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1
Table o
f C
ontents
Wha
t is 5
11 N
ew Y
ork.
. .
. .
. .
. .
. .
. .
.
. .
2
511
Bra
ndin
g U
mbr
ella
. .
. .
. .
. .
. .
. .
. .
. .
. 4
Th e
Logo
. .
. .
. .
. .
. .
. .
. .
. .
. .
. .
. .
. .
. 6
Usa
ge S
ampl
es .
. .
. .
. .
. .
. .
. .
. .
. .
. .
. .
10
Th e
Th em
e Li
ne .
. .
. .
. .
. .
. .
. .
. .
. .
. .
. 1
1
Th e 5
11 sy
stem
colle
cts tr
ansp
orta
tion
info
rmat
ion
from
agen
cies a
nd p
acka
ges i
t for
conv
enien
t, ac
cura
te, o
ne-
stop
shop
ping
easil
y ac
cessi
ble t
o th
e pub
lic.
2What is 5
11 N
ew
York
511
New
Yor
k w
ill b
e a
free
, one
-sto
p, a
ll-
enco
mpa
ssin
g ph
one
and
Web
serv
ice
off e
ring
info
rmat
ion
on tr
ansp
orta
tion
serv
ices
and
cond
ition
s thr
ough
out N
ew Y
ork
Stat
e. It
will
oper
ate
24 h
ours
a d
ay, s
even
day
s a w
eek.
511
is th
e na
tiona
l thr
ee-d
igit
phon
e nu
mbe
r for
free
trav
el in
form
atio
n. 5
11 sy
stem
s sta
rted
out
prim
arily
as p
hone
serv
ices
in o
ther
stat
es;
511
New
Yor
k bu
ilds u
pon
the
succ
ess o
f oth
er
syst
ems a
nd in
clud
es a
com
preh
ensi
ve In
tern
et W
eb
port
al a
nd re
al-t
ime
aler
ts se
nt to
e-m
ail a
nd m
obile
devi
ces.
Oth
er h
and-
held
, mob
ile a
nd in
-veh
icle
elec
tron
ic d
evic
es e
vent
ually
will
be
supp
orte
d. Th
e
phon
e se
rvic
e is
an
inte
ract
ive
voic
e sy
stem
reac
habl
e
by la
ndlin
e an
d ce
llula
r pho
nes,
oper
ated
by
a us
er’s
voic
e or
pho
ne k
eys.
A p
erso
naliz
ed su
bscr
iptio
n
serv
ice
will
pro
vide
ale
rts o
f maj
or in
cide
nts,
and
can
be c
usto
miz
ed to
pro
vide
ale
rts b
y re
gion
and
trav
el
corr
idor
.
3
Bas
ic se
rvic
e w
ill b
e av
aila
ble
in th
e N
ew Y
ork
City
met
ropo
litan
are
a by
fall
2008
. Sta
tew
ide
cove
rage
and
mor
e so
phis
ticat
ed se
rvic
es w
ill b
e ad
ded
by w
inte
r 200
8 an
d th
roug
hout
200
9. D
ynam
ic
info
rmat
ion
on tr
affi c
, tra
nsit
and
othe
r con
ditio
ns
will
be
prov
ided
; als
o, a
tran
sit t
rip
plan
ner s
pann
ing
mul
tiple
serv
ice
prov
ider
s with
info
rmat
ion
on
sche
dule
s, ro
utes
, far
es a
nd p
ark
and
ride
lots
;
carp
ool,
vanp
ool a
nd ri
desh
are
refe
rral
s; b
icyc
ling
info
rmat
ion
and
mor
e. Th
e tr
affi c
info
rmat
ion
will
incl
ude
cong
estio
n, in
cide
nts,
traffi
c c
amer
a
imag
es, t
rave
l spe
eds a
nd ti
mes
, wor
k zo
nes a
nd
spec
ial,
plan
ned
even
ts. Th
e sy
stem
will
pro
vide
a cr
itica
l sin
gle-
poin
t inf
orm
atio
n so
urce
dur
ing
tran
spor
tatio
n em
erge
ncie
s.
