Tachc Nhcw 2014 Toolkit

Page NHCW 2014 Toolkit

Texas Association of Community Texas Association of Community Texas Association of Community

Health CentersHealth CentersHealth Centers

5900 Southwest Parkway, Building 35900 Southwest Parkway, Building 35900 Southwest Parkway, Building 3

Austin, TX 78735Austin, TX 78735Austin, TX 78735

(512) 329(512) 329(512) 329---595959595959

www.tachc.org www.tachc.org www.tachc.org

August 2014August 2014August 2014

National Health Center Week Toolkit for

Texas Community Health Centers

/TexasCHCs/TexasCHCs/TexasCHCs @TexasCHCs@TexasCHCs@TexasCHCs

Page 2 NHCW 2014 Toolkit

In this Toolkit:

What Is National Health Center Week…………………...3

The In’s & Out’s of Social Media Usage………………...5

Creating & Managing Events…………………………...10

Inviting Local and State Officials………………………11

NACHC Photo Contest Rules…………………………..12

NACHC Video Contest Rules & Release Form………...14

Press Release Template………………………………….18

Local Proclamation Template……………………………19

Governor’s Proclamation ………...……………………...20


What Is National Health Center Week?

Background

National Health Center Week (NHCW) has been celebrated for more

than 30 years and organized and coordinated through the National As-

sociation of Community Health Centers (NACHC). Early on, health

centers as part of NACHC recognized the benefits of joining together

in a week of celebration to showcase their programs and deliver a

strong message nationwide for their health centers and patients.

Why is National Health Center Week important?

National Health Center gives health centers a chance to bring light to

the health needs in our communities and the important role health cen-

ters play in meeting those needs. Health Center Week has become a

powerful tool to rally public support for the health centers program.

Public support and confidence in our programs translates into legisla-

tive victories, positive administrative policies with the public and pri-

vate sectors. This enables health centers to serve greater needs and

lead this nation to a more equitable health delivery system for all peo-

ple.

National Health Center Week Goals

The goals of National Health Center Week are twofold: To enhance

the visibility and profile of Community, Migrant, and Homeless, Pub-

lic Housing and School-Based Health Centers; and to generate com-

munity pride and build support for the health centers program. It is a

great opportunity for health centers to speak out telling the story of

their community-based model of care and creating public awareness of

what they do and how they do it.


What Is National Health Center Week?

Further information regarding National Health Center Week may be

found on www.healthcenterweek.com. Refer to the website for the fol-

lowing information

Fact Sheets

FAQS

Event Submission and look up

Photo & Video Contest information

NHCW Proclamation information

Media Toolkit

Social Media Tools

Sponsorship search and information

NHCW Store

Templates

Source: www.healthcenterweek.com

http://www.healthcenterweek.com


The In’s & Out’s of Social Media Usage

Are you looking for ways to market and promote your National Health

Center week event? Why not use Social Media? Social Media is a

very powerful tool and an efficient way to bring attention to any type

of social event. Social media platforms such as Facebook and Twitter

have become an effective way to foster engagements, increase visibil-

ity, promote social and private events, and encourage community par-

ticipation.

Social media allows for broader reach and contact with a more diverse

audience. Here are a few tips to help get you started.

Tips

Interaction is key

Stay active and keep your audience updated

Use casual speech, but not too casual

Being too formal can intimidate or discourage interaction

Use direct and active language

Use graphics to your advantage

Use more than one platform

Use caution when posting—remember that anything you post to so-

cial media may be seen by anybody and will be out there forever



Facebook

When planning events, Facebook is a great tool to use because it al-

lows you to add as much information as possible about the event.

Make sure not to add so much information that people forget the

value of attending. If people

they’ve already learned every-

thing about the event beforehand,

they may not attend. On this plat-

form, your greatest strength is cu-

riosity. Make sure to add enough

information so your audience is

well enough informed to spread

the message, but not enough to where they can predict how the

event will play out.

