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Tae-Bo Implementation Plan 2016
We are now in the presence of the future, lets us look towards it and grow!
Discussions,
Overall Objectives,
Marketing Plan,
Promoting Tae-Bo & cost of 3 months (E-Marketing),
Plan Evaluation,
Roles & responsibilities involved (staff & Contractors),
Expected Sales,
Budget,
Resources,
Timeline.
Overall Objectives,
Increase in growth and opportunity
(Classes & Centres)
By introducing Tae-Bo, We forecast that within a year, we will achieve a 10% membership growth.
Discussions,
Overall Objectives,
Marketing Plan,
Promoting Tae-Bo & cost of 3 months (E-Marketing),
Plan Evaluation,
Roles & responsibilities involved (staff & Contractors),
Expected Sales,
Budget,
Resources,
Timeline.
Marketing Plan,
Re-Introduce Tae-Bo Fitness,
The name will be re-branded to Tae Bo’unce. Tae Bo’unce is a mix of Kickboxing & Cardio.
Three distinct target age groups,
• Children (10-17)
• Adults (18-49)
• Senior (50+)
Discussions,
Overall Objectives,
Marketing Plan,
Promoting Tae-Bo & cost of 3 months (E-Marketing),
Plan Evaluation,
Roles & responsibilities involved (staff & Contractors),
Expected Sales,
Budget,
Resources,
Timeline.
Promoting Tae-Bo,
Website
SEO
Google Ads
A.I.S Affliate
Discussions,
Overall Objectives,
Marketing Plan,
Promoting Tae-Bo & cost of 3 months (E-Marketing),
Plan Evaluation
Roles & responsibilities involved (staff & Contractors),
Expected Sales,
Budget,
Resources,
Timeline.
Plan Evaluation,
Allows evaluation & effectiveness of Tai-Bo by understanding what works and what doesn’t.
While advertising with Facebook a Unique code will be used.,
The use of google Analytics will be utilized to enable the use of important information.
Discussions,
Overall Objectives,
Marketing Plan,
Promoting Tae-Bo & cost of 3 months (E-Marketing),
Plan Evaluation,
Roles & responsibilities involved (staff & Contractors),
Expected Sales,
Budget,
Resources,
Timeline.
Roles & Responsibilities Involved,
Refer to Documentation,
Discussions,
Overall Objectives,
Marketing Plan,
Promoting Tae-Bo & cost of 3 months (E-Marketing),
Plan Evaluation,
Roles & responsibilities involved (staff & Contractors),
Expected Sales,
Budget,
Resources,
Timeline.
Expected Sales,
• The annual turnover is set to be $88,155.
• A monthly sales target of $7,346.25 needs to be met.
Discussions,
Overall Objectives,
Marketing Plan,
Promoting Tae-Bo & cost of 3 months (E-Marketing),
Plan Evaluation,
Roles & responsibilities involved (staff & Contractors),
Expected Sales,
Budget,
Resources,
Timeline.
Budget,
Budget
Task Initial startup cost
March April May (Review end)
Total
Website Creation (Redfoxwebdesign)
$3,000 $229 $229 $229 $3,687
SEO Website FX
$7,500 $1,000 $1,000 $1,000 $10,500
Facebook --- $200 $200 $200 $600
Google Ads $600 ($5 PPC x 4 =
$20 Daily Max)
$600 ($5 PPC x 4 =
$20 Daily Max)
$600 ($5 PPC x 4 =
$20 Daily Max)
$1,800 (Projected)
A.I.S Affiliate --- $348 ($5.80 PPC x 2 = $11.60 Daily Max)
$348 ($5.80 PPC x 2 = $11.60 Daily Max)
$348 ($5.80 PPC x 2 = $11.60 Daily Max)
$1,044 (Projected)
Total $10,500 $2,377 $2,377 $2,377 $17,631
Discussions,
Overall Objectives,
Marketing Plan,
Promoting Tae-Bo & cost of 3 months (E-Marketing),
Plan Evaluation,
Roles & responsibilities involved (staff & Contractors) ,
Expected Sales,
Budget,
Resources,
Timeline.
Resources,
Refer To Documentation
Discussions,
Overall Objectives,
Marketing Plan,
Promoting Tae-Bo & cost of 3 months (E-Marketing),
Plan Evaluation,
Roles & responsibilities involved (staff & Contractors),
Expected Sales,
Budget,
Resources,
Timeline.
Date of Task: February - March 1st 2nd 3rd 4th 5thg 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th 19th 20th 21st 22nd23rd 24th 25th 26th 27th 28th 29th 1st 2nd 3rd 4th 5th 6th
Days Taken to complete task 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
Job Job Discription
Staff involved &
meeting start &
end date Time Frame Of Work To Be CompletedWebsite Redfox
kath jones (PM), Paul
Thomas (PA/HR), Sally
Stowe (WMM)
Meeting 1/2/2016 - 4/2/2016
Content Approval 5/2/2016 - 9/2/2016
Implamentation 10/2/2016 - 19/2/2016
SEO FX
kath jones (PM), Paul
Thomas (PA/HR), Sally
Stowe (WMM)
Discussions With
Bounce Fitness 3/2/2016 - 6/2/2016
Keywords 7/2/2016 - 9/2/2016
Website Possition 7/2/2016 - 9/2/2016
Google Ads
kath jones (PM), Paul
Thomas (PA/HR), Sally
Stowe (WMM)
Content Approval 4/2/2016 - 7/2/2016
Implamentation 8/2/2016 - 12/2/2016
position of ads 13/2/2016 - 15/2/2016
Amount Of PPC
Per Day 16/2/2016 - 19/2/2016
kath jones (PM), Paul
Thomas (PA/HR), Sally
Stowe (WMM)
Content Approval 5/2/2016 - 7/2/2016
Implamentation 8/2/2016 - 11/2/2016
Position of Ads 14/2/2016 - 16/2/2016
PPC Limit Per Day 17/2/2016 - 21/2/2016
AIS Affliate
kath jones (PM), Paul
Thomas (PA/HR), Sally
Stowe (WMM)
Content Approval 5/2/2016 - 7/2/2016
Implamentation 8/2/2016 - 10/2/2016
PPC Limit Per Day 11/2/2016 - 19/2/2016
Training Area
Naomi Kettler
(FM/AD), Anna
Stewart (FI/AD),
Ashley Jackson
(FI/AD).
Project Location 2/2/2016 - 4/2/2016
Contractors To
Prepare Area 5/2/2016 - 15/2/2016
Equipment
Preperation 8/2/2016 - 17/2/2016
Staff Selection 1/2/2016 - 5/2/2016
Staff Training 6/2/2016 - 6/3/2016
Discussions,
Overall Objectives,
Marketing Plan,
Promoting Tae-Bo & cost of 3 months (E-Marketing),
Plan Evaluation,
Roles & responsibilities involved (staff & Contractors),
Expected Sales,
Budget,
Resources,
Timeline.
