SPRING 2012

Table of Contents

ABOUT SPRING 2012 FALL 2011 ADDITIONAL STYLES POINT OF PURCHASE

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New York designer Betsey Johnson has built her long-standing career in fashion by following her own set of rules. Known for her celebration of the exuberant, the embellished and the over-the-top, Betsey has been rocking the fashion industry with her unique and original designs since the 1960’s. Her commitment to her one-of-a-kind vision has afforded Betsey continued success in an industry known for its fickleness. Her ability to change with the times while keeping her designs pure has not gone unnoticed. At the 1999 CFDA Awards, Betsey was presented with The Timeless Talent Award, an award created especially for her that recognized her influence on fashion throughout her career.

Betsey was born in Connecticut and spent her childhood in dance classes. Her aspirations to be a dancer and her love for costumes laid the foundation for Betsey’s creativity and inspiration, which is still evident in her designs today. In 1964, Betsey officially entered the New York fashion scene by winning Mademoiselle magazine’s “Guest Editor Contest.” One year later, she landed the top designer position for Paraphernalia, a clothing boutique that at the time housed the hottest young London designers, including Mary Quant and Tuffin and Foale. What would soon become known as Betsey’s trademark look began its formulations here: sexy silhouettes, hippie inspired flowing fabrics, whimsical detailing and, most importantly, a fabulous fit.

Now firmly part of what was considered the “Youth Quake,” Betsey soon found herself in the unforgettable 1960’s Warhol scene. Edie Sedgwick was her house model, while the Velvet Underground’s John Cale took to wearing her designs both on-stage and off. In 1969, Betsey began her foray into retail by opening a new boutique called Betsey Bunki Nini. Directly following the store opening, Betsey was offered a job from Alvin Dunskin in San Francisco and thus began living a bi-coastal life for the remaining years of the 60’s.

Along with the new decade came new career opportunities for Betsey. In the early 1970’s, she came into creative control of the label Alley Cat, a label which set the trends for 70’s rock n’ roll clothing, with bohemian and ethnic styles. In 1972, along with Halston, Betsey won the coveted Coty Award becoming the youngest designer to ever receive the honor.

After a decade of designing for other labels, Betsey decided to make a dramatic change in her life. In 1978, she formed a partnership with Chantal Bacon and started the Betsey Johnson label, as it is known today. Designing for herself allowed Betsey the creative freedom to execute her vision to its fullest potential. That same year, Betsey and Chantal launched their first retail store in the heart of Soho. In the early 80’s, they were one of the first to open a store on Melrose Avenue in Los Angeles, helping the street to gain its worldwide recognition as one of the best shopping areas of the 1980’s. Today there are over fifty Betsey Johnson stores worldwide. International expansion came in 1998 with the opening of the wildly popular London store and in 1999 the Vancouver store opened its doors. Toronto opened in early September 2003 and in September 2006, the first Betsey Johnson store opened in Japan. Betsey Johnson clothing is also available in better department and specialty stores throughout the country, as well as in Europe and Asia.

The year 2003 marked some exciting licensing endeavors for the company, taking Betsey’s signature prints and whimsy to new audiences with categories including handbags and lingerie. She continued this trend and has since added shoes, belts, cold weather accessories, eyewear, watches, jewelry, swimwear, legwear, outerwear and a fragrance, thus effectively emerging as not only a clothing designer but a top American lifestyle brand.

In late 2002, Betsey was honored with an induction into the Fashion Walk of Fame, honoring her contribution to American fashion. A bronze and granite plaque containing an original sketch, signature and biography was embedded into the Seventh Avenue sidewalk in early 2003. In March 2005, the Signature Awards and NAWBO-NYC committee honored Betsey with the 2005 Lifetime Achievement Award. Following that, Betsey received the Lifetime Achievement Award from the Accessories Council in November 2005. Betsey Johnson was also honored with the Designer of the Year Award at the annual Fashion Accessories Benefit Ball (FABB) in May 2007.

A survivor of breast cancer, Betsey continues to be a strong advocate in the fight against the disease, making public appearances, participating in numerous fund raising events and creating one-of-a-kind items that have been auctioned off to raise funds for various charities. In 2003, the CFDA asked her to be an Honorary Chairperson for the Fashion Targets Breast Cancer initiative, which she graciously accepted. In April of 2004, she was awarded another honor by the National Breast Cancer Coalition (NBCC) for her continuous fight against Breast Cancer at a prestigious ceremony hosted by Ron Perelman. In Spring of 2004, she teamed up with Geralyn Lucas, the author of the book “Why I Wore Lipstick...to my Mastectomy,” designing an accompanying t-shirt which was launched in Betsey Johnson stores nationwide in October 2004 at a series of events called “Courage Nights.” Courage Nights continued for its second year in 2005 with CFDA Fashion Targets Breast Cancer and Self magazine joining the cause.

