T he s even w onders C hina’s m obile w orld mLearnCon 2013 Session 907 Bringing mLearning to China By C. Keiko Funahashi [email protected]

The seven wonders

China’s mobile world

mLearnCon 2013 Session 907 Bringing mLearning to China

By C. Keiko Funahashi [email protected]

of

mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi

Smartphone = iPhone in China? How are things going, Android? App Store & Google Play in business? Do people pay for apps? Let’s integrate SNS! …Oops Let’s have Youtube videos! …Oops What, Where, When, Why of app users

一二三四五六七

2


谢谢Friends in Shanghai who took part insurvey and participated in Skype interview

Mr. Henry Fong CEO Yodo1, Beijing, China

acknowledgements


4


Active iOS/Android

Devices

250,000,000

5


Active iOS/Android

Devices

6


SMARTPHONE = IPHONEIN CHINA?

一


1


1


Smartphone Market Share by Price

13.7%

40.4%

46.3%

$160

$400

10


iPhone 5 (16GB)$860

11


Samsung Galaxy SIII$520

12


Xiaomi M2

$320

13


Lenovo A706

$210

14


Huawei C8813

$160

15


Coolpad 5211

$9016


Smartphone Brands

Samsung

Yulong Computer

Huawei

Lenovo

Apple

Samsung

Apple

Lenovo

Sony

Huawei

12345

ChinaWorldwide

17


Smartphone Domestic Brands

68%18


HOW ARE THING GOING,ANDROID?

二


Smartphone Market Share

From2012 Q4

20


Galaxy SIII Xiaomi M2 Lenovo A706 Huawei C8813 Coolpad 5211High ($520) Mid ($320) Mid ($210) Low ($160) Low ($90)

4.8” 4.3” 4.5” 4.5” 4.0”

2012 2013 2013 2013 2013

1280x720 1280x720 854x480 854x480 320x480

Samsung Exynos 4212 高通 APQ8064 Qualcom 8225Q 高通

SnapdragonMSM8625

高通SnapdragonMSM7625A

1.4 GHz 1.5 GHz 1.2 GHz 1.2 GHz 1.0 GHz

16 GB1 GB RAM

16GB2 GB RAM

4GB1 GB RAM

4 GB1GB RAM

1 GB512 MB RAM

Android 4.0 Android 4.1 Android 4.1 Android 4.1 Android 2.3

Android Smartphone Examples

21


Operating System Versions

China ChinaWorld World

6.06.0

5.15.1

2.3 2.3

4.0 4.02.2 2.25.0

5.0

22


APP STORE & GOOGLE PLAYIN BUSINESS?

三


24


25


26


27


Android Markethttp://apk.hiapk.com/

28


91 Assistanthttp://zs.91.com/

29


30


DO PEOPLE PAY FOR APPS?

四


Apps purchased per month

49%

39%

32

$0

$1.50

$8.00


Paying for apps? But all the apps are free.

Mr. Wang, late 20’s, Android phone user

33


34


LET’S INTEGRATE SNS!… OOPS

五


of F


37


Social Login

38


Social Media Integration

Agnitus39


Reconsider…

FacebookGoogle+Twitter

LinkedinWindows LiveMy Space (?)

40

Do consider…


Reconsider…


Renren.comPengYou.comKaixin001.com

41

Do consider…


Reconsider…


Sina WeiboTencent WeiboTencent QQWeChat

42

Do consider…


LET’S HAVE YOUTUBE VIDEOS … OOPS

六


3rd Party Service Integration

Toontastic

44


3rd Party Service Integration

Goodreader45


Reconsider…

YoutubeVimeo

Local video sites Youku.com Tudou.com

46

Do consider…


Reconsider…

Google Baidu.comBing.comYahoo.com(not .hk or .tw)

47

Do consider…


Reconsider…

Google DriveGoogle DocsDropboxSugarsync

SkydriveSugarsyncBox.comEvernote

48

Do consider…


Check

greatfire.org

49


50


WHAT, WHERE, WHEN, WHYOF APP USERS

七


What : Frequently Used Apps

1. Social/Communication (IM, weibo etc.)2. System tools (Browser, security)3. News4. Games5. Navigation/Maps6. Media (Music, video)7. Online shopping

8. Reading/Education9. App tools (Battery monitor etc.)10. Photo…

52


Where & When#353


#2Where & When

54


#1Where & When

55


How long

< 10 min

83%

> 10 min

56


How long

< 3 min 3-10 min

59%

57


Why they learn

58


DrivenDiligentDisciplined

59


High-, mid-, low-range phones Diverse local Android phone options Many local app distribution services Plan monetization strategies Diverse local SNS’s Some services blocked in China They love apps & are serious about learning

一二三四五六七


C. Keiko Funahashi

Email: keiko @ ckeikofunahashi.comPhone: +1 604 773 5634Website: http:// ckeikofunahashi.comLinkedin: …/in/ckeikofunahashi

Learning experience design & research specialist, Funahashi Consulting


ReferencesSlides 5, 6: “China surpasses US as biggest market for Apple, Android devices” Feb 18, 2013 on Apple Insiderhttp://appleinsider.com/articles/13/02/18/china-surpasses-us-as-biggest-market-for-apple-android-devices

Slide 10: “Update on the market for smartphones and mobile security Q4 2012“ by Sino Market Researchhttp://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf

