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Table of contents
1. Definition2. Strategies and effects3. Origins4. Topics5. Laws6. Conclusion
Shockvertising
Shock advertising is a type of advertising that startles and offends its audience by violating norms for social values and personal ideals.”
Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause.
Definition
StrategyThe use of pleasure
Includes beauty and sex
Feeling of pleasurePorno chic
Strategies and effects
Effects
StrategyThe use of confusion
MisunderstandingTry to create a link
between the 2 ideas memorization
Effects
Origins
1989
It uses shockvertising in its campaigns wich leads to public outrage and consumer complaints.
Several of Benetton’s advertisements have also been the subject of much praise for heightening awareness of significant social issues.
Laws
1974
Investigates complaints that are addressed by the public
It handles requests for opinions that are freely submitted by advertisers, agencies and media.
Some people have negative reactions about shockvertising but there is a tiny majority who says it works.
Some scientists are convinced that shockvertising develops stronger feelings among consumers.
Shocking advertisements work better than other.
Does it work?