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07/04/2011
1
Technology development
- Innovation through systematic and interdisciplinary approach
Dr. Torstein Haarberg
Executive President,
SINTEF Materials and Chemistry
Innovation through systematic and interdisciplinary approach
Technology for a better society
• SINTEF in brief – our role in society
Content
• SINTEF’s strategy on oil spill response technology development
• Some perspectives on innovation
Technology for a better society 2
07/04/2011
2
SINTEF’s visionT h l f b Technology for a better society
+ 2200 employees1600 in Trondheim
500 in Oslo
Technology for a better society3
Employees from 67 countries all over the world
SINTEF-Technology for a better society• Our goal
SINTEF aims to become the most acknowledged Research and Technology Organisation in Europe.
• Our Focus areasCustomers, Science, People
• Our roleWe create value through research and innovation, and offer concrete solutions for sustainable development
Industry
R&D tailored to processes and products,
implementation of R&D results
Technology for a better society4
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SINTEF in the World
Technology for a better society 5
Red dots: Countries where invoices from SINTEF were sent in 2009
The oil and gas adventure:We chose to invest in knowledge.
• Energy production (3000 TWh/year). • Value creation 7000 BNOK
1978 500 MNOK multiphase R&D 2007 Snøhvit
Technology for a better society 6
p
1982 Multiphase Lab
2007 Snøhvit
2006 Ormen Lange
1986 Olga
1987 SPUNG
1996Troll1979 Ocean Laboratory
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• SINTEF in brief – our role in society
Content
• SINTEF’s strategy on oil spill response technology development
• Some perspectives on innovation
Technology for a better society 7
SINTEF’s strategy on oil spill response technology
development
• Applying the scientific method…
Technology for a better society 8
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Technology for a better society 9
© Research Director Tore Aunaas Please visit the Poster Session this afternoon!
Interaction between modelling, monitoring and effect-studies
Technology for a better society 10
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A portfolio of ideas, tools and technologies…
Technology for a better society 11
A portfolio of ideas, tools and technologies…
Technology for a better society 12
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A portfolio of ideas, tools and technologies…
Technology for a better society 13
A portfolio of ideas, tools and technologies…
• This was just some snapshots from the Poster Session this afternoon
– Don’t miss it!Don t miss it!
• Resources are limited – creativity is unlimited!
Technology for a better society 14
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• SINTEF in brief – our role in society
Content
• SINTEF’s strategy on oil spill response technology development
• Some perspectives on innovation
Technology for a better society 15
Value creation and the innovation chain
Education Research New innovation
New/est. industry
The chain is as strong as the weakest link
Technology for a better society16
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Innovation and interaction
R&D tailored to processes and products,
Industry
implementation of R&D results
Technology for a better society
The innovation process
f th bl d fi itifrom the problem definition
through
the origination and refinement of ideas
Technology for a better society
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to
the transformation into something useful
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Difference between traditional innovation and open
innovation
Open innovation needs a different mindset and company culture than traditional or closed innovation.
Closed innovation PrinciplesOpen innovation Principles
The smart people in our field work for us.Not all the smart people work for us. We need to work with smart people inside and outside our company.
To profit from research and development (R&D), we must discover it, develop it and ship it ourselves.
External R&D can create significant value; internal R&D is needed to claim some portion of that value.
If we discover it ourselves, we will get it to market first.
We don't have to originate the research to profit from it.
The company that gets an innovation to market Building a better business model is better than getting to
Technology for a better society
The company that gets an innovation to market first will win.
Building a better business model is better than getting to market first.
If we create the most and the best ideas in the industry, we will win.
If we make the best use of internal and external ideas, we will win.
We should control our innovation process, so that our competitors don't profit from our ideas.
We should profit from others' use of our innovation process, and we should buy others' intellectual property (IP) whenever it advances our own business model.
Technology for a better society
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Increasing integration and interaction – WHY?
The great societal challenges demands high ambitions, determined action, strong interaction between institutions and different types of institutions. More, not less interaction between people, institutions, nations.
E.g EU’s Strategic Energy Technology Plan:
20/20/20 in 2020:
20 % renewables,
20 % energy efficiency,
20 % reduced GHG
Technology for a better society
80 % reduced GHG emissions in 2050!
The oil and gas adventure:We chose to invest in knowledge.
• Energy production (3000 TWh/year). • Value creation 7000 BNOK
1978 500 MNOK multiphase R&D 2007 Snøhvit
Technology for a better society 22
p
1982 Multiphase Lab
2007 Snøhvit
2006 Ormen Lange
1986 Olga
1987 SPUNG
1996Troll1979 Ocean Laboratory
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12
Sustainable energy: The new industrial adventure
“In no area will innovation be more important than in the development of new technologies to produce, use,
and save energy ”
Ca 1985 R&D 2008 ”Klimaforliket” Y TWh renewablesCCS
and save energy.from President Obama’s address to the National Academy of Sciences’
Annual Meeting, April 27, 2009
Technology for a better society
Ca 1985 R&D partly EU financed
REC
1 BNOK R&D
Elkem Solar
Y TWh renewables
(N) + abroad
CCS
Laboratories…
2009 HywindACC
What about Oil Spill Response Technology?
Technology for a better society 24
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Technology for a better society 25
Accidents will happen – Elvis Costello (1979)
two years after Bravo
The innovation process
f th bl d fi itifrom the problem definition
through
the origination and refinement of ideas
Technology for a better society
26
to
the transformation into something useful
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The innovation process
f th bl d fi iti
”Big accidents will not happen in the future”
from the problem definition
through
the origination and refinement of ideas
Technology for a better society
27
to
the transformation into something useful
Accidents will happen
– are we prepared?
Technology for a better society 28
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Accidents will happen – are we prepared?
Technology for a better society 29
A normal working day on the continental shelf of Norway
Concluding remarks Accidents will happen – are we
prepared?
The great societal challenges demandshe great soc etal challenges demandshigh ambitions, determined action, strong interaction between institutionsand different types of institutions. More, not less interaction between
people, institutions, nations.
What is the natural role to take for Public Authorities in order to boost
INDUSTRY
Technology for a better society
Public Authorities in order to boostinnovation?
If Necessity is the Mother of Innovation, then what is stopping us? A ”SET Plan” for oil spill response!?!
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Thank you for the attention
Industry
R&D tailored to processes and products,
implementation of R&D results
Technology for a better society31