Automation.com’s is the leading online publisher of automation-related content. We help our readers automate their factories and processes, solve problems and improve production efficiencies by providing the most current in-dustry news, information and re-sources. Additionally, through our custom advertising solutions, we are dedicated to helping suppliers achieve their marketing objectives by reaching qualified Controls & Automation professionals around the world.

Advertising & Media Planner

leader in digital automation news and information since 2000

e-Newsletters in collaboration with:

2011

Table of Contents2

Why Automation.com 3Subscriber Demographics 4-5Site Statistics 5Banner Advertising 6Automation Weekly e-Newsletter Sponsorships 7Portal Information & Sponsorships 8-9Portal Topic e-Newsletters & Combos 10-11Exclusive Sponsorships 12-16 Featured Products 12 Multimedia 12 Featured Supplier Listing 13 Product Search 13 Custom e-Message 14 Lead Generation 14 Webinars 15 Job Postings 16 Training/Seminar Promotion 16Editorial Submission Guidelines 17Events Calendar 17Editorial Calendar 18-19Contact Information 20

3What our clients are saying...

Mission Statement

Automation.com is the leading online publisher of automation-related content. We help our readers automate their factories and processes, solve problems and improve production efficiencies by providing the most current industry news, information and resources. Additionally, through our custom advertising solutions, we are dedicated to helping suppliers achieve their marketing objectives by reaching qualified automation and controls professionals around the world.

ISA/InTech Relationship

Automation.com is now the exclusive publisher of the International Society of Automation’s (ISA) InTech e-newsletters. The Automation.com/InTech co-branded e-newsletters are distributed to Automation.com subscribers, InTech subscribers and ISA members and customers, creating a combined total distribution of more than 95,000 automation professionals world-wide.

A Selection of Our 2010 Advertisers

Why Automation.com?

3S-Smart Software SolutionsABB, Inc.ACKSYS Communications & SystemsAcromag, Inc.Advanced Micro Controls, Inc.Advantech Automation CorporationAgilentAscon CorporationAutomation Systems InterconnectAutomation Control ProductsAutomationDirect.comBeckhoffBeldenBentley Systems, Inc.Brady CorporationCC-Link Partner AssociationCimQuestCognexControl MicrosystemsCSA InternationalCyberlogicDell, Inc.Delta Controls Corp.Dwyer InstrumentsEatonEmersonEVOC INTELLIGENT TECHNOLOGY CO., LTDEXELE Information SystemsFalcon Electric, Inc.FLIR Systems, Inc.

FlukeFRABA, Inc.GarrettComGE Intelligent PlatformsGeorge Brown CollegeGrace Engineered ProductsHMS Industrial NetworksHolt Integrated CircuitsHoneywellInvensys Operations ManagementISAKasproKepware Technologies Lanner ElectronicsLongwatch, Inc.Magnetrol InternationalMarathon Technologies, Inc.Martel Electronics Corp.MatrikonOPCMKS InstrumentsMolexMoore IndustriesMoxa Technologies, Inc.National Instruments CorporationNemalux BayNexen GroupNoren Products, IncNorthwireODVAOmron STI

Online DevelopmentOPC FoundationOpto22Parker Hannifin FiltrationPentairPerformance Motion Devices, Inc.Phoenix ContactPPT VisionPTO/PI North AmericaProComSol, Ltd.ProSoft Technology IncQSI CorporationRed LionReliable ControlsRemke Industries Inc.RF IndustriesRockwell AutomationScadaTec, Inc.SICKSiemens Industry, Inc.Softing North America, Inc.SoftPLC CorporationSoftware Toolbox, Inc.Testo, Inc.TridiumTURCKWireless Compliance Institute (WCI)Wunderlich-MalecYaskawa Electric

“We began working with Automation.com in 2009 and have consistently enjoyed excellent results. The abil-ity to target specific markets through individual portals is a great advantage, and the online self-service advertising reports make it easy to track the success of each ad. The Automation.com team is very friendly and easy to work with, always responding quickly to any questions we have. We look forward to continued success while working with Automation.com in the future.”- Rachael Novak, Advanced Micro Controls Inc. (AMCI)

