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TABLE OF CONTENTS

DISCLAIMER .....................................................................................3

EXECUTIVE SUMMARY .....................................................................5

OVERVIEW ........................................................................................6

PROMO SOLUTIONS ......................................................................11

HOW PROMO WORKS ....................................................................21

PROMO OFFERINGS .......................................................................23

PROMO ECOSYSTEM ......................................................................24

TECHNOLOGY STACK .....................................................................26

PROMO ICO & TOKENOMICS ........................................................33

ROADMAP ......................................................................................41

TEAM ...............................................................................................43

ABOUT PROMO INTERNATIONAL ................................................47

CONTACT US ..................................................................................48

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Please read the section titled “Disclaimer” very carefully. This section of the Promo International whitepaper was last updated on 20 July 2020.

The information presented here is offered only in an “as is” capacity and does not indicate any form of contractual obligation. The authors have exercised proper care and caution to ensure the accuracy and diligence of all the information delivered in the PROMO International whitepaper, the PROMO International website located at http://promo-int.com, as well as, in any other document shared. However, it should be understood by the reader that the content of the whitepaper or website or other documents cannot be viewed as professional advice. Moreover, PROMO International recommends that individuals interested in participating in the PROMO International Initial Coin Offering (ICO) should seek counsel from professional consultants before acting on any information presented on any outlet (whitepaper, website, or any other document).

PROMO International reserves the right to change and update the content without any prior notice. The content on the different outlets may be translated into several other languages. In case of such an arrangement, any mismatch between the content of the English version and any other foreign language version, the content in English will prevail.

Readers should note that any information presented here does not constitute legal, financial, or business advice. Hence, it is important that individuals seek external counsel from trusted fiduciaries or consultants before making any decisions. The reader also understands that they bear the responsibility of financial risk on the purchase of the tokens for extended periods of time.

DISCLAIMER

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The content distributed by PROMO contains estimations and claims that can be termed as “forward-looking statements.” These statements include and are not restricted to assessments made on different aspects of the project, including projected growth, revenue collections, announced products and services, project roadmap and timeline, and other elements. Individuals planning to engage with this project acknowledge that these forward-looking statements are mere speculations that are subject to market risk.

The team behind PROMO International will work in their best capacity to launch and expand the company and operations. However, the reader understands that there are no guarantees as to the eventual release and success of the PROMO International platform. Therefore, the reader acknowledges that PROMO International company and employees of PROMO International cannot be held responsible for the damage or loss arising from the inability to use the PIC coin.

The PIC coin serves only as a means to crowdfund the PROMO International project, and hence, it cannot be understood as a type of investment, arbitrage, speculation, or any other form of financial instrument that is geared towards immediate sale and gains.

All content displayed on any outlet has not been reviewed and evaluated by any regulatory authority. Moreover, the information presented on any channel utilized by PROMO International is not subject to legal bodies in any jurisdiction. Therefore, no legal action against PROMO International will be entertained under any legal criteria or jurisdiction.

On reading the information presented in this whitepaper or any other outlet, and by requesting details on PROMO International, and by participating in the sale of PIC coins, the reader confirms that they understand, agree, and accept the different stipulations mentioned in the section titled “DISCLAIMER.”

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PROMO is an upcoming, mobile-based advertising application. Available on Android and iOS operating systems, PROMO delivers digital advertisements directly to the smartphone user. Additionally, the app will utilize a majority of the smartphone’s capabilities to provide an immersive experience.

PROMO users can curate advertisements based on different variables, including interests, gender, age, location, income, language, and more. In this way, users can personalize their experience and exercise control on the data they share with the platform.

On the other hand, corporations using PROMO can employ these user-generated parameters to send multimedia ads (text, audio, images, videos, PDF, etc.) and interactive polls. Marketers will also benefit from accurate data collection that will help them understand consumer behavior and their interests. Combined with machine learning algorithms, PROMO would be able to optimize the feed displayed to each consumer and provide Marketers with market patterns and trends.

Thus, PROMO proves advantageous to both stakeholders, the consumer and businesses, by delivering value and convenience at their fingertips. The amalgamation resulting in PROMO becoming the advertising platform of the future.

Launching in Dubai first, PROMO will initially target other GCC countries before expanding to other global markets like Russia, Europe, the USA, China, and South Asia.

To fast-track development, PROMO will be organizing an Initial Coin Offering (ICO) where the PIC coin will be distributed. The ICO is the first step in positioning PROMO as an international brand and becoming a world leader in interactive advertisements.

EXECUTIVE SUMMARY

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Advertisement plays a very important role in the success of a business. It is a means to communicate ideas to the consumer and convince them to invest in a particular product or service.

In a globalized setting where competition is wide-spread, the importance of advertisement is paramount—this medium of communication benefits the business and the consumer by increasing brand awareness.

For consumers, advertising helps individuals become aware of the different products or services available in the market. It allows them to select the best choice, one that suits their needs, budget and gives them the most value.

On the other hand, from a business’s perspective, advertising offers an array of advantages. It not only helps in the promotion of their offerings but also assists in increasing sales. Advertising also helps businesses understand their competitors better and strategize accordingly to match them. Additionally, advertising functions as a means of creating goodwill and instills a sense of brand loyalty in the consumer.