New
Yor
k St
ate’s
511
serv
ices
stri
ve to
hel
p
com
mut
ers,
trav
eler
s, to
uris
ts a
nd c
omm
erci
al
vehi
cle
oper
ator
s. W
e w
ant t
o he
lp tr
avel
ers m
ake
info
rmed
cho
ices
abo
ut th
eir t
rips
; to
incr
ease
cust
omer
satis
fact
ion,
and
to im
prov
e m
obili
ty,
relia
bilit
y an
d sa
fety
whi
le re
duci
ng tr
ansp
orta
tion’s
impa
ct o
n th
e en
viro
nmen
t.
511
New
Yor
k is
gro
undb
reak
ing
beca
use
of it
s
exte
nsiv
e tr
ansp
orta
tion
info
rmat
ion
for N
ew Y
ork
Stat
e an
d ot
her s
tate
s tha
t are
par
t of t
he N
ew Y
ork
Cir
y re
gion
. Eve
ryth
ing
is in
one
eas
y-to
-use
por
tal.
Th e
511
serv
ice
elim
inat
es h
avin
g to
kee
p m
any
indi
vidu
al p
hone
num
bers
and
Web
site
s.
Th e
511
serv
ice
is p
ossi
ble
thro
ugh
a tr
ue re
gion
al
eff o
rt in
volv
ing
New
Yor
k’s tr
ansp
orta
tion
agen
cies
, par
tner
s and
nei
ghbo
ring
stat
es p
rovi
ding
info
rmat
ion
to th
e sy
stem
. 511
New
Yor
k w
as
deve
lope
d th
roug
h th
e le
ader
ship
of t
he N
ew Y
ork
Stat
e D
epar
tmen
t of T
rans
port
atio
n.
511 B
randin
g U
mbrella
Th e
511
logo
, a fe
dera
lly re
gist
ered
trad
emar
k
owne
d by
the
Am
eric
an A
ssoc
iatio
n of
Hig
hway
and
Tra
nspo
rtai
on O
ffi ci
als (
AA
SHT
O),
sym
boliz
es
the
qual
ity a
nd c
onsi
sten
cy o
f the
nat
ion’s
511
trav
el
info
rmat
ion
tech
nolo
gy, s
ervi
ces a
nd p
rodu
cts.
Use
of t
he lo
go is
man
dato
ry in
con
junc
tion
with
511N
Y a
nd is
enc
oura
ged
by A
ASH
TO
and
the
4
natio
nal 5
11 M
arke
ting
and
Out
reac
h C
omm
ittee
.
Wid
espr
ead
use
of th
e lo
go, a
cros
s jur
isdi
ctio
nal
boun
dari
es a
nd th
roug
hout
the
natio
n, e
nabl
es
trav
eler
s to
quic
kly
iden
tify
the
com
mon
aliti
es
asso
ciat
ed w
ith th
e se
rvic
e. It
als
o ex
tend
s the
reac
h
and
enha
nces
the
resu
lts o
f the
mar
ketin
g an
d
prom
otio
nal e
ff ort
s by
indi
vidu
al d
eplo
yers
.
5
The L
ogo
Th e
logo
is c
ompr
ised
of t
wo
elem
ents
. Th e
se
elem
ents
shou
ld n
ever
be
used
sepa
rate
ly.
1. N
umbe
rs (5
11)
2. D
oubl
e, da
shed
gra
dien
t lin
es
(Th e
se li
nes e
voke
tran
spor
tatio
n an
d tr
ansi
t.)