“Automation.com is where I go for online automation information and news. The website is well organized into topical portals making finding what I need very easy, and the newsletters deliver valuable content about the industry to me each week. From an advertising perspective, the Automation.com team is knowledgeable, attentive, and reactive. I can call any of them at any time and receive top-notch service. Above all else, we get results.” – Adrienne Lutovsky, ProSoft Technology

Subscriber Demographics4Automation.com/InTech co-branded e-newsletters reach across the globe to more than 95,000 subscribers. Our subscribers hold positions as key

influencers and decision makers in the purchase of products & services to help automate their factories and processes, solve problems and improve

production efficiencies.

Subscribers by Geography

Subscribers by Job Function

Automation.com Website Statistics October 2009 - June 2010Average Monthly ValuesTotal Visitor Sessions 629,231Visitor Sessions w/o Search Engine Spiders 549,673Unique Visitors (Source: Google Analytics) 99,555Number of Subscribers 95,000

*Website Statistics Note: A portion of the 629,231 visitors is attributed to search engine spiders. After removing all the known search engine spiders and domains, there are an average of 549,673 industry professionals frequenting the site each month.

How these Statistics are CalculatedNote: These statistics are collected and compiled using Urchin 5. According to Urchin 5, the “Visitor” statistic is defined as a series of hits, with no idle time of 30 minutes or more between any two hits, from the same IP address. Explanation: when a web surfer arrives at your site, he/she requests the files, such as GIFs and JPEGs, that make up that particular page. Each request is a hit, and they are delivered in quick suc-cession, with no more than few seconds between them (from the server’s perspective). When Urchin detects a gap of more than 30 minutes between any two hits from the same IP address, it is assumed that it is a new visitor. This is usually true, since most large ISPs recycle idle IP addresses.

Our subscribers cover a wide spectrum of industry segments, representing both discrete

and process manufacturing facilities.

Subscriber Demographics 5Automation.com’s niche focus

guarantees our visitors are users and purchasers of your products and

services. }{Site Statistics

Industry SIC Subscriber Makeup

0000 Other1000 Mining1300 Oil & Gas Extraction1700 Construction2000 Food and Beverage2600 Pulp, Paper & Allied Products2800 Chemicals2830 Pharmaceuticals2900 Petroleum Refining & Related Industries2XXX Manufacturing (Tobacco, Textiles, Lumber, etc.)3300 Primary Metal Products3400 Valves, Fittings, Fabricated Metal Products3500 Industrial Machinery & Equipment, incl. Computers3600 Electronic & Other Electric Equipment3XXX Manufacturing (Rubber, Plastic, Stone, Electronics, etc.)37XX Transportation Equipment & Services3800 Instrument/Measurement/Analysis & Control App.3840 Medical Instrumentation & Systems3900 Miscellaneous Manufacturing Industries46XX-49XX Utilities5000 Instrument & Control Apparatus Sales & Service7370 Systems Integration8200 Education8710 Engineering Services8730 Research, Development & Testing8740 Management Consulting9100 Government

8.73%1.11%3.70%1.67%2.71%1.39%5.45%2.34%7.33%0.63%1.21%1.88%6.03%6.91%2.93%1.77%7.61%0.65%1.00%7.80%2.16%3.72%6.68%10.95%1.78%1.30%1.19%

BannerOptions

Home Page & ROS

ROS Creative Specs

Leaderboard $5500 per 6 months $3000 per 6 months 728 x 90 (px), File Size: 40K or less, Formats: GIF, JPEG, HTML, Flash, URL

Small Leaderboard

$11000 per year (rotates 2 advertisers)

N/A 180 x 120 (px), File Size: 40K or less, Formats: GIF, JPEG, HTML, Flash, URL

Boombox $2000 per 6 months (No ROS)

N/A 300 x 250 (px), File Size: 40K or less, Formats: GIF, JPEG, HTML, Flash, URL

Skyscraper $4500 per 6 months $2500 per 6 months 120 x 600 (px), File Size: 40K or less, Formats: GIF, JPEG, HTML, Flash, URL

Button 1-2 $2200 per 6 months $1300 per 6 months 120 x 120 (px), File Size: 20K or less, Formats: GIF, JPEG, HTML, Flash, URL

Button 3-5 (consecutively below 1-2)

$1500 per 6 months $600 per 6 months 120 x 120 (px), File Size: 20K or less, Formats: GIF, JPEG, HTML, Flash, URL

All Home Page banner positions will rotate up to 8 advertisers unless otherwise notedAll Run Of Site (ROS) banner positions will rotate up to 25 advertisers.Home page and ROS banners do not appear on Automation Portals. Portal sponsorships are sold separately.

