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Presentation to MDM Summit, San Francisco, June, 2010 by First San Francisco Partner's Managing Director Kelle O'Neal.www.firstsanfranciscopartners.com
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Proprietary & Confidential
The First Step in Master Data Management
From Tactical to Strategic Data Governance
pg 2 Proprietary and Confidential
Agenda
• Data Governance Framework • Tactical vs. Strategic Data Governance • Reusable Components • Gap Analysis • About FSFP
pg 3 Proprietary and Confidential
[ DATA GOVERNANCE FRAMEWORK ]
pg 4 Proprietary and Confidential
Data Governance
Data Governance is the organizing framework for establishing strategy, objectives and policy for effectively managing corporate data.
It consists of the processes, policies, organization and technologies required to manage and ensure the availability, usability, integrity, consistency, audit ability and security of your data.
Communication
Data Strategy
Data Policies and Processes
Data Standards
and Modeling
A Data Governance Program consists of the inter-workings of strategy, standards, policies and communication.
pg 5 Proprietary and Confidential
Why is Data Governance Important?
• Increasing customer demands, new regulations • Streamlines and unifies approach to managing data • Ensures the right people are involved in determining
standards, usage and integration of data across projects, subject areas and lines of business
• Balances silo-ed short-term project delivery focus • Traditional projects don’t give enough focus to data
management • Systems are becoming more challenging to manage • Data quality issues are persistent
Data is a valuable Corporate Asset
pg 6 Proprietary and Confidential
Comprehensive Data Governance Framework
• Vision and Mission • Alignment with
Corporate Objectives • Implementation Plan
• Statistics and Analysis • Tracking of progress • Monitoring of issues • Continuous
Improvement • Score-carding
• Standardized methods and data definitions
• Decision Rights • Controls • Accountability and
Ownership • Metadata Management
• Arbiters and Escalation points
• Stakeholders • Roles and Responsibilities • Data Stewards
• Data Quality • Data Sharing • Data Architecture & Security • Metadata Management • Data Mastering
• Training and Awareness • Mass – Wiki or Intranet • Individual Updates • Pertinent, specific and
timely • Maintain interest and
commitment
pg 7 Proprietary and Confidential
[ TACTICAL vs STRATEGIC GOVERNANCE ]
pg 8 Proprietary and Confidential
Tactical vs. Strategic Data Governance
Tactical • Project focused • Single data type • Single Line of Business • Simple • Less impact
Strategic • Long term program • Single or Multiple data
types • Multiple Lines of Business • Complex • Significant impact • Series of tactical projects
pg 9 Proprietary and Confidential
Differences
• Scope • Stakeholders • DG Team personnel • Data Types • Impact • Complexity/Difficulty
pg 10 Proprietary and Confidential
Which comes first?
• Strategic DG could start as tactical projects that ultimately create enough value and raise enough awareness to get Exec level support
• Tactical DG can be those projects that all together make up Strategic DG
• Either
Credit Risk Governance
New Client On-Boarding
Client Self-Service
Product Data Standardization
pg 11 Proprietary and Confidential
Strategic Program Components
• Charter • Alignment with Corporate Objectives • Operating Model
pg 12 Proprietary and Confidential
Reusable Components
• Communication Plan, process and infrastructure • Training Plan, process and infrastructure • Organizational Roles • Role Definitions and Responsibilities • Metrics, Measurements and Scorecards • Technology • Some Policies and Processes
pg 13 Proprietary and Confidential
[ OPERATING MODEL ]
pg 14 Proprietary and Confidential
Sample Project Operating Model
Placeholder to create
Execution
Data Governance Working Committee Data Governance Lead: Group Chair
Project Steering Committee Data Governance Leads: Business and IT
Project Manager
SME Trust SME Basel SME Risk SME Banking SME IT SME Operations
SME Brokerage
SME Privacy
Governance/ Management
pg 15 Proprietary and Confidential
Sample Program Operating Model
Placeholder to create
Execution
Data Governance Working Committee Data Governance Lead: Group Chair
IT Finance
Customer Data Data Governance Steering Group
Business Sponsor Data Governance Lead: Group Chair
International Operations Risk/ Compliance
Office of Data Governance Data Governance Leads: Business and IT
Project Manager
SME Trust SME Basel SME Risk SME Banking SME IT SME Operations
SME Brokerage
SME Privacy
Management
Governance
pg 16 Proprietary and Confidential
Sample Multi-Domain Operating Model
Data Governance Working Committee
Data Governance Steering Group
Data Governance Sponsor Group Chair
Office of Data Governance Business and IT
Data Governance Working Committee
Data Governance Steering Group
Data Governance Sponsor Group Chair
Office of Data Governance Business and IT
Product
Data Governance Working Committee
Data Governance Steering Group
Data Governance Sponsor Group Chair
Office of Data Governance Business and IT
Customer Supplier
Data Governance Business Sponsors Team Governance
Management
Execution Execution Execution
pg 17 Proprietary and Confidential
[ POLICIES & PROCESSES ]
pg 18 Proprietary and Confidential
Sample Reusable Policies and Processes
• Policy creation & approval • Data Quality root cause analysis & remediation • DG Service Requests • DG issue escalation & remediation • Data Model review & change • DG Project Checkpoint Review • Metadata integration & management
pg 19 Proprietary and Confidential
[ FROM TACTICAL TO STRATEGIC ]
pg 20 Proprietary and Confidential
Moving from Tactical to Strategic
• Create Strategic Roadmap • Perform Gap Analysis
• Compare Project Plans • Review Components of Framework • Redo Stakeholder Analysis • Identify technology modifications • Craft transition Project Plan
• Adjust Personnel
pg 21 Proprietary and Confidential
• Define stakeholder groups
• Identify individual stakeholders
• Assess their Impact / Influence
• Determine gap between current and desired state of MDM and Data Governance
• Identify the most critical formal and informal nodes in the organization
These high-level steps guide the activities in driving the Stakeholder Analysis. They happen simultaneously, but inform and reinforce each other and come together in the final Stakeholder Management Plan.
