"Booking.yeah... More Like Booking.Awesome"

By Tyler Davis

If you have ever seen it before, you will laugh your head off. The booking.com TV commercial named "booking.yeah" is perfect in every aspect. It starts out by showing families just beginning their vacations and approaching their rooms for the first time (the deal breaker to the whole vacation in their opinion). When they finally open the door for the first time they realize how amazing their rooms are and then the narrator says, "you got it right... you got it booking right." It then transitions to show three girls on a balcony staring down at a handsome yoga instructor while the narrator says "It doesn't get booking better than this. This is what you booking needed". It finishes off by saying "Bask in its booking glory, at a quarter million properties. Planet earths number one accommodation site. Booking.com... Booking.yeah."

This commercial took hold of my attention in every way possible, through humor, beautiful scenery, and its excellent use of pathos. The way they used "booking" instead of using a profane word was the most amusing thing to me and really kept me watching. I think why this really caught my attention was because I live in a very religious centered state where profane words aren't heard as often, especially in my own home. This was definitely their way of keeping your attention; and it worked. Even though the commercial was mainly focused on the humor at the end they stated who they were and you still remembered what they offered because they kept referring to booking so much.

The way they incorporated the beautiful places you can go to was really creative, and if you didn't notice it, it would pass right by you. All of the vacationers in the commercial were in extremely beautiful places but you were distracted by what you might see there, such as hot yoga instructors, beautiful beaches, and amazing food. They are trying to get you to go through them by showing off all the amazing places you could travel to.

Their use of pathos in the commercial was another huge attention grabber. The commercials vacationers are extremely relatable to how a vacation really is. By them showing that they know how we all feel about vacations really made you want to keep watching. They used this method in the very beginning so we would think to ourselves "That's exactly how our vacations are" and if we book through them that is how amazing it could really be. Many commercials out there try to bring in pathos but lots of them are unsuccessful at it. For example, the "Snuggie" commercial; they try to portray our everyday struggles with blankets when in reality none of the stuff they were claiming was even correct. Their ability to touch us with pathos was extremely ineffective whereas the booking.com one was very effective at it.

The booking.com commercial was extremely effective in grabbing the viewer's attention and making sure they remember who they were and what service they offered. Their use of pathos was exceptionally relevant to what they were trying to portray as well as their ability to speak directly to us. Their ability to incorporate an alternative word to a profane one while still having it be relevant to what services they offer was extremely creative. Having the humor in the commercial made it fun and not just another boring commercial we always skip over or ignore.