Leaderboard 728 x 90 (px)

Skyscraper

120 x 600 (px)

Boombox300 x 250 (px)

Button 1120 x 120 (px)

Button 2 120 x 120 (px)

Flash Requirements:Macromedia Flash up to • version 9.0Creative must be delivered as • a .swf fileMust submit an image (GIF or • JPEG) to be served in case the user does not have flash installedDo not embed the click-through • URL in the Flash creative. Create a button that covers the entire creative at the root level or level 0. Enter the following in the “action” tag:

on(release){• get URL (clickTAG, • “_blank”);

The frame rate for flash files • may not exceed 18 frames per second. 12 frames per second is preferred.

* All rates are gross and subject to change.

YOUR BANNER AD HERE: Increase

brand awareness with exposure to the 550,000 visitors that visit Automation.com

each month.

Banner Advertising6 Automation Weekly

}{Small

Leaderboard180 x 120 (px)

Automation Weekly e-Newsletter Sponsorships7 Automation Weekly

Sponsor Options

Price (per issue)

Creative Specs

Premier $2495 100 x 100 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters Text: Cannot exceed 50 words, URL

#1 $1995 125 x 125 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters Text: Cannot exceed 50 words, URL

#2 $1695 125 x 125 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters Text: Cannot exceed 50 words, URL

#3 $1295 125 x 125 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters Text: Cannot exceed 50 words, URL

#4 $895 125 x 125 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters Text: Cannot exceed 50 words, URL

Product Sponsorship (Upper)Max 1 per issue.

$750 70 x 70 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters. Text: Cannot exceed 165 character description (includ-ing spaces), URL.

Product Sponsorship (Lower)Max 3 per issue.

$500 70 x 70 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters. Text: Cannot exceed 165 character description (includ-ing spaces), URL.

Product Sponsorship (Lower)

Automation Weekly is published every Wednesday in collaboration with ISA/InTech. As the most comprehensive automation e-newsletter in the industry, Automation Weekly reaches more than 95,000 subscribers.

View Sample Automation WeeklyView Subscriber Demographics

Automation Weekly covers all things automation. Reach 95,000+ automation & controls professionals eager to learn about

your innovative technologies & services.

Product Sponsorship (Upper)

Premier Sponsor

* All rates are gross and subject to change.

}{

1

2

3

4

Product Sponsorship (Lower)

8 All About Automation Portals8Portals Description e-Newsletter (#)

Automatic Identification Bar code, RFID, and other identification technologies. x (2)

Building Automation Sensors, actuators, controllers, software and networks for BA applications. x (4)

Design & Simulation Control system and machine design, simulation and programming software. n/a*

Digital Factory The manufacturing process that links product design, product data management, virtual factory layout and simulation with real-world automation hardware and software.

n/a*

Electrical & ControlPanels

Everything installed in an enclosure including cables, termination solutions, electrical components, power supplies, UPS, switch-gear, and other electrical devices.

x (4)

Embedded Automation New components, connectors, power components, communications stacks, embedded software, and other real-time components. x (4)

Factory Automation Everything for automating factories and machines from sensors to controllers, and networks to software. x (6)

Fieldbus Networks Industrial fieldbus networks like Modbus, HART, DeviceNet, EtherNet IP, CC-Link, Profibus, EtherCAT, Powerlink, SERCOS, etc. x (4)

Fluid Power All components and controls for pneumatic and hydraulic systems including actuators, valves, pumps, regulators, sensors, etc. n/a*