With
Tag
line
Th e
511
logo
may
be
used
in co
njun
ctio
n w
ith a
tagl
ine,
cust
omiz
ed to
des
crib
e th
e se
rvic
es p
rovi
ded
by th
e de
ploy
er’s
511
syst
em. Th
e ta
glin
e m
ust r
ead
Tra
ffi c,
Tra
vel a
nd T
rans
it In
fo a
nd b
e de
sign
ed in
Fran
klin
Got
hic
Dem
i Ita
lic ty
pefa
ce. Th
e ta
glin
e
shou
ld b
e ce
nter
ed b
elow
the
logo
.
Tag
line
and
UR
L Th
e 51
1 lo
go m
ay b
e us
ed in
con
junc
tion
with
a
tagl
ine
and
the
url.
Th e
url i
s in
Kab
el B
ook
BT
type
face
, PM
S 32
5. Th
e u
rl sh
ould
be
cent
ered
belo
w th
e ta
glin
e w
ith a
low
er c
ase
heig
ht e
quiv
alen
t
to th
e ta
glin
e lo
wer
cas
e he
ight
. Th e
rule
can
be
1 pt
.
solid
PM
S 32
5 or
dot
ted
with
a w
eigh
t of 3
pt.
with
a 10
pt.
gap
and
.3 p
t. da
sh. Th
is s
houl
d be
cen
tere
d
betw
een
the
two
lines
and
just
ifi ed
left
and
righ
t to
text
abo
ve.
6
www.511ny.org
Traf
fic, T
rave
l and
Tra
nsit
Info
Traf
fic, T
rave
l and
Tra
nsit
Info
Cle
ar S
pace
Th
e 51
1 lo
go sh
ould
not
touc
h an
othe
r log
o or
desi
gn e
lem
ent o
r occ
upy
the
sam
e sp
ace.
As a
gene
ral g
uide
, a m
inim
um a
mou
nt o
f cle
ar sp
ace
shou
ld su
rrou
nd th
e lo
go, w
hich
is e
qual
to
appr
oxim
atel
y on
e-ha
lf th
e he
ight
of t
he n
umbe
r “5”
in “5
11,”
rega
rdle
ss o
f the
phy
sica
l siz
e of
the
imag
e
whe
n re
prod
uced
.
Co-
Bra
ndin
gTh
e 51
1 lo
go m
ay b
e us
ed in
con
junc
tion
with
oth
er
logo
s as l
ong
as a
dequ
ate
clea
r spa
ce is
mai
ntai
ned
betw
een
them
. Th e
follo
win
g ar
e so
me
desi
gn
“rul
es o
f thu
mb”
or t
ips t
o co
nsid
er w
ith d
evel
opin
g
prom
otio
nal m
ater
ials
usi
ng m
ultip
le lo
gos.
A p
aren
t or d
omin
ant l
ogo
is n
orm
ally
larg
er in
size
than
the
subo
rdin
ate
logo
. For
inst
ance
, a
tran
spor
tatio
n de
part
men
t’s lo
go w
ould
be
larg
er
than
a p
rogr
am o
r offi
ce lo
go. (
Dep
endi
ng o
n w
hat
othe
r log
os a
re b
eing
use
d, th
e 51
1 lo
go m
ay o
r may
not b
e th
e pa
rent
logo
. It a
lso
may
be
cons
ider
ed a
n
equa
lly w
eigh
ted
logo
. Th i
s mus
t be
dete
rmin
ed o
n a
case
-by-
case
bas
is.)
Co-
Bra
ndin
g
Co-
Bra
ndin
g
Co-
Bra
ndin
g
Co-
Bra
ndin
g
7
Col
or P
alet
te
Col
or is
an
impo
rtan
t ele
men
t in
esta
blis
hing
the
bran
d id
entit
y. C
onsi
sten
t col
or u
sage
acr
oss a
ll
med
ia is
inte
gral
to th
e in
tegr
ity o
f the
511
bra
nd.
Bel
ow a
re a
ppro
ved
colo
r for
mul
a va
riat
ions
for
seve
ral p
rint
and
dig
ital f
orm
ats.
No
othe
r col
or
spec
ifi ca
tions
shou
ld b
e us
ed.