Traditional advertising mediums include offline (newspapers, magazines, billboards, posters, yellow pages, etc.) as well as broadcast (television and radio). While these formats reigned supreme in the pre and early internet days, their importance is gradually waning. An insight by eMarketer suggests that print-based advertising in the US saw a decline of upto 17.8% in 2019. During the same period, television and radio-based advertising reduced by 2.2% and 1.8% respectively.1

OVERVIEW

1 https://www.emarketer.com/content/us-digital-ad-spending-will-surpass-traditional-in-2019

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The systematic decline in the prominence of the different traditional formats can be attributed to the shift towards digitization. The introduction of the Internet in the 90s has dramatically changed the way industries operate. This change gave rise to a new offshoot in advertising, i.e., digital advertising.

When compared to its traditional sibling, digital advertising is diverse and versatile. It incorporates a myriad of formats, and its versatility empowers advertisers to reach their audiences more effectively. Digital advertising includes SEO, email marketing, social media, videos, text, images, and more.

Coupled with the proliferation of smartphones in our daily lives, digital advertising has become more personalized and ubiquitous. Spending in the digital-based promotions is taking precedence. According to eMarketer, in countries like Canada, China, Norway, and the UK, digital advertising is a go-to medium for advertisers.

The same report predicted that digital advertising spending would rise by 15.5% to $384.96 billion in 2020. And, by 2023, the industry will be valued at more than half a trillion dollars. 2

2 https://www.emarketer.com/content/global-digital-ad-spending-2019

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While the digital landscape allows advertisers to reach a larger audience and generate an unprecedented response, it arrives with its own drawbacks. Factors include:

Increased costs as advertisers have to spend more to retain the consumer’s attention.

High chance of consumers ignoring the advertisements or may opt for third-party ad-blockers to refine their online experience.

Advertisement content is not optimized for different devices, thereby causing an inconvenience to the viewer.

The consumer may not feel in control of the process as advertisements are selected based on their browsing habits.

Technical issues, such as large file sizes, slow internet speeds, etc., can negatively impact the viewing experience.

There is a need now to offer an advertising option that is truly personalized and effective. One that delivers value to both the advertiser and the consumer. An advertising format that is directed to the consumer’s smartphones and shares rich, interactive content in a non-intrusive manner. Most importantly, it places the consumer in the driver’s seat and empowers them to decide what ads they wish to view based on their interests.

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INTRODUCING PROMO

PROMO International is developing and launching an exclusive advertising platform for smartphones. Major businesses can create interactive promotional content and broadcast it directly to the consumer’s smartphones. The advertisements are optimized for the native mobile formats, thereby promising high engagement with the viewer. Additionally, PROMO will leverage smartphone functionalities such as GPS, Internet-of-Things, Augmented Reality, and more to deliver an immersive experience for the consumer, while providing greater value to the advertiser. Businesses using PROMO’s services will receive detailed reports indicating the performance of the campaigns, thereby allowing them to refine their strategy and understand the consumer better.

Customers will also be able to dictate the type of advertisements they wish to view by sharing their interests with the platform. Thus, the advertiser is assured that the consumer will interact with their promotions since it syncs well with the consumers’ preferences.

PROMO VISION

The Future of Interactive Advertising.

PROMO MISSION

PROMO International is dedicated to revolutionizing the advertising industry by offering a platform that allows advertisers to deliver interactive ads directly to the consumer’s smartphone.

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PROMO is a smartphone-based advertising platform that enables direct marketing. Advertisers can use this platform to share interactive and personalized advertisements directly to their target consumer’s smartphones. PROMO harnesses a number of smartphone functionalities, including GPS, Internet-of-Things, Augmented Reality, and more, to deliver an enriching experience.

PROMO App Features:

Enables direct marketing, where advertisers can send ads, promotions, flash deals, product catalogues, coupons, and other content straight to the consumer’s smartphone.

Better sorting options as the advertiser is able to filter the consumers based on their preferences, age, gender, location, income, language, etc. The availability of these parameters allows advertisers to target their consumers with pinpoint accuracy.

Supports multiple media formats, including HD videos, images, gifs, audio, text, and more. This way, the advertiser can create content that is versatile and engages with the consumer on a whole new level.

Collects precise data through interactive advertisements in the form of polls, quizzes, questionnaires, etc., thereby allowing advertisers to understand the performance of their advertising campaigns as well as user behavior and emerging market trends.

Provide consumers with free and paid coupons enabling them to avail of financial discounts. This feature will help attract new consumers to the platform while generating sales.

PROMO SOLUTIONS

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Offer localized advertising opportunities that are triggered by the Internet-of-Things enabled hardware. Advertisers can interact with consumers visiting public spaces such as malls, airports, stores, etc.

Gamify consumer interactions using Augmented Reality to advertise products or services in a fun and engaging manner.

Personalize the experience by leveraging PROMO’s in-built True Multi-Language feature that allows advertisers to send ads in different languages based on the user’s language preference.