HMI & OIT Operator interface terminals, message displays, mobile computers, HMI (human-machine interface) software. x (4)

Industrial Communications

Wired and wireless gateways, converters, switches, routers, modems, communications software, network management, IP video and VoIP.

x (4)

Industrial Computers Industrial computers, displays, redundant mirrored hard drives, long-life power supplies and high grade cooling fans. n/a*

Industrial I/O Local and remote I/O including point I/O, slice I/O, brick I/O, rack I/O, signal conditioners, A/D converters, data acquisition systems and data loggers.

x (4)

Machine Control Mechatronics, controllers, software, sensors, safety, and other devices used for machine control. x (4)

Machine Safety Safety light curtains, perimeter guards, interlocks, and other electrical safety components. x (2)

Manufacturing Intelligence

Manufacturing Execution Systems (MES), work flow management, ERP, supply chain management, and lean manufacturing. x (4)

Material Handling Material handling and logistics equipment, systems and software. n/a*

Motion Control Components for motion control including controllers, drives, motors, linear & rotary stages, feedback devices & mechatronics. x (4)

OPC All things OPC – open standards for connectivity of industrial automation and enterprise systems. x (4)

Packaging Automated packaging machines and related systems. n/a*

Plant Management & Maintenance

Manufacturing production systems, asset management, equipment up time, efficiency and cost reduction. x (4)

PLCopen The IEC-61131-3 global standard for open industrial control programming. n/a*

Power & Energy Control systems used for power plants, cogeneration, wind power, hydro generation, substations, and transmission. x (4)

Process Control Distributed control systems (DCS) and batch control systems for continuous process manufacturing including hardware, software, methods and techniques.

x (6)

Process Instruments Instruments used in continuous process manufacturing including flow, level, temperature, humidity, pressure & various types of analyzers.

x (2)

Process Safety Process safety ranging from components including intrinsically safe sensors, interfaces and enclosures to complete redundant safety shutdown systems.

x (2)

PROFINET All things PROFINET from conception to implementation. x (4)

PAC Programmable automation controllers and related devices. x (4)

PLC Programmable logic controllers and related devices. x (4)

Robots All types of industrial robots and robot controllers. n/a*

SCADA & RTU Supervisory control and data acquisition (SCADA) and remote monitoring hardware software and communications. x (4)

Security Cyber-security, critical infrastructure security (such as electrical and water delivery), and securing critical, high-risk products such as drugs, oil & gas, chemicals, and water.

x (4)

Sensors Sensor used for discrete parts manufacturing including presence, proximity, vibration, color, limit, etc. x (2)

Systems Integration System integration techniques, tools and products. x (4)

Test & Measurement Automated test and measurement systems, validation and troubleshooting. n/a*

Vision Machine vision and imaging systems, parts recognition, guiding robots and quality analysis. x (2)

Wireless All wireless data networking, sensors, actuators, controllers and standards. x (4)

*Contact us about custom e-newsletter publication opportunities. No scheduled newsletter for this portal.

9Automation Portal Sponsorships 9

Sponsor Options

Price (per 1 year)

Creative Specs

Leaderboard $3600 728 x 90 (px), File Size: 40K or less, Formats: GIF, JPEG, HTML, Flash, URL

Small Leaderboard

$1500 180 x 120 (px), File Size: 40K or less, Formats: GIF, JPEG, HTML, Flash, URL

Skyscraper Top Left

$2800 160 x 600 (px), File Size: 40K or less, Formats: GIF, JPEG, HTML, Flash, URL

Skyscraper Middle Left

$2200 160 x 600 (px), File Size: 40K or less, Formats: GIF, JPEG, HTML, Flash, URL

Button Bottom Left

$1400 160 x 160 (px), File Size: 20K or less, Formats: GIF, JPEG, HTML, Flash, URL

Boombox $2000 300 x 250 (px), File Size: 40K or less, Formats: GIF, JPEG, HTML, Flash, URL

Skyscraper Top Right

$2600 120 x 600 (px), File Size: 40K or less, Formats: GIF, JPEG, HTML, Flash, URL

