© 2016 IBM Corporation

SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (1 of 4)

Brand Key Offerings /

Solution Area BP Marketing Campaign Sales Conversation

Availability

Date

Systems

Hardware

Cross Hardware 1. IBM Systems Point of View

(POV) Campaign

Why Infrastructure Matters for Cognitive Business –

IBM Systems

Available

Power

Systems

Linux on Power

Power scale-out

systems

1. Linux on Power, Digital

campaigns

2. Power – HPC Campaign

3. Power HPC-Solving problems

you couldn’t solve before

• Winning New Linux Workloads on Scale-out Solutions

• Enhance speed of innovation and ROI via performance,

resiliency and workload capability through open technology

and infrastructure improvements

• Improve IT's ability to do more with data and speed business

transformation, while responding to critical business

demands.

1. Available

2. Available

3. Available

Power

Systems

SAP HANA on

Power

SAP HANA on Power Systems • IBM extends the strong performance of traditional SAP on

Power to SAP’s in-memory database for big data.Include big

data in business critical analytics with SAP HANA on Power

Systems, competitively priced yet offering superior

throughput & RAS.

Available

Power

Systems

Cloud on Power 1. Cloud Economics

2. Power Hybrid Cloud

• Hybrid Cloud Solutions for Power Systems

• Builds an efficient, resilient and scalable IT architecture.

• Improve use of technology across the business to increase

enterprise flexibility and agility.

• Drive new business models, process and services via

emerging technologies.

1. Available

2. Available

Power

Systems

IBM Data engine

(Hadoop), NoSQL,

DB2, Cognos,

SPSS

1. Data Engine for Analytics

(Hadoop or Spark)

• Analytics on Power; Winning BDA for Unstructured Data

Analytics on Power Winning with Blu

• Enhances performance, resilience and speed of systems

through infrastructure improvements

Available

Power

Systems

Power LC 1. Power Systems LC

2. Power LC Family Line

3. Power LC - Ask for more

workload

• Winning New Linux Workloads on Scale-out Solutions

• Drive new business models, process and services by

rethinking infrastructure design

• Enhance performance, resilience and speed of HPC

systems through infrastructure improvements

• Implement open technologies to serve stakeholders and

drive performance requirements.

1. Available

2. Available

3. Available

Power Migrate to

POWER8 1. Migrate to POWER8

2. IBM i Announcement

• Power Enterprise Workload Expansion with Next Generation

and Core Applications 1. Available

2. Available 73

= New Campaign

© 2016 IBM Corporation

Brand Key Offerings

BP Marketing Campaign

Sales Conversation Availability

Date

Storage FlashSystemTM

and DS8000

1. IBM Storage - FlashSystem for CIO,

New Buyer

2. IBM Storage – FlashSystem IT

Architect

3. IBM Storage – DS8880 Family

Campaign

4. IBM FlashSystem Storage for the

Finance Industry

5. IBM FlashSystem V9000 - Flash

Makes Time

6. IBM FlashSystem A9000 – Fast

Storage Made Simple

• Show clients how FlashSystem is

driving a paradigm shift in enterprise

storage, enabling clients to benefit

from up to 50x better performance than

enterprise disk.

1. Available

2. Available

3. Available

4. Available

5. Available

6. Available

Storage Storwize® 1. Storwize Turbo compression

2. IBM Storage - Storwize for IT Architect

Campaign

• Demonstrate that Storage rip and

replace projects are a thing of the past

with IBM Storwize and IBM Spectrum

VirtualizeTM solutions.

1. Available

2. Available

Storage VersaStack 1. Make sense of Data Modernization with

VersaStack

2. IBM Storage - VersaStack Solution

Campaign Q116

• The VersaStack campaign showcases

the economic value of a converged

infrastructure by Cisco and IBM.

1. Available

2. Available

Storage Spectrum

ControlTM

Insight

IBM Storage: Storage Insights • The Insight campaign demonstrates

how to optimize storage environments

with analytics-driven insights delivered

in the cloud

Available

SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (2 of 4)

74 = New Campaign

© 2016 IBM Corporation

Brand Key Offerings

Solution Area BP Marketing Campaign Sales Conversation

Availability

Date

Storage IBM Spectrum

ProtectTM

1. Spectrum Protect for IT

Architect

2. IBM Storage – Spectrum

Protect for VP of Infrastructure

• New era cloud environments and

applications such as analytics, mobile and

social are driving huge growth in data

volumes. The campaign shows how to

optimize current storage environments and

save money.

1. Available

2. Available

Storage Spectrum

Archive

IBM Storage - Spectrum Archive

and Linear Tape Open (LTO)...