Slide 10: “Apple, Samsung’s next critical play: Affordable smartphones” April 29, 2013 on CNEThttp://news.cnet.com/8301-1035_3-57581775-94/apple-samsungs-next-critical-play-affordable-smartphones/China's gross national income per capita totaled $4,940/year in 2011, World Bankhttp://en.wikipedia.org/wiki/List_of_countries_by_GNI_(nominal,_Atlas_method)_per_capita

Slide 12: http://product.yesky.com/product/787/787691/param.shtmlSlide 13: http://product.yesky.com/product/782/782972/param.shtmlSlide 14: http://product.yesky.com/product/829/829938/Slide 15: http://product.yesky.com/product/824/824086/Slide 16: http://product.yesky.com/product/832/832958/

Slide 17, 18: “Apple grabs No.5 spot in growing Chinese smartphone market” May 9, 2013 on Apple Insiderhttp://appleinsider.com/articles/13/05/09/apple-grabs-no-5-spot-in-growing-chinese-smartphone-market

http://appleinsider.com/articles/13/02/18/china-surpasses-us-as-biggest-market-for-apple-android-devices



http://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf



http://news.cnet.com/8301-1035_3-57581775-94/apple-samsungs-next-critical-play-affordable-smartphones/



http://en.wikipedia.org/wiki/List_of_countries_by_GNI_(nominal,_Atlas_method)_per_capita

http://en.wikipedia.org/wiki/List_of_countries_by_GNI_(nominal,_Atlas_method)_per_capita

http://product.yesky.com/product/787/787691/param.shtml





http://product.yesky.com/product/829/829938/






http://appleinsider.com/articles/13/05/09/apple-grabs-no-5-spot-in-growing-chinese-smartphone-market




Slide 17, 18: “Smart mobile device shipments exceed 300 million in Q1 2013” May 9, 2013 on Canalyshttp://www.canalys.com/newsroom/smart-mobile-device-shipments-exceed-300-million-q1-2013

Slide 20: “Update on the market for smartphones and mobile security Q4 2012“ by Sino Market Researchhttp://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf

Slide 22: “UMENG Insight Report: China mobile internet 2012 review” March 2013 by UMENG http://tip.umeng.com/uploads/data_report/umenginsightreportchinamobileinternet2012review.pdf

Slide 28: http://apk.hiapk.com/Slide 29: http://zs.91.com/

Slide 30: “How to publish western smartphone games in China – Youtube video of Yodo1’s GDC 2013 talk” April 3, 2013http://www.yodo1.com/how-to-publish-western-smartphone-games-in-china-gdc-henry-fong-yodo1

Slide 30: ”Android app stores of China: What western mobile game developers need to know” April 23, 2013 on Gamasutra http://www.gamasutra.com/blogs/HenryFong/20130423/19101/ Android_App_Stores_of_China_What_Western_Mobile_Game_Developers_Need_to_Know.php

References

http://www.canalys.com/newsroom/smart-mobile-device-shipments-exceed-300-million-q1-2013


http://tip.umeng.com/uploads/data_report/umenginsightreportchinamobileinternet2012review.pdf

http://apk.hiapk.com/

http://zs.91.com/

http://www.yodo1.com/how-to-publish-western-smartphone-games-in-china-gdc-henry-fong-yodo1

http://www.yodo1.com/how-to-publish-western-smartphone-games-in-china-gdc-henry-fong-yodo1

http://www.gamasutra.com/blogs/HenryFong/20130423/191019%20Android_App_Stores_of_China_What_Western_Mobile_Game_Developers_Need_to_Know.php




Slide 32: “Distribution of monthly expenditure on mobile apps in China in 2012” by Dratio Internet Data Servicehttp://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf

Slides 40-42: “5 things you need to know about Chinese Social Media” October 25, 1012 on Forbeshttp://www.forbes.com/sites/ciocentral/2012/10/25/5-things-you-need-to-know-about-chinese-social-media/

Slide 49: http://greatfirewallofchina.org/ https://en.greatfire.org/Slide 50: http://en.wikipedia.org/wiki/List_of_websites_blocked_in_the_People's_Republic_of_China

Slide 52-55: “Distribution of monthly expenditure on mobile apps in China in 2012” by Dratio Internet Data Servicehttp://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf

Slides 56, 57: “UMENG Insight Report: China mobile internet 2012 review” March 2013 by UMENGhttp://tip.umeng.com/uploads/data_report/q3_2012_english.pdf

Slide 58: Jin, L., & Cortazzi, M. (2006). Changing practices in Chinese cultures of learning. Language, Culture and Curriculum, 19(1), 5-20. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/07908310608668751

References

http://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf

http://www.forbes.com/sites/ciocentral/2012/10/25/5-things-you-need-to-know-about-chinese-social-media/

http://greatfirewallofchina.org/

https://en.greatfire.org/

http://en.wikipedia.org/wiki/List_of_websites_blocked_in_the_People's_Republic_of_China

http://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf

http://tip.umeng.com/uploads/data_report/q3_2012_english.pdf

http://www.tandfonline.com/doi/abs/10.1080/07908310608668751

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T he s even w onders C hina’s m obile w orld mLearnCon 2013 Session 907 Bringing mLearning to China By C. Keiko Funahashi [email protected]