1 Tabcorp Holdings Limited (ABN 66 063 780 709) Tabcorp Holdings Limited (ABN 66 063 780 709)

2

1.9 2.2 2.5

1.31.8 1.9

3.4

3.63.8

1.1

1.3

1.5

-

2

4

6

8

10

FY10 FY11 FY12Tu

rnov

er ($

b)

10.7 11.0 11.4

6.0 6.4 6.6

6.1 6.3 6.31.2

1.4 1.6

-

5

10

15

20

25

FY10 FY11 FY12

Turn

over

($b)

Source: Tabcorp estimates based on Australian Racing Fact Books FY10-12, Annual Reports, internal data as at March 2013

Tabcorp has improved market share in a highly competitive environment

Wagering segment of the gambling market

TOTAL AUSTRALIAN WAGERING SEGMENT ONLINE AUSTRALIAN WAGERING SEGMENT

Growth FY10→FY11 Total = 4.6%

12.8%

3.5%

6.7%

3.0%

Growth FY11→FY12 Total = 3.1%

16.5%

(0.9%)

3.3%

3.6%

Growth FY10→FY11 Total =15.6%

12.8%

4.9%

37.9%

21.1%

Growth

FY11→FY12 Total = 9.3%

16.5%

6.8%

4.5%

13.3%

(24.9%)

(44.5%)

(5.5%)

(5.1%)

(25.2%)

(25.2%)

(25.4%)

(43.8%)

(6.3%)

(24.2%)

(25.5%)

(44.0%)

(14.4%)

(44.5%)

(24.0%)

(17.1%)

(14.1%)

(40.3%)

(20.4%)

(25.2%)

(15.0%)

(39.4%)

(19.5%)

(26.1%)

% of All FY10 FY11 FY12

Channels: 32.1% 35.5% 37.6%

Note: The above includes Interstate TAB’s Premium Customer turnover in the Online channel. When online premium volume is excluded Tabcorp’s market share estimates are 25% in FY10 increasing to 28% in FY12

Betting Exchange Bookmakers Other TABs Tabcorp

3

1.5 1.8 2.1

1.21.7

1.8

2.5

2.62.70.7

0.80.9

-

2

4

6

8

FY10 FY11 FY12

Turn

over

($b)

0.4 0.4 0.50.10.1 0.1

0.91.0

1.1

-

1

2

FY10 FY11 FY12

Tu

rno

ver

($b

)

Source: Tabcorp estimates based on Australian Racing Fact Books, Annual Reports, internal data

Tabcorp has grown turnover in the Racing and Sport segments of the market

Online Racing and Sport segments

ONLINE RACING WAGERING SEGMENT ONLINE SPORTS WAGERING SEGMENT

Growth FY11→FY12 Total = 9.3%

16.5%

6.1%

5.0%

14.9%

Growth

FY10→FY11 Total =15.7%

12.8%

0.7%

41.2%

21.7%

Note: Interstate TAB’s include large volumes of Premium Customer turnover in Online channel

Growth FY10→FY11 Total =15.1%

16.8%

(1.6%)

18.7%

Growth

FY11→FY12 Total = 9.3%

8.4%

(5.4%)

6.6%

Note: Sports figures exclude Betfair due to inconsistencies in reporting definitions, specifically regarding the inclusion of foreign customers betting on major Australian events

(11.3%)

(43.0%)

(20.6%)

(25.1%)

(11.0%)

(37.5%)

(25.1%)

(26.4%)

(11.7%)

(36.4%)

(24.1%)

(27.8%)

% of All FY10 FY11 FY12Channels: 28.7% 32.1% 33.9%

% of All FY10 FY11 FY12Channels: 52.6% 53.9% 58.4%

(65.4%)

(7.5%)

(27.1%)

(65.9%)

(6.4%)

(27.7%)

(66.7%)

(27.6%)

(5.7%)

-

0.5

1.0

1.5

2.0

Turn

over

($b)

Betting Exchange Bookmakers Other TABs Tabcorp

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Tabcorp digital turnover (ex Luxbet) on a 52 week rolling basis

Wagering is shifting to Digital and Tabcorp is capturing its share

Wagering channels – strong online turnover growth

1.5

1.6

1.7

1.8

1.9

2.0

2.1

2.2

2.3

2.4

Jul-1

0

Sep-

10

Nov

-10

Jan-

11

Mar

-11

May

-11

Jul-1

1

Sep-

11

Nov

-11

Jan-

12

Mar

-12

May

-12

Jul-1

2

Sep-

12

Nov

-12

Jan-

13

Mar

-13

Turn

over

($b)