• Understand messaging that has taken place to date
• Determine the communication vehicles with the greatest or most targeted impact for each stakeholder group
• Streamlines communications to emphasize the most strategic / critical
• Converts the communication requirements into communication messages
• Maps messages to target groups
• Organizes/ links the overall “campaign”
• Structure defined processes
• Track overall progress
• Insure that all key stakeholders are reached
• Systematically engages and coordinates leadership action
• Structures the communication process
• Ensures that messages are systematically reinforced
• Incorporates feedback for just in time adjustments
Conduct Stakeholder
Analysis
Coordinate with Communications
Activities
Determine Key Messages
Develop Stakeholder
Management Plan
Conduct Communication
Audit
Completed Started Not Started
Stakeholder Analysis Framework
pg 22 Proprietary and Confidential
IT LOB 1 LOB 2 LOB 3 LOB 4
Jane Doe John Smith
X X X X
Identifying the Stakeholders
pg 23 Proprietary and Confidential
Stakeholder Group Stages of Engagement
T I M E Status Quo Vision
COM
MIT
MEN
T /
ENTH
USI
ASM
High
Contact I’ve heard about this program/project
Low
I know the concepts
Awareness
I understand how CADS positively impacts
and benefits me and Northern
Positive Perception
This is how we do business
Institutionalization
Understanding I understand what this means to me and Northern as a whole
Adoption I am willing to work hard to make this a success
Internalization I’ve made this my own and will constantly create innovative ways to use it
Using this framework enables clear gaps in stakeholder engagement to be identified and subsequent change strategies to be put in place to enable the gaps to be closed
pg 24 Proprietary and Confidential
Stakeholder Group
Contact Awareness Understand Positive Awareness
Adoption Institution Internalize
IT Target
LOB 1 Current Target
LOB 2 Current Target
LOB 3 Current Target
LOB 4 Current Target
By focusing on the gaps of those groups that are highly impacted and influential to project success, a prioritized change strategy begins to take shape.
Understanding Stakeholder Group Engagement Gaps
pg 25 Proprietary and Confidential
Stakeholder Analysis
• What are their drivers? • What are their goals? • What are their concerns? • What are they trying to avoid?
• What are their priorities? • Which goals are critical? • What happens if those goals are not achieved?
• Exercise: Map the business drivers to the Stakeholders (15 Min) • Exercise: Rank the priorities, High, Medium, Low (5 Min) • Two groups to present goals (IT and Business) – (5 Min)
pg 26 Proprietary and Confidential
Gap Analysis
Component Reusable Gap Adjustment Strategy
Charter X Guiding Principles Expand
Alignment with Corporate Objectives X Greater Alignment
Modify messaging to include additional links to
Corporate Objectives
Implementation Plan X Only Process Reusable Create new plan
Operating Model
Framework X
Roles X
Personnel X X Redo Stakeholder Analysis
Responsibilities & Ownership X Ownership Extend
Escalation/Arbiters
Policies
Policy Creation & Approval X As Is X
New Customer Creation New Policy Create Policy
Service Request Creation X X
pg 27 Proprietary and Confidential
Gap Analysis
Component Reusable Gap Adjustment Strategy
Operating Model
Policies
pg 28 Proprietary and Confidential
[ WHO WE ARE ]
pg 29 Proprietary and Confidential
First San Francisco Partners
• MDM Implementation Specialists • Alignment Workshops • Data Governance Strategies • ROI and Business Case
Development • On-going Business Alignment
support
• Data/Architecture Readiness Assessments
• Data Governance Assessments • Technology Evaluation Assistance • Program Management Expertise • Data Architects / Integration
Specialists
First San Francisco Partners is entirely focused on helping our clients leverage data as an asset through Data Governance and Master Data Management. We are a group of experts from the industry who can help you create a strategy, align your organization and deliver business value in both the short and the longer terms. We do this via:
Facilitation, Enablement, Empowerment
pg 30 Proprietary and Confidential
Offerings
MDM Stage Analysis Chosen Technology Manage and Extend Offerings
Assess and Align
Data Quality Assessment X X
Architecture Assessment X X
Data Governance Readiness Assessment X X X
Alignment Workshops X X X
Strategize and Plan
Business Case and ROI Development X X
Data Governance Strategy X X X
Architectural Planning X X
Technical Evaluation Assistance X X
Action and Measure
Agile MDMTM X X
Implementation Consultants X X
On-Going Support X X
pg 31 Proprietary and Confidential
Contact Information
Kelle O’Neal
Managing Partner
415-425-9661
Mike Watson
Director, Business Development
630-881-4771
www.firstsanfranciscopartners.com
pg 32 Proprietary and Confidential
[ THANK YOU ]