVIEWPrices and formats ...........................................................11Deadlines and topics .......................................................14Online................................................................................16Crossmedia.......................................................................18

BEAUTY FORUM EDITION GERMANY2014: 30th year of publication

10 10MEDIA-DATA 2014 | BEAUTY FORUM | PRICES AND FORMATS | DEADLINES AND TOPICS | ONLINE | CROSSMEDIA |

Magazine format220 x 297 mm

Loose ads, bound-in inserts and postcardsDeliver to: Kraft Druck GmbH, Industriestraße 5–9, 76275 Ettlingen, GermanyFree delivery

Print/binding processesSheet fed offset, Euroscale, glued, 80 raster

Documents for printingBy e-mail: [email protected] By FTP/data carrier: see page 49

YOUR CONTACTS

Sales supportMarina Vasilj | [email protected], Fon: +49 (0)721 165-377, Fax: +49 (0)721 165-227

Senior editorBeate SemmlerFon: +49 (0)721 [email protected]

Editorial teamRamona VölklFon: +49 (0)721 [email protected]

Isabel JungmannFon: +49 (0)721 165-173 [email protected]

Ulrike BöhmFon: +49 (0)721 [email protected] mainly proprietors and managers


Format Dimensions Price

1/4 page horizontal 220 x 80 mm 2,169 €


2/3 page vertical 133 x 297 mm 3,514 €


1/3 page vertical 75 x 297 mm 2,493 €1/3 page horizontal 220 x 102 mm 2,493 €


2/1 page 440 x 297 mm 7,224 €1/1 page 220 x 297 mm 4,593 €

Butterfly1 205 x 297 + 422 x 297 mm 8,810 €Inside front cover 220 x 297 mm 4,967 €Inside back cover 220 x 297 mm 4,641 €Outside back cover 220 x 297 mm 5,170 €



Front cover promotion

Includes:– Company logo, product logo, company name, productimage, are presented with headline on the cover of the relevant issue.

– Double page promotion or advert– Attention is drawn to the 2 page promotion on the contents page

– Hint made on www.beauty-forum.com

A proof reading and correction run is included in the price.Any further corrections will be charged at cost. Advertise-ments are to be supplied ready for print.For a double page promotion please supply:Headline: 40 characters, lead: 250 characters, body copy:5.000 characters, 3 images (1 large about 13 x 10 cm,1 medium size, about 12 x 7 cm, 1 smallabout 8 x 5 cm; all 300 dpi, jpg).

Price: 8,215 €All prices are in € and are subject to the legal rate of VAT, 4 colour Euroscale, supplementfor specified position 10%; All adertising formats are bleed (trim edge 3mm for each outeredge)1 Butterfly has priority over single page adverts on the inside front cover




BEAUTY FORUM E-PAPER

With immediate effect all issueswill be posted on our website asan e-paper for our readers.In this way you can communicateyour advertisement details to rea-ders on the move as well as in theprinted magazine.The multimedia e-paper offers va-rious possibilities to stage yourproducts and services.

Basic1

Link from your advertisement or advertorial to your web-site.What we will need: printed data must have a landing pagewritten as text – not merged as part of a picture; a home-page address always starting with www, in small print andan e-mail address in lowercase with the @ symbol.Price: Free of charge

PremiumEnhancing the advert or advertorial with additional multime-dia content (videos, photo galleries, downloads, etc.) and/orthe addition of inserts or catalogues. What we will need: Data must be supplied as a web versi-on in digital format.Price: 50.00 Euros per multimedia linkAdditional charges at costThe e-paper is online 3 days before the issue date.

SPECIAL WEB FORMATS – PRINT

Bound-in inserts (no discount will apply)2 pages 5,732 €4 pages 7,152 €8 pages 7,976 €Format up to a maximum of 220 x 297 mm + 3 mm trim edge at the sides and bottom, plus 5 mm at top edge.Maximum paper weight: 170 g/m2

Quantity = magazine print run + 3%

Loose inserts (no discount will apply)Part distribution cannot be acceptedInserts up to 10 g 4,014 €Inserts up to 20 g 4,537 €Inserts up to 30 g 4,751 €Inserts up to 50 g 5,194 €Format up to DIN A4 (210 x 297 mm)

Glued-in postcards (machine inserted)(no discount will apply, can be booked only in combinationwith a full page advert)Price per postcard / print run 2,352 €Format up to DIN A6, 150 g/m2

PRICE CONDITIONS

Discounts (When taken within one insertion year/beginningwith the publication of the first advert)

Frequency rates Quantity rates3 Adverts 3% 3 pages 5%6 Adverts 5% 6 pages 10%12 Adverts 10% 12 pages 15%20 Adverts 15% 20 pages 20%

SupplementsSpecial colour: HKS or Pantone 1,361 €Special colour metallic 1,361 €Confirmed position in the magazine: +10% of the advertisement price

Agency commission15% from customers net price

NEW CORPORATE PUBLISHING

With your own client magazine or news-sheet you can com-municate with your key clients and new clients.Using this medium you can inform them about new pro-ducts, services, applications and treatments. Your directcommunication of specific expert information will makeyour company’s magazine essential reading for your clients

– Clearly specify the target readership (existing clients, potential clients, end users)

– Detailed planning of the magazine (topics, authors) – Multimedia enrichment through videos, link, downloads,image galleries

– Decision regarding print run and frequency– Decision regarding format and scope– Decision regarding distribution (digital, print)– Production and distribution (digital, print)Price per issue: from 2,400 €

Price subject to VAT and any foreign or language costs1 Print PDFs without web site address will not be linked free of chargePrices at cost


BEAUTY FORUM Guide | informative – up-to-date – long-lastingThe classified directory of the professional beauty businessserves as a real ABC for manufacturers and dealers.BEAUTY FORUM Guide is characterised by its long usefullife and a high content of hard information. It is published asa printed document and posted as an online version.To be entered in the online version there is no extra cost. BEAUTY FORUM Guide is published annually.

ADVERTISING FORMATS AND PRICES

Front cover advert 990 €

Front cover 2 page promotion 3,500 €

Front cover 1 page promotion 2,900 €

Double page spread 3,100 €

1/1 page 2,500 €

1/2 page 1,450 €

Header advert 485 €

Side of page advert 365 €

Product group 40 €

Additional lines 17 €

Brand name 40 €

Logo 99 €

Framed 50 €

Hot link 69 €

BEAUTY FORUM Infothek | effective – fast – informativeDirect advertising made easy: BEAUTY FORUM Infothek isthe ideal medium to reinforce product launches and promo-tions or to promote new types of services. A high level at-tention-getter, the widest possible distribution and an easymethod of response means that it is very popular within thetarget group.BEAUTY FORUM Infothek is published twice a year (springand autumn).


Post-card format DIN A6148 x 105 mm plus 3 mm trim edge per side 2,611 €

(Front and rear faces 4c, format with tear-off strips 198 x 105 mm plus 3 mm trim edge per side)

BEAUTY FORUM BÖRSE | up-to-date – informative –compactThis economic medium with a high level of acceptance car-ries a selection of current job vacancies and details of job-seekers, as well as salons for sale, business contacts,items for sale, rental possibilities and training opportunities– all within the cosmetics and beauty sector.



Front cover A: 210 x 247 mm 2,509 €1/1 page A: 210 x 297 mm 2,509 €

S: 188 x 244 mm1/2 page horizontal S: 188 x 120 mm 1,331 €1/2 page vertical S: 92 x 244 mm 1,331 €1/3 page horizontal S: 188 x 72 mm 870 €1/4 page horizontal S: 188 x 58 mm 614 €1/4 page block S: 92 x 120 mm 614 €

Classified small ads – price per mm

1 column 2 columns 3 columns 4 columnsWidth 44 mm 92 mm 140 mm 188 mmJob ads 1.55 € 3.10 € 4.65 € 6.20 €Commercial small ads 2.92 € 5.84 € 8.76 € 11.68 €Training courses 2.92 € 5.84 €

YOUR CONTACT

Ruth [email protected]: +49 (0)721 165-232, Fax: +49 (0)721 165-227


All prices are in Euros and are subject to VATS: normal printed page, A: bleed



BEAUTY FORUM 1/2014 Skin care concepts

1 AZ 18.11.13 Care for the bust, neck and decolleté – an attractive-looking bust and décolleté, that’s – Dossier Express LIVE-ONLINE-SEMINARDU 29.11.13 the dream of every woman. Our dossier shows which kind of care is needed by these – Review of Readers’ Choice Care for fantastic curvesET 21.12.13 sensitive parts of the body and how to use clever make-up to enhance the look of firm curves.

� Apparative warmth treatments | Moisturizers

BEAUTY FORUM 2/2014 Your clients - young people

2 AZ 12.12.13 Young people as target group – There is not much that is more important to – Dossier Express LIVE-ONLINE-SEMINARDU 03.01.14 young people than their appearance. BEAUTY FORUM takes a close look at the wide range – Green Pages Young people can ET 27.01.14 of treatments available for young people and highlights some trends and developments. – Preview of BEAUTY DUSSELDORF increase turnover

� Medical Beauty | Anti-Cellulite

BEAUTY FORUM 3/2014 Sun care cosmetics

3 AZ 17.01.14 Tanning and sun care – a special focus on UV protection, self tanners, and spray tanning. – Dossier Express LIVE-ONLINE-SEMINARDU 30.01.14 How can I prepare my clients for the hot days to come? And what additional services – Exhibition issue Spray tanning for ET 24.02.14 can I offer in the summer? BEAUTY FORUM has the answers. BEAUTY DUSSELDORF extra business

– Preview � Spring and summer trends | Epilation/Depilation BEAUTY FORUM LEIPZIG

BEAUTY FORUM 4/2014 Cosmetics from the seas

4 AZ 19.02.14 Beauty from the seas – How to introduce the sea into your salon and to pamper – Dossier Express LIVE-ONLINE-SEMINARDU 03.03.14 your clients with maritime cosmetics is the theme of this dossier. Treatment tips, – Exhibition issue Thalasso in the salonET 24.03.14 new products and background information from the voices of experience are included. BEAUTY FORUM LEIPZIG

� Cosmetic beds: an overview | repair care

BEAUTY FORUM 5/2014 Foot care: medical and cosmetic pedicures

5 AZ 24.03.14 The feet in focus – Offering professional foot care – Dossier Express LIVE-ONLINE-SEMINARDU 03.04.14 From anamnesias, pedicures, special care and prophylactic measures through to – Review of Foot care ET 28.04.14 decorative toe nail art, we bring you an extensive overview. BEAUTY DUSSELDORF in the salon

– Review of � additional equipment in the salon | wellness concepts BEAUTY FORUM LEIPZIG

BEAUTY FORUM 6/2014 cosmetics for the eyes

6 AZ 17.04.14 Special focus on the eyes – special eye care, thickening or lengthening the lashes – Dossier Express LIVE-ONLINE-SEMINARDU 05.05.14 or correcting the line of the eyebrows, our dossier will transform beauticians – Green Pages Increasing turnover ET 26.05.14 to “eye designers”. It includes possible treatments, make-up tips, costings and trends. with eye care

� Holistic anti-aging concepts | natural cosmetics

AZ = Advertising deadline, DU = Deadline for printing, ET = publication date

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BEAUTY FORUM 7/2014 Cosmetology

7 AZ 19.05.14 Doctor brands, cosmeceuticals etc – medicine meets cosmetics. – Dossier Express LIVE-ONLINE-SEMINARDU 02.06.14 Dermocosmetics is more popular than ever. We show what doctor brands can do – Red Pages Doctor brands ET 28.06.14 and how they work. Includes products and opinions from actual practice. in focus

� Apparative body forming for rapid results | Problem skin

BEAUTY FORUM 8/2014 Hands and nails

8 AZ 23.06.14 Hands and nails – special deals in your salon. Nail cosmetics are booming. – Dossier Express LIVE-ONLINE-SEMINARDU 03.07.14 We reveal which offers are worth doing, from manicures over long-lasting – Red Pages ManicuresET 26.07.14 nail polish to artificial nail strengthening. – Depot-Check in the salon

� Intensive care | Pigmentation problems

BEAUTY FORUM 9/2014 Anti-aging

9 AZ 18.07.14 The silver agers – Best-agers are a growing business. How a beautician can take – Dossier Express LIVE-ONLINE-SEMINARDU 04.08.14 advantage of this situation and establish herself with a demanding clientele having – Red Pages Additional sales with ET 25.08.14 purchasing power will be shown in this dossier. – Preview “silver agers”

BEAUTY FORUM MUNICH

� Autumn and winter trends | Mesoperation

BEAUTY FORUM 10/2014 Marketing and business

10 AZ 19.08.14 Advertising that works! – All the things a beautician need to know to stay in the minds – Exhibition issue LIVE-ONLINE-SEMINARDU 02.09.14 of her clients. BEAUTY FORUM puts advertising under the microscope and gives some BEAUTY FORUM MUNICH A focus on effective ET 27.09.14 tips for holistic marketing. advertising media

� Efficient power-actives | A review of depilation products

BEAUTY FORUM 11/2014 Colour cosmetics

11 AZ 19.09.14 Party styles from A to Z – A glowing look for the party – that’s the theme of our style – Dossier Express LIVE-ONLINE-SEMINARDU 02.10.14 dossier. Skin care tips, the most beautiful step by steps for each target group and sales Mainly glamour ET 25.10.14 tips for a real good "party session" are included.