Th e
logo
may
be
prin
ted
or d
ispl
ayed
in b
lue,
gray
scal
e or
neg
ativ
e/re
vers
e. Fo
r all
full-
colo
r
appl
icat
ions
, one
of t
he b
lue-
colo
red
vers
ions
of
the
logo
shou
ld b
e us
ed. I
n si
tuat
ions
whe
re c
olor
is li
mite
d, u
se th
e bl
ack-
and-
whi
te a
nd g
rays
cale
vers
ion
of th
e lo
go.
Pant
one:
Pa
nton
e is
a p
rofe
ssio
nal c
olor
mat
chin
g sy
stem
deve
lope
d to
ens
ure
bett
er st
anda
rds o
f col
or
repr
oduc
tion.
Th i
s tab
le p
rovi
des t
he e
quiv
alen
t
colo
r mat
ch.
CM
YK
: Th
e C
MY
K c
olor
syst
em is
use
d fo
r fou
r-co
lor
proc
ess p
rint
ing.
Th e
C, M
, Y, a
nd K
are
the
perc
ent
valu
es fo
r the
cya
n, m
agen
ta, y
ello
w, a
nd b
lack
val
ues
of th
e co
lor.
PM
S 29
3 - B
lue
C: 9
4M
: 59
Y: 3
K: 0
8
Traf
fic, T
rave
l and
Tra
nsit
Info
Traf
fic, T
rave
l and
Tra
nsit
Info
Traf
fic, T
rave
l and
Tra
nsit
Info
R: 0
G: 8
1B
186
#005
1BA
RG
B:
RG
B w
as th
e fi r
st sy
stem
dev
ised
to sp
ecify
Web
colo
rs a
nd is
uni
vers
ally
reco
gniz
ed b
y W
eb b
row
sers
as a
mea
ns to
spec
ify c
olor
s. Th
e te
rm R
GB
mea
ns
Red
, Gre
en a
nd B
lue.
HE
X-h
exad
ecim
al c
olor
cod
e:
Whe
n yo
u’re
add
ing
a co
lor t
o yo
ur W
eb p
age
with
HT
ML
, som
etim
es y
ou c
an ju
st ty
pe in
the
nam
e of
the
colo
r. B
ut m
ore
ofte
n th
an n
ot, y
ou’ll
nee
d to
use
wha
t’s c
alle
d th
e he
x co
de, w
hich
is so
met
hing
that
the
brow
ser w
ill b
e ab
le to
und
erst
and.
9
Traf
fic, T
rave
l and
Tra
nsit
Info
State o
f N
ew
York
Departm
en
t o
f T
ran
sportatio
n
Alban
y, N
.Y.
12
23
2
ww
w.n
ysdo
t.gov
Astrid
C. G
lyn
n
D
avid
A. P
aterson
Com
mis
sio
ner
G
overn
or
Usage S
amples
Traf
fic, T
rave
l and
Tra
nsit
Info
50 W
olf R
oad
Alb
any,
New
Yor
k 12
234
Mr.