• Superior security, performance and cost

efficiency with limitless scale, increased

flexibility, and intelligent resource

management .

Available

Storage Spectrum

Virtualize

IBM Storage – Spectrum Virtualize

Collection

• Use Case: Sprawling Infrastructure

customers can not manage - Enhance the

capabilities of existing storage without

needing new storage purchase through our

IBM Spectrum Virtualize software

Available

Storage Spectrum

Storage Suite

IBM Spectrum Storage Suite • Increasing agility while decreasing costs

and unlocking the innovation of software to

deliver storage functionality.

Available

Storage Spectrum

Computing

Accelerating Big Data and

Analytics

• Increasing agility while decreasing costs

and unlocking the innovation of software to

deliver storage functionality.

Available

SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (3 of 4)

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© 2016 IBM Corporation

SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (4 of 4)

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Brand Key Offerings

Solution Area BP Marketing Campaign Sales Conversation

Availability

Date

z Systems Cross z Systems 1. Core z

2. z13s Announcement

Redefining Digital Business with IBM

z13

1. Available

2. Available

z Systems Analytics, Cloud:

z13, z13s, zOS

Connect

1. z/OS Exploratory Analytics for

cognitive business

2. z/OS Connect – Efficient,

Scalable APIs for superior

insights with hybrid cloud

Improving service to customers with a

secure cloud on IBM z Systems

Real-time Analytics for cognitive

business (featuring Apache SPARK)

Superior performance, speed, scale for

hybrid cloud (zOS Connect)

1. Available

2. Available

IBM

LinuxONETM

IBM LinuxONE

Rockhopper,

IBM LinuxONE

Emperor

• Designed for Data

1. LinuxONE Awareness Collection:

Emails, local events and digital

activities

2. IBM LinuxONE Wired

Announcement (Rockhopper)

3. Ubuntu and LinuxONE

LinuxONE Systems, Solutions and

Services

Superior performance, flexibility and

choice: the premium Linux server.

Focus on Linux, database and x86

consolidation.

1. Available

2. Available

3. Available

= New Campaign = Updated Campaign

© 2016 IBM Corporation

Power Systems

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© 2016 IBM Corporation

SAP-HANA on Power Systems - Link

Stage Tactics Stage Offers Discover Web Banner - Reduce Complexity,

Accelerate ROI and Simplify IT

Discover IBMSystems Magazine Article

Discover Web Banner - Flexibility and

performance for business critical

workloads

Discover Blog by VP and Managing Director of SAP,

Kyle German Blog

Discover Web Banner - Power Systems + SAP

HANA leading to IT simplification

Discover IDC Paper - Architectural Choice for SAP

Customers That Want to Move to HANA

Discover Social Tile - POWER8 + SAP HANA

leading to IT simplification

Learn PUND IT - IBM: Empowering SAP HANA

Customers and Use Cases

Discover Social Tile - SAP HANA now runs on

POWER8

Learn Video - NTT Data is Reaching the Full Potential

of SAP HANA on IBM Power Systems

Expand the market for SAP HANA on Power Systems by addressing new whitespace opportunities presented by the general availability of HANA Business Suite and scale-out configurations on Power, joining existing capabilities for Business Warehouse and scale-up configurations This IBM Power SAP HANA Campaign addresses the need to enable through IT new levels of business responsiveness and agility by accelerating business/ERP reporting and analytics functions using SAP HANA.

Cohort: Chief Information Officer - Retain / Up-sell -- The target buyer profile is CIO of a Power Install Client who needs to deploy faster analytics of business data with an SAP HANA in-memory database.

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© 2016 IBM Corporation

In a waitless world, IBM and OpenPower Foundation ecosystem innovation can help you. Transform what clusters can accomplish, turn data into valuable insights and create greater efficiency and flexibility with cloud. IBM Power Systems can get faster results without the wait. This campaign includes 3 drive to emails, a social tile, a banner, followup email and Call Guide Telescript to support the Power Systems Launch

Power Systems LC (Launch) - Link

Stage Tactics

Discover Social Tile driving to Launch Webcast

Discover

Learn

Drive to Launch Webcast Email for HPC end users

Drive to Launch Webcast Email for commercial end users

Merchandising Banners driving to the Launch Webcast

Try Offer = Webcast

Try Follow up Email after Launch Webcast

Buy Power Launch Call Guide/Telescript

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© 2016 IBM Corporation

Power Cloud Economics Campaign - Link

Stage Tactics – Offers

Discover

Cloud Comic strip social tiles driving to Hurwitz paper

Cloud Comic strip static banner driving to Hurwitz paper

Email driving to Hurwitz paper

Sales Flyer driving to the Hurwitz paper

Discover

Learn Cloud slideshare driving to Hurwitz