� Dry skin on the feet | microdermabrasion

BEAUTY FORUM 12/2014 Wellness and spa

12 AZ 21.10.14 The world of massage and rituals – According to future studies wellness and massages are – Dossier Express LIVE-ONLINE-SEMINARDU 05.11.14 THE future focus for beauticians. This is why our dossier is focused on the world of massage – Review of Turning the salon ET 26.11.14 and explains how a significant increase in turnover can be achieved with wellness services. BEAUTY FORUM MUNICH into a day spa

� Lip care | Ultrasound

AZ = Advertising deadline, DU = Deadline for printing, ET = publication date

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NEWSLETTER ADVERTISING

Type of advert Format Price per mailing Despatch deadline Data supply deadline

Super-Ad 540 x 90 px 1,527 € Weekly, Wednesday One week before despatch

Medium Rectangle 300 x 250 px 509 € Weekly, Wednesday One week before despatch

Exklusiv newsletter Super-Ad + 1,832 € Weekly, Wednesday One week before despatchMedium Rectangle

Action-Box 220 x 250 px 305 € Weekly, Wednesday One week before despatch

Micro-Link Firmenname 102 € Weekly, Wednesday One week before despatch

DISPLAY ADVERTISING

Type of advert Format Period Price front page/Month Price sub-page/Month

Superbanner 798 x 90 px min. 3 months 390 € 210 €

Expandable Superbanner 798 x 300 px min. 3 months 590 € 320 €

Skyscraper 160 x 600 px min. 3 months 390 € 210 €

Expandable Skyscraper 420 x 600 px min. 3 months 590 € 320 €

Medium Rectangle3 300 x 250 px min. 3 months 325 € 265 €

Tandem Ad1 — min. 3 months 741 € 480 €

Ad Bundle2 — min. 3 months 1,050 € 690 €

Wallpaper 1280 x 800 px min. 1 month — 590 €

Banderole Ad 770 x 250 px min. 3 months 1,250 € 915 €

Half Medium Rectangle 300 x 125 px min. 3 months 250 € 140 €(Text Ad)

Content Carousel 275 x 275 px min. 1 month 320 € —

Business Partner — min. 1 month 49 €

1 Superbanner2 Expandable Superbanner3 Skyscraper4 Expandable Skyscraper5 Medium Rectangle6 Wallpaper7 Banderole Ad8 Half Medium Rectangle9 Content Carousel

1 Tandem Ad = Superbanner + Skyscraper or Superbanner + Medium Rectangle2 Ad Bundle = Superbanner + Medium Rectangle + Skyscraper3 May be booked only asTandem Ad or Ad Bundle

All prices in € and subject to VAT.

1

3 2

4

1 Super-Ad2 Medium Rectangle3 Action-Box4 Micro-Link




BEAUTY FORUM TV

Give your promotional message a new lease of life: awaken your clients needs, present your products in amore emotionally appealing way and use the advantages of a moving image. With moving images you havethe possibility, to present your company, your products and services in high quality and in an emotional way.The highly experienced BEAUTY FORUM tv team will be your professional partner helping to create suitab-le and economical communication, appropriate to our industry, that will expand the value of your importantprint promotion.

Media exposure1 Production2

Image clip 500 € 1,590 €

Image film 500 € 5,290 €

Interview 500 € 1,190 €

Product clip 500 € 1,590 €

Event video 500 € on request

Live stream 500 € on request

Patronat (incl. production) 500 € 500 €

Pre-Roll Video Ad 500 € on request

Training film 500 € on request

1 Price for 3 months. Minimum booking = 3 months2 Price incl. 3 months media exposure in the video portal All prices in € and subject to VAT.

Your video clips can be embedded in specific content areas.



CROSSMEDIA CAMPAIGN

Efficient crossmedia communications – that is what BEAUTY FORUM stands for.Touch, smell, hear … the cross-media Ad Specials from BEAUTY FORUM break away from the standard classic advert and will surprise your clients, and potential clients. Design your promotional campaigns to be interactive, amazing, informative and seduce the clients to buy.

PRINT ONLINE NEWSLETTER TV PACKAGE PREIS

Dossier Product presentation Company and Express Image, 350 characters product presentation

490 € + 65 € =490 € (instead of 555 €)

Company Mention in the news Half Medium Rectangle LogoePaper 4c BEAUTY FORUM BEAUTY FORUM

220 characters + homepage +weekly news =350 €1

Depot 1/1 Advertorial Half Medium Rectangle Action BoxCheck Company presentation BEAUTY FORUM BEAUTY FORUM

homepage weekly news3,674 € + 250 € + 305 € =2,800 € (instead of 4,229 €)

Green Pages 1/1 Advertorial Half Medium Rectangle Action BoxBasic 4c BEAUTY FORUM BEAUTY FORUM


Green Pages 1/1 Advertorial Half Medium Rectangle Action Box Produkt-ClipPremium 4c BEAUTY FORUM BEAUTY FORUM

homepage weekly news3,674 € + 250 € + 305 € + 1,.590 € =3,999 € (instead of 5,819 €)

Red Pages 1/1 Advertorial Half Medium Rectangle Action BoxBasic 4c BEAUTY FORUM BEAUTY FORUM


Red Pages 1/1 Advertorial Half Medium Rectangle Action Box Produkt-ClipPremium 4c BEAUTY FORUM BEAUTY FORUM

homepage weekly news3,674 € + 250 € + 305 € + 1,590 € =3,999 € instead of 5,819 €)

NEW

1 includes 100 € one-off charge for multi-medial basic enhancement.Media price per month = 250 €



PRINT ONLINE NEWSLETTER TV PACKAGE PRICE

Exhibition Review 1/2 Advertorial Half Medium Rectangle Microlink Basic 4c BEAUTY FORUM to Exhibition PR

homepage2.355 € + 250 € + Free of charge =1,655 € (instead of 2,605 €)

Exhibition Review 1/1 Advertorial Half Medium Rectangle Microlink Product clipPremium 4c BEAUTY FORUM to Exhibition PR

homepage3.674 € + 250 € + kostenfrei + 690 € =3,825 € (instead of 4,614 €)

Exhibition Review 1/1 Advertorial Half Medium Rectangle Microlink Image clipPremium Plus 4c BEAUTY FORUM to Exhibition PR

homepage3.674 € + 250 € + Free of charge + 890 € =4,025 € (instead of 4,814 €)

Online seminar Presentation in Slide in Contents Carousel Text insert in Publication of BEAUTY FORUM Entry in Programme-Finder BEAUTY FORUM seminar in4c Post in Online-Foren weekly news video portal450 € + 320 € + 280 € + 500 € =899 € (instead of 1,550 €)

Dossier Express – Placing your products in theBEAUTY FORUM dossier means a high level of ef-ficiency and precisely targeted customer appeal.By selecting the appropriate editorial focus youcan present your products and treatments in anideal editorial background.

Company e-paper – new products, brand con-cepts and product catalogues can be sent directlyto potential new clients. In this way BEAUTY FORUM helps you by placing your web-enhancedPDF files of catalogues or trend magazines onwww.beauty-forum.com and the viewers atten -tion is drawn right from the opening page. On request we can enhance your web-optimised filewith multimedia links.

Green Pages – Present your products in exactlythe right background. The Green Pages are devo-ted to the subject of natural cosmetics.

Red Pages – Present your products in the idealbackground. The Red Pages are focussed totallyon skin care cosmetics.

Exhibition review – Keep the emotions, newproduct launches and industry trends seen at theexhibition alive in the minds of your customersand potential customers. NEW: Your exhibition promotions become realeye-catchers on the specific website, in the video portal and the newsletter.

Online seminars – Online seminars (in short:Webinars) are an ideal medium for gaining newclients and reinforcing the loyalty of your existingkey clients. In online-seminars you can presentyour products and services to your clients quickly,easily and cost-effectively in any part of theworld. Of course with individual branding.

With multiple bookings in the Red Pages / Green Pages we offer you a 15%discount. Red Pages / Green Pages can only be booked in pre-planned issu-es (see topics and deadlines). Booking periods:- Half Medium Rectangle: 4 weeks: Action Box: 2 entries: Product clip: 3 months. Other options on request.

NEW


Print run10,000 copies

Frequency6 times per annum

Media partnersBEAUTY FORUM MÜNCHENBEAUTY FORUM AUSTRIABEAUTY FORUM SWISSBEAUTY FORUM LEIPZIG

Onlinewww.medical-beautyforum.com


Print run Copies %

Aesthetic plastic surgeonsMedical care centres, clinics 3,390 33.9

Dermatologists 3,200 32.0

Beauty salons and training schools 3,200 32.0

Beauty farms 125 1.3

Archives/exhibitions/ voucher copies 85 0.9

Total 10,000 100.0

Thereof:Switzerland 275Austria 235Others outside Germany 45


Bound-in and loose inserts/postcardsDeliver to: Kraft Druck GmbH, Industriestraße 5–9, 76275 Ettlingen, GermanyFree delivery

Print and binding processSheet fed offset, Euroscale, glued, 80 Raster

Files for printing By e-mail: [email protected] FTP/data carrier – see page 49

YOUR CONTACTS

Sales supportAndrea [email protected], Fon: +49 (0)721 165-210, Fax: +49 (0)721 165-227

Editorial teamAnnette LeinbergerFon: +49 (0)721 165-166 [email protected]

Marlen MeierFon: +49 (0)721 [email protected]� OVERVIEW

Prices and formats ...........................................................21Topics and deadlines ......................................................22Online................................................................................23

medical BEAUTY FORUM2014, 4th year of publication

20 20MEDIA-DATA 2014 | MEDICAL BEAUTY FORUM | PRICES AND FORMATS | DEADLINES AND TOPICS | ONLINE |



1/3 page vertical 70 x 297 mm 1,577 €1/3 page horizontal 210 x 99 mm 1,.577 €




Double page 420 x 297 mm 3,900 €1/1 single page 210 x 297 mm 2,867 €

Inside front cover 210 x 297 mm 3,080 €Inside back cover 210 x 297 mm 2,940 €Outside back cover 210 x 297 mm 3,154 €


Includes:– Company logo, product logo, company name, productimage, are presented with headline on the cover of the relevant issue

– Double page promotion or advert– Attention is drawn to the 2 page promotion on the con-tents page

– Hint made on www.beauty-forum.com

Promotional pages are acknowledged with the word “Ad-vertisement”. A proof reading and correction run is inclu-ded in the price. Any further corrections will be charged atcost. Advertisements are to be supplied ready for print.For a double page promotion please supply:Headline: 40 characters, lead: 250 characters, body copy:5.000 characters, 3 images (1 large about 13 x 10 cm, 1 medium size, about 12 x 7 cm, 1 small about 8 x 5 cm; all 300 dpi, jpg).