Betsey Johnson, the woman and the label, is constantly moving forward and continues to keep a strong foothold in the fashion industry with no signs of letting up anytime soon. Her love of detail and design is evident in everything she does in life and in business, and the enthusiasm, creativity and boundless talent that have kept her at the forefront of fashion for the past 40 years will keep Betsey going for years to come.

“Making clothes involves what I like…color, pattern, shape and movement…I like the everyday process…the people, the pressure, the surprise of seeing the work come alive walking and dancing around on strangers. Like red lipstick on the mouth, my clothes wake up and brighten and bring the wearer to life…drawing attention to her beauty and specialness…her moods and movements…her dreams and fantasies.” – Betsey Johnson

As one journalist recently quoted, “If Betsey Johnson didn’t exist, we would have to invent her, simply to remind ourselves that fashion can be fun. She’s the original wild child and set to paint the town pink!”

Spring 2012

This season, Betsey Johnson introduces three exciting new groups:

PURPOSELY PEARLESCENTROCKSTAR GLAMBOLT OF LIGHT

Purposely Pearlescent

BUTTERFLY LOVE, PRECIOUS PASTEL N’PETALS,FLIRTATIOUS BETSEY, PURRTTY BETSEYPlayful and sassy, the Purposely Pearlescent group embodies Betsey’s spunky personality. With solid frame fronts and flirty temple patterns, including floral, butterfly and leopard, this group’s stylish flair allows for the ultimate in wearability!

Rockstar Glam

BLONDIE, VINTAGE HEARTS, DOUBLE THE LOVEPaying homage to Betsey’s rock-n-roll past, Rockstar Glam employs satin-finished stud detailing in a variety of colors and shapes on its frame fronts and temples. Adding extra flare, the group offers a new color palette including acetates in hot pink, lime and neon orange making these frames the epitome of rocker-chic!

Bolt of Light

WILD THING, THUNDERSTRUCKRenowned for her electric energy, Betsey has also been a long-time fan of the lightning bolt motif. The new group, Bolt of Light, brings this charisma to life with metal temples in the shape of a lightning bolt that are decorated with glittering stones in contrasting pop colors. Combined with glitter acetates and multi-colored laminate frame fronts, these frames are positively striking.

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Butterfly Love BJ0124 SIZE 51/15/140

01 Raven 02 Espresso/Teal 07 Violet 10 Rose 22 Espresso

02 07 10

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Flirtatious Betsey BJ0125 SIZE 52/16/140

01 Raven/Rose 02 Espresso 07 Violet 10 Rose 11 Raven

01 02 10

11

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Precious Pastels n’ Petals BJ0126 SIZE 52/16/140

01 Raven/Rose 02 Espresso 07 Violet 10 Rose 11 Raven

01 07 10

11

01

Purrtty Betsey BJ0127SG SIZE 62/14/130

01 Raven 02 Espresso 07 Violet

02 07

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Wild Thing BJ0128 SIZE 55/16/140

01 Raven 02 Espresso 05 Indigo 07 Violet 22 Havana

01 02 05

22

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Thunderstruck BJ0129SG SIZE 58/18/140

00 White/Teal 01 Raven 02 Espresso 05 Teal/Purple 08 Green/Pink 55 Blue/Yellow

00 01

05

02

08

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Blondie BJ0134 SIZE 50/18/135

01 Raven 02 Espresso 07 Violet 10 Rose/Green 11 Neon Rose22 Havana

02 07

22

10

11

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Vintage Hearts BJ0135 SIZE 53/16/135

01 Raven 02 Espresso 10 Rose 22 Caramel

01 02 10

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Double the Love BJ0136SG SIZE 52/21/135

01 Raven 02 Espresso 06 Cherry 07 Violet 08 Lime 10 Rose

01 02

08

06

10

Fall 2011

Obsolete Chic

BETSEY O’HARE, BETSEY ERA, DOWNTOWN VINTAGEThe sophisticated Obsolete Chic group seamlessly blends old Hollywood with Betsey’s signature style. Inspired by vintage glamour, each frame is crafted from a new handmade spotty tortoise with hints of pop colors, resulting in a retro look with a modern twist.