Some of the information you can include when posting an event to

Facebook include: Name of Event, Details, Location, Date & Time,

Specific Audience.

Specific Audience is a great tool to use because it allows you to

choose who you advertise your event to.

Twitter

Twitter is unique in the way it operates when compared to other social

media platforms. The biggest, yet noticeable difference is that Twitter

restricts you to only posting 140 characters.



The biggest, yet noticeable difference is that Twitter restricts you to

only posting 140 characters.

This is both a blessing and a

curse as it forces you to

grasp the interest of your

audience in as few words as

possible. Remember, Keep

It Sweet and Simple!

Whereas this is good for

building creativity, it makes things much more difficult when de-

ciding what information is the most important and what would gain

the most interest.

The best way to use Twitter in promoting events is to use it in con-

junction with another platform. You can easily use Facebook to pro-

vide detailed information about the post and Twitter to further pro-

mote the event. Use a graphic with more information to help flesh

out your post or a combination of the two. Make sure that if you’re

using a graphic to use something eye-catching graphic that includes

the event information.

You can also set up Facebook posts to post on Twitter. Follow the

steps below to link the two accounts together.

Log into your Twitter account

Go to Settings Profile Click on Link to Facebook

Enter your Facebook credentials

Click Allow



Hashtags are your #friend! Using hashtags allows you to categorize

your content and add a creative edge to your posts. These can also

pinpoint the more important parts of your post. Here is a the main

hashtag TACHC will be using this week during National Health

Center Week.

#NHCW2014

How to Engage your Audience

Interaction is KEY! Create friendly and casual posts when promoting

an event to encourage your audience to like, share, and comment on

the event. The tone you use is determined by the environment in

which you work. Be aware that different workplaces require different

tones when addressing your audience. Some workplaces prefer a more

professional and formal tone than a friendly and casual tone. Framing

your posts as questions is also a very good tactic as it leaves the post

open for replies. Here are some examples!

Casual

Professional



Framing a Question

For further information regarding social media tools, visit NACHC’s

Social Media Tools page via http://www.healthcenterweek.com/social-

media-tools.cfm . The following information can be found on this

page:

Main Hashtag for 2014

Post Ideas

Downloadable NHCW Graphics

http://www.healthcenterweek.com/social-media-tools.cfm

http://www.healthcenterweek.com/social-media-tools.cfm


Creating/Managing Events

National Health Center Week is the perfect opportunity for health cen-

ters to showcase what programs or events they have going on. This is

also a wonderful opportunity to get your elected officials to come out

to your health center, thank them for their continuous support or intro-

duce them to the work your health center accomplishes in your com-

munity. If you’re stuck trying to figure out what kind of events you

can set up, here are a few ideas of past health centers events.

Example Ideas

Flash mob

Art contest or Photo/Video Contest

Health fair

Back to school screenings and sports physicals

Voter Registration drive

Fun Run and free exercise class demonstrations

Submitting Events

When you’ve created your list of NHCW events, please share your plans with

TACHC Communications Director Andrea Abel, [email protected].

Post them to the National Health Center Week website

www.healthcenterweek.org/submit-your-event.cfm . The password needed to

post events to the website is healthy.

NACHC has sponsorship opportunities available for community health

centers that post their events to this website and invite members of Congress.

For more information on possible NACHC sponsorship, contact Alexan-

dra Harris at NACHC, [email protected], (202) 296-3072, cell: (202) 322-

9909

mailto:[email protected]



Inviting Elected Officials

Inviting elected officials to your center’s NHCW events builds relation-

ships and educates elected officials about your health center and the im-

portant services you provide to the community. Be sure to invite elected

officials at all levels: local (city and county), state and federal.