Price: 4,900 €

All prices are in € and are subject to VAT, 4 colour Euroscale, supplement for guaranteedposition 10%. All adverts are in bleed format (allow 3mm trim edge all round)

SPECIAL ADVERTISING FORMATS – PRINT

Bound-in inserts (no discounts)2 page 3,297 €4 page 3,625 €Format up to a maximum of 210 x 297 mm + 3 mm trim edge at the sides and 5 mm at the topMaximum paper weight: 170 g/m2;Quantity: Magazine print run + 3%

Loose inserts (no discounts)Inserts up to 10 grams 3,094 €Inserts up to 20 grams 3,163 €Inserts up to 30 grams 3,228 €Inserts up to 50 grams 3,362 €Format up to a maximum of 205 x 280 mm,No partial distribution possible

DISCOUNTS

Discounts (To be taken within 1 promotion year/ beginningwith the first advert)

Frequency rate Quantity rate3 Adverts 3% 3 pages 5%6 Adverts 5% 6 pages 10%12 Adverts 10% 12 pages 15%

Agency commission15% of client net




medical BEAUTY FORUM 1/2014 The skin

1 AZ 13.12.13 The skin– a beautiful, smooth, even complexion – a wish by every woman. – Dossier express LIVE-ONLINE-SEMINARDU 19.12.13 medical BEAUTY FORUM presents special therapeutic and cosmetic treatment – exhibition issue Chronology of the skinET 04.02.14 concepts. BEAUTY FORUM AUSTRIA

– exhibition issue� Moisturisers | Radiofrequency BEAUTY FORUM SWISS

medical BEAUTY FORUM 2/2014 Women

2 AZ 26.02.14 Women – still mainly women are looking forward for cosmetic surgery. – Dossier Express LIVE-ONLINE-SEMINARDU 06.03.14 Our dossier shows the possibilities of treatments for various areas – exhibition issue Care for the bust and ET 31.03.14 of the body, plus trends and developments. BEAUTY FORUM LEIPZIG décolleté

� sun care products | apparative body forming

medical BEAUTY FORUM 3/2014 the feet in focus

3 AZ 30.04.14 The feet in focus – our feet carry us through our lives. It’s time to give them some – Dossier Express LIVE-ONLINE-SEMINARDU 08.05.14 attention. We bring you extensive information from foot hygiene, over professional ET 03.06.14 diabetic feet to professional pedicures. foot care

� Repair care | mesotherapy

medical BEAUTY FORUM 4/2014 the hands

4 AZ 03.07.14 Hands – they show the first signs of aging : dark flecks, prominent veins, – Dossier Express LIVE-ONLINE-SEMINARDU 11.07.14 and flagging skin are the subjects of this dossier. Plus the latest news about rejuvenation special:ET 04.08.14 manicure and nail cosmetics. Hands

� Cosmeceuticals | ultrasound

medical BEAUTY FORUM 5/2014 pigmentation problems

5 AZ 12.09.14 Pigmentation problems – they may be a result of aging or a hormonal – Dossier Express LIVE-ONLINE-SEMINARDU 23.09.14 problem. What treatments do dermatologists, aesthetic plastic – exhibition issue A review of pigmentationET 13.10.14 surgeons and professional beauticians have up their sleeves? BEAUTY FORUM MUNICH problems

� Foot care | microdermabrasion

medical BEAUTY FORUM 6/2014 Blood circulation

6 AZ 07.11.14 Blood vessels – from telangiectasia, over spider veins, to haemangioma and – Dossier Express LIVE-ONLINE-SEMINARDU 17.11.14 Naevus flammeus, our dossier puts vascular skin changes under the microscope Vascular ET 08.12.14 and looks at therapeutic and cosmetic treatments . skin changes

� Lip care | Laser

AZ = Advertising deadline, DU = Deadline for printing, ET = Publication date

Special events/exhibitionsdossier






exhibition i

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DISPLAY ADVERT FORMATS

Type of advert Format Booking period Price for front page/Month Price for sub-page/Month


Expandable Superbanner 798 x 300 px min. 3 months on request on request


Expandable Skyscraper 420 x 600 px min. 3 months on request on request


Tandem Ad1 – min. 3 months 475 € 323 €

Ad Bundle2 – min. 3 months 760 € 575 €

Wallpaper 1280 x 800 px min. 1 month – 590 €

Banderole Ad 770 x 250 px min. 3 months 950 € 790 €


Content Carussel 275 x 275 px min. 1 month 185 € –

CROSSMEDIA CAMPAIGNS

Efficient crossmedia communications – that is what medi-cal BEAUTY FORUM stands for.Touch, smell, hear … the cross-medial Ad Specials frommedical BEAUTY FORUM break away from the standard

classic advert and will surprise your clients and potentialclients. Design your promotional campaigns to be inter -active, amazing, informative and seduce the clients to buy.

Dossier Express – your product presentation in medical BEAUTY FORUM offers a high level of efficiencyand addresses specific clients. Coinciding with an appro-

priate editorial focus you can show your products and treat-ments in a highly suitable background and target specificclient groups


1 Tandem Ad = Superbanner + Skyscraper or Superbanner + Medium Rectangle2 Ad Bundle = Superbanner + Medium Rectangle + Skyscraper3 bookable only as Tandem Ad or Ad Bundle

23 23MEDIA DATA 2014 | MEDICAL BEAUTY FORUM | PRICES & FORMATS | TOPICS & DEADLINES | ONLINE | CROSSMEDIA |

PRINT ONLINE PACKAGE PRICE

Dossier Product presentation Company and Express Image, 350 characters product presentation

490 € + 65 € = 490 € (instead of 555 €)NEW


24 24MEDIA DATA 2014 | MY BEAUTY BUSINESS | PRICES & FORMATS | TOPICS & DEADLINES | ONLINE



Media partnersBEAUTY FORUM MUNICHBEAUTY FORUM AUSTRIABEAUTY FORUM SWISSBEAUTY FORUM LEIPZIG

Onlinewww.beauty-forum.com


Print run Copies %

Beauty salons 3,200 62.75

Naail studios 230 4.51

Foot care businesses 100 1.96

Cosmetics students 1,000 19.61

Cosmetics colleges 445 8.73

Other 50 0.98

Archives/exhibitions/voucher copies 75 1.47

TOTAL 5,100 100

Thereof: Switzerland 235Austria 95Other outside Germany 25


Bound and loose insets/postcardsDeliver to: Kraft Druck GmbH, Industriestrasse 5–9,76275 Ettlingen, GermanyFree delivery

Print and binding processesSheet fed offset, Euroscale, glued, 80 Raster

Files for printingBy e-mail: [email protected] FTP/Data carrier: see page 49

YOUR CONTACTS

Sales supportMarina [email protected], Fon: +49 (0)721 165-377, Fax: +49 (0)721 165-227

Editorial StaffUlrike Böhm Fon: +49 (0)721 [email protected]

� OVERVIEWPrices and formats ...........................................................25Topics and deadlines .......................................................26Online................................................................................27

MY BEAUTY BUSINESS23rd year of publication 2014



1/3 page vertical 68 x 297 mm 738 €1/3 page horizontal 210 x 94 mm 738 €


1/2 page vertical 99 x 297 mm 967 €1/2 page horizontal 210 x 144 mm 967 €


1/4 page horizontal 210 x 69 mm 483 €


2/1 page 420 x 297 mm 2,499 €1/1 page 210 x 297 mm 1,886 €

Inside front cover 210 x 297 mm 2,099 €Inside back cover 210 x 297 mm 1,964 €Outside back cover 210 x 297 mm 2,271 €

All prices are in € Euros and are subject to VAT. 4 colour Euroscale, guaranteed position+10%All advertising formats are bleed. Allow 3mm trim edge on all outer edges


Bound-in inserts (no discounts)4 pages 1,842 €Format up to max. 210 x 297 mm + 3 mm trim edge at sides and below plus 5mm at top.Maximum paper weight: 170 g/mQuantity = magazine print run + 3%

Loose inserts (No discounts)Inserts up to 10 g 873 €Inserts up to 20 g 891 €Inserts up to 30 g 909 €Inserts up to 50 g 944 €Format up to max. 205 x 280 mm, Partial distribution notavailable

Glued-in postcards (machine inserted)(No discounts)Price per postcard / Total 370 €Format up to DIN A6, 150g/m2, bookable only in combination with a full-page advert.

QUANITY DISCOUNTS

Discounts (adverts to be booked within 1 advertising year.Begins with the publication of the first advert).

Frequency discount Quantity discount3 adverts 3% 3 pages 5%6 adverts 5% 6 pages 10%12 adverts 10% 12 pages 15%

Agency commission15% of client net

25 25MEDIA DATA 2014 | MY BEAUTY BUSINESS | PRICES AND FORMATS | SUBJECTS AND DEADLINES | ONLINE


MY BEAUTY BUSINESS 01/2014 Golden Agers

1 AZ 04.12.13 Golden Agers – The 70+ generation, a target customer group with spending – Exhibition issue LIVE-ONLINE-SEMINARDU 11.12.13 power. How to approach them and how to appeal to their requirements and BEAUTY FORUM SWISS Understanding “golden ET 18.01.14 their expectations regarding your product range – and sales. agers”

� Planning the year | Organisation | Après-ski cosmetics

MY BEAUTY BUSINESS 02/2014 Happy Easter

2 AZ 10.02.14 Happy Easter – a big Easter special full of creative ideas: e.g. vouchers – Exhibition issue LIVE-ONLINE-SEMINARDU 17.02.14 schemes, decorating the salon, promotion and sales. BEAUTY FORUM LEIPZIG Mother’s Day ET 12.03.14 – Exhibition issue campaigns

BEAUTY DÜSSELDORF

� Mother’s day campaigns | Starting a newsletter | World's Championship

MY BEAUTY BUSINESS 03/2014 Summer specials

3 AZ 10.04.14 Summer specials – Sunshine hits: Beach bodies in focus. LIVE-ONLINE-SEMINARDU 17.04.14 More turnover with additional services, from spray tanning and depilation Campaigns ET 16.05.14 to UV protection advice. for the summer

� Campaign for wedding business | Social Media Trends | Bookkeeping

MY BEAUTY BUSINESS 04/2014 Marketing and business

4 AZ 12.06.14 Autumn marketing trends – “feel good offers”, promoting your business, LIVE-ONLINE-SEMINARDU 20.06.14 keeping up with trends, plus suggestions for appropriate action, Websites – uses ET 16.07.14 and decorating the salon or nail studio and chances

� Exotic treatments | a career as a make-up artist | Summer campaigns

MY BEAUTY BUSINESS 05/2014 Online Marketing

5 AZ 12.08.14 Online Marketing – homepages and websites etc. Everything that – Exhibition issue LIVE-ONLINE-SEMINARDU 19.08.14 beauticians or nail designer need to know about websites. BEAUTY FORUM MUNICH Additional training – ET 11.09.14 Legal matters, designs, blogs, links with social media and more Medical beauty

� Medical Beauty an additional qualification | CSR steps | Beauty quickies

MY BEAUTY BUSINESS 06/2014 Additional turnover

6 AZ 10.10.14 Additional turnover – more sales with colour cosmetics – special campaigns LIVE-ONLINE-SEMINARDU 17.10.14 for the ball and party season. Successful promotion of make-up, Successful ET 12.11.14 eyelash lengthening and nail art. collaboration

� Your price list under the microscope | Mobile services | Target customer groups: YoungstersAZ = Advertising deadline, DU = Deadline for printing, ET = Publication date

exhibition i

ssue

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Special events/exhibitionsMY SPECIAL






26 26MEDIA-DATA 2014 | MY BEAUTY BUSINESS | PRICES AND FORMATS | SUBJECTS AND DEADLINES | ONLINE


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Advert type Format Price per mailing Mailing date Data supply

Super-Ad 540 x 90 px 1,527 € Weekly (Wednesdays) 1 week before mailing

Medium Rectangle 300 x 250 px 509 € Weekly (Wednesdays) 1 week before mailing

Exklusiv-Newsletter Super-Ad + 1,832 € Weekly (Wednesdays) 1 week before mailingMedium Rectangle

Action-Box 220 x 250 px 305 € Weekly (Wednesdays) 1 week before mailing

Micro-Link Company name 102 € Weekly (Wednesdays) 1 week before mailing

DISPLAY ADVERTISING

Advert type Format Booking period Price for front page/Month Price for sub-page/Month







Ad Bundle2 – min. 3 months 1,050 € 690 €




Content Carousel 275 x 275 px min. 1 month 320 € –


1 Tandem Ad = Superbanner + Skyscraper or Superbanner + Medium Rectangle2 Ad Bundle = Superbanner + Medium Rectangle + Skyscraper3 Can be booked only as a Tandem Ad or Ad Bundle

1

3 2

4


27 27MEDIA-DATA 2014 | MY BEAUTY BUSINESS | PRICES AND FORMATS | SUBJECTS AND DEADLINES | ONLINE



Frequency8 times per annum + special issue

Onlinewww.nailpro.de

Media partnerBEAUTY FORUM MUNICHBEAUTY FORUM AUSTRIABEAUTY FORUM SWISSBEAUTY FORUM LEIPZIG

Social mediawww.facebook.com/bfnailprowww.youtube.com/beautyforumtv


Print run Copies %

Nailstudios 11,000 88.00

Beauty salons with nail design service 1,215 9.72

Cosmetics training colleges 200 1.60

Archives and voucher copies 85 0.68

TOTAL 12,500 100

Thereof:Austria 1,150Switzerland 1,110Others outside Germany 145


Bound-in and loose inserts/Postcards Deliver to: Kraft Druck GmbH, Industriestrasse 5–9,76275 Ettlingen, GermanyFree delivery