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Betsey O’Hare BJ0121 SIZE 51/16/135

01 Raven 02 Espresso 07 Violet 10 Rose 22 Havana

01 02 07

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Betsey Era BJ0122 SIZE 54/14/135

01 Raven 02 Espresso 10 Rose 22 Espresso Green

01 02 10

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Downtown Vintage BJ0123 SIZE 52/17/135

01 Raven 02 Bronze 07 Violet 84 Olive Green

01 02 84

ADDITIONAL STYLES IN THE BETSEY JOHNSON EYEWEAR COLLECTION

01 02 06

05

Belle BJ0119 SIZE 48/17/135

01 Raven 02 Espresso 05 Sky 06 Berry

01 02

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Brilliance BJ096 SIZE 53/15/132

01 Raven 02 Espresso 07 Violet

Cha Cha Cheetah BJ051 SIZE 52/17/135

01 Raven 02 Bronze 06 Burgundy 07 Violet

01

02 06 07

01 05 07

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Chic BJ0117 SIZE 51/18/135

01 Raven 02 Espresso 05 Teal 07 Violet

02 05 07

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Couture BJ0120SG SIZE 57/17/135

01 Raven 02 Espresso 05 Teal 07 Violet

Cutie Pie BJ0112 SIZE 52/17/135

01 Raven 02 Espresso 05 Indigo 06 Burgundy

01 02 05

06

02

Fancy Eyes BJ0110 SIZE 52/17/135

01 Raven 02 Bronze 05 Indigo 07 Violet

01 05 07

02 06 07

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Gingham Girl BJ094 SIZE 50/18/135

01 Raven 02 Espresso 06 Cherry 07 Violet

02 05 07

01

Itsy Bitsy Fancy Eyes BJ0113 SIZE 48/17/135

01 Raven 02 Bronze 05 Indigo 07 Violet

01 02 07

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Itsy Bitsy Hard Rock 2 BJ089 SIZE 48/15/135

01 Raven 02 Espresso 07 Violet 10 Rose

01 02 07

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Itsy Bitsy Purr-fect BJ102 SIZE 47/14/135

01 Raven 02 Espresso 07 Violet 10 Rose

02 05 06

01

J’adore BJ0118 SIZE 50/18/135

01 Raven 02 Espresso 05 Sky 06 Berry

01 02 10

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Jungle Princess BJ106 SIZE 52/16/135

01 Raven/Violet 02 Espresso 10 Rose 11 Raven/Cobalt 22 Cheetah

01 02 06

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Jungle Queen BJ109 SIZE 50/19/140

01 Raven 02 Espresso 06 Burgundy 07 Violet

01 02 06

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Lovely Lace BJ0111 SIZE 52/16/135

01 Raven 02 Bronze 05 Teal 06 Burgundy

01 05 10

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Ombre Dots BJ0116 SIZE 51/18/135

01 Raven 02 Bronze 05 Midnight 10 Rose

01 02 08

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Ombre Lace BJ0115 SIZE 50/18/135

01 Raven 02 Bronze 06 Burgundy 08 Sage

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01 02 06

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Ombre Web BJ0114 SIZE 51/17/135

01 Raven 02 Espresso 06 Melon 07 Violet 08 Olive

On The Prowl BJ052 SIZE 52/15/135

01 Raven 02 Espresso 06 Burgundy 07 Violet

01 02 07

06

02 05 07

01

Petal Pusher BJ103A SIZE 52/19/135

01 Raven 02 Bronze 05 Navy 07 Violet

01 02 07

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Petal Pusher BJ103B SIZE 52/19/135

01 Raven 02 Bronze 05 Navy 07 Violet

Punk Rock BJ003 SIZE 51/16/140

07 Violet 11 Raven 22 Espresso

07 11 22

02 05 07

01

Ravishing Rose BJ104 SIZE 50/18/135

01 Raven 02 Bronze 05 Navy 07 Violet

01 02 10

22

Rockin’ Rose BJ100SG SIZE 56/19/135

01 Raven 02 Espresso 10 Rose 22 Caramel

01 05 11

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Rosie Chic BJ105 SIZE 51/16/135

01 Raven 02 Espresso 05 Navy 11 Raven/Violet

01 05 07

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Rosie Rosebud BJ107 SIZE 53/17/130

01 Raven 02 Espresso 05 Navy 07 Violet

02 11 22

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Shady Lady BJ108SG SIZE 56/19/135

01 Raven/Rose 02 Espresso 11 Raven/Rosebud 22 Cheetah

02 10

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Wild Rose BJ099 SIZE 52/18/135

01 Raven 02 Espresso 10 Rose

Mirror SIZE 8”w x 9.5”h

Logo Plaque SIZE 5”w x 2.5”h

4-Piece Riser SIZE 13.25”l x 7”w x 3.5”h

Poster SIZE 24”w x 30”h

Counter Card SIZE 6”w x 8”h

POINT OF PURCHASE

Betsey Johnson Eyewear is Manufactured Under Trademark License by Legacie Accessories LLC.

For additional information and/or to place an order, please contact Legacie Customer Service: 1140 BROADWAY, NEW YORK, NEW YORK 10001Phone 212 686 9003 or 866 534 2243Fax 212 683 0437customerservice@legacie.com

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