NACHC provides an easy tool to invite Members of Congress to visit your

health center. Use this link to invite your Members of Congress: http://

salsa3.salsalabs.com/o/50894/p/dia/action3/common/public/?

action_KEY=11106

Be sure to let TACHC know if a state or federal elected official accepts

your invitation. Please share that information with TACHC Communica-

tions Director Andrea Abel, [email protected]

http://salsa3.salsalabs.com/o/50894/p/dia/action3/common/public/?action_KEY=11106





NACHC Photo Contest Rules

Submit an original picture that shows how your health center makes a difference in your life

and/or the life of your community. In order for your picture to qualify as a formal submis-

sion, it must convey one of the following themes:

1) America’s Health Centers - Local Engines for Healthier Communities

2) "Access Is the Answer"

3) How Do You Celebrate National Health Center Week?

Limit: No more than 1 picture submission per submitter.

Submissions must be received electronically between August 1-29, 2014; submissions must

be received no later than 8pm EDT on Friday, August 29, 2014. Submissions should be up-

loaded online, along with the submitter’s information here.

http://www.healthcenterweek.com/tell-us-your-story.cfm

All contest finalists as selected by the NACHC Advocacy Team will be voted on September 8

-12, 2014, and winners will be announced at the conclusion of the voting period.

Download complete contest rules here. http://www.healthcenterweek.com/client/2014_NHCW_Photo%20Contest%

20Rules.doc

Check out some tips on how to create a winning picture entry.

http://www.healthcenterweek.com/client/Tips%20for%20NHCW%20Photo%

20Contest.docx

Picture Contest Grand Prize

The winner that receives the most votes overall will receive:

A copy of the 2014 National Health Center Week calendar with the winner's picture featured

on the cover and in one month of the calendar

One (1) Nikon Coolpix Digital Camera

One (1) National Health Center Week t-shirt

Picture Contest Runner-ups Pictures finishing in places 2-12, based on votes (11 runner-ups) will each receive:

Inclusion in the 2014 National Health Center Week calendar, each for its own month




http://www.healthcenterweek.com/client/2014_NHCW_Photo%20Contest%20Rules.doc



http://www.healthcenterweek.com/client/Tips%20for%20NHCW%20Photo%20Contest.docx




NACHC Photo Contest Rules cont….

Directions for Picture Contest Submission

Only original photos and hand-drawn pictures* will be accepted. Photos and pictures

must be horizontal (landscape format). Upload your picture file (jpeg or png) using

the www.healthcenterweek.com submission form and include:

1. Required submitter’s contact information

2. A 2-3 sentence description of your picture (ie, what is happening, who is in the picture,

etc)

3. A release form for any individuals in a photo (a release form is not required for crowds

or speakers at public events)

*If a picture submission is a hand-drawn original piece of artwork it must be created on an

8 ½ x 11” piece of paper and the submission may be either a photo of the picture or a

scanned image; if a hand-drawn picture is a contest winner, the original artwork may be re-

quired to be mailed in for inclusion in the calendar.

All photo submissions must include a release form for all individuals appearing in the pho-

to, except for crowds at a public event or official speakers at a public event.

For photo submissions, please send the highest resolution file of your photo.

Make sure your photo or hand-drawn picture is horizontal

Source: http://www.healthcenterweek.com/Picture-contest.cfm


http://www.healthcenterweek.com/client/full-NACHC-release-form.docx

http://www.healthcenterweek.com/Picture-contest.cfm


NACHC Video Contest Rules

Submit an original video that shows how your health center makes a difference in your own

life, the life of others, and/or the life of your community.

This year, we are asking Health Centers to include at least one of the following four themes in

their videos.

1) America’s Health Centers - Local Engines for Healthier Communities

2) “Access Is the Answer”

3) My Community Without Our Health Center

4) Show Us How You Celebrate National Health Center Week

Limit: No more than 1 video submission per submitter. Videos must be less than 2 minutes in

length.

Submissions must be received electronically between August 1-29, 2014; submissions must be

received no later than 8PM ET on Friday, August 29, 2014. Video submissions should be up-

loaded online, along with the submitter’s information, here.


