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TABLEOFCONTENTS

Introduction........................................................................................................................................................................3

Non-NegotiableQuestions(Pre-Screen)............................................................................................................................5

ApplicationsReviewed.......................................................................................................................................................6

ReviewRating.....................................................................................................................................................................6

ApplicationStatus.............................................................................................................................................................10

Conclusion........................................................................................................................................................................12

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INTRODUCTION

Ourclientsroutinelyaskusthefollowingquestions:HowdoIgetmoreapplicants?And,wherearemybestcandidatescomingfrom?TalentNesthasbuilt-inreportingthatadequatelyanswersthesequestionsforeachclient,butwethoughtitwouldbeinterestingtolookatthedataacrossallofourclients.

ForthepurposeofthisreportwelookedatallapplicationdataforourCanadianclientsin2016.Thisrepresents269,980candidateapplications.

Source Applications(N=269,980) Percentage

Indeed 135,948 50.4%

AllOtherSources 133,942 49.6% Table1:2016Applications(CanadaOnly)

Whenlookingatallofourapplicationvolume,wenotedthatIndeedwasgeneratingjustover50%ofallofourapplicationvolume.

ThisapplicationvolumeappliestoclientsintheHospitality,Retail,FinancialServices,Technology,Banking,Government,UtilitiesandTransitindustries.WithIndeedresponsibleforsuchalargeportionofourapplicationvolume,wesetouttoexplorehowIndeedapplicantsfaredversusothersources.DidIndeedapplicationsmakeitpastknockoutquestions?Weretheyinterviewed?Weretheyhired?

Let’sdigintotheTalentNestdata.Here’salookatthetop20sources:

Source Applications

1.Indeed 135,948

2.CorporateWebsite 84,204

3.EmployeeReferral 8,548

4.LinkedIn 7,498

5.Workopolis 4,448

6.Other/Unidentified 4,301

7.jobbank.gc.caACCES 3,146

8.ACCES 2,535

9.Family,Friend,Acquaintance 2,221

10.Facebook 2,007

11.CareerBuilder 1,821

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12.Glassdoor 1,680

13.Google 1,512

14.Eluta 933

15.CareerBeacon 926

16.Kijiji 807

17.BCjobs.ca 338

18.Wowjobs 312

19.Monster 255

20.CentreforEducationandTraining 240

Table2:Top20ApplicationSources

Tohelpusanalyzethesesources,we’vegroupedsourcesby“OtherSources”,meaningallsourcesotherthanIndeed;“JobBoards”,meaningalljobboardsotherthanIndeed;and,“SocialMedia”,meaningFacebook,LinkedIn,Twitterandsimilar.

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NON-NEGOTIABLEQUESTIONS(PRE-SCREEN)

WitheveryjobpostinginTalentNest,clientshavetheoptionofattachingup-frontnon-negotiable(pre-screen)questions.Inorderforacandidatetobeconsidered,theymustpassthesequestions,otherwise,thecandidateisautomaticallydeselected.Approximately80%ofTalentNestjobpostingsusethisfeautre.InTable3weshowhowcandidatesperformedacrossthevarioussources.

Pre-screenOutcomes Indeed (N=120,659)

OtherSources (N=125,327)

Fail 13,686(11.3%) 29,544(23.6%)

Pass 106,973(88.7%) 95,783(76.4%) Table3:Pre-screen-Indeedvs.OtherSources

Fromthedata,weclearlyseethatahigherpercentageofIndeedapplicantspassthenon-negotiablequestions.Indeedprovided12.3%morecandidateapplicationsthatmetaclients’non-negotiablequestionsversusallothersources.Inaddition,Indeedsourced11,190morecandidateapplicationsthatmetanemployersbasiccriteriaversusallothersorucescombined.

Pre-screenOutcomeIndeed

(N=120,659)OtherJobBoards

(N=13,806)

Fail 13,686(11.3%) 1,005(7.3%)

Pass 106,973(88.7%) 12,801(92.7%)

Table4:Pre-screen-Indeedvs.OtherJobBoards

Whencomparedtootherjobboards,thepassrateisslightlyinfavour(4.0%)oftheotherjobboardscombined,butthereisamassivedifferenceinvolumeofapplications.Indeedsourced94,172moreapplicationsthatmetourclients’non-negotiablequestions.Adifferenceof836%.