Optimize marketing strategies and campaigns by harnessing machine learning algorithms to analyze each consumer’s interests and overall market patterns. This method will provide the advertiser with new insights.

TARGET MARKET

PROMO app will primarily function as a B2C platform. Our clientele will include major businesses that depend on traditional mediums, like TV, radio, as well as printed and digital advertising to promote their products or services. Meanwhile, our target audience is the everyday consumer who will define their preferences and interact with ads that match their interests.

Major Businesses

This segment includes vehicle dealerships, service providers, entertainment houses, retail brands, digital platforms, electronics, and more. These businesses cater to the consumer’s requirements directly and rely on large-scale advertisements to reach consumers on a regional or national level. PROMO will offer these businesses with an advertising platform that is interactive, scalable, and insightful.

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PROMO will target top global brands that include Fortune 500 companies, such as:

Consumers

They purchase goods and services for their use. They make their decisions based on a number of factors such as current needs, interests, lucrative offerings, and flash deals. PROMO App will be able to target these users based on their criteria and interests.

CHALLENGES

A perpetual challenge for PROMO involves providing a platform that is attractive, scalable, and trustworthy. To overcome this challenge, PROMO will focus its efforts on the following:

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Consumer Perspective

Perfecting the balance between engaging the consumer with ads that they find interesting, instead of flooding them with multiple unrelated ads daily.

Present ads in an informative and interactive manner without interrupting the consumer’s casual smartphone usage.

Recommend ads that are not only attractive but also sync well with the consumer’s interests.

Utilize machine learning algorithms to reveal patterns and trends that will help in understanding the consumer’s interest better.

Produce dynamic and interactive advertisements that would enable the consumer to send their feedback directly to the Advertiser.

Advertiser Perspective

Offer targeted advertising solutions that help businesses reach potential consumers with pinpoint accuracy. Advertisers can target each individual consumer based on their age, gender, location, income, and other parameters.

Provide advertisers with detailed statistical reports on the performance of their campaign. This way, they will be able to understand what the consumer is looking for and how they can improve their offerings.

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PROMO is packed with benefits and excels against conventional competitors. By offering a holistic approach and supporting varied advertisement formats that enable direct marketing to the consumer, PROMO delivers greater value to its stakeholders.

The following table captures the many advantages linked with the PROMO platform:

WHY CHOOSE PROMO?

CONVENTIONAL ADVERTISING MEDIUMS PROMO ADVANTAGE

Print-based advertising is a hit or miss opportunity as it does not focus on any target audience.

Additionally, the readership is switching to digital media resulting in print going out of fashion.

Finally, it also has a negative ecological footprint as trees need to be cut in order to meet the paper supply.

As a completely digital solution, PROMO offers targeted advertisements

that are interactive and immersive. Additionally, PROMO is completely eco-friendly as it is not dependent on any paper-based products.

Print (Newspapers, Magazines, Pamphlets, etc.)

VS

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Another decadent advertising format, billboards do not allow targeted advertising.

Since they are placed alongside roads, they do not attract the desired attention from the user.

Billboards provide very limited information to the viewer, and this format relies on the viewer using another medium to generate leads.

PROMO allows advertisers with greater customization,

enabling them to target specific demographics easily. Moreover, by relaying attractive ads, the advertisers can engage with the viewer in an effective manner and derive key metrics or insights from the interactions.

Billboards & Hoardings

The rise of OTT and VOD platforms is resulting in the decline of TV viewership.

Many find television ads jarring. Hence a lot of viewers prefer to skip the advertisements instead of sitting through them.

Television-based ads are expensive as costs vary based on time slots and duration.

PROMO is available on the user’s smartphone, and ads can be viewed at

the user’s convenience.

Unlike TV ads, PROMO offers interactive advertisements that match well with the user’s interests.

PROMO will offer advertisement packages that are nominally priced and offer a better ROI to the advertiser.

Television

VS

VS

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A relatively outdated medium, radio-based ads rely heavily on the listener’s attention and imagination.

Most listeners use radio as white noise and are not actively involved in listening to the content relayed.

Unlike Radio, where only one sense is engaged, PROMO utilizes all the

functions of the smartphone to deliver a complete audio and visual experience to the user.

Radio

VS

Most viewers find this format cumbersome and often use ad blockers when surfing the web.

Awareness of predatory practices and concern for one’s data privacy is also causing viewers to move away from this format.

PROMO grants the user greater control, allowing them to view

advertisements that align with their preferences.

PROMO, by nature, is non-intrusive and only collects personal data that is approved by the user.

Internet (AdSense, Videos, etc.)

VS

An emerging format, mobile-based advertisements offer users a variety of possibilities.

No concept of one-size-fits-all as users have phones with different screen sizes and configurations. This may affect the user’s experience.

Many users find it intrusive and irritating as a might result in the user downloading unwanted content on their device.

PROMO understands the needs in this segment and offers tailor-made

solutions to the advertiser. PROMO ensures that the ads are dynamic, i.e., it adapts to the user’s device and delivers the complete experience.

PROMO also optimizes the advertisements by using machine learning algorithms to display ads that appeal to the specific user. This makes the advertisement desired rather than intrusive.