Printing and binding processSheet fed offset, Euroscale, glued, 80 Raster

Files and documents for printingVia e-mail to: [email protected] FTP/Data carrier: see page 49

YOUR CONTACTS

Sales supportMarina [email protected], Fon : +49 (0)721 165-377, Fax: +49 (0)721 165-227

Editorial TeamDirk TäuberFon: +49 (0)721 [email protected]

Barbara PfeilFon: +49 (0)721 165-343 [email protected]

� OVERVIEWPrices and formats ...........................................................29Topics and deadlines ......................................................31Online................................................................................32Crossmedia.......................................................................34

BEAUTY FORUM NAILPRO2014 – 15th year of publication

28 28MEDIA-DATA 2014 | NAILPRO | PRICES & FORMATS | TOPICS & DEADLINES | ONLINE | CROSSMEDIA



1/4 page horizontal 220 x 80 mm 1,526 €


2/3 page vertical 133 x 297 mm 2,476 €




Double page 440 x 297 mm 3,994 €1 Full page 220 x 297 mm 3,105 €

Butterfly1 205 x 297 + 422 x 297 mm 6,296 €Inside front cover 220 x 297 mm 3,443 €Inside back cover 220 x 297 mm 3,260 €Outside back cover 220 x 297 mm 3,879 €



FRONT COVER PROMOTION

Includes:– Company and product logos, company name, picture ofthe product, all will be included on the cover of the rele-vant issue of Nailpro with an attention-grabbing headline

– double page promotion or a double page advert – attention drawn to the promotion within the contents lis-ting

– Notice of the article will be posted on www.beauty-forum.com

Promotional pages will be marked with the word “Adverti-sement”. A proof correction copy is included in the price.Any further correction proofing will be done at cost.Adverts are to be supplied ready for print.For a double page spread please supply the headline (40 characters of print), lead (250 characters), body copy(5000 characters), and 3 images (1 large about 13 x 10 cm,1 medium about 12 x 7 cm, and 1 small about 8 x 5 cm –all 300 dpi jpgs)

Price: 5,579 € All prices are in € and are subject to VAT, 4 colour Euroscala, supplement for guaranteedposition 10 %. All adverts are in bleed format (allow 3mm trim edge all round)1 Butterfly has priority over a single page on the inside of the front cover

29 29MEDIA-DATEN 2014 | NAILPRO | PRICES & FORMATS | TOPICS & DEADLINES | ONLINE | CROSSMEDIA



NAILPRO E-PAPER

With immediate effect all issueswill be posted on the website as e-papers for readers.In this way you will communicatethe contents of your advertisingand promotions, to readers on themove, in addition to the printedmagazine. The multi-media e-pa-per offers various possibilities toeffectively highlight your productsand services

BasicLink from your advertisement or advertorial to your ownwebsite.Our requirements: print files must contain a landing pagewritten as text – not embedded in a picture. Your homepagemust always be shown with details of the www address insmall text and an e-mail address with the @ symbol. Price: Free of chargePrintable PDF files supplied without the website address-will not be linked free of charge. Our work will be invoiceddepending on costs.

PremiumEnhancing of the advert or advertorial with additional multi-media content (videos, photo galleries, downloads, etc.)and/or the integration of inserts or catalogues.Our requirements: files must be supplied as web versionsin digital formatPrice: 50,00 € per multimedia linkAdditional charges at cost.The e-paper is on line 3 days before the issue date.

TRAINING ESTBLISHMENTS

(No discounts, no agency commission)1/4 page horizontal 4c (165 x 54 mm) 566 €1/2 page horizontal 4c (165 x 114 mm) 1,132 €


Bound-in insert (no discounts will apply)2 pages 4,006 €4 pages 4,889 €Format up to a maximum of 220 x 297 mm + 3 mm trim edge at the sides and bottom, plus 5mm at the top edge.Maxium paper weight: 170 g/m2

Quantity = magazine print run + 3 %

Loose inserts (no discounts will apply)Partial distribution is not availableInserts up to 10 g 3,081 €Inserts up to 20 g 3,204 €Inserts up to 30 g 3,321 €Inserts up to 50 g 3,443 €Format up to a maximum of DIN A4 (210 x 297 mm)

Glued-in postcards (machine inserted) (no discounts will apply, can be booked only in combinationwith a full page advert)Price per postcard/issue 1,698 €Format up to a maximum of DIN A6, 150g/m2t

NEW CORPORATE PUBLISHING

With your own customer newspaper you can be sure ofreaching your loyal and established clients as well as po-tential new clients. Using this medium you can tell them allabout new products, services, applications and treatments.In combination with specific information your companynewspaper will become essential reading for your clients– Identify and specify the target readers (existing clients,potential clients and possibly end users)

– Detailed planning of the newspaper (subjects, authors)– Mulimedia enrichment via videos, links, downloads, photogalleries

– Specify print run and frequency– Specify the format and extent – Specify the distribution area (digital, print)– Production and distribution (digital, print)Price per issue starts at 2,400 €

NAILPRO BÖRSE1

(Advertisements are not subject to discount and there is noagency commission)1/1 page 4 colour (220 x 297 mm) 2,318 €1/2 page horizontal 4c (165 x 114 mm) 1,159 €1/4 page horizontal 4c (165 x 54 mm) 580 €

Line adverts (text) – Price per line

1 column 2 columnFor sale and wanted 5.39 € 10.78 €Jobs market 5.39 € 10.78 €Promotional small ads 10.15 € 20.30 €

Small display ads – Price pro mm

1 column 2 column 3 column4 columnColumn width 47 mm 98 mm 149 mm 200 mmFor sale and wanted 2.02 € 4.04 € 6.06 € 8.08 €Jobs market 2.02 € 4.04 € 6.06 € 8.08 €Promotional small ads 3.78 € 7.56 € 11.04 € 15.12 €Charge for box number 10 €

PRICING DISCOUNTS

Discounts (Bookings taken for insertion within an adverti-sing year/ begins with the appearance of the first advert)

Frequency discounts Quantity discounts3 adverts 3% 3 pages 5%6 adverts 5% 6 pages 10%12 adverts 10% 12 pages 15%

Pricing supplementsSpecial colour HKS, Pantone 1.361 €Special colour metallic 1.361 €Confirmed position: +10% of advert price

Agency discount:15% from customers net price

All prices are in € and are subject to VAT. 4c Euroscale supplement for confirmed position 10%1 position at the end of the magazine



Nailpro 1/2014

1 AZ 20.12.13 French Styles – Modern interpretation of classic designs – Exhibition issue LIVE-Online-SEMINARDU 09.01.14 Technique tips – Easy way to longer nails BEAUTY FORUM SWISS French variationenET 05.02.14 BEAUTY FORUM AUSTRIA

Nailpro 2/2014

2 AZ 30.01.14 Spring and summer trends – fresh and funny colours for sunny days – Exhibition issue LIVE-Online-SEMINARDU 07.02.14 UV lacquering – convince new clients, with long-lasting lacquer Beauty Dusseldorf Light-hardening lacquersET 06.03.14 BEAUTY FORUM LEIPZIG

Nailpro 3/2014

3 AZ 03.03.14 Using stencils – square or stiletto, stencils allow you a wide range of shapes – Exhibition review LIVE-Online-SEMINARDU 14.03.14 Pedicures and toe-nail modelling – the feet become an eyecatcher BEAUTY FORUM SWISS Professional pedicuresET 09.04.14 BEAUTY FORUM AUSTRIA

Nailpro 4/2014

4 AZ 25.04.14 Education and trainings – whether you are a beginner or a real professional – Exhibition review and report LIVE-Online-SEMINARDU 05.05.14 we show you an overview Beauty Dusseldorf Sugaring in the salonET 04.06.14 Waxing & Sugaring – Unwanted hair removal as a lucrative additional service BEAUTY FORUMF LEIPZIG

Nailpro 5/2014

5 AZ 27.05.14 Lash extensions – Expand your service range with this very popular service LIVE-Online-SEMINARDU 03.06.14 Powder-liquids – two components with lots of possible applications Additional service: ET 05.07.14 Eyelashes

Nailpro 6/2014

6 AZ 04.08.14 Autumn and winter trends – New colour accents for the darker months – Preview of LIVE-Online-SEMINARDU 12.08.14 Electric files – valuable tools that save time and enhance your skills BEAUTY FORUM MUNICH Filing techniques – manual ET 06.09.14 and machine assisted

Nailpro 7/2014

7 AZ 01.09.14 UV light-hardening gels – some key points with regard to the modellage plastic – Exhibition issue LIVE-Online-SEMINARDU 11.09.14 Refill technology – a way to optimise the repetitive standard treatments BEAUTY FORUM MUNICH Gel modellingET 06.10.14

Nailpro 8/2014

8 AZ 29.10.14 Pampering hands and nails – luxurious products and relaxing applications – Exhibition review and report LIVE-Online-SEMINARDU 10.11.14 Visual correction of habitually bitten nails – tips, tricks and solutions BEAUTY FORUM MUNICH Successful treatment

ET 03.12.14 for problem nails

Nailpro salon management and marketing

SH AZ 08.10.14 Increase in a targeted way your financial success. From price calculations and the services LIVE-Online-SEMINARDU 16.10.14 you offer, over to the way your salon is presented on the Internet to your effective Marketing for nail ET 20.12.14 promotion campaigns. This special issue is focused on studio management and marketing designers

AZ = Advertising deadline, DU = Deadline for printing, ET = Publication date

Special events/exhibitionsMain topic








Special events/exhibitionsSpecial edition

exhibition i

ssue

exhibition i

ssue

exhibition i

ssue


32 32MEDIA DATA 2014 | NAILPRO | PRICES AND FORMATS | TOPICS AND DEADLINES | ONLINE | CROSSMEDIA

DISPLAY ADVERTISING








Ad Bundle2 – min. 3 months 760 € 575 €






6

21

7

4 35

8

9 9 9


1

3 2

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NAILPRO TV

Breathe new life into your promotional messages: awaken the desires of your clients, present your new products with emo-tion, and take advantage of the benefits offered by motion pictures. With film clips you have the ability to show your compa-ny, your products and your services in an extremely high quality and emotional way.The experienced BEAUTY FORUM-tv team become a professional partner of yours. We create industry-specific and econo-mical communication, complementary to your print advertising.

Media preparation1 Production2

Image clip 400 € 1,590 €

Image film 400 € 5,290 €

Interview 400 € 1,190 €

Produkt clip 400 € 1,590 €

Event video 400 € price on request

Live streaming 400 € price on request

Patronage (incl. production 400 € 500 €

Pre-Roll video ad 400 € price on request

Training film 400 € price on request

1 Price for 3 months (minimum booking period 3 months) All prices are in € and are subject to the prevailing rate of VAT.2 Price includes 3 months exposure in the video portal




Company Mention in the news Half Medium Rectangle LogoePaper 4c, 220 characters BEAUTY FORUM BEAUTY FORUM

+ homepage + weekly news = 350 €1

Exhibition review 1/2 Advertorial Half Medium Rectangle Microlink Basic 4c Nailpro to exhibition PR

homepage1,652 € + 220 € + free of charge = 1,181 € (instead of 1,872 €)

Exhibition review 1/1 Advertorial Half Medium Rectangle Micro Link Image clipPremium 4c Nailpro to exhibition PR

homepage2,484 € + 220 € + free of charge + 890 € = 3,127 € (instead of 3,594 €)

Exhibition review 1/1 Advertorial Half Medium Rectangle Micro Link Produkt clipPremium Plus 4c Nailpro to exhibition PR

homepage2,484 € + 220 € + free of charge + 690 € = 2,927 € (instead of 3,394 €)

Online-Seminar Presentation in Slide in contents carousel Text insert in Publication BEAUTY FORUM Entry in programme finder BEAUTY FORUM of seminar (250 characters), 4c Post in Online forums weekly news in video portal450 € + 320 € + 280 € + 500 € = 899 € (instead of 1,550 €)

NEW

NEW


Efficient crossmedia communication – that is what BEAUTY FORUM Nailpro stands for.Touch, smell, hear... the crossmedia ad special from BEAUTY FORUM Nailpro break away from the standard classic advert and will surprise your clients andpotential clients. Design your promotional campaigns to be interactive, amazin, informative and seduce the clients to buy.