Download complete contest rules here.

http://www.healthcenterweek.com/client/2014%20NHCW%20Video%20Contest%

20rules%20v2.0.doc

Check out some written tips on how to create a winning video

http://www.healthcenterweek.com/client/Tips%20for%20NHCW%20Video%

20Contest.docx

Or

Watch this short animated presentation.

http://youtu.be/k7YfwZooRhY

All contest finalists as selected by the NACHC Advocacy Team will be voted on September 8-

12, 2014, and the winner will be announced at the conclusion of the voting period.

Video Contest Grand Prize Video that receives most votes (1 winner)

Featured Health Center will receive: One (1) paid registration for the 2014 NACHC Policy

& Issues Forum in D.C., and one (1) paid registration for NACHC’s Advocacy Leadership Pro-

gram


http://www.healthcenterweek.com/client/2014%20NHCW%20Video%20Contest%20rules%20v2.0.doc



http://www.healthcenterweek.com/client/Tips%20for%20NHCW%20Video%20Contest.docx






NACHC Video Contest Rules cont...

Submitter will receive: $100 American Express giftcard, provided by NextGen Healthcare

One (1) Nikon Coolpix Digital Camera


Video will be featured on the homepage of the Campaign For America’s Health Centers web-

site and the National Health Center Week website

Directions for Video Submission a) Upload your video to YouTube and include the YouTube video link, along with required

submitter’s contact information, on the www.healthcenterweek.com contest submission form.

OR b) Upload your video file in .wmv format and include required submitter’s contact infor-

mation using the www.healthcenterweek.com/tell-us-your-story.cfm

All video submissions must include a release form for all individuals appearing in the video,

except for crowds at a public event or official speakers at a public event.

NOTE: If you submit your video using a YouTube video link and are selected as one of the

finalist videos, the video submitter will be asked to supply the actual video file so that NA-

CHC can format appropriately for video voting purposes (see Contest Rules, #11). NACHC

will contact video submitters directly in this instance.

Source: http://www.healthcenterweek.com/video-contest.cfm



http://www.healthcenterweek.com/client/full-NACHC-release-form.docx

http://www.healthcenterweek.com/video-contest.cfm


NACHC Contest Release Form

National Association of Community Health Centers, Inc.

RELEASE FORM

By signing this release form, I authorize the National Association of Community Health Centers, Inc. (“NACHC”), to use the following personal information:

(1) My picture – including photographic, motion picture, and electronic (video) images.

and/or

(2) My voice – including sound and video recordings.

and/or

(3) My story – including a summarized or edited version.

I hereby grant to NACHC, its subsidiaries, licensees, successors and assigns, the right to use, publish, and reproduce, for all purposes, my name, pictures of me in film or electronic (video) form, sound and video recordings of my voice, and printed and electronic copy of the information described in sections (1) and (2) above in any and all media including, without limitation, cable and broadcast tele-vision and the Internet, and for exhibition, distribution, promotion, advertising, sale, press confer-ences, meetings, hearings, educational conferences and in brochures and other print media. This per-mission extends to all languages, media, formats and markets now known or hereafter devised. This permission shall continue forever unless I revoke the permission in writing.

I further grant NACHC all right, title, and interest that I may have in all finished pictures, negatives, reproductions, and copies of the original print, and further grant NACHC the right to give, sell, trans-fer, and exhibit the print in copies or facsimiles thereof, for marketing, communications, or advertis-ing purposes, as it deems fit.

I hereby waive the right to receive any payment for signing this release and waive the right to receive any payment for NACHC’s use of any of the material described above for any of the purposes author-ized by this release. I also waive any right to inspect or approve finished photographs, audio, video, multimedia, or advertising recordings and copy or printed matter or computer generated scanned image and other electronic media that may be used in conjunction therewith or to approve the even-tual use that it might be applied.


NACHC Contest Release Form cont...

I acknowledge that I have read the foregoing and I fully understand the contents.

IN WITNESS WHEREOF, I have executed this release on this ____ day of __________, 2013.