Mobile

VS

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BUSINESS MODEL

The primary source of revenue for PROMO International is from businesses looking to advertise on the platform. PROMO will offer a number of pricing packages that are dependent on different factors, such as market niche, consumer categories, campaign durations, etc. Given that PROMO is a 100% digital platform, the costs to broadcast content are very low, making it feasible for advertisers to engage in long-term commitments. PROMO will also provide special offers, such as pay for 10 ads and get 2 free.

PROMO’s pricing strategy will be competitive when compared to traditional advertising avenues like print, television, radio, social media, and more.

Moreover, PROMO will collect data on the performance of the different campaigns to create detailed reports. These reports, in turn will help guide advertisers on the performance of their campaigns as well as insights based on the interactions with the consumers. For example, an advertiser has paid for 100,000 ads targeted at a specific demographic and location. At the end of the campaign, PROMO will share reports detailing the reach, engagement, interactions, and other information. This will help businesses gain a realistic understanding of the market trends as well as chart out realistic sales figures.

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FUTURE GROWTH MODEL

PROMO International will open operations in Dubai and gradually expand to other major cities in the GCC. Simultaneously, PROMO will also participate in the upcoming Dubai World Expo 2020 scheduled to take place in the fourth quarter of 2021 (please note, this event got postponed due to the global coronavirus pandemic). There, PROMO will attract interest from associates located in other parts of the world. In the long-term, PROMO will open regional sales offices in different regions, including Russia, India, China, Asia, Europe, and Americas.

PROMO will also build and manage a diverse consumer database that will prove beneficial to advertisers. This database will also help establish PROMO as a formidable advertising medium in the Middle East region as not many internet-based advertising agencies are available. While big competitors like Google Ads possess global capabilities, they might not be able to offer customized and personalized options to their clients that suit the requirements at a regional level. PROMO recognizes this opportunity and will work towards offering advertisers with a convenient and direct medium to connect with the target consumers.

PROMO PLATFORM DEVELOPMENT

The PROMO app is nearing completion and will enter the beta testing phase soon. Once complete, the basic platform will be available for use. In the meantime, our developer team will begin work on introducing other features, such as IoT integration, AR support, and much more.

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DEMO PROMO APP

PROMO International has already begun development on the platform and is nearing the completion of the basic application. As a minimum viable product (MVP), this application arrives with basic functions and features. The demo application is available on both Android and iOS. This demo is intended to give the ICO participants an insight to how the app would operate.

Parallelly, the PROMO developer team is working towards the development of the full-fledged application that includes our more complex features, such as Internet-of-Things integration, Augmented Reality support, and more. These features will be shared subsequently with the users once the beta testing is complete.

To download and install the demo PROMO app on iOS,

click here.

To download and install the demo PROMO app on

Android, click here.

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Running advertisement campaigns on PROMO is not a hassle, as seen in the following workflow.

Note: Businesses that utilize PROMO’s services are referred to as “Advertisers.”

HOW PROMO WORKS

Before beginning the campaign, the advertiser and PROMO sign a contract. The campaign can be a free trial or a short/long term contract.

The advertiser also needs to specify their target audience based on different metrics, including age, gender, location, income, and other interests. Additionally, the advertiser will be able to transmit ads in various languages.

During the advertising campaign, PROMO will collate data on the advertisement’s performance and share detailed reports with the advertiser.

PROMO also enables the advertiser to interact with their audience through different channels, such as:

Once the advertisement goes live, eligible PROMO users will receive a notification on it. They can then choose to view the advertisement at their own convenience.

Next, the advertiser has to provide all the necessary content and creative materials for the advertisements. The advertiser can design the content on their own or utilize PROMO’s in-house marketing team to create the different elements at additional costs. PROMO recommends that the advertisements cover 95%-100% of the smartphone’s screen in order to deliver an immersive experience.

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Share short, multiple-choice questionnaires with the consumers

Allow consumers to schedule appointments for product tests

Recommend other products that the consumer may be interested in

PROMO also supports other marketing formats, including:

PROMO will share statistical reports and other key insights with the advertiser during the campaign. This way, the advertiser can understand user behavior as well as market trends with relative ease.

Advertising And Redeeming Free

Coupons

Advertising And Redeeming Paid

Coupons

Advertising And Processing Payments

For Limited Edition Products Or Offers

Advertising With New Technologies, Like

Augmented Reality, Gamification, Etc.

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In a nutshell, PROMO caters to both product-based businesses as well as the service-based ventures. Product-based businesses refers to enterprises that deliver tangible goods to the consumer. Meanwhile, service-based businesses refer to on-demand and professional activities requested by the consumer.

PROMO’s distinctive platform empowers advertisers to reach their target audience effectively and attract demand.

PROMO OFFERINGS

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PROMO’s innovation caters and benefits three core stakeholders in the ecosystem:

PROMO ECOSYSTEM

ADVERTISERS

The end goal of any advertisement is to increase brand awareness and revenue sales. Traditional advertisement channels are expensive and mostly ineffective. Additionally, there was no means to determine if the advertisement created an impact on the end-user.