Exhibiton review – Help the emotions of the ex-hibition, the new products and the trends in theindustry, stay alive in the minds of your clientsand potential clients after the exhibition is over.The BEAUTY FORUM Nailpro exhibition reviewoffers you an opportunity to communicate yourexhibition highlights in an individual way.NEW: High level attention-grabbing promotionfor your exhibition advertising and PR on thewebsite, in the video portal and in the news -letter.

Onlineseminars – in short “webinars” are anideal way to win new clients and reinforce theloyalty of your existing clients.In online seminars you can tell your customersand potential customers, quickly, simply andcheaply, about your new products and services,wherever in the world they may be. Of coursewith your own individual branding.

Company ePaper – New products, brand con-cepts and product catalogues placed directly infront of your new customers. This is where Nail-pro can help you. Your web-optimised PDFs ofcata logues, PR leaflets or trend magazines will be included on www.beauty-forum.com and mentioned on the first page. As required yourweb-optimised folder can be enhanced with multimedia links.

Miniumm booking period for Half MediumRectangle: 4 weeks; for Action Box: 2 issuesor mailings; for product clip: 3 monthsFurther options on request.

1 incl. 100 € one-off charge for multimediabasic enhancement. Media monthly charge250 €


Print runStandard issue: 4,100 copiesExhibition issue: 7,500 copies (issue 1/2014)


Onlinewww.beauty-forum.at

Media partnerBEAUTY FORUM AUSTRIA

Social Mediawww.facebook.com/beautyforumwww.youtube.com/beautyforumtv


Distribution Standard %Exhibition %

Beauty salons 3,100 75.61 3,200 42.67Nail studios 85 2.07 900 12.00Foot care practices 389 9.49 900 12.00Permanent make-up 41 1.00 60 0.80Cosmetics training colleges 120 2.93 250 3.33Beauty farms / Day spas 75 1.83 300 4.00Wellness institutes 80 1.95 300 4.00Masseurs / Saunas 50 1.22 700 9.33Hairdressers 50 1.22 600 8.00Industry 75 1.83 150 2.00Archives and voucher copies 35 0.85 140 1.87

TOTAL 4,100 100.0 7,500 100.0


Loose and bound-in inserts/postcardsSupply to: Kraft Druck GmbH, Industriestrasse 5–9,76275 Ettlingen, GermanyFree delivery

Printing and binding processesSheet fed offset, Euroscale, glued, 80 Raster

Files for printingBy e-mail to: [email protected] FTP/Data carrier: see page 49

YOUR CONTACTS

Sales supportAndrea [email protected], Fon: +49 (0)721 165-210, Fax: +49 (0)721 165-227

Editorial StaffUlrike HemerFon: +49 (0)7243 [email protected]

� OVERVIEWPrices and formats .........................................................36Topics and deadlines ......................................................38Online................................................................................39Crossmedia.......................................................................40

BEAUTY FORUM EDITION AUSTRIA13th year of publication 2014

35 35MEDIA-DATA 2014 | BEAUTY FORUM EDITION AUSTRIA | PRICES AND FORMATS | TOPICS AND DEADLINES | ONLINE | CROSSMEDIA


Format Dimensions Standard- Exhibitionissue issue

2/3 page vertical 133 x 297 mm 1,279 € 1,601 €


1/2 page vertical 103 x 297 mm 1,027 € 1,281 €1/2 page horizontal 220 x 146 mm 1,027 € 1,281 €


1/3 page vertical 75 x 297 mm 705 € 880 €1/3 page horizontal 220 x 102 mm 705 € 880 €


Includes:– company and product logo, company name, productimage – presented with headline on the cover of the rele-vant issue in an eyecatching manner

– Double page promotion or double page advert– Attention is drawn to your cover promotion on the con-tents page

– Pointed out on the beauty-forum.at website

Promotional pages include the word “Advertisement” One proof reading is included in the price. Further changesand/or proof reading will be charged at costAdverts must be supplied ready for print.For a double page spread please supply:Headline: 40 characters, lead: 250 characters, body copy:5,000 characters and 3 photos (1 large about 13 x 10 cm, 1 medium about 12 x 7 cm and 1 small about 8 x 5 cm – all300 dpi jpgs)

Price: 3,471 € (Standard issue)4,336 € (Exhibition issue)

All prices are in € and are subject to the legal rate of VAT and to the Austrian advertising andpromotion tax. All advertising formats are bleed (trim edge 3mm for each outer edge)1 Butterfly has priority over single page adverts on the inside front cover.2 Not possible in issue 2/2014 because of fair catalogue cover.


Double page 440 x 297 mm 2,900 € 3,849 €Full page 220 x 297 mm 1,861 € 2,327 €

Butterfly1 205 x 297 + 422 x 297 mm 3,539 € 4,381 €

Inside front cover 220 x 297 mm 2,053 € 2,562 €Inside back cover 220 x 297 mm 1,923 € 2,403 €Outside back cover2220 x 297 mm 2,177 € 2,723 €


1/4 page horizontal 220 x 80 mm 609 € 760 €

36 36MEDIA-DATA 2014 | BEAUTY FORUM EDITION AUSTRIA | PRICES AND FORMATS | TOPICS AND DEADLINES | ONLINE | CROSSMEDIAL



BEAUTY FORUM EPAPER

With immediate effect all of our issues will be shown for readersas an e-paper on our website. Thisallows you to communicate youradvertisement, in addition to theprint version, to readers on themove. The multimedia e-paper offers various ways of presentingyour products and services in asuitable environment

BasicLink from your adverts or advertorial to your own web site.What we need: Data for printing must contain a target ad-dress as text, not embedded in a picture. Your homepageaddress always needs to be supplied with www. details inlower case and e-mail address with the @ symbol. Price = free of chargePrint PDFs without web site address as text will not be linked free of charge. Price will be based on cost.

PremiumEnhancement of the advert or advertorial with additionalmultimedia content (videos, picture galleries, downloadsetc) and/or the inclusion of inserts or catalogues.What we need: Data files must be supplied as web versi-ons in digital format. Price: 50 Euros per multimedia linkAny additional charges will be invoiced at costThe e-paper is online 3 days before the issue date.

SPECIAL PROMOTIONAL SERVICES – PRINT

Bound-in inserts (no discounts will apply) Stand. issue/Exhibition issue

2 pages 1,339 € / 2,448 €4 pages 1,871 € / 3,423 €Format up to a maxium of 220 x 297 mm + 3 mm trim ed-ge at sides and below and 5 mm at top edgeMaximum paper weight: 170 g/m2;Quantity = magazine print run + 3%

Loose inserts (no discounts will apply)No partial distribution can be acceptedBEAUTY FORUM Austria Standard issueInserts up to 10 g 1,072 €Inserts up to 20 g 1,097 €Inserts up to 30 g 1,102 €Inserts up to 50 g 1,128 €

BEAUTY FORUM Austria Exhibition issue Inserts up to 10 g 1,294 €Inserts up to 20 g 1,343 €Inserts up to 30 g 1,409 €Inserts up to 50 g 1,411 €Format up to a maximum of DIN A4 (210 x 297 mm)

Glued-in postcards (machine inserted) (no discounts will apply)

Stand. issue/Exhibition issuePrice per postcard (total) 301 € / 553 €Format up to DIN A6, 150g/m2. Available only in combinati-on with a full page advert

PRICE CONDITIONS

Discounts (When taken within one insertion year/beginningwith the publication of the first advert)

Frequency rates Quantity rates3 Adverts 3% 3 pages 5%6 Adverts 5% 6 pages 10%12 Adverts 10% 12 pages 15%

SupplementsConfirmed position in the magazine: +10% of the adverti-sement price

Agency commission15% of client net price

All prices are in € and are subject to the prevailing rate of VATplus the Austrian advertising and promotions tax



BEAUTY FORUM 1/2014 Natural active substances

1 AZ 16.01.2014 Phytocosmetics – the possibilities and limits of natural actives. More and more clients are – Dossier ExpressDU 23.01.2014 turning to phytocosmetic products. Our dossier shows what modern “green” actives can do – Exhibition issue BEAUTY FORUM AUSTRIAET 17.02.2014 and offers some tips how beauticians can market such products.

� Permanent make-up | Electro-stimulation as a treatment

BEAUTY FORUM 2/2014 Suncare cosmetics

2 AZ 12.03.2014 Sun and tanning – a special issue on UV radiation, self-tanners and spray tanning. How – Dossier ExpressDU 19.03.2014 to prepare the client’s skin for the sun and provide maximum protection? What – Review and report on ET 15.04.2014 additional services can the beauty salon offer? The answers could be found here in our dossier BEAUTY FORUM AUSTRIA

� Spring and summer trends | Moisturizers

BEAUTY FORUM 3/2014 Young people

3 AZ 20.05.2014 Youngsters – For young people there is almost nothing as important as their appearance. – Dossier ExpressDU 27.05.2014 In our dossier we put the whole spectrum of treatments for this consumer group ET 16.06.2014 under the microscope and point to current trends and developments.

� Body treatments for men | Additional equipment in the salon

BEAUTY FORUM 4/2014 Hands and nails

4 AZ 31.07.2014 Hands and nails – Special services offered in the cosmetics beauty salon and/or the nail studio. – Dossier ExpressDU 07.08.2014 There is a boom right now in nail cosmetics. But which services are worth offering? In our – Preview of BEAUTY FORUM MUNICHET 25.08.2014 dossier we look at, manicures, long lasting nail polish and artificial nail strengthening.

� Autumn and winter trends | Anti-aging

BEAUTY FORUM 5/2014 Cosmetology

5 AZ 23.09.2014 Doctor-Brands, Cosmeceuticals & Co. – Medicine meets cosmetics: – Dossier ExpressDU 30.09.2014 Dermocosmetics is more popular than ever. We show what Doctor Brands can actually do, ET 18.10.2014 how they work and present some current product developments.

� Mesoporation | Repair care

BEAUTY FORUM 6/2014 Your “Best Ager” clients

6 AZ 21.11.2014 Silver Agers – We show you, how a beautician can benefit from the “Best – Dossier ExpressDU 28.11.2014 Agers”megatrend and establish herself with this demanding group. They have spending power, – Review of BEAUTY FORUM MUNICHET 15.12.2014 but also special needs and wishes.

�Wellness | MicrodermabrasionAZ = Advertising deadline, DU = Deadline for printing, ET = Publication date





Special events/exhibitionsmedical


Exhibition iss

ue



6

21

7

4 35

8

9 9 9








DISPLAY ADVERTISING








Ad Bundle2 – min. 3 months 1,050 € 690 €



Half Medium Rectangle 300 x 125 px minim. 3 months 250 € 140 €(Text Ad)




All Prices are in € and are subject to the prevailing rate ofVAT plus the Austrian advertising and promotion tax.

1

3 2

4





Effective crossmedia communication – that’s what BEAUTY FORUM meansHold it, smell it, hear it ... the crossmedia advertising specials by BEAUTY FORUM blow away the restrictions of classic advertising and will amaze your clientsand potential clients. Design your promotional campaign to be interactive, amazing, informative - and to tempt your clients to buy!


Dossier Product presentation Company and Express 4 colour, 220 characters product presentation

490 € + 65 € = 490 € (instead of 555 €)

Company Hinweis bei News Half Medium Rectangle LogoePaper 4 colour, 220 Zeichen BEAUTY FORUM BEAUTY FORUM

+ homepage +weekly news = 350 €1

Exhibition review 1/2 Advertorial Half Medium Rectangle Micro Link Basic 4 colour BEAUTY FORUM to exhibition PR

homepage1.357 € + 250 € + free of charge = 1.357 € (instead of 1,607 €)

Exhibition review 1/1 Advertorial Half Medium Rectangle Micro Link Produkt clipPremium 4 colour BEAUTY FORUM to exhibition PR

homepage1.357 € + 250 € + free of charge + 690 € = 2.047 € (instead of 2,297 €)

Exhibition review 1/1 Advertorial Half Medium Rectangle Micro Link Image clipPremium Plus 4 colour BEAUTY FORUM to exhibition PR

homepage1.357 € + 250 € + free of charge + 890 € = 2.247 € (instead of 2,497 €)

Online-Seminar Presentation in Slide in Contents Carousel Text Insert in Publication of BEAUTY FORUM Entry in Programme Finder BEAUTY FORUM seminars in (250 character), 4 colour Post in Online-Foren weekly news video portal450 € + 320 € + 280 € + 500 € = 899 € (instead of 1,550 €)

NEW

NEW

Dossier Express – Your product presentations inthe Dossier of BEAUTY FORUM Edition Austria offer a high level of efficiency and client appeal.