Pre-screenOutcome Indeed (N=120,659)

SocialMedia (N=8,244)

Fail 13,686(11.3%) 1,951(23.7%)

Pass 106,973(88.7%) 6,293(76.3%) Table5:Pre-screen-Indeedvs.SocialMedia

Itisclearthatourclientsarenotmakingenoughuseofsocialmedia,andthereisclearlyroomto.Still,applicantssourcedthroughIndeedwere12.4%morelikelytopassthenon-negotiablerequirements.

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APPLICATIONSREVIEWED

AnotherkeymetricwithinTalentNest,isourapplicationreviewedstatus.Simply,allcandidateapplicationsareeitherunreviewedorreviewed.Bylookingatwhetheranapplicationwasreviewedwecanattempttoderiveengagementfromourclientsandusersforaparticularcandidateapplication.

ReviewStatusIndeed

(N=115,611)

OtherSources

(N=97,712)

NotReviewed 25,475(22%) 11,642(11.9%)

Reviewed 90,136(78%) 86,070(88.1%)

Table6:ApplicationsReviewed-AllSources

InTable6weseethatapplicationssourcedfromIndeedhavealowerreviewedrate(78.0%vs.88.1%).Overall,Indeedgenerated4,066morereviewedapplicationsversusallothersources.

ReviewStatusIndeed

(N=115,611)

OtherJobBoards

(N=13,169)

NotReviewed 25,475(22%) 1,484(11.3%)

Reviewed 90,136(78%) 11,685(88.7%)

Table7:ApplicationsReviewed-Indeedvs.JobOtherJobBoards

WhencomparingIndeedtootherjobboards,weseethatasimilarstoryof78.0%reviewratecomparedto88.7%forotherjobboards.Buttheoverallvolumeofapplicationspaintsadifferentpicture.

ReviewStatusIndeed

(N=115,611)

SocialMedia

(N=7,105)

NotReviewed 25,475(22%) 565(8%)

Reviewed 90,136(78%) 6,540(92%)

Table8:ApplicationsReviewed-Indeedvs.SocialMedia

SocialMediaapplicantshadanevenhigherreviewat92%,butanevensmallernumberofcandidatesatjust6,540total.

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WhencomparingIndeedtoallsources,otherjobboards,andsocialmediait’sclearthattheothersourcesgenerateahigher(10-14%)reviewrate.Butwhentakenintoconsiderationtherawnumberofreviewedcandidates,theamountofapplicantsfromIndeeddwarfsallothersources.

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REVIEWRATING

Anothermetricthatwelookedatwasourreviewratings.Specifically,TalentNest’sreviewratingsareratingsthatourusersassigntocandidatesafterreviewingtherésumé,coverletter,andanyquestionstheymayhaveassignedtothejobapplication.Ourratingsareintegersfrom1to5.

ReviewRatingIndeed(N=34,936)

OtherSources(N=50,644)

1 4,663(23.2%) 12,816(29.2%)

2 6,404(31.8%) 13,187(30%)

3 6,368(31.6%) 11,559(26.3%)

4 2,428(12.1%) 5,364(12.2%)

5 272(1.4%) 965(2.2%)

Table9:ReviewRatings-Indeedvs.AllSources

Overall,alowernumberofthetotalnumberofapplicationsfromIndeedendupbeingrated.However,ofthosewhoarerated,ahigherpercentageofcandidatesaregivenaratingof3andabove–45.1%forIndeedversus40.7%forallothersources.Evenmoreinterestingly,alowerpercentageofcandidatesaregivenaratingof1(23.2%)versusallothersources(29.2%).

