Key facts

• Taco Bell is an American chain of fast-food restaurants based in Irvine, California.

• Taco Bell was founded by Glen Bell, who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California

• A subsidiary of Yum! Brands, Inc., they serve a variety of Tex-Mex foods including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "value menu" items.

• Taco bell has become the second most profitable brand in the country(Yum! Brands , 2014)

• Taco Bell serves more than 2 billion customers each year in more than 6,500 restaurants mostly in the U.S., more than 80 percent of which are owned and operated by independent franchisees.

HISTORY OF TACO BELL

• 1954 Glen bell opened Bell’s Drive-In and Taco Tia in the San Bernardino area of California

• 1962 Glen bell opened the first Taco Bell Restaurant

• 1964 retired policeman Kermit Becky became the first taco bell franchisee and opens a location in California

• 1970 Company goes public

• 1973 Taco Bell was purchased by PepsiCo. Inc

• 1987 Taco Bell realizes marketing success by linking its fast food to blockbuster movies

• 1990 low cost value menu was introduced

• 1991 Taco Bell Express was launched

• 1992 Taco Bell partnered with boys and girls clubs of America to help at risk teens. The program is called , Teen Supreme

• 1995 became the major sponsor of the ESPN X games

• 1977 Tricon Yum! Brands spins off to become independent from the PepsiCo Inc. Conglomerate

History of Yum! Brands, Inc.

• Yum! Brands, Inc., or Yum!, is an American fast food company.

• A Fortune 500 corporation, Yum operates the licensed brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide.

• Prior to 2011, Yum! also owned Long John Silver's and A&W Restaurants.

• Based in Louisville, Kentucky, it is the world's largest fast food restaurant company in terms of system units—more than 40,000 restaurants around the world in over 125 countries.

• In 2013, Yum!'s global sales totaled more than US$13 billion.

Taco Bell :Happy & Successful Employees

• It is an organization that is viewed by its employees as an extended family

• Few of the Employers here invest the time and resources necessary to develop a committed and talented employees

• Taco Bell implements a learning concept that allows employees to become sufficient in multiple aspects of the organization in order to make both vertical and lateral moves.

• They stress on treating employees well and making them come back into work the next day

• Taco Bell has a learning zone where everybody learns on different positions and depending on how they progress and then decide to give them different oppurnities

• They even promote education by paying for or a 2-4 day class

• Yum! Brands was recently named one of the Aon Hewitt’s top companies for leaders in North America based on its leadership development programs

Yum! University focuses on:

• Leadership excellence

• Cultural excellence

• Functional excellence

Taking people with you

• Over the fifteen years at Yum! Brands Novak ( Chairman & Former CEO) Has developed a trademarked program he calls it as Taking people with you

• Get inside the heads of people

• Think big always

• Practice extraordinary authenticity

• Look for good ideas at unexpected places

• Choose a can do mind set

Yum! Dynasty growth model

• Our future back vision: Be the defining global company that feeds the world

• Our goal: To be the best in the world at building global restaurant brands!

• Our passion: Customer mania…with our customers front and center in everything we do

• Our formula for success :People’s capability first … Satisfied customers and profitability follows

• How we grow: Building powerful brands, Drive aggressive unit expansion in emerging markets, Creates industry leading returns through franchising

• How we win together: Believe in all people, Be customer maniacs now, Go for breakthrough, take the hill teamwork, Recognize.. Recognize.. Recognize ….. AS ONE SYSTEM

Culture of Taco Bell

• Taco Bell’s greatest strength is their culture and their associates at the restaurant and restaurant support center.

• They believe in people’s capability first philosophy and even use rewards and recognition to drive results.

• Taco Bell employees believe in working as a team

• They even take tremendous amount of pride in each individual and believe in acknowledging a job well done on every level

• Taco Bell employees don’t stop until they achieve a breakthrough result,

• Taco Bell encourages their employees to master their skills set.

Culture of Customer Service

• Employees at Taco Bell are ready to go an extra mile to make the customers happy with their service

• For them customer satisfaction is more important

• Employees at Taco Bell are taught to be friendly and outgoing and have maximum conversation with the customers

Controversial Past

• Taco Bell has faced and overcome notorious negative publicity in the past

1996, Starlink Corn, Controversial Genetically modified corn ingredients

2010 Salmonella Outbreak

2011 Law suit over beef content of meat

Taco Bell recovered by introducing innovative products such as Doritos Locos Taco in 2012 and Steak Quesadilla.

Learning

• Their ability to create and maintain an organization that serves its employees as much as it does the bottom line.

• There is clear interdependence between the employees and organization

• Taco Bell Exists to serve the needs of its people and the people in turn provide energy, talent , spirit that serves the needs of the organization

• The purpose of Taco Bell is to nurture, mentor, encourage, and ultimately empower its employees

• It is an successful organization valuing its employees