Skyscraper Middle Right

$2000 120 x 600 (px), File Size: 40K or less, Formats: GIF, JPEG, HTML, Flash, URL

Button Bottom Right

$1400 120 x 120 (px), File Size: 20K or less, Formats: GIF, JPEG, HTML, Flash, URL

Leaderboard 728 x 90 (px)

Sky (Top R)120 x 600

(px)

Sky (Mid R)120 x 600

(px)

Button (R)

120 x 120 (px)

Sky (Top L) 160 x 600

(px)

Sky (Mid L)160 x 600

(px)

Button (L)

160 x 160 (px)

Boombox300 x 250 (px)

What is a portal? A portal organizes content on our site (and other industry sites) by topic, providing an easy way for you to reach your target audience. Each portal is designed to host product announcements, company and organizational news, articles and white papers, application stories, training and seminars, resources and literature, events, and multimedia.

Remember, many of our portals have a correspond-ing e-newsletter, offering an additional way to reach a targeted segment of our readers. See Page 10.

* All rates are gross and subject to change.

Small Leaderboard

180 X 120

Portal Topic e-Newsletter Sponsorships10

2

3

4

Portal Topic e-Newsletters are published on most portal topics and contain articles and white papers, product announcements, company and organizational news, application stories, training and seminars, resources and literature, and events.Refer to Page 8 for a list and frequency of e-newsletters.

Each of the Portal Topic e-Newsletters is published in collaboration with ISA/InTech and distributed to more than 95,000 subscribers.

View Sample NewslettersSee pages 18 and 19 for editorial calendarView Subscriber Demographics

Portal Topic e-Newsletters

Product Sponsorship (Upper)

Portal Topic e-Newsletter Sponsorships10

Sponsor Options

Price (per issue)

Creative Specs

Premier $2495 100 x 100 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters. Text: Cannot exceed 50 words, URL

#1 $1995 125 x 125 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters. Text: Cannot exceed 50 words, URL

#2 $1695 125 x 125 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters. Text: Cannot exceed 50 words, URL

#3 $1295 125 x 125 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters. Text: Cannot exceed 50 words, URL

#4 $895 125 x 125 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters. Text: Cannot exceed 50 words, URL

Product Sponsorship (Upper)

$750 70 x 70 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters. Text: Cannot exceed 165 character description (including spaces), URL. Max 1 per issue.

Product Sponsorship (Lower)

$500 70 x 70 (px), File Size: 40K or less, Formats: GIF, JPEG, PNG. Headline: Cannot exceed 50 characters. Text: Cannot exceed 165 character description (including spaces), URL. Max 3 per issue.

* All rates are gross and subject to change.

Premier Sponsor

1

Product Sponsorship (Lower)

Product Sponsorship (Lower)

Combos (reflect 15-25% discount)

Portal/Topic e-Newsletter Combo Sponsorships 11Price (Refer to Page 8 for e-newsletter frequency for a specific portal)

Premier, Leaderboard Combo: Includes Leaderboard (728 x 90) portal sponsorship, plus the Premier spon-sorship of the Portal Topic e-Newsletter.

$10900 per 1 year (4 e-Newsletters)$7300 per year (2)$13900 per year (6)

Position 1, Left Skyscraper Combo: Includes Sky-scraper top left (160 x 600) portal sponsorship, plus the #1 sponsorship of the Portal Topic e-Newsletter.

$8600 per 1 year (4)$5800 per year (2)$11100 per year (6)

Position 2, Right Skyscraper Combo: Includes Sky-scraper top right (120 x 600) portal sponsorship, plus the #2 sponsorship of the Portal Topic e-Newsletter.

$7500 per 1 year (4)$5100 per year (2)$9600 per year (6)

Position 3, Boombox Combo: Includes Boombox (300 x 250) portal sponsorship, plus the #3 sponsor-ship of the Portal Topic e-Newsletter.

View Portals

$5700 per 1 year (4)$3900 per year (2)$7300 per year (6)

Sample Portal Topic e-Newsletter and Portal Page

Premier, Leaderboard Combo

Position 2, Right Sky-scraper Combo

Position 1, LeftSkyscraper Combo

Position 1, Left Sky-scraperCombo

Position 2, RightSky-scraperCombo

Position 3, Boombox Combo

Position 3, Boom-box Combo

Get double the exposure with a Portal/Portal Topic e-Newsletter Combo that

fits your niche product lines.