ReviewRatingIndeed(N=34,936)

OtherJobBoards(N=1,576)

1 4,663(23.2%) 371(23.5%)

2 6,404(31.8%) 446(28.3%)

3 6,368(31.6%) 502(31.9%)

4 2,428(12.1%) 229(14.5%)

5 272(1.4%) 28(1.8%)

Table10:ReviewRatings-Indeedvs.OtherJobSources

ThescoredistributionwasprettyevenlydistributedbetweenIndeedanddedicatedjobboards.ButthenumberofcandidatesthatweresentbyIndeedcompletelydominated.Here’sanotherwaytolookatthis:

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Figure1:ReviewRatings-Indeedvs.OtherJobBoards

ReviewRatingIndeed

(N=34,936)

SocialMedia

(N=2,580)

1 4,663(23.2%) 697(27%)

2 6,404(31.8%) 606(23.5%)

3 6,368(31.6%) 913(35.4%)

4 2,428(12.1%) 310(12%)

5 272(1.4%) 54(2.1%)

Table11:ReviewRatings-Indeedvs.SocialMedia

Incomparisontosocialmediasites,thedistributionofratingswascomparable.45.1%ofcandidateapplicationssourcedfromIndeedreceiveda3orhigher,comparedto49.4%ofcandidateapplicationsfromsocialmediasites.Again,thetotalnumberofapplications20,135vs.2,580heavilyfavouredIndeed.

0

1000

2000

3000

4000

5000

6000

7000

Indeed OtherJobBoards

1 2 3 4 5

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APPLICATIONSTATUS

Finally,letuslookatthemostimportantmetricofthemall:wheredidthecandidatesthatwerehiredoriginate?

ApplicationStatus Indeed (N=129,330)

OtherSources (N=127,238)

Active 30,525(23.6%) 20,618(16.2%)

Deselected 98,275(76%) 105,161(82.6%)

Hired 530(.4%) 1,459(1.1%)

Table12:ApplicationStatus-Indeedvs.AllSources

Whencomparedtoallsources,0.4%ofapplicantssourcedfromIndeedwerehiredversus1.1%ofapplicantsfromtheothersources.Altogether,whenlookingatthebigpicture26.6%ofallCanadianhiresforourclientsweresourcedfromIndeed.

ApplicationStatus Indeed (N=129,408)

OtherJobBoards (N=14,174)

Active 27,762(23.6%) 1,992(14.1%)

Deselected 98,275(76%) 12,083(85.2%)

Hired 530(.4%) 99(.7%) Table13:ApplicationStatus-Indeedvs.OtherJobBoards

Indirectcomparisontootherjobboards,0.7%ofapplicantsarehiredfromotherjobboardsversus0.4%forIndeed.However,whenlookingatthetotalvolume,Indeedgenerated530hiresversus99fortheotherjobboards

ApplicationStatusIndeed

(N=129,408)SocialMedia(N=9,056)

Active 27,762(23.6%) 941(10.4%)

Deselected 98,275(76%) 8,076(89.2%)

Hired 530(.4%) 39(.4%)

Table14:ApplicationStatus-Indeedvs.SocialMedia

Asimilarproportionofsocialmediaapplications(0.4%)werehiredincomparisontoIndeed,buttherewasalargedifferenceinvolumeof39versus530candidates.

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Here’salookatthetop15hiringsources:

Source Hires

1.CorporateWebsite 919

2.Indeed 530

3.EmployeeReferral 196

4.Family,Friend,Acquaintance 70

5.Other/Unidentified 54

6.jobbank.gc.ca 34

7.LinkedIn 25

8.ACCES 24

9.Workopolis 21

10.Facebook 16

11.Kijiji 10

12.Glassdoor 7

13.Google 7

14.CareerBuilder 6

15.Recruiter 6

Table15:Top15SourcesofHires

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CONCLUSIONS

Insummary,wenotedthefollowing:

1.50.4%ofallTalentNestCanadianapplicationsinCanadaweresourcedfromIndeed.

2.45.1%ofIndeedapplicationswererateda3orhigherversus40.7%forallothersources.

3.Socialmediahadthehighestpercentageofcandidatesrateda3orhigherat49.4%.

4.Indeedapplicationswerelesslikelytobereviewed22.0%versus11.9%forothersources.

5.Indeedwasresponsiblefor26.6%(530)ofallhiresin2016.

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Reportby:

RobertSpilakDirector–TalentNestrobert@talentnest.com

NicoleAzzi,M.A.DirectorofProfessionalServices

nicole.azzi@selfmgmt.com