On the other hand, PROMO offers advertisers an interactive medium to directly transmit advertisements or promotions to the user’s mobile screen. What’s more, the probability of the campaign converting into sales is high as PROMO delivers advertisements based on the user’s interests. Finally, the advertiser can view accurate statistics pertaining to the performance of the campaign as PROMO collects key indexes.

Advertiser

Prom

o App Consum

er

Pr

omo Analytics

PROMO ECOSYSTEM

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CUSTOMERS

PROMO INTERNATIONAL COMPANY

Present-day advertisements are not exactly appealing. In fact, a lot of smartphone users complain that digital ads received by them are irrelevant, intrusive, and monotonous. There is also a concern for one’s data privacy, as most ads collect the user’s information without proper consent.

In contrast, PROMO’s solution empowers the consumer, allowing them to curate their experience. By setting up their preferences, users will receive advertisements that align with their interests. Additionally, through PROMO, advertisers can release highly interactive ads that engage the consumer, creating a lasting impact.

Advertising is a perennial activity and is integral to any business. However, the activity is expensive and, in some cases, not very effective. From the consumer’s perspective, advertisements are repetitive and invasive.

PROMO changes the dynamics of this industry by offering a platform that benefits the advertiser and the consumer. Advertisers can utilize PROMO’s platform at competitive rates to broadcast interactive ads directly to the consumer’s smartphones or tablets. Similarly, the consumer is not bombarded with irrelevant and inappropriate ads as they can define their preferences to the platform.

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PROMO is a cloud-based platform that will be available on Android, iOS, and web. To deliver an interactive and immersive experience, PROMO leverages emerging technologies, including Machine Learning, Internet of Things, QR Codes, Augmented Reality, Geo-positioning, and others.

Additionally, PROMO harnesses top cloud-computing solutions to guarantee a safe and secure online environment to the user. This infrastructure is also highly scalable and proves indispensable as PROMO expands operations to millions of users across the world.

TECHNOLOGY STACK

Apart from the above, PROMO will also feature a dedicated token purchase website from where users will be able to buy the PIC coin. This outlet will only operate during the duration of the PROMO International ICO.

THE PROMO PLATFORM IS

MADE OF FOUR CORE MODULES:

Backend

Mobile Application

Machine Learning Engine

Website

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BACKEND

The entire PROMO backend will be hosted and managed on a cloud server. The service provider of our choice is DigitalOcean.

DigitalOcean, Inc. is a leading cloud infrastructure supplier. Headquartered in the United States, DigitalOcean boasts of data centers across the globe. Their exclusive cloud solutions enable developers to launch scalable applications.

In January 2019, DigitalOcean was ranked as the third-largest web hosting provider in the world.

A major benefit of utilizing DigitalOcean’s services is that they have a large and distributed network of data centers. They have localized data centers in several countries, including Canada, Germany, India, the Netherlands, Singapore, the UK, and the USA. This provision will ensure that the PROMO network is fast, scalable, and reliable.

In the long-term, as PROMO acquires customers and expands, DigitalOcean’s infrastructure will allow us to offer services to more than 2 billion users worldwide.

Moreover, DigitalOcean possesses an in-built security protocol that systematically denies access to the data stored on the server. This function adds an additional layer of protection to the highly secure PROMO platform.

Additionally, DigitalOcean has a smart routing system that promises an interruption-free experience to the end-user. This proves highly beneficial in the event of a system outage or internet issues. Finally, DigitalOcean follows a unique backup storage mechanism, where copies of the data are stored at different locations.

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MOBILE APPLICATION

The PROMO application will be developed and launched for the Android and iOS operating systems. The application harnesses the different functions available in modern smartphones to unlock an immersive experience to the user.

Listed below are few of the many smartphone functions utilized by the PROMO application:

HIGH DEFINITION SCREENS:

Today, a vast majority of the smartphones arrive with high-resolution screens that display content in a crisp and colorful format. Additionally, with bezels reducing in size, the content spans the entire length of the phone, further enhancing the experience.

PROMO will capitalize on this feature by displaying advertisements/promotions content that is rich and attractive.

GEO-POSITIONING:

Smartphones use chipsets to determine the location of the user and also to offer navigation services. PROMO will leverage this feature to provide location-based advertisements/promotions. With the help of advanced algorithms, the PROMO app will trigger content that is localized to the user’s current location. The user will also be able to view their distance from the businesses and stores.

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INTERNET OF THINGS:

PROMO will install Bluetooth beacons at prominent public spaces to deliver location-based content to the platform users.

These Bluetooth beacons will transmit data over shortwave radio frequencies of 2.45 GHz. A typical Bluetooth signal has a range of upto 70 meters.

The beacons installed by PROMO are small, measuring 5cm by 5cm and require very little power. On average, the battery life of these devices can last between 6 months to a year. Their convenient size makes installation and maintenance easy.

For instance, the Bluetooth beacons can be placed at mall entrances. When a PROMO user passes by, the beacon interacts with their device automatically. They will receive a variety of information, including limited-time deals, new store openings, and other activities taking place at the mall.

Likewise, if the Bluetooth beacon is placed at a restaurant, the PROMO user will receive relevant details, such as the menu, dish of the day, combo offers, and more.