Company ePaper – Your web-optimised PDF files of catalogues, image PR or trend magazineswill be put onto www.beauty-forum.at and called

up on the first page. If required your web-opti -mised folders can be enhanced with multimedialinks

Exhibition review – Keep the emotions, newproducts and industry trends alive in the minds ofyour clients, even after the exhibition is over.

Online-Seminars – Online seminars are ideallysuited for gaining new clients and holding the interest of your key clients. In Online seminarsyou can inform your customers quickly, easily,cheaply, and wherever they may be in the world,about your products and services. .

Minimum booking period for Half MediumRectangle: 4 weeks; for Action Box: 2 issuesor mailings; for product clip: 3 months;Further options on request.

1 incl. a 100 € one-off payment for multimedia basic preparation.Media charges 250 € per month


Health and Beauty GroupINTERNATIONAL


42 42MEDIA-DATA 2014 | INTERNATIONAL

Under the umbrella brand BEAUTY FORUM the Health andBeauty Group, with their subsidiaries and licensees, publishtrade magazines for the professional cosmetics sectorworldwide.

BEAUTY FORUMThe magazine is targeted at the professional cosmetics andbeauticians sector and reports in detail on trends, new pro-ducts and ideas from the skin care, apparative cosmetics,colour cosmetics, dermatology, natural cosmetics, well-ness, doing business, foot, hand and nail care sectors, plusrelevant industry events.In Spain BEAUTY FORUM is published under the nameBEAUTY FORUM esthetic world

Your partners in 10 countries worldwide� Germany� China� Greece� Hong Kong� Austria� Poland� Switzerland (in German and French)� Spain� Turkey� Hungary

MY BEAUTY BUSINESSMY BEAUTY BUSINESS brings marketing know-how, infor-mation on running a business and valuable practical adviceon managing a salon, all aimed at business oriented beauti-cians. In addition leading manufacturers contribute theirsales and marketing concepts.

Your partners in three European countries� Germany� Austria� Switzerland

MEDICAL BEAUTY FORUMmedical BEAUTY FORUM closes the gap between dynamicresearch, practical application in the field of aesthetic medi-cine and professional cosmetics. Focussed on one particu-lar topic per issue the specialist medium combines practi-cally relevant know-how for doctors who have specialisedin aesthetic medicine and for beauticians. It carries in-depthinformation on cosmetic pre-operative and post-operativetreatments and the operational regime.

Your partners in three European countries� Germany� Austria� Switzerland

NAIL

Under the BEAUTY FORUM Nailpro brand Health and Beau-ty, working with subsidiaries and licensees across Europe,publishes the trade magazine for the nail care sector Nailprois published Europe-wide by Health and Beauty under licence of Creative Age (USA).

BEAUTY FORUM NAILPRONailpro is globally one of the leading trade magazines forthe nail sector. Trends from the USA, coupled with Euro -pean flair, make Nailpro an indispensable marketing partner.In Spain Nailpro appears under the name Nailpropowered by esthetic nails & make-up.

Your partners in 8 European countries� Germany� Italy� Austria� Poland� Switzerland� Slovenia� Spain� Hungary

INTERNATIONAL TRADE MAGAZINES

COSMETICS


43 43MEDIA-DATA 2014 | INTERNATIONAL

FITNESS

Under the headline brand bodyLIFE Health and Beauty Group,working with subsidiaries and licensees across Europe, publishes trade magazines for the fitness business.

BODY LIFEbody LIFE is the most well-known fitness magazine in European fitness clubs and studios.The body LIFE magazine is aimed at decision-makers in thefirness business, namely the proprietors of clubs, club managers, associations, sports hotels with fitness facilities,sports doctors, physiotherapists and sports clinics.

Your partners in 7 European countries� Germany� The United Kingdom� The Netherlands� Austria� Poland� Switzerland� Spain

TRAINERTRAINER is specially aimed at instructors, trainers and senior staff in fitness clubs.The very wide range of topics covered goes form the latestaerobic choreography to the latest trends and highlights,tips for designing healing programmes, training and nutri -tion right over to ideas for increasing endurance, power andmobility.

Your partners in 5 European countries� Germany� Austria� Poland� Switzerland� Spain

HAIR

Health and Beauty publishes trade magazines for hair -dressers in the German-speaking countries in Europe andothers. Business, setting up new businesses, as well as fashionand style, are the main focus of the trade magazines.

HAIRFORUM & HAIR STYLE FORUMThe main contents cover the subjects of management,marketing and personnel management. Topics like legalmatters, finance, IT and salon equipment are covered, aswell as style, trends and step-by-step guides for readers.As an add-on current subjects such as colour cosmeticsmake a firm regular contribution.

Your partners in two European countries are:� Switzerland� Hungary

B-TO-B

Under the COSSMA brand the Health and Beauty Group publishs the trade magazine for the international cosmeticsmanufacturing industry and for producers of detergents andcleaning chemicals.

COSSMAThe trade magazine reports on ingredients and their poten-tial applications, research and development, packaging anddesign, spray and aerosol technology, machines and equip-ment and service providers for the cosmetics industry. Inaddition regular reports are published covering importantevents and exhibitions of particular interest to the sector.

Your partners in several European countries � Germany� Spain

Your national and international contacts can be found starting on page 47.


44 44MEDIA-DATA 2014 | INTERNATIONAL EXHIBITIONS

BEAUTY FORUM LEIPZIGIn 2011 Health and Beauty started to organize a second exhibition in Germany. LEIPZIG takes place at the Leipzig exhibition centre for thefourth time in 2014. Products on show include apparative,skin care and colour cosmetics, foot care and podology, naildesign and nail art, trend-setting topics such as natural cos-metics, anti-aging or wellness and massage.

Dates: April 5th to 6th 2014

Facts and Around 8,200 trade visitors figures: Almost 300 exhibitors and brands

More than 10,000 m² of exhibition space

Concept: Attracts national and international visitors, especially from Eastern EuropeTrade congresses with new focus each yearPractical and informative programme of supporting activitiesHigh quality training in workshop sessionsNational championships

Trend: Satisfied visitors: 76 % of the trade visitors assessed that the exhibition is good or verygoodWide geographical area of visitor attraction: 50 % of visitors travel some 100 km to be inLeipzigLoyal regular visitors: 83 % of visitors plan to visit the exhibition again in 2014 and to take advantage of the supporting activitiesVisitors interested in ordering: 88 % of the visitors confirmed that they had bought or pla-ced orders at the exhibition

www.beauty-fairs.de/leipzig

BEAUTY FORUM MUNICHEurope’s number 1 cosmetics trade fair in the autumn pre-sents the whole portfolio of products and services from the health and beauty sectors. In addition to apparative,skin care and colour cosmetics the range on show includesfoot care and podology, nail design and nail art, wellnessand spa, medical beauty and natural cosmetics. BEAUTYFORUM MUNICH takes place in the modern, well designedhalls of the Messe München International.

Dates: October 25th to 26th 2014 October 17th to 18th 2015October 22nd to 23rd 2016

Facts and Around 40,000 trade visitorsfigures: 30,000 – 40,000 m² exhibition space

More than 850 national and international exhibitors and brands

Concept: extensive range of products from a wide rangeof exhibitorsattractive and informative programme of supporting eventsIn-depth training in workshop sessionsNational and international championships

Trend: Increasingly international in character18 % of the trade visitors came from outsideGermanyWide geographical area of visitor attraction: 48 % of visitors travel some 150 km to be inMunichLoyal regular visitors: 80 % of visitors visit theexhibition on a regular basisSatisfied visitors: 83 % of the trade visitors expressed the view that the exhibition is good,or very good

www.beauty-fairs.de/muenchen

INTERNATIONAL EXHIBITIONS

Under the BEAUTY FORUM name the Health and Beauty Group organises trade fairs for the beauty sector all over Europe.


26.–27. Oktober 201326th, 27th October 2013Messe München International

Dauerkarte

D

39 EURinkl. 19% MwSt. / incl. 19% VAT

Karteübertragbar. Wiedereintritt nicht möglich.

transferable. Re-entry is not possible.Veranstalter / Organiser:Health and Beauty Germany GmbH,

Karl-Friedrich-Str 14–18,

Oktober 2013October 2013nternational

D

39 EUR19% VAVAV TATmöglich.ossible.

ganiser:ermany GmbH,

Messe München

Dauerkarte

Permanent

39 EUR

inkl. 19% MwSt. / incl. 19% VAT

übertragbar. Wiedereintritt nicht möglich.

Re-entry is not possible.

eranstalter / Organiser:

Beauty Germany GmbH,

14–18, 76133 Karlsruhe

Mannheim HRB 106183,

Geschäftsführer: Jürgen Volpp

14–18,

München

39 EUR

19% MwSt. / incl. 19% VAVATAT

Wiedereintritt nicht möglich.

Re-entry is not possible.

eranstalter / Organiser:

Beauty Germany GmbH,

14–18, 76133 Karlsruhe

Mannheim HRB 106183

Geschäftsführer: Jürgen VolpV

Messe

Dauerkarte

Permanent ticket

D

Karte ist nicht übertragba

Ticket is not transferable.

possible.

Organiser:

GmbH,

Karl-Friedrich-St

Registergericht

Messe

Dauerkarte

Permanent ticket

D

Karte ist nicht übertragba

Ticket is not transferable

possible.

Organiser:

GmbH,

Karl-Friedrich-St

Registergericht

26.–27. Oktober 201326th, 27th October 2013Messe München International

Dauerkarte Permanent ticket

D

39 EURinkl. 19% MwSt. / incl. 19% VATKarte ist nicht übertragbar. Wiedereintritt nicht möglich.Ticket is not transferable. Re-entry is not possible.

Veranstalter / Organiser:Health and Beauty Germany GmbH, Karl-Friedrich-Str. 14–18, 76133 KarlsruheRegistergericht Mannheim HRB 106183,

USt-ID: DE 813859129, Geschäftsführer: Jürgen Volpp

45 45MEDIA-DATA 2014 | INTERNATIONAL EXHIBITIONS

At a glance: Other Health and Beauty Group exhibition dates

1. body LIFE Spain, Barcelona 17th – 19th of October 2013. www.bodylifespain.com

22. BEAUTY & CARE TURKEY, Ankara 31st of Oct. – 3rd of Nov. 2013 www.interteks.com

15. BEAUTY FORUM CONGRESS GREECE, Athens 2nd – 4th of November 2013 www.beautygreece.gr

12. BEAUTY FORUM Hair & Spa, Budapest 9th – 10th of November 2013 www.beauty-fairs.hu

18. BEAUTY FORUM MACEDONIA, Thessaloniki 30th of Nov. – 2nd of Dec. 2013 www.beautygreece.gr

4. BEAUTY FORUM SPAIN, Valencia 1st – 2nd of March 2014 www.estheticworld.es

20. BEAUTY FORUM SWISS, Zurich 1st – 2nd of March 2014 www.beauty-fairs.ch

28. BEAUTY FORUM AUSTRIA, Salzburg 8th – 9th of March 2014 www.beauty-fairs.at

18. BEAUTY FORUM POLAND, Warsaw 8th – 9th of March 2014 www.beauty-fairs.com.pl

22. BEAUTY & CARE TURKEY, Istanbul 13th – 16th of March 2014 www.interteks.com

22. BEAUTY FORUM SLOVAKIA, Trencin 20th – 22nd of March 2014 www.expocenter.sk

4. BEAUTY FORUM LEIPZIG, Leipzig 5th – 6th of April 2014 www.beauty-fairs.de/leipzig

23. BEAUTY FORUM HUNGARY, Budapest April 2014 www.beauty-fairs.hu

19. BEAUTY CONGRESS GREECE, Athens May 2014 www.beautygreece.gr

19. BEAUTY FORUM & SPA POLAND Warsaw 28th – 29th of September 2014 www.beauty-fairs.com.pl

29. BEAUTY FORUM MUNICH, Munich 25th – 26th of October 2014 www.beauty-fairs.de/muenchen

23. BEAUTY & CARE, Ankara October 2014 www.interteks.com

13. BEAUTY FORUM Hair & Spa, Budapest November 2014 www.beauty-fairs.hu

16. BEAUTY FORUM CONGRESS GREECE, Athens November 2014 www.beautygreece.gr

19. BEAUTY FORUM MACEDONIA, Thessaloniki December 2014 www.beautygreece.gr

WWW.BEAUTY-FAIRS.COM


Health and Beauty GroupYOUR CONTACT PERSONS


47 47MEDIA-DATA 2014 | CONTACTS

Health and Beauty Holding GmbHKarl-Friedrich-Str. 14–1876133 Karlsruhe GERMANYFon: +49 (0)721 165-833Jürgen [email protected]