Sep11 to Aug 12

CAGR = 12%

Sep 12 to Mar 13

CAGR = 18%

Jul 10 to Aug 11

CAGR = 20%

Online drivers Digital wagering turnover

represents over 20% of Tabcorp’s total wagering turnover

Growth driven by:

Mobile device penetration

Consumer shift to mobile transacting

Customer convenience

Fixed odds expansion

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Mobile % of Tabcorp’s Online Turnover

Customers get mobile Tabcorp is enhancing the mobile customer experience to maintain its leadership position

Tabcorp’s initiatives Rich experience created for iOS

and Android devices

Simple, fast betting

Integrated form, data and vision

Customer payment solutions

Account opening convenience

9.2%

12.9%

41.6%

27.7%

0.0%

10.0%

20.0%

30.0%

40.0%

FY12H1 FY12H2 FY13H1 FY13Q3

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Wagering online – Customer intelligence & what drives operator choice

Tabcorp has a program of customer research that helps drive digital strategy

Why bet online?

My world

Fast

Convenient

Content

Time

Focus

Privacy

Who bets online?

Customer typologies • Nostalgic sentimentalists

• Baby steps • Confident onliners

• Digital entertainers

Customer channel usage • 12% Online only

• 23% Online and cash

• 65% Cash only

Which channels do online

customers use?

94% computer

70% mobile phone

43% tablet

What drives operator choice?

Brand

Speed

Reliability

Vision

Simplicity

Product

Security

Price

What is the TAB website

experience?

Website strengths • Security • Product range • Reliability • Vision

Website improvements • Speed • Simplicity

What is the TAB mobile

experience?

Mobile Strengths • Security • Simplicity • Product range • Vision

Mobile improvements • Speed • Reliability

How can the experience be

enhanced?

Faster, simpler, easier

Tailoring, personalising customising

More information, more social,

more accessible

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Digital Strategy

Digital convergence with retail is an opportunity for Tabcorp to identify more customers and communicate with them via CRM

Our customers bet with us through multiple channels – and expect a consistent experience

Retail is an advantage:

70% of account deposits occur in cash in retail outlets

23% of customers use both retail cash and digital

Self service terminals remain a key part of our integrated digital strategy – consistent with customer devices

1. Utilise cross-channel integration of digital and retail

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Digital Strategy

Improvements to tab.com.au website

New simplified Tab.mobi site in 2H13

TAB/Sky Watch & Bet on same iPad screen – “A world first”

Samsung Smart TV Overlay App

Expanded choice of digital payments

2. Simplicity and speed for all interfaces on all devices Samsung IPTV App

Tab.mobi TAB/Sky watch and bet TAB iPhone app

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Digital strategy 3. Engage our customers individually Deliver a one-to-one relationship through CRM to

increase retention and personalise the betting experience for customers

Intelligent personalised wagering interfaces, via customer device of choice

Betting wizards and tools

MY TAB – Mini statement, messages, blackbook, coupons iPhone app preference settings

Betting tool

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Digital strategy

4. Generation next Integration with social networks and social

gaming where appropriate

Social media initiatives: Twitter talent, Facebook Likes and exploiting YouTube popularity

02000400060008000

1000012000140001600018000

Tabcorp Talent Twitter - and growing

Twitter followers

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Digital strategy

5. Luxbet has a competitive digital offer

Use Luxbet to compete on a level playing field with the NT based corporate bookmakers with a highly competitive digital offer

Luxbet in FY12 had approximately 10% share of turnover in the corporate bookmaker segment

Luxbet is expanding the number of markets covered in AFL and NRL

Step up of functionality including:

4 digit pin login

Sky audio in app

Fixed odds fluctuations

Racing form

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Digital strategy

Customers access Sky Racing digital media via internet and mobile including apps (iOS and Android) as well as Pay TV (TAB Active)

End to end solution with integrated digital media racing assets and integrated wagering

Live streams1 of Sky Racing1, Sky Racing2 and Sky Sports Radio

Access to race replays, expert tips, catch up TV, Sky Form and editorial, Sky Predictor tipping service

TAB customers access to Sky media centre Integration of media into wagering experience drives

digital “stickiness”, turnover and customer loyalty

Notes: 1. Excludes vision of Sydney and Victorian thoroughbred races (TVN). Audio is available

Digital Media consumption Feb ’13

Web videos viewed 1.15m

Live streams viewed 0.83m

TAB Active – red button push 1.21m

6. Sky is an integral part of Tabcorp’s digital strategy Sky media centre – skyracing.tv

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Summary

For Tabcorp, digital wagering is:

enhancing customer experience and convenience

fast growing

higher margin

Digital wagering is important as part of our unique multi-channel strategy – cross channel integration of Retail, Luxbet and Sky is a key part of our digital future