Additionally, the beacons installed by PROMO will collect statistics on the usage and interactions with different users. This way, the advertisers will be able to understand the impact of their advertisement/promotion campaigns.

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QR CODE:

Cameras are a very common feature on any smartphone. Using the PROMO app, these cameras double up as a means to scan QR codes, which contain information or links about the advertisement/promotion. PROMO will display QR codes prominently on pamphlets, posters, billboards, and other hoardings that will be placed in public spaces such as malls, airports, etc. On scanning the QR code, the user can gain access to the linked promotion or coupons.

AUGMENTED REALITY:

This is another feature that is dependent on the smartphone’s camera. Augmented Reality is paving the way for interacting and interesting content. PROMO will employ AR as a form of gamification where the user can collect rewards by engaging with the app. The advertisements offered through this medium can also be localized.

DATA REPOSITORY:

The PROMO app contains a built-in algorithm that collates the user’s preferences and locations. Based on these inputs, the app will filter and forward advertisements/promotions that sync with the user’s interests.

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WEBSITE

The PROMO website can be accessed by both existing and new users. For first time users, the website will display information about the PROMO platform as well as links to register on the platform and download the app.

Meanwhile, existing users can use the website as an alternate method to log into and access their PROMO account. On the dashboard, they will be able to view advertisements or promotions picked for them. They can also modify their preferences and interests in the settings section.

The PROMO website and its different features are developed and updated by an in-house team of experienced web developers.

MACHINE LEARNING ENGINE

PROMO leverages an advanced machine learning engine available on the DigitalOcean platform. This engine will serve two main purposes:

First, it will help collate data from every user with the aim of optimizing their interests list. Doing so, the results will be more structured, and PROMO will be able to send better-suited advertisements to the user.

Second, all data collected from users will be analyzed to reveal critical insights, including user behavior, market trends, and other parameters. For example, PROMO will be able to accurately identify the gender and age-group of users within localized city clusters, who found a particular perfume product interesting. Receiving feedback like this allows advertisers to optimize campaigns and increase sales in the process. PROMO will extend these premium services to our affiliated advertisers.

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TOKEN PURCHASE WEBSITE

During the PROMO International ICO, participants can purchase the PIC Coin through the dedicated token purchase website. Over here, users will be able to execute a number of tasks, including register, complete their KYC, buy the PIC Coin using their preferred payment method. This website will also display important details associated with the PROMO platform. It will also offer links related to the download of the PROMO mobile application.

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INITIAL COIN OFFERING

Promo International will organize an Initial Coin Offering (ICO) to raise funds for the project. The ICO event is divided into two phases - 1) the Pre-ICO and 2) ICO Crowdsale. Of the maximum Promo International Coin (PIC) supply, 70% of the tokens have been earmarked for sale.

The Pre-ICO event will take place over a 1-month timeline. For this event, 20% of PIC coins will be available for a discounted price of $0.05 (US five cents) per token. Further discounts will be available for individuals purchasing PIC coins in bulk.

The Promo International ICO crowdsale will take place over a 6-month period. In this event, 50% of PIC coins will be available for the standard price of $0.10 (US ten cents) per token. However, discounts will be available for individuals purchasing PIC coins in bulk.

The ICO is completely decentralized, and it allows Promo International to reach a global audience. This measure will enable more individuals to participate in the event and support a company determined to transform the future of advertisements.

PROMO ICO & TOKENOMICS

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Participants interested in the Promo International ICO can use any one of the following approved cryptocurrencies to purchase PIC coins.

SUPPLEMENTARY ACTIVITIES

Apart from the ICO event, Promo International will conduct a series of supplementary activities. These activities are aimed towards spreading awareness about the project and attracting participation from individuals across the globe.

Fixed Bonus: This reward can be unlocked when a participant purchases a specified amount of PIC Coins. The bonus percentage is variable and will change as the ICO progresses.

Referral Program: Participants can collect additional PIC coins as rewards when they invite a friend or acquaintance to participate in the PROMO International ICO. For every new user brought in, the referring participant will receive a 10% commission from the transaction.

Bitcoin Ethereum Ripple

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Bounty Program: Bounty programs are an excellent way to incentivize users to participate and engage with the ICO. PROMO International has chalked out an elaborate bounty program that will reward participants with PIC Coins whenever they complete the different activities.

The activities planned under the PROMO International Bounty Program has been listed below:

Article Writing: Participants can write and publish articles that talk about PROMO International. Every week, a set of topic ideas will be shared, based on which participants can draft their publications. The article's length should not exceed 800 words. The incentives for this activity is as follows:

  An article mention will fetch the participant 600 PIC Coins.

    A detailed article review rewards the participant with 6,000 PIC Coins.

   Bonus: Participants can claim a bonus 10,000 PIC Coins if the article gets featured on top publication platforms like CoinTelegraph, Forbes, CoinDesk, etc.

Video Making: Participants can create and share upto three videos on YouTube. The videos should cover any one of the topics shared by the PROMO marketing team. The video should be published by a YouTube channel that is at least three months old. The video length must be at least 2 minutes or longer. The links in the video description should redirect to PROMO International’s website. Videos with voiceovers earn 50% additional tokens.