Portal/Topic e-Newsletter Combo Sponsorships 11

* All rates are gross and subject to change. * All rates are gross and subject to change.

}{

Combos (reflect 15-25% discount)

Premier, Leaderboard Combo

Automation Portal - $500 per 3 monthsPromote your product on an Automation Portal.

Home Page - $990 per month Promote your product on our home page for one month. Plus, your product will be included in the featured product section of the applicable automation portal pages for the month, at no additional charge.

Featured Product

Image: 70 x 70 px • File Size: 5K or less• Formats: Non-animated GIF • or JPEG15-18 words of text max• URL•

Featured Product

* All rates are gross and subject to change.

Featured Products

Exclusive Sponsorships12 Exclusive Sponsorships12 Exclusive Sponsorships12

MultimediaHome Page - $1000 per monthPromote your video, podcast or webcast on the home page for one month. Your multimedia will also be featured on applicable automation portals during the month, at no additional charge.

Multimedia

Automation Portal - $500 per 3 monthsYour multimedia option highlighted on a portal page for 3 months.

Hosted on • Automation.com’s YouTube channelSupply video, podcast or • webcast fileImage: 100 X 56 px, non-• animated GIF or JPEG5-6 word title, email inquiry • link, phone number and URL

Multimedia

* All rates are gross and subject to change.

Featured Supplier Listing

Creative Specs

Creative Specs

Sample Search Results

* All rates are gross and subject to change.

Exclusive Sponsorships...continuedExclusive Sponsorships...continuedExclusive Sponsorships...continued

Featured Supplier Listing List your company in the Supplier Directory on our website. Visitors can search the Supplier Directory by keyword and product category. Each listing includes company name, address, phone/fax number, e-mail and 50 word description.

Annual Featured Supplier Listing - $750 per yearIncludes company logo and priority placement.• Your logo will click through to a customized • company profile page.Guaranteed• publication of your NEW product releases.New product releases include e-mail and phone • inquiry information.Your new products will automatically be included • in our Product Search Database, listed by product category, manufacturer and release date.

Sample Company Profile Page

Your products will be searchable by keyword, product category, and manufacturer for one year. Each product will include a title, 2-3 sentence preview, image and individual product details page. Each product will have priority placement in the search results and include inquiry mechanisms so site visitors can request more information via e-mail form, phone or web link.

Sample Product in Product Search View Product Search

Pricing Level 1 (Up to 5 Products) - $750• Level 2 (Up to 10 Products) - $1250• Level 3 (Up to 20 Products) - $2000• Level 4 (Up to 35 Products) - $3000• Level 5 (Unlimited Products) - $5000•

Product Search

13

* All rates are gross and subject to change.

Additional Lead Generation

Generate sales leads with Automation.com’s Lead Generation Service designed specifically for White Paper promotion. The service includes the following benefits:

Active promotion in applicable areas on the • web site and in e-newsletters.Inclusion in one custom “White Paper Alert” • message sent to all or a segment of our 95,000+ subscribers. See example: White Paper Alert MessageWhite paper and lead mechanisms will • remain archived on Automation.com indefinitely or until the advertiser requests otherwise.

As part of this service, Automation.com will implement a lead-generation form that read-ers are required to complete before viewing the white paper. Alternatively, we can direct readers to a registration form that already resides on the advertiser’s web site. White paper submission specifications are as follows:

PDF of white paper• Summary of white paper, highlighting key points• 70 X 70 pixel image or logo to use with the white paper preview•

Lead Generation & Alert Messages for White PapersCustom e-Mail Messages are the latest, most suc-

cessful tool to gather valuable lead information from your target audience, while promoting your new products, white papers, or invitation to events and webinars. View Example Custom e-Mail Message.

