T H U N D E R B I R D

Justification of Business Chinese Material Design

Jane Kuo University of California, San Diego

2015 Spring Pedagogy Workshop

Pasadena City College

April 25, 2015

Outline

• Theoretical frameworks of instructional material development

– Inspired by ADDIE Model

– Adopting ACTFL Guideline

– Applying Inductive Approach

• Development of Instructional Materials

Outline

• Theoretical frameworks of instructional material development

– Inspired by ADDIE Model

– Adopting ACTFL Guideline

– Applying Inductive Approach

• Development of Instructional Materials

ADDIE Model

Analysis 需求分析Analysis 需求分析

Design 课程设计Design 课程设计

Development教材编写Development教材编写

Implementation 实际教学Implementation 实际教学

Evaluate 评估改进and revise

Evaluate 评估改进and revise

Outline

•Theoretical frameworks of instructional material development

– Inspired by ADDIE Model

– Adopting ACTFL Guidelines

– Applying Inductive Approach

•Development of Instructional Materials

按照詞彙量的大小語法的掌握程度話題內容的廣度與深度

ACTFL语言能力分級標準的基本思路：把學習者的語言能力水平分成若干等級

ACTFL Guidelines

Outline

• Theoretical frameworks of instructional material development

– Inspired by ADDIE Model

– Adopting ACTFL Guidelines

– Applying Inductive Approach

• Development of Instructional Materials

Inductive Approach

Observations of Phenomenon

Patterns

Tentative Hypothesis

Theory

Proposed by David Hume

从观察许多个别的事物中概括出一般性概念、原则或结论的思维方法。从收集到的既有资料加以抽丝剥茧的分析，是由下往上推的思维方法。

Application of Inductive Approach

Observations of Phenomenon

Patterns

Tentative Hypothesis

Theory

Generalized Phenomenon

Development

Open for BusinessStartup BC

P1P1 P2P2 P3P3 P…P…

P11P11 P12P12 P13P13 P…P…

Observations of Phenomenon

P1. Learners background ：undergraduates,

graduates, professionals, businessmenP2. Location ： Beijing, Shanghai, GuangzhouP3. Type of Industry ： manufacturing,

finance, tourism, technology & information

P4. Positions: managers, IT specialists, consultants, bankers and accountants

Who are the learners?

Business Outlook

2011 年外商在中国经营形式

Expatriates in China

Industries

ManufacturingITAutomotiveRetailMedical

Financial Service Consulting Services Real Estate Transportation Food & Beverages Government

P11.Teaching/working experiencesP12. Data/information from company visits P13. Survey from various sourcesP14. Feedback from former studentsP15. Knowledge synthesis from media

What materials are needed?

Observations of Phenomenon

Generalized Observed Phenomenon• Define appropriate levels

- Vocabulary- Structure- Format

• Topics• Context• Content

Patterns from Inductive Approach

Outline

• Theoretical frameworks of instructional material development

– Inspired by ADDIE Model

– Adopting ACTFL Guidelines

– Applying Inductive Approach

• Development of Instructional Materials

• 一直以来只針對中级水平的學生開設

• 詞彙有別於一般華語

• 具有一定知识性的特殊内容

• 難度較高的專業課程

Business Specific

Development--Tentative Hypothesis

BusinessSpecific

General

Superior

New Paradigm of Business Chinese

• Language for specific purpose• Taking an interdisciplinary approach

Language + Business + Culture • From the macro to the micro economy

Macro: Finance, Management, Marketing Micro: IT, automotive, real estate, insurance

content-based approach intermediate-advanced level

Open for Business Vol. I & II

2001 First Edition2004 Second Edition

2002 First Edition2008 Second Edition

Fusion of Language, Business & Culture

Superior

Language

Business

Culture

Development--Tentative Hypothesis

New Paradigm of Business Chinese

Fusion of Language, Business & Culture− Learning business culture and company

operation through language− Using the most up-to-date information about

China− Giving consideration to regional differences

Functional-based approach Novice to Intermediate-High Level

Startup Business Chinese Level 1, 2 & 3

• Level of appropriateness meet ACTFL guidelines

• Frequency of vocabulary/sentence pattern 甲、乙、丙

• Adequacy check bias, deviation, arbitrariness

• Work in progress Revising Open for Business Developing supplements for Startup BC

Evaluation & Revision

Conclusion

Some factors to be considered: Who are the target learners of these

books? Why would the target learners want to

use these books? What learners can be benefited from

these books?

For Whom the Books Developed?

Gratitude

谢谢 聆听