Health and Beauty Germany GmbHKarl-Friedrich-Str. 14–1876133 Karlsruhe GERMANYFon: +49 (0)721 165-0Fax: +49 (0)721 165-150Jürgen [email protected]

Health and Beauty Marketing Ges.m.b.H.Weißenwolffstr. 14020 Linz AUSTRIAFon: +43 (0)732 7777-62Fax: +43 (0)732 7777-64Achim [email protected] magazine: BEAUTY FORUM, NailproTrade exhibition: BEAUTY FORUM AUSTRIA

Health and Beauty Media Sp. z.o.oKrólowej Marysienki 9/10 Street02-954 Warszawa POLANDFon: +48 (0)22 858 7955Fax: +48 (0)22 858 7953Małgorzata Szulcmał[email protected] magazine: BEAUTY FORUM, Nailpro,body LIFE, Trainer, Trade exhibition: BEAUTY FORUM POLAND,BEAUTY FORUM & SPA POLAND

Health and Beauty Marketing Swiss GmbHZinggentorstrasse 1a6006 Luzern SWITZERLANDFon: +41 (0)41 417 0770Fax: +41 (0)41 417 0771Bernd [email protected] magazine: BEAUTY FORUM, Nailpro,HairForum Swiss Trade exhibition: BEAUTY FORUM SWISS

Health and Beauty Business Media Hungary Kft.Hattyú utca. 14.6.et1015 Budapest HUNGARYFon: +36 (0)1 457 0067Fax: +36 (0)1 201 3248Anita [email protected] magazine: BEAUTY FORUM, Nailpro,spa concept, Hairstyle ForumTrade exhibition: BEAUTY FORUM HUNGARY, BEAUTY FORUM HAIR & SPA HUNGARY

Van Munster Media B.V.Kerkenbos 12–26C6546 BE Nijmegen NETHERLANDSFon: +31 (2)4 3738505Fax: +31 (2)4 3730933Michael van [email protected] magazine: body LIFE

EXPO CENTER a.s.Pod Sokolicami 4391101 Trencín SLOVAKIAFon: +421 (0)32 7432382Darina Masaryková[email protected] exhibition: BEAUTY FORUM SLOVAKIA

BEAUTY GREECE TsirimokouK. Tsirimokou & Sia O.E.Ergaton Typou 2 & L. Vouliagmenis 41516346 Athina GREECEFon: +30 (0)2 109010016Fax: +30 (0)2 109016663Kleopatra [email protected] magazine: BEAUTY FORUMTrade exhibition: BEAUTY FORUM GREE-CE, BEAUTY FORUM MACEDONIA, BEAUTY CONGRESS

Interteks International Trade ExhibitionsMim Kemal Öke Cad. No: 1080200 Nisantasi / Istanbul TURKEYFon: +90 (0)212 2250920Fax: +90 (0)212 2250933Nazim [email protected] magazine: BEAUTY FORUMTrade exhibition: BEAUTY FORUM TURKEY

ZeroVentiVia Valprato 6810155 Torino ITALYFon: +39 011 5637338Fax: +39 011 5621885Loris [email protected] magazine: Nailpro

Health and Beauty Marketing Spain S.L.U.C/Provenza 111–113 entlo. 2a

08029 Barcelona SPAINFon: +34 (0)93 3238028María José [email protected] magazine: Esthetic world, Nailpro esthetic nails & make-up, body LIFE, TrainerTrade exhibition: BEAUTY FORUM SPAIN, body LIFE Barcelona

CMC Médias & Evènements13, rue Francois Dolto56850 Caudan FRANCEFon: +33 (0)02 97055605Claude Cé[email protected]

Apertus d.o.o.Kamniska ulica 122000 Maribor SLOVENIAMateja [email protected] magazine: Nailpro

Copenhagen VenuesLysagervej 102920 Charlottenlund DENMARKFon: + 45 39 64 85 86 Fax: + 45 39 64 85 87 Peter Fenger [email protected] exhibition: BEAUTY FORUM DEN-MARK

Health and Beauty Marketing China Ltd. Room A, 13/F, CNT Commercial CenterNO. 302 Queen's Road HONG KONGFon : +852 3590 4650Fax : +852 3590 4670Renee [email protected] magazine: BEAUTY FORUM

Health and Beauty Marketing China Ltd.G/F., Building 2, 876 Jiangsu RoadShanghai 200052 CHINAFon : +86 6481 2250 / 6481 2269Fax : +86 6252 0713Renee [email protected] magazine: BEAUTY FORUM

INTERNATIONAL CONTACTS


48 48MEDIA-DATA 2014 | PUBLISHER’S DETAILS

PULISHER AND Health and Beauty Germany GmbHPUBLISHING HOUSE: Karl-Friedrich-Str. 14–18 · 76133 Karlsruhe, Germany

Fon: +49 (0)721 165-0, Fax: +49 (0)721 165-150Internet: www.health-and-beauty.com

Trade register: HRB 106183 Mannheim

Managing director: Jürgen Volpp · [email protected]: +49 (0)721 165-833

Managing director Jürgen Volpp · [email protected] sales management: Fon: +49 (0)721 165-833 (Legally responsible for content)

Advertising Service: Marina Vasilj · [email protected]: +49 (0)721 165-377, Fax: +49 (0)721 165-227Ruth Reif · [email protected]: +49 (0)721 165-232, Fax: +49 (0)721 165-227Andrea Bolz · [email protected]: +49 (0)721 165-210, Fax: +49 (0)721 165-227

Key Account Manager Sandra Rienow, Karl-Friedrich-Str. 14–18, 76133 Karlsruhe,Crossmedia/Multimedia: Germany, [email protected] Fon: +49 (0)721 165-139, Fax: +49 (0)721 165-150

Publisher’s representative Margit Mössle, Karl-Friedrich-Str. 14–18, 76133 Karlsruhe,Southern Germany / Austria: Germany, [email protected] Fon: +49 (0)721 9204816, Fax: +49 (0)721 9204817

Publisher’s representative Brigitte Thöne, Eduard-Schloemann-Str. 56, Northern Germany: 40237 Dusseldorf, Germany [email protected] Fon: +49 (0)211 676336, Fax: +49 (0)211 678892

Publisher’s representative Health and Beauty Marketing Swiss GmbHSwitzerland: Zinggentorstr. 1A, 6004 Luzern, Switzerland Franziska Aschwanden [email protected] Fon: +41 (0)41 417 07 72, Fax: +41 (0)41 417 07 71

Publisher’s representative Creative Age Publications Inc.USA (applies only to Nailpro):7628 Densmore Ave., Van Nuys, CA 91406, USA Nazli Ozen Santana · [email protected] Fon: +1 (0)818 7827328, Fax: +1 (0)818 7827450

Association memberships: Member of the VCP (Association of professional cosmeticians)

VAT identification number: D / A DE813859129

Bank details: Germany: Deutsche BankSort code 660 700 04, Acct number. 216 044SWIFT: DEUTDESM660, IBAN:DE64660700040021604400

Austria: Raiffeisenlandesbank Oö. LinzSort code 34 000, Acct number. 1054618BIC: RZ00AT2LIBAN: AT133400000001054618

Switzerland: UBS, 8098 Zürich, SwitzerlandSort code 0248/00, Account number 409414.01XSwift-Code: UBSWCHZH60AIBAN CH960024824840941401x

Terms of payment: Nett immediately on receipt of invoice

Prices : In € + VAT at the legal prevailing rate In Austria all prices are subject to VAT and the legal promotio-nal and advertising tax

PUBLISHER’S DETAILS


– With bleed adverts a minimum of 5 mm between image/text andsheet edge must be left.

– With digital data transmission we accept no responsibility for thecorrect reproduction of format, text and colour in the advert. Withcolour adverts a digital proof with the right colours, including acontrol wedge, should be sent to the publishers. Without a digitalproof no claims for colour correctness will be considered

DIGITAL ADVERTISING FORMATS

Data supply to: Ruth Reif, [email protected], Fon (0)721 165-232(Data to be available at least 5 working days before start of scheduled print)Elke Ravenna, [email protected], Fon: (0)721 165-359(Data to be available at least 5 working days before start of scheduled print)

Destination link: Please do not forget to give details of the destination link indivi-dually for each piece of advertising.

File format: Flash, GIF, HTML, JPEG, PNGWhen using a Flash file, please always supply in addition an alter-native GIF file as a fall-back Size: max. 45 KB form each advertising format.Health and Beauty Germany GmbH reserves the right to return fi-les that take up too much CPU space. A charge of 40% must notbe exceeded (standard PC)

Connections: FTP access codes on request

Data transfer up to a maximum of 7 MB!by E-Mail:

Newsletter When supplying newsletter advertising formats please note advertising: that no animation may be included.

49 49MEDIA-DATA 2014 | DRUCKUNTERLAGEN | DIGITALE WERBEFORMEN

PRINT FILES

Transfer by FTP: : The data to access the FTP server are available from our adverti-sing service.As a control we also request that you send a print-out by fax,stating the name of the file, to ++49 (0)721 165-227.Please also give us the name of your contact and phone numberin case we have further queries.

Transmission You will find details of your contact person in the data by e-mail : given under each magazine.

Identification Name of advertisement client, magazine, year and issue number of advert: Filename: (e.g.Sample company, BeautyForum_D_1301)

For technical Ulrich Hanke, Fon: +49 (0)721 165-592, queries: [email protected]

Data formats: Preferred format: PDF/X-3 (printable). We are also able to pro-cess QuarkXPress, Illustrator, Photoshop, TIF, EPS (convert textto paths).No Office documents or Coreldraw files

Open files: – with open files all of the texts, graphics and images must besupplied as separate files.

– Please do not use True Type script.Send only images, text, logos etc. that are actually to be used.

PDF files: Supply of data files is preferable in PDF/X-3 formatFiles produed from InDesign will not be processed if they con-tain double byte fonts. Transparencies must first be tested forprintability and to be reduced. Texts must be 100%, withoutsub-groups, embedded or converted to paths

General: – Save image files as EPS, TIF or JPG (Quality at least 8/Photo-shop)

– The files must be applied in their final format (100%) Please note the format details given with each magazine

– 4 colour ads to be set up in CMYK (Euroscale), colour profilesmay not be attached or embedded

– Resolution (in final size of the advert): : CMYK: 300 dpi, Greysacle image: 300 dpi, Line drawing: 1.200 dpi.

INFORMATION ON DIGITAL PRINT FILES


50 50MEDIA-DATA 2014 | GENERAL TERMS AND CONDITIONS

General terms and conditions of business for the advertising sales orders of Health and Beauty Germany GmbH (hereinafter referred to as Health and Beauty).

§1„Advertising order“ – as intended in the following general terms and conditions of business – isthe contract for publication of one or more advertisements or supplementary advertising (herein -after referred to in total as „Advertisements“), between Health and Beauty and an Ordering Party,of advertisers or other advertising parties (hereinafter referred to in total as „Advertisers“), for the purpose of distribution in a newspaper of periodical.

§2 A „closing“ is a contract concerning the publication of several advertisements, subject to the rebates according to price list granted to the advertiser, whereby the corresponding publications arecarried out when requisitioned by the Ordering Party. Rebates shall not be granted to those compa-nies, whose business purpose, among others, consists of issuing advertising orders for various ad-vertisers, in order to put forward a joint rebate claim. If the right to call for individual advertisementsis reserved in the context of closing, the order shall expire within one year after the appearance ofthe first advertisement, as long as the first advertisement is called for and published within a year.

§3 If an order is not filled for reasons that are not the fault of Health and Beauty, the Ordering Party,notwithstanding additional legal obligations, shall pay Health and Beauty the difference between thepromised discount and the discount corresponding to the actual purchase. The Ordering Party has,when not otherwise agreed upon, the right to claim a corresponding discount on the actual purchaseof advertisements within one year.

§4 When calculating the purchase quantities, text millimetres lines shall be converted to advertise-ment millimetres according to the price.