Custom e-Message

Exclusive Sponsorships...continued14 Exclusive Sponsorships...continued14 Exclusive Sponsorships...continued14

Generate qualified leads by promoting your webcast, podcast, product catalog, catalog CD, selection guide, application guide, and demo CD to Automation.com’s audience of industrial automation, process control and instrumentation professionals.

• Build brand awareness while acquiring quality leads• Capture real-time, detailed contact information that lets you know exactly who’s searching for your product or service. Ideal for real-time follow-up and quick con version to sales.

Receive monthly lead reports to help with lead-to-sale management and • measure ROI.

Please contact your Account Manager for Lead Generation program details and pricing options.

Here’s what you do:It’s simple! You customize an e-mail message (in HTML and/or text), with a call to action.

Here’s what we do:Automation.com sends the message to a segment of our 95,000+ subscribers. Distribution list can be segmented by geography, job title, company type and industry. View Subscriber Demographics for segmentation options.

Here’s what you get:Depending upon your call to action, you can capture leads for your sales team, increase registration to your event or webinar, or gain brand awareness.

Hint:Subscribers find White Paper Downloads, Free Trials, Soft-ware Downloads and Event and Webinar Invitations valuable enough to take action and provide their contact information.

$300 per thousand e-mails with a minimum order of $2500. • Contac• t your Account Manager for details.

$3500 per White Paper. • Please • contact your Account Manager for further details.

Additional Lead Generation

Webcasts 13Webcasts 13Webinars 15As the leading online resource for industrial automation, process control and instrumentation professionals, Automation.com hosts, presents and promotes educational Webinars designed to inform targeted audiences of sponsor-driven automation topics. Webinars offer another convenient online channel for gen-erating targeted leads. You’ll work with Automation.com’s staff to determine a topic and the presenters that will be most appealing to your audience. Webinar pricing is based on level of input from the Sponsor and Automation.com.

Offerings Level 1$16000

Level 2$12000

Level 3$10000

Level 4price depends

on segment size

Collaboration on Topic: Automation.com and Sponsor collaborate to come up with a topic of interest to Automation.com’s audience.

x x x

Develop Content/Presentation:Automation.com editor develops PowerPoint presentation, lines up presenter(s) and moderates the webinar.

x

Line up Presenter(s):Automation.com editor develops PowerPoint presentation, lines up presenter(s) and moderates the webinar.

x

Editor Moderated:Automation.com’s editor will act as moderator. x x x

Co-branded (Sponsor, Automation.com):Webinar is co-branded with Automation.com and Sponsor’s logos. x x x

Hosting & Registration:Automation.com will provide the hosting services using GoTo We-binar, including landing page for registration, webinar reminders for registrants, and optional live poll questions.

x x

Reporting (Registration, Attendance):Reporting on viewer registration, attendance, Q&A and optional polling question.

x x

Website and e-Newsletter Promotion:Automation.com will promote the webinar in applicable areas on the web site, including home page, applicable automation portals and e-newsletters.

x x x x

Custom e-Mail invitations:Automation.com will create and send up to 2 custom e-mail invitations to our subscribers or a predetermined segment of our subscribers.

x x x x

Recorded & Archived:The recorded webinar and PowerPoint slides will be archived on Automation.com indefinitely, with registration lead generation mechanism.

x x

Follow-up e-Mail to Registrants:Includes thank you message, link to archived webinar (if applicable), or other follow-up message.

x x

Please contact your Account Manager for Webinar program details and pricing options.

Promote your Training Course or Seminar for one year. Your customized page is indexed by category and includes an inquiry form, phone number and hyperlink to your website.

$350 for one year•

Training/Seminar Promotion

Your job is posted in Automation.com’s Career Center and is searchable by keyword, location, position type, degree re-quired, etc. Each job posting includes an industry-specific Job Skills Checklist allowing you to specify unique skills. You may also search for candidates against this checklist and initiate contact with desirable candidates via e-mail. Your job will be displayed on our home page and in our weekly e-newsletter as a new job opportunity.

Job Postings

$385 for 60-day posting• $1395 for annual posting• Post your job openin• g

Reach the tens of thousands of automation professionals visiting Automation.com each

month. Your posting will be included in our Job Center and featured on our home page and in

our Automation Weekly e-newsletter.