Print Name: Telephone Number:

Address: Signature:

City/State/Zip:

If release is provided on behalf of a minor…TURN OVER

If release is provided on behalf of a minor:

I hereby certify that I am the parent or guardian of ______________, who is under the age of eight-een years, to whom this release applies and that I have the legal authority to execute this release. I approve the foregoing and agree that we both shall be bound thereby.

Parent/Guardian: Telephone Number:

Address: Signature:

City/State/Zip:

Witness: Telephone Number:

Address: Signature:

City/State/Zip:


Press Release Template

[INSERT HEALTH CENTER LOGO HERE] For Immediate Release Contact: First Name Last Name August XX, 2014 Phone: (XXX) XXX-XXXX

[Community Health Center] Celebrates National Health Center Week 2014

Events Showcase Center’s Comprehensive Quality Primary & Preventive Care

[YOUR CITY] – [Name of Community Health Center] celebrates National Health Center Week

2014 with [describe your event].

National Health Center Week (NHCW) takes place from August 10-16, and is an annual event

to raise awareness about the mission and accomplishments of community health centers.

[Name of community health center] is one of 73 community health centers across Texas that

provide high quality, affordable care at over 350 service delivery sites.

“We are proud of the health care home that we’ve built in our community,” said [Health Cen-

ter Spokesperson]. “Health centers like ours are known for their innovative approach to

medicine. We offer preventive and primary care conveniently under one roof alongside phar-

macy, dental and behavioral health services [describe the services offered at your health cen-

ter], added [Spokesperson]. “We overcome barriers to care by offering services that other

providers do not, such as case management, translation and transportation [describe the ser-

vices offered at your health center].”

Health centers are here for everyone, regardless of health condition, age or insurance status.

[List specific NHCW event(s) information, i.e., date, time, location, description, any special

invited guests.]

###

To learn more about National Health Center Week, visit www.healthcenterweek.org. For more

information on community health centers in Texas, visit the Texas Association of Community

Health Centers at www.tachc.org.

http://www.healthcenterweek.org

http://www.tachc.org


Texas Local Proclamation Template

Proclamation

A Proclamation by the [GOVERNMENTAL BODY, I.E., CITY COUNCIL, MAYOR, COUNTY

JUDGE]

Whereas, America’s community health centers serve as the nation’s safety net to keep com-

munities healthy and productive by delivering high quality, cost effective, and accessible pri-

mary and preventive care to all individuals regardless of their ability to pay; and

Whereas, Health centers are located in medically underserved areas and are locally-

controlled by patient-majority boards making each health center responsive to the individual

needs of their community; and

Whereas, Texas Community Health Centers cared for over one million Texans at more than

350 primary care delivery sites in 2013; and

Whereas, [HEALTH CENTER NAME] [LOCAL DATA ON SERVICE, I.E., NUMBER OF CLINICS,

NUMBER OF PATIENTS SERVED ANNUALLY, TYPES OF SERVICES PROVIDED]; and

Whereas, [HEALTH CENTER NAME] has served the community since [YEAR FOUNDED OR

OTHER HISTORICAL INFORMATION]; and

Whereas, Patients served by community health centers have lower hospital admission rates,

lower lengths of hospital stays and lower outpatient and other health care costs than those

in underserved areas without health centers; and

Whereas, National Health Center Week offers the opportunity to recognize [NAME OF

HEALTH CENTER], their staff, board members and all those responsible for the continued

success and growth. During this National Health Center Week, we recognize the multitude of

ways in which [NAME OF HEALTH CENTER] is creating and empowering healthier communi-

ties by delivering high quality, cost effective, accessible health care;

Now, therefore, [“I” OR “WE”], [NAME OF LOCAL OFFICIAL OR LOCAL BODY] do hereby pro-

claim August 10-16, 2014 as

National Health Center Week in [NAME OF CITY, COUNTY, OR SERVICE AREA]


2014 NHCW Texas Proclamation: http://www.tachc.org/

http://www.tachc.org/RPerry.pdf

Documents

Tachc Nhcw 2014 Toolkit