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Table of Contents Executive Summary pg.1 The Internal Environment pg.2 The Customer Environment pg.3 The External Environment pg.7 SWOT Analysis pg.10 Marketing Goals and Objectives pg.15

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Page 1: table of contents

Table of Contents

Executive Summary pg.1The Internal Environment pg.2The Customer Environment pg.3The External Environment pg.7SWOT Analysis pg.10Marketing Goals and Objectives pg.15Marketing Strategy pg.15

Page 2: table of contents

Costs pg.20Marketing Implementation pg.21Evaluation and Control pg.22

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