Smith
NY
S T
rans
it60
Rou
nd R
oad
New
Yor
k, N
ew Y
ork
1223
4
Th e
time
jfkas
fj dak
lsfj
dals
fj a fj
asfj d
asfj a
osje
opa
wfa
sjfi a
wjfi
oafj a
’ kdf
oek
as’k
f oe
fkao
sdfk
opak
we
o fk
a op
kf
awek
fopa
sok
Th e
time
jfkas
fj dak
lsfj
dals
fj a fj
asfj d
asfj a
osje
op
awfa
sjfi a
wjfi
oafj a
’ kdf
oek
as’k
f oef
kaos
dfko
pakw
e o
fka
opkf
aw
ekfo
paso
k Th
e tim
e jfk
asfj d
akls
fj da
lsfj a
fj as
fj das
fj aos
je o
paw
fasjfi
aw
jfi oa
fj a’ k
dfoe
k as
’kf o
efka
osdf
kopa
kwe
o fk
a op
kf
awek
fopa
sok
Th e
time
jfkas
fj dak
lsfj
dals
fj a fj
asfj d
asfj a
osje
opa
wfa
sjfi
awjfi
oafj a
’ kdf
oek
as’k
f oef
kaos
dfko
pakw
e o
fka
opkf
aw
ekfo
paso
k Th
e tim
e jfk
asfj d
akls
fj da
lsfj a
fj as
fj das
fj aos
je o
paw
fasjfi
aw
jfi oa
fj a’ k
dfoe
k as
’kf o
efka
osdf
kopa
kwe
o fk
a op
kf
awek
fopa
sok
Th e
time
jfkas
fj dak
lsfj
dals
fj a fj
asfj d
asfj a
osje
opa
wfa
sjfi a
wjfi
oafj a
’ kdf
oek
as’k
f oe
fkao
sdfk
opak
we
o fk
a op
kf
awek
fopa
sok
Th e
time
jfkas
fj dak
lsfj
dals
fj a fj
asfj d
asfj a
osje
op
awfa
sjfi a
wjfi
oafj a
’ kdf
oek
as’k
f oef
kaos
dfko
pakw
e o
fka
opkf
aw
ekfo
paso
k Th
e tim
e jfk
asfj d
akls
fj da
lsfj a
fj as
fj das
fj aos
je o
paw
fasjfi
aw
jfi oa
fj a’ k
dfoe
k as
’kf o
efka
osdf
kopa
kwe
o fk
a op
kf
awek
fopa
sok
Th e
time
jfkas
fj dak
lsfj
dals
fj a fj
asfj d
asfj a
osje
opa
wfa
sjfi a
wjfi
oafj a
’ kd
foek
as’k
f oef
kaos
dfko
pakw
e o
fka
Th e
time
jfkas
fj dak
lsfj
dals
fj a fj
asfj d
asfj a
osje
opa
wfa
sjfi a
wjfi
oafj a
’ kdf
oek
as’k
f oe
fkao
sdfk
opak
we
o fk
a op
kf
awek
fopa
sok
Th e
time
jfkas
fj dak
lsfj
dals
fj a fj
asfj d
asfj a
osje
op
awfa
sjfi a
wjfi
oafj a
’ kdf
oek
as’k
f oef
kaos
dfko
pakw
e o
fka
opkf
aw
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The t
heme l
ine
Th e
them
e lin
e is
com
pris
ed o
f tw
o el
emen
ts.
1. 5
11N
Y It
mus
t be
desi
gned
in F
utur
a E
xtra
Bla
ck.
2. G
et C
onne
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To
Go.
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use
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Whi
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rt fr
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Pant
one:
Pa
nton
e is
a p
rofe
ssio
nal c
olor
mat
chin
g sy
stem
deve
lope
d to
ens
ure
bett
er st
anda
rds o
f col
or
repr
oduc
tion.
Th i
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le p
rovi
des t
he e
quiv
alen
t
colo
r mat
ch.
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YN
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YO
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RAFFIC
AN
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RAVEL IN
FO
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UR
CE
a f
ree s
ervic
e o
f t
he n
ew
york s
tate d
epartment o
f t
ransportatio
n
PM
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lue
PM
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reen
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lue
Gre
enP
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Traf
fic, T
rave
l and
Tra
nsit
Info
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vers
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ed b
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row
sers
as a
mea
ns to
spec
ify c
olor
s. Th
e te
rm R
GB
mea
ns
Red
, Gre
en a
nd B
lue.
HE
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exad
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al c
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cod
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n yo
u’re
add
ing
a co
lor t
o yo
ur W
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age
with
HT
ML
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etim
es y
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hich
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met
hing
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the
brow
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ill b
e ab
le to
und
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13
New
Yor
k St
ate
Dep
artm
ent o
f Tra
nspo
rtat
ion
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ketin
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nit
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oad
Alb
any,
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k 12
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