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  A video mention fetches the user 1,500 PIC Coins.

   A detailed video review will reward the participant with 10,000 PIC Coins.

   Bonus: For every 1,000 views on the video, the participant will receive an additional 2,000 PIC Coins.

Reddit Posts: Participants can also discuss PROMO International on Reddit by creating relevant posts. Interested participants should have a Reddit account that is over a month-old, has made over 100 posts, and collected at least 20 comment karma. Posts should be submitted to relevant subreddits such as - r/cryptocurrency, r/bitcoin, r/ethereum, r/ethtrader, r/icocrypto, etc. Posts with negative comments or downvotes will not be considered for the Bounty Program.

BitcoinTalk Posts: Participants can also discuss PROMO International on BitcoinTalk forum by creating relevant posts and comments. Interested participants should have a BitcoinTalk account that is Full Member rank or above. Participants should make at least 10 comments or posts in a week. Posts and comments with negative reviews or marked as spam will not be considered for the Bounty Program.

To submit their entries or to address any queries related to the bounty program, participants can drop us an email at bounty@promo-int.com.

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PROMO INTERNATIONAL COIN (PIC)

The PROMO International Coin is the token issued by Promo International Company as part of the ICO event. Also known by its ticker name, PIC, it is built using the Ethereum-based ERC-20 token protocol. This protocol has been chosen due to the many advantages associated with it, including smart contract support, enables secure transactions, simplifies interaction with other currencies, etc.

The PIC coin acts as a store-of-value that will deliver consistent growth to the token holder as the Promo International brand evolves and expands operations. PIC coin holders can also derive value from their holdings by trading it on listed exchanges.

Promo International will mint only 40 million units of the PIC coin. Of this amount, 70% or 28 million PIC coins have been assigned for the upcoming ICO event. During the Promo International Crowdsale, the PIC will sell at a price of $0.10 (US ten cents) per unit.

All tokens that remain unsold at the end of the ICO period will be burnt, and their value will be redistributed among the active tokens.

Additionally, the tokens assigned to the founders and team will remain locked for a period of six months. Following this vesting period, the assigned tokens will be made available to them in increments of 10% monthly over a 10-month period.

Once the ICO has been completed, PROMO International will initiate the procedure to list the PIC coin on exchanges. PROMO will focus on getting the PIC featured on top exchanges, such as ExMarkets Exchange, LA Token, Exmo, and others.

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TOKENOMICS

TOKEN & ICO DETAILS

TOKEN NAME PROMO

TICKER SYMBOL PIC

ERC-20 (Ethereum-based)TOKEN TYPE

Upto 14 placesDECIMAL SUPPORT

40,000,000 PIC (40 Million PIC)TOTAL TOKEN SUPPLY

28,000,000 PIC (28 Million PIC)TOKENS FOR CROWDSALE (70%)

$0.10 (US ten cents)TOKEN PRICE (in USD)

$4,000,000 (4 Million)HARD CAP

18/08/2020 (18 August 2020)ICO START DATE

ICO END DATE 26/01/2021 (26 January 2021)

The Pre-ICO event will see 20% of PIC coins sell for a heavily discounted price of $0.05! This offer is valid for only two months! Hurry now and get your PIC coin while the discounted supply lasts.

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TOKEN & ICO DETAILS

CATEGORY PERCENTAGE TOKENS ALLOTTED

TOKEN SALE (Private & Public) 70% 28,000,000

REWARDS 8% 3,200,000

FOUNDER TEAM 10% 4,000,000

MARKETING & ADVISORY 5% 2,000,000

RESEARCH & DEVELOPMENT 7% 2,800,000

70%

8%

10%

5% 7%

TOKEN SALE

(Private & Public)

REWARDS

FOUNDER TEAM

MARKETING & ADVISORY

RESEARCH & DEVELOPMENT

TOKEN & ICO DETAILS

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FUND UTILIZATION

CATEGORY PERCENTAGE

PLATFORM & CORE PRODUCT DEVELOPMENT 30%

MARKETING & BUSINESS DEVELOPMENT 37%

OPERATIONS 15%

EXCHANGE LISTING 5%

RESERVE 10%

LEGAL 3%

LEGAL

30%

37%

15%

5%

10%

3%

PLATFORM & CORE

PRODUCT DEVELOPMENT

MARKETING & BUSINESS

DEVELOPMENT

OPERATIONS

EXCHANGE LISTING

RESERVE

FUND UTILIZATION

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ROADMAP

►  The product development is in the final stages.

►  Finalize new designs for the UX/UI for the app.

►  Expand operations to Saudi Arabia (Dammam, Riyadh, Jeddah) and other important GCC cities.

►  Organize extensive marketing campaigns to ramp up PROMO app downloads.

►  From Dubai office manage global agents acquired from Dubai Expo 2020.

►  Enroll major clients in Dubai and Bahrain.

►  A parallel campaign will onboard consumers to the PROMO app.

►  Participate in Dubai Expo 2020 and attract agents in India, Russia, China, Asia, Europe, and the America.