We are continually enhancing our digital offering to enable meaningful one-on-one relationships with customers

We will continue to remain at the forefront of emerging consumer and technology trends that support our Digital strategy

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Tabcorp’s Business Profile

Note: Above statistics are as at 31 December 2012 unless otherwise stated, rounded. % of EBITDA based on 1H13 results for continuing operations

Tabcorp has a unique multi-product, multi-channel gambling entertainment business

Product Brand Licence expiry %EBITDA Retail / Live Events Digital / Account International

Wagering

NSW 2097 Vic 2024

59%

NSW 2,130 outlets Vic 750 outlets 270 racecourses

Internet, mobile devices, interactive TV, phone

Co-mingling with 4 jurisdictions

NSW 2097 Vic 2024

NSW 2,000 outlets Vic 700 outlets

NT 2015 Internet, mobile devices, phone

Keno NSW 2022 Qld 2022 Vic 2022

16% Qld 1,120 outlets NSW 1,780 outlets Vic 680 outlets

TGS N/A 11% 8,500 + EGMs contracted 170 outlets

Media & International N/A 14% 5,400 commercial outlets

across Australia Internet, mobile devices, pay TV

Exporting to 51 countries (as at Feb 2013)

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Disclaimer

This presentation has been prepared by Tabcorp Holdings Limited (ABN 66 063 780 709) (Tabcorp). Summary information This presentation contains summary information about the current activities of Tabcorp and its subsidiaries (Tabcorp Group). The information in this presentation does not purport to be complete. It should be read in conjunction with Tabcorp Group’s other periodic and continuous disclosure announcements lodged with the Australian Securities Exchange (ASX), which are available at www.asx.com.au. No member of the Tabcorp Group gives any warranties in relation to the statements or information contained in this presentation. The information contained in this presentation is of a general nature and has been prepared by Tabcorp in good faith and with due care but no representation or warranty, express or implied, is provided in relation to the accuracy or completeness of the information. Not an offer This presentation is for information purposes only and is not a prospectus, product disclosure statement or other disclosure or offering document under Australian or any other law. This presentation does not constitute an offer, invitation or recommendation to subscribe for or purchase any security and neither this presentation nor anything contained in it shall form the basis of any contract or commitment. Not financial product advice This presentation is not a recommendation to acquire Tabcorp shares. The information provided in this presentation is not financial product advice and has been prepared without taking into account any recipient's investment objectives, financial circumstances or particular needs, and should not be considered to be comprehensive or to comprise all the information which recipients may require in order to make an investment decision regarding Tabcorp shares. Tabcorp is not licensed to provide financial product advice in respect of Tabcorp shares. Before making an investment decision, prospective investors should conduct their own independent investigation and assessment of the information contained in this presentation (as well as the additional information available regarding Tabcorp, as referred to under the heading 'Summary Information' above). Financial data All dollar values are in Australian dollars (A$). The historical information in this presentation is, or is based upon, information that has been released to the market. For further information, please see past announcements released to ASX. Future performance Neither Tabcorp nor any other person warrants or guarantees the future performance of Tabcorp shares or any return on any investment made in Tabcorp shares. This presentation may contain certain 'forward-looking statements'. The words 'anticipate', 'believe', 'expect', 'project', 'forecast', 'estimate', 'likely', 'intend', 'should', 'could', 'may', 'target', 'plan' and other similar expressions are intended to identify forward-looking statements. Indications of, and guidance on, financial position and performance are also forward-looking statements. Any forecasts or other forward looking statements contained in this presentation are subject to known and unknown risks and uncertainties and may involve significant elements of subjective judgement and assumptions as to future events which may or may not be correct. Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors, many of which are beyond the control of Tabcorp, that may cause actual results to differ materially from those expressed or implied in such statements. There can be no assurance that actual outcomes will not differ materially from these statements. You are cautioned not to place undue reliance on forward looking statements. Except as required by law or regulation (including the ASX Listing Rules), Tabcorp undertakes no obligation to update these forward-looking statements. Past performance Past performance information given in this presentation is given for illustrative purposes only and should not be relied upon as (and is not) an indication of future performance. Tabcorp Tabcorp and its related bodies corporate and affiliates and their respective officers, employees agents and advisors, to the maximum extent permitted by law, expressly disclaim all liabilities (including, without limitation, liability for negligence) in respect of, make no representations regarding, and take no responsibility for, any part of this presentation.

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