§5 Orders for advertisements, which are expressly to be published exclusively in specific numbers,issues or in specific places of the publication, must be received by Health and Beauty in sufficienttime, so that the Ordering Party can be informed prior to completion of the advertisement, in the case that the order cannot be executed in this manner. Categorized advertisements shall be printedin their respective categories, without requiring this to be expressly agreed upon.

§6 Text advertisements are advertisements bordering text on at least three sides and not on otheradvertisements. Advertisements which are not recognizable as advertisements, due to their edito-rial design, will be clearly indicated as such by the publisher with the word „Advertisement“.

§7 Health and Beauty reserves the right to refuse an advertisement, as well as individual requisitionswithin the terms of a closing, when– The content violates laws or legal regulations or – The content would be objected to by the German Advertising Counsel in an appellate procedureor

– Because of the content, form, origin or because technically it would be unreasonable for Healthand Beauty to publish or

– Advertisements contain advertisements by or for third parties.Insert orders are only binding for Health and Beauty after presentation and approval of a sample ofthe insert. Advertisements, which contain the advertisement by or for a third party (combined ad-vertising), require in each individual case the prior, written declaration of acceptance of Health andBeauty. This entitles Health and Beauty to charge a combined surcharge. The refusal of an adverti-sement or insert shall be communicated to the ordering party without delay.

§8 The Ordering Party is solely responsible for the timely delivery of the advertisement copy and error-free print documents of the insert. In the case of the supplying of digital print documents, the Ordering Party is obligated to provide, in an orderly manner, particularly in accordance with the layoutand technical requirements of Health and Beauty, the appropriate document templates promptlyprior to the start of placing advertisements. Costs incurred by Health and Beauty, for changes to camera ready copies that are desired by the Ordering Party or those that are reasonable, shall becarried by the Ordering Party. Agreed upon shall be the usual printing quality for the publication inwhich the advertisement has been placed, as defined in the rate card guidelines and the order con-firmation, within the scope of the possibilities afforded by the copy material. This only applies wherethe Ordering Party observes the guidelines of Health and Beauty concerning the production andtransfer of copy material.

§9 Copy material shall only be returned to the Ordering Party upon explicit request. The obligationto retain copy material terminates three months after the first distribution of the advertisement.

§10 Where the published advertisement does not conform to the quality or service due under con-tract, the Ordering Party is entitled to a reduction in payment or perfect replacement advertisementor replacement publication of the supplementary advertisement, but only to the extent that the pur-pose of the advertisement has been affected. Health and Beauty has the right to refuse to provideadvertisement or replacement publication if this requires expenditure which, taking into account thecontent of contractual obligation and the demand of good faith, is grossly disproportionate to the legitimate interest of the Ordering Party, or this would only be possible for Health and Beauty withdisproportionate costs. If Health and Beauty fails to comply within a reasonable time limit or the

replacement advertisement/replacement publication is not faultless, the Ordering Party is entitledto a reduction in payment or to withdraw from the contract. In the event of immaterial defects in theadvertisement or in the publication of another type, withdrawal from the contract is excluded. In thecase of defects which are not obvious, complaints must be put forward within one year of the be-ginning of the statute of limitations. Health and Beauty is liable for all damages, regardless of whether these arise from infringement ofstipulations of the contract or from unlawful action according to the following provisions: In the caseof gross negligence, liability in commercial transactions is limited to the restitution of the fore -seeable damage; this limitation does not apply where the damage has been caused by legal repre-sentatives or executive employees of Health and Beauty. In the case of simple negligence, Healthand Beauty is only liable if material infringement of the stipulations of the contract have taken place. Liability is limited to the restitution of foreseeable damages in such cases. In the case of claims under the Product Liability Act and injury to life, body or health, Health andBeauty shall be liable in accordance with legal regulations. Claims must – other than in the case thatdamage is not obvious – be brought forward within four weeks of receipt of the invoice and vouchercopy. All claims against Health and Beauty for infringement of contract must be brought forward withinone year of the beginning of the legal statute of limitations, where they are not based upon wilfulconduct.

§11 Proofs are provided only upon explicit request. The Ordering Party bears responsibility for thecorrectness of returned proofs. Health and Beauty shall take into consideration all error correctionswhich are communicated to it, within the period established when the proof is sent out.

§12 If no specifications are provided as to size, the invoice shall be based upon the standard actualfont size according to the type of advertisement.

§13 The invoice shall be paid within the current period as shown in the rate card, unless a differentpayment period or prepayment is agreed upon in individual cases. Any discounts for early paymentare granted according to the rate card.

§14 In case of delayed or deferred payment, conventional interest and collection fees will be char-ged. In the case of delayed payment, Health and Beauty is entitled to hold back further exe cution ofthe current order until payment has been made, and can demand prepayment for the remaining advertisements. In case of reasonable doubt of the Ordering Party’s ability to pay, Health and Beautyshall be entitled to make the appearance of further advertisements dependent upon prepayment ofthe amount and the settlement of any open invoice amounts, even within the duration of an adver-tisement contract and without regard to the originally agreed-upon payment terms.

§15 Health and Beauty shall deliver a sample of the advertisement on request. Depending on thetype and scope of the advertisement order, excerpts, sample pages or complete samples may bedelivered. If a sample can no longer be obtained, Health and Beauty shall provide instead a legallybinding certification of the publication and distribution of the advertisement.

§16a Where a closing for more than one advertisement exists, a claim for a reduction in rate can only be derived from a reduction in circulation in accordance with Clause 2 – subject to the pro visionscontained in Clause 16b. A reduced guaranteed edition is only deficient enough to justify a price reduction if it amounts to 20% for an edition of up to 50,000 copies, 15% for an edition of up to100,000 copies, 10% for an edition of up to 500,000 copies, 5% for an edition of greater than500,000 copies.This does not take into account a reduction in circulation for the reasons contained in Clause 23. The guaranteed circulation is defined as the average circulation as stated in the rate card valid forthe year in question or by another means, or, if no circulation figure is provided, the average paid circulation (for trade journals, this can also be the average number actually distributed) for the pre -vious calendar year. Moreover, entitlement to a reduction in rates for closings is excluded in thosecases where Health and Beauty has given the Ordering Party notice of the reduction in circulationdeemed sufficient to enable the Ordering Party to withdraw from the contract prior to the appear -ance of the advertisement.

§16b (Special provision in the case of reduction in circulation of magazines, which publish issue-re-lated circulation data). In deviation from Clause 16a, reduction in circulation of magazines publishingissue-related circulation data shall only entitle the Ordering Party to a reduction in rate if, and to theextent that, it exceeds 10 percent of a circulation (guaranteed circulation) of up to 500,000 copiesand 5 percent of a circulation (guaranteed circulation) of over 500,000 copies. This does not take intoaccount a reduction in circulation for the reasons contained in Clause 23. The circulation forming the basis of the guarantee is the total paid circulation. It is calculated for theyear of insertion from the circulation average from the four quarters previous to the year of insertion,where no absolute circulation figure has been stated by Health and Beauty as a guarantee in the re-levant rate card. The prerequisite for a claim to reduction in rate is a discountable contract reachedon the basis of a volume discount and for a minimum of three issues. The basis for the calculationof the reduction in rate is the order per company, except for a charge by brands, which is to be de-

fined at the time off the granting of the order. The possible reduction in circulation is to be calculatedas the balance of the circulation overrun and circulation underrun of the issues in which advertise-ments have been placed in the year of insertion. The refund is to take place at the end of the cam-paign year on the basis of the client’s net cost, taking into account the agency remuneration alreadygranted as a credit in kind or, should this not be possible, as remuneration. A claim to reimburse-ment is only considered to exist if the sum of the reimbursement totals at least 2,500 EUR.

§17 In the case of keyed advertisements, Health and Beauty shall take as much care in handling andpunctually passing on the offers as would a responsible businessman. Registered and express mailresponses to keyed advertisements shall only be forwarded by conventional post. Responses tokeyed advertising shall be kept for four weeks. Responses not collected within this time period willbe destroyed. Health and Beauty will return valuable documents without being obligated to do so.Health and Beauty reserves the right, in the interest of the Ordering Party and for the pro tection ofsame, to open incoming offers for inspection purposes. Letters, exceeding the permissible formatDIN A 4, as well as goods, book and catalogue mailings, as well as packages, are excluded from for-warding and shall not be accepted. An acceptance and forwarding can take place in exceptionalagreed upon cases, however, whereby the Ordering Party assumes the fees and expenses for this.

§18 The place of fulfilment is Karlsruhe. In commerce with traders, legal entities under public lawor separate estates under public law, the court of competent jurisdiction for complaints shall be at Karlsruhe. If claims by Health and Beauty may not be settled by way of summary proceedings for order to pay debts, the court of competent jurisdiction for non-traders shall be determined on the basis of their domicile. If the domicile or place of habitual residence of the Ordering Party –in the case of non-traders, too – is unknown at the point in time when the complaint is raised, or if, after conclusion of the contract, the Ordering Party has transferred his residence to a place out-side the area in which the law is valid, it is agreed that the court of competent jurisdiction shall beKarlsruhe.

§19 Publicity agents and advertising agencies are required to comply with Health and Beauty’s ratecards in their quotations, contracts and charges to advertisers.

§20 Rate changes for advertisements and other advertising supplements already placed are effec -tive, if announced by Health and Beauty at least one month prior to publication of advertisementsand other advertising supplements. The entitlement to withdraw must be exercises in written formwithin 14 days of receipt of the announcement of the increase in rate.

§21 When a claim to joint discounts is made by firms forming part of the same group, written proofof the group status of the advertiser is necessary. Firms forming part of the same group for the purpose of this regulation are those between which there exists a minimum capital participation of50 percent. In the case of corporations, group status is to be proven by means of confirmation byan external auditor or the presentation of the most recent company report. In the case of partner-ships, it is to be proven by means of the presentation of an excerpt from the Commercial Register.Such proof must be provided by the conclusion of the contractual period of insertion at the latest.Proof provided at a later date cannot be recognised retroactively. Group discounts shall in all cases require the explicit written confirmation of Health and Beauty. Group discounts shall only be granted on the basis of continued membership in the corporate group.The ending of the period of membership of the group is to be made known immediately; the groupdiscount ends at the time of the ending of membership of the group.

§22 The Ordering Party guarantees that it owns all the rights necessary to place the advertisement.The Ordering Party bears sole responsibility for the content and legal admissibility of the text andpictorial matter supplied for the insertion and the advertising resource. He is responsible for indem-nifying Health and Beauty, within the scope of the advertising order, against any claims by third parties that could arise due to infringement of legal regulations. Moreover, Health and Beauty shallbe indemnified against the costs of any legal defence necessary in such cases. The Ordering Partyis obligated to support Health and Beauty in good faith with information and documentation in theexecution of its legal defence against third parties. The Ordering Party assigns to Health and Beauty all copyright privileges, usage rights, payment protection rights and other rights necessary for the usage of the advertising in print and online mediaof all types, including the Internet, in particular the right to duplicate, distribution, transfer, transmis-sion, public disclosure, or removal from a database or retrieval system. This must be provided interms of time and content in the volume necessary to carry out the order. The aforementioned rightsshall be assigned in all cases and unrestricted by location.

§23 In the case of operational breakdown or delays due to force majeure, illegal labour disputes, unlawful seizure, disruption of transport, a general shortage of raw materials and energy supplies,etc. – at the location of Health and Beauty, as well as in other companies whose services are depen-dent upon by Health and Beauty to execute its responsibilities - Health and Beauty shall be entitledto payment in full for advertisements published, provided that the orders are fulfilled with the paidor otherwise guaranteed Health and Beauty circulation being 80% of the average of the previousfour quarters. Should this percentage fail to be reached, the invoiced amount shall be reduced in accordance with the disparity existing between actual sales and the guaranteed circulation that wasinitially quoted. 1

1 The general terms and conditions of business relating to our online media can be found on www.beauty-forum.de/media

Status September 2013

GENERAL TERMS AND CONDITIONS OF BUSINESS FOR ADVERTISING ANDOTHER ADVERTISING SUPPLEMENTS IN NEWSPAPERS AND PERIODICALS1


Health and Beauty Germany GmbH

Karl-Friedrich-Str. 14–1876133 Karlsruhe, GermanyFon: +49 (0)721 165-0Fax: +49 (0)721 [email protected]

Your advertising works!Tailor-made, meshed promotional strategies

for your success!

BEAUTY FORUM – your Europe-wide partner for crossmedia communication