2020

2021

2022

Q3, Q4

Q2, Q3,Q4

Q2

Q4, Q1

Q4, Q1

2020-2021

2021-2022

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►  Expand into the Russian market with a regional office in Moscow.

2022

Q3

►  Expand into the European market with a regional office in London.

2024

Q1

►  Expand into the South Asian market with a regional office in Shanghai.

Q4

2023

►  Expand into the North American market with a regional office in New York.

Q2

2024

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TEAM

At the heart of PROMO International is an experienced and talented team of individuals. Together we share the common vision of driving change in the advertising sector.

HANNA YGORCHINKOVA

Co-Founder and CEOAs a seasoned executive with strong focus on marketing and advertising, She has successfully established 4 startup ventures, including her own business advertising magazine in Ukraine. She also has in-depth experience with advertising in the television sector. She brings to PROMO her vast experience in mass advertising sectors in Russia, Ukraine, China, Bahrain, and UAE.

MAHMOUD TULBAH

Co-Founder & Managing Director, Investor.As an accomplished entrepreneur and investor, He is the driving force behind 13 thriving startup ventures covering sectors ranging from petroleum to retail.

As a veteran business tycoon, his passion is to invest in technology and digital ventures to spearhead innovation in the fourth industrial revolution. His rich and diversified entrepreneurial insight will help make the brand a global phenomenon at PROMO.

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JUNAID YASIN

CTOA versatile CTO and project manager, He has led teams to deliver complex and technology-intensive projects. He is highly skilled in a variety of software and technologies, including PHP, MySQL, Data Science, Augmented Reality, Cryptocurrency.

EVGENIY SERGIEVSKIY

CMO & Director of Sales – RussiaA veteran marketing consultant who is acclimated with the Russian market. He has helped top Russian brands expand within the country and also position their product in the global market.

UMAR BUTT

Backend Development LeaderAs a professional web and REST API developer, He is an expert in Bootstrap, Laravel, HTML5, jQuery, JavaScript, and VueJS. He also excels in building native applications for Apple's iOS. As a team lead, he follows the recommended SRS documentation standards (IEEE) to archive web and software projects.

DAVID ROCHENOVICH

CPOAs an expert in product enhancement, He has an eye for detail when it comes to optimizing UI and UX design. He has a knack for competitive analysis and envisioning new features for digital products. He has been instrumental in the overhaul of several digital platforms.

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MERUERT SARSENBAYEVA

Marketing Director – UAEHe is an expert marketing director who has extensive knowledge of the advertising sector. She has worked as a team lead for several prominent companies in Dubai (UAE) and Kazakhstan.

BASSAM FOUAD

Mobile Development LeaderAn accomplished lead mobile developer, He has worked on several complex development projects that demand the latest technology integrations for iOS and Android platforms. He is proficient with Swift, Java, Objective-C, as well as common architectures like MVVM and Viper. He has also worked with IoT and hardware integrations.

KHALIFA AL DOSSARY

Marketing Director – BahrainHe is an established marketing director with an array of experience in sales, marketing, product creation, and business development. With innumerable networks in the Bahrain fashion and advertising industries, he is also well-versed with the startup ecosystem.

AHMED ESSHA

Marketing Director – Saudi ArabiaHe is a veteran salesman who is equipped with immense knowledge in direct selling and targeting multiple sectors. He has led various sales teams in the Egyptian and Saudi Arabian markets.

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BLOCKCHAIN APP FACTORY

ICO AdvisorThey are one of the earliest to arrive in the market for blockchain and cryptocurrency development services. With rock-solid experience and in-depth knowledge of the cryptosphere, Blockchain App Factory has helped clients with cutting-edge solutions. It has also helped many clients across the globe realize their vision of a successful and scalable blockchain-based business.

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PROMO International is headquartered in Dubai, the commercial capital of the UAE. The city boasts of world-class infrastructure, constructive business reforms, and access to global opportunities. These factors make Dubai the perfect destination for entrepreneurs looking to create an impact and drive innovation. PROMO International believes that Dubai is the perfect place to set up operations and expand.

PROMO International is created, developed, and owned by E Society Company. As a leading business and management solutions venture, E Society has dedicated its products, research, and efforts to providing startups as well as small and medium sized enterprises access to premier digital services.

Many of E Society’s products and projects are in line with the requirements of Industrial Revolution 4.0, where the traditional and physical aspects of businesses transition into the digital domain.

E Society Company has experience with numerous complex projects that have challenged the status quo in their respective domains. This is made possible through a committed team with strong business sense and in-house technical expertise in creating exceptional and robust digital platforms.

► E Society Company: www.esociety.co

► Promo International: www.promo-int.com

ABOUT PROMO INTERNATIONAL

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CONTACT US

If you have any queries or suggestions regarding the ICO or PROMO International Company, please do not hesitate to contact us. We are happy to provide you with clarifications on any of your doubts.

You can reach out to us through any one of the following mediums:

Website www.promo-int.com

Email info@promo-int.com

Twitter @PromoInternati1

Facebook www.facebook.com/Promo-International

Instagram www.instagram.com/promointernationalapp

LinkedIn www.linkedin.com/company/Promo-International