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Tackle big challenges with Google's technology
Collaboration and Productivity
G Suite for Nonprofits
Spread the word about your nonprofit’s mission, engage new supporters, and fundraise in more ways
online when you join Google for Nonprofits!
Fundraising and Marketing
Ad Grants
Storytelling
YouTube Nonprofit Program
Communication and Marketing
Google Earth and Maps
Photo Credit: WITNESS
Learn more about eligibility and product availability by country at www.google.com/nonprofits
Attract donors, raise awareness for your organization, and recruit volunteers with in-kind advertising on
Google Search.
Learn more about Ad Grants at www.google.com/grants
Ad Grants
Overview Ad Grants provides access to $10,000 USD per month of in-kind advertising for text ads through Google Ads.
Benefits Raise awareness for your causeReach supporters when they use Google Search. With Ad Grants, your ads can show up when people use keywords relevant to your nonprofit.
Drive more website views and activityDrive online traffic to your website for fundraising, recruiting volunteers, and more.
Track your nonprofit marketing effortsHarness the power of Google Ads conversion tracking to understand what actions users take when they visit your website after clicking your ad.
Reach the people who need your helpMake sure people searching for your services on Google can find your nonprofit.
Sign Up 1. Apply or sign in (if you are an existing user) to your Google for Nonprofits account.
2. Click Sign Up > Enroll under Ad Grants.3. Create your Google Ads account using the account creation
guide for Ad Grants.4. Enter your Customer ID from Google Ads into the Ad Grants
enrollment form and click Enroll.
Success StoryDirect Relief International used Ad Grants to generate an impressive 6,000% increase in website visitors
Learn more at goo.gl/251Vq7
1. If you haven’t already, create a YouTube channel for your nonprofit.
2. Apply or sign in (if you are an existing user) to your Google for Nonprofits account.
3. Click Sign Up > Enroll under YouTube Nonprofit Program.4. Enter your YouTube Channel ID and click Enroll.
Benefits Inspire empathy for your causeVideo provides a powerful way to show the scope of your nonprofit’s work, while inspiring hope and action.
Fundraise through videoWhen researching nonprofits to support, people often watch videos the nonprofit has created. Video can inspire donors and make it easy for them to give.
Connect with your communityBuild a global audience and create videos that speak directly and frequently to your dedicated followers.
Educate about your cause, at scaleVideos are often more effective at reaching and connecting with a wide audience than traditional mail or email marketing.
Your stories can reach a global audience and amplify your cause.
Learn more about the YouTube Impact Lab at www.youtube.com/yt/impactlab
Overview Unlock the power of video storytelling and engage your supporters using video with the YouTube Nonprofit Program.
Sign Up
Success StoryThe Anaheim Ballet uses YouTube to make ballet accessible to a broad audience and collect donations from their community.
Learn more at goo.gl/VJsaoL
Help your nonprofit collaborate more effectively with smart, secure business apps like Gmail, Docs,
Calendar, Drive, and Hangouts Meet, so you can focus on what matters.
Learn more about G Suite at www.gsuite.google.com
Overview G Suite for Nonprofits provides access to G Suite Basic, using your nonprofit’s domain, at no charge.
Benefits Organize your nonprofit’s resources in one placeUse Drive to easily find and securely share files with employees, volunteers, board members, and donors.
Easily onboard new staff or volunteersCreate an internal or external website with Sites for all the relevant information you need to share with your organization.
Sign Up 1. Apply or sign in (if you are an existing user) to yourGoogle for Nonprofits account.
2. Click Sign Up > Enroll under G Suite for Nonprofits.3. Confirm you’ve signed up for G Suite and verified ownership
of your domain.4. Enter your G Suite domain name in the form field and click
Enroll.
Success StorySamasource uses G Suite to connect women, youth, and refugees living in poverty with meaningful work.
Learn more at goo.gl/y2SZua
Connect your team across timezonesCollaborate with your team on projects from wherever they’re working. Plus, share calendars and connect face-to-face with Hangouts Meet.
Communicate more efficientlyStay in touch with volunteers, supporters, and your community with email addresses at your custom domain via Gmail.