Exclusive Sponsorships...continued

* All rates are gross and subject to change.

16

* All rates are gross and subject to change.

}{

Events Calendar

Press Release PublicationAutomation.com publishes industry news daily and in our weekly and monthly e-newsletters. To have your company’s product and news releases published on Automation.com, please follow these guidelines:

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Editorial Submission Guidelines 17

}{Automation.com’s Calendar of Events provides an easy way for readers to search upcoming industry events. You may post and share new events related to manufacturing, industrial automation, process control and instrumentation; including trade shows, conferences, technical sessions, training, seminars and webinars. See Calendar of Events

page 12

* e-Newsletter dates are subject to change.

e-Newsletters JANUARY FEBRUARY MARCH APRIL MAY JUNEAutomation Weekly Jan. 5, 12, 19,

26Feb. 2, 9, 16,

23Mar. 2, 9, 16,

23, 30Apr. 6, 13, 20,

27May 4, 11, 18,

25Jun.1, 8, 15,

22, 29Automatic Identification Jan. 6

Building Automation Mar. 8 May 12

Electrical & Control Panels Feb. 10 May 17

Embedded Automation Mar. 10 Jun. 9

Factory Automation Jan. 4 Mar. 1 May 5

Fieldbus Networks Feb. 24 May 31

HMI & OIT Jan. 18 Apr. 19

Industrial Communications Mar. 29 Jun. 28

Industrial IO Mar. 3 Jun. 2

Machine Control Feb. 17 May 24

Machine Safety Jan. 25

Manufacturing Intelligence Jan. 13 Apr. 14

Motion Control Jan. 20 Apr. 21

OPC Feb. 22 May 26

Plant Management & Maintenance

Mar. 15 Jun. 14

Power & Energy Mar. 24 Jun. 23

Process Control Feb. 3 Apr. 7 Jun. 7

Process Instruments May 10

Process Safety Apr. 26

PROFINET Feb. 15 Apr. 12

Programmable Automation Control - PAC

Jan. 27 Apr. 28

Programmable Logic Controller - PLC

Mar. 31 Jun. 30

SCADA & RTU Mar. 22 Jun. 21

Security May 19

Sensors Feb. 8

Systems Integration Mar. 17 Jun. 16

Vision Apr. 5

Wireless Feb. 1 May 3

Editorial Calendar18

e-Newsletters JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERAutomation Weekly Jul. 6, 13, 20, 27 Aug. 3, 10, 17,

24, 31Sept. 7, 14, 21,

28Oct. 5, 12, 19,

26Nov. 2, 9, 16,

23, 30Dec. 7, 14, 21,

28Automatic Identification Jul. 5

Building Automation Aug. 11 Nov. 10

Electrical & Control Panels Aug. 16 Nov. 15

Embedded Automation Sept. 8 Dec. 8

Factory Automation Jul. 7 Sept. 6 Nov. 3

Fieldbus Networks Aug. 30 Nov. 29

HMI & OIT Jul. 19 Oct. 18

Industrial Communications Sept. 27 Dec. 27

Industrial IO Sept. 1 Dec. 6

Machine Control Aug. 23 Nov. 21

Machine Safety Jul. 26

Manufacturing Intelligence Jul. 14 Oct. 13

Motion Control Jul. 21 Oct. 20

OPC Aug. 25 Nov. 22

Plant Management & Maintenance

Sept. 13 Dec. 13

Power & Energy Sept. 22 Dec. 22

Process Control Aug. 4 Oct. 6 Dec. 1

Process Instruments Nov. 8

Process Safety Oct. 25

PROFINET Jul. 12 Oct. 11

Programmable Automation Control - PAC

Jul. 28 Oct. 27

Programmable Logic Controller - PLC

Sept. 29 Dec. 29

SCADA & RTU Sept. 20 Dec. 20

Security Aug. 18 Nov. 17

Sensors Aug. 9

Systems Integration Sept. 15 Dec. 15

Vision Oct. 4

Wireless Aug. 2 Nov. 1

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* e-Newsletter dates are subject to change.

Editorial Calendar...continued 19

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