Justyna Kuć

Anna Pietras

Małgorzata Starzyk

Ilkhomjon Niyazov

Mamura Madaliyeva

Fotima Saydullaeva

T mobile

CASE STUDIES

Intrenational cooperation

Overview

History

T mobile in UK: alliance

T mobile in Poland: acqusition

T mobile in USA:merge

Conclusion

AGENDA

Overview

Today T-Mobile has level as third largest operator in the world after Spanish Telefonica and Vodafone.

• a holding company for Deutsche Telekom

• present in 11 European countries

History

Present in : Austria, Croatia, Czech Republic, Hungary, Republic of Macedonia, Montenegro, the Netherlands, Poland,

Slovakia, and the United Kingdom – as well as the United States, Puerto Rico, and the US Virgin Islands.

• founded in 1990 as Deutsche Bundestpost Telcom

• Privatized in 1996

• In 2002 started using T-Mobile brand

• In 2010 started merge with other companies

T-mobile in UK Alliance with orange

Merging of two big brands T-Mobile (Deutsche Telecom) and Orange (France Telecom). The new mobile operator has got the name “Everything Everywhere”, later rebranded into

“EE”.

What?

T-mobile in UK Alliance with orange

After merging “Everything Everywhere” had 30 million customers. Revenue of the company from customer is $9459bln., and operating income is $2.171bln. EE has approximately 15000

employees currently.

T-mobile in Poland Acquisition of era

Era wasn’t very sucessful during those days. That acquisition was risky because of difficult rebranding process.

What?

T-mobile is the biggest mobile operator in Poland with 15,049 mln users.

In Customers’ ranking from 2012 based on quality of customer service and customer satisfaction is at the

last place of 4 biggest operator.

T-mobile in Poland Acquisition of era

T-mobile in USA Merge with Metro PCS Communication

T-Mobile and MetroPCS Communications agreed to merge. They are planning to become one company in 2013.

What?

After merging those two brand customers became about 42.5 million or about 11.7% of the Wireless Market of the US. The new company will continue to use the T-Mobile name and keep MetroPCS as a separate branding that will extend to

new cities, according to fillings with the FCC.

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10

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AT&T Sprint andVerizon

T-Mobile

Percentage of Customers in US

T-mobile in USA Merge with Metro PCS Communication

Conclusion

Even if cooperation is fitted to the special condition it's not always very successful.

T mobile

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