Tack!Communication delivering results

About Wiraya

Based in Stockholm. 13 employees. Sweden's eighth fastest growing tech company in 2014.

A primary focus to achieve a market-dominant position in the Swedish market. Penetration so far:

3 of the 4 largest mobile operators5 of the 5 largest insurance companiesScandinavia's largest tour operatorScandinavia's largest airlineAll the leading Nordic Gaming Operators

For B2C companies with more than 100 000 customers Wiraya is a:Mobile Direct Marketing channel With highest delivery and customer engagement

Unlike other Direct Marketing channels Wiraya gives profitability through superior penetration and measurability, while ensuring that the communication is adapted to your customers’ preferences.

Some or our clients

Wiraya Communication Automation

We call it interactivity, the end customers call it service.

The open rate of a WirayaCall is about 70%.25 - 50% choice of buttons frequency (click)

Reaches through both media noise and selected reading.

Great measurability of delivered message (Listened Frequency)

Requires relevance and respect

Customer Experience? Who likes automated calls

It's not what you do… its how you do it

– It's all about what you say, how you say it and when you say it

– Wiraya only engage in activities that increase customer value, not direct sales

Backend

Voice servers SMS serversDatabase

FrontendAutomated drip program

Trigger based communicationAutomated reports to CRM

Real time monitoring

3X Global Voice providers3X Global SMS providers

Wcf and rest integration

Wiraya Technology

Activation of Non Deposit Customers• The project aimed to explore how much we

could increase the deposit rate by adding Wiraya to Mr Green’s welcoming process, and thereby convert NRC’s to NDCs.

• A throughout Deposition Analysis based on 3 months data was made to find the optimal timing and content of the communication. In total 36 different combinations of content were tested.

• When using the most successful Wiraya communication we will create 9% more NDC’s, compared to the current communication.

Investment: 320.000 SEK (about 35k €)

Results: 3.709 customers activated (15%)

ROI: 3€/activated customer

Activation

Tack!