T Y P E S O F T R A I N I G1

07.04.23Cluj-Napoca-THF.ppt 1Management ResearchProf. Dr. Thomas Fischer

Management

System Integration

E-BusinessE-Markets

Supply Chain Management

Markets

InnovationNew

Products/ New

Applications

New Organisational

Structures

New Materials

/ New Processes

Value Creation

Management

TechnologyManagement

ChangeManagement

Knowledge

New Aspects of

Management

. . .

VirtuallyExtendedEnterprises


Definition e-Business Model

- Business Models describe the Information Flow and (Intermediation) Services.

This includes

• the identification of the actors, • the potential advantages for the actors, and • the various sources of charges and profits• the co-ordination of activities


Management Activities in e-Business

Subjects ofManagementActivities ine-Business

Infrastructureof Management

Activities in e-Business

e-Business - Framework (1)


Infrastructureof Management

Activities

Conceptions

Methodology

Technology / IST

Subjects ofManagement

Activities

Product and Service

Management Activities ine-Business

Resources and Processing

Organization / Internal and

External Structures

e-Business - Framework (2)


External Organization

Products, Processing and Organization as Elements of Electronic Business (5)

Internal Organization

Processing

Resources

Product / Service


Definition of Electronic Business

Electronic Business is an alternative way of

communication and co-ordination for • markets• hierarchies and• networks

of business activities where digital transactions

of information objects create an informational

added value for

- products and services

- processing and resources and

- organizations as well


e-Business: Methodology / Functionality (3)

e-Businesse-Procurement e-Sales

Supplier Producer Customer

• ERM = Enterprise Ressoure Management• CRM = Customer Relationship Management• SRM = Suppliers Relationship Management

1st Step:e-Business Applications for ERM, SRM and CRM

SRM ERM CRM



e-Businesse-Procurement e-Sales


SRM ERM CRM

• ERM, CRM, SRM• SCM = Supply Chain Management

2nd Step:e-Business Applications for SCM

SCM




e-Market

Business Web Management

3rd Step:Landscape of Digital Marketplaces for e-Business WebManagement

. . .

. . .

. . .


New Economy: Framework (5)

Conception: Hierarchies Networks Markets

Methodology:

Technology: Internet EDI Portals CSCW-Intranet XML TechnologiesExtranet SOAP Agents EAI

New Economy: Virtual EnterprisesDynamic Networked Enterprises

Virtually Extended Enterprises

New Mechanisms for- Co-ordination (e.g. Electronic Aggregation / Matching (Auctions))- Initiation of Business (e.g. Intelligent Search Methods / Agents)- Intermediation (Service Provision, ..., Fullfilment Provision)

- Knowledge Management

- ...

e-Business Platforms

- Web services (SOAP)

- Middleware-based EAI

- ...



e-Business Platforms: Future Trends

e-CommunityPortals (hosted)

e-Markets / e-Business Webs

- neutral- vertical- horizontal

e-Community Portals (independent)

- „private“- vertical- horizontal

Hierarchie Hybride Forms / Networks Markets


Strategy and Internet

Internet technology provides better opportunities for companies to establish distinctive strategic positionings than did previous generations of information technology.

Source: Michael E. Porter, Strategy and the Internet, in: HBR, March 2001


Spinning

Printing

Weaving

Dying

Textile Supply Network - Topology

HorizontalCo-operation

...

Vertical Supply Chain + Horizontal Co-operation

Making up

VerticalCo-operation


ERM

Weaving

Textile Business - Functional Structure

Spinning

Making up

SRM

CRM...

...

ExtendedEnterpriseResourceManagement

Virtually

SCM / SNM

Procurement SalesManufacturingLogistics Logistics


Textile e-Business Applications

Spinning

Making up

e-Services

e-Procurement

e-ERM

Weaving

e-Sales / e - Marketing

e-Business Applications

SCM/SNM


e-Subcontracting


Content Exchange and Transactions

SCM/SNM


2. One to many / Many to one sell side / buy side

Spinning Making upWeaving

1. One to one sell side / buy side

e-marketplaces / markets

3. Many to one to many markets, shared solutions


Technological and Methodogical Structure

• WWW

• Protocols / Services

• Programming Languages

• Databases

• Network Services

• ....

www.textileitaly.com

www.textilio.com

www.textileweb.com

www.textrade.com

www.buytextiles.com

...

• Intershop Enfinity

• IBM Web Sphere Commerce Suite

• ...

Examplese-Business Applications

Hierarchy-

Network-

Market-

-type Co-ordination Mechanisms

Evolution of co-ordination

mechanisms supported

by Internet-

Technologies

e-Business Technology and Services

e-Business Software / Infrastructure

e-Shops /

eMalls

e-MarketplaceSoftware / Infrastructure

e-Markets

• ARIBA

• Commerce One

•…


Categories for marketplaces

• Ownership

• Kind of products

• Transaction mechanisms

• Services / Functionalities


Framework

• Conception

• Methodology

• Technology


Conception Technology

PresentationandCommunication

Communication

Methodology /Functionality

Presentation and Retrieval Services,Document and Content Management,

• ...• WEBEDI/XML/Java• eMail• Video-Conferencing• Workgroup - (Notes, BSCW)• Payment systems (Micro Payment, Smart Cards ...)• IP Telephony• Authentication (biometrics ...)• Encryption• Streaming• ...

Business Content

- company profiles

- advertising

- news

Catalogue content

- Product catalogue (price catalogue)

Web search / web watch / web guidance

e-Business: Conception, Methodology and Technology (1)



Communication


• ...• WEBEDI/XML/Java• eMail• Video-Conferencing• Workgroup - (Notes, BSCW)• Payment systems (Micro Payment, Smart Cards ...)• IP Telephony• Authentification (biometric ...)• Encryption• Streaming• ...


- Personalised interfaces

- Profile capture

- Personalised catalogue creation

- ....

Personalisation

Intermediation Services



Interoperation and Intermediation

Infomediation- Search engines- Web scouts / web watching- Intelligent agents- ...

Transaction Mediation- Matching / Aggregation

(unbiased/forward/backward)- Bundling / Unbundling



Communication


Application Services


Fulfilment Services

Logistics / Distribution

Maintenance and Support

Financing

Insurance

Customer Care


Personalisation




Interoperation and Intermediation CRM - Tools (Siebel, SAP, ...) and facilities

SCM - Facilities (JD Edwards, I2, Manugistics, SAP...)

...


ConceptionMethodology /Functionality

Technology

Communication



Intelligence Services

Application Services

Fulfilment Services

Personalisation


Integration



Interoperation and Intermediation


List of Marketplaces and Platforms

A list of more than 70 textile and clothing marketplaces as well as other platforms are exposed at the following URL:

www3.itv-denkendorf.de/mr/read.asp?ident=marketplaces


Internet and Strategy

The time has come to take a clearer view of the Internet. We need to move away from the rhetoric about “Internet industries”, “e-business strategies” and a “new economy” and see the Internet for what it is:

An enabling technology - a powerful set of tools that can be used, wisely or unwisely, in almost any industry and as part of almost any strategy.



Fundamental Questions

Who will capture the economic benefits that the Internet creates ?

Will all the value end up going to customers, or will companies be able to reap a share of it ?

What will be the Internet’s impact on industry structure ?

Will it expand or shrink the pool of profits ?

And what will be its impact on strategy ?

Will the Internet bolster or erode the ability of companies to gain sustainable advantages over their competitors ?


Documents

T Y P E S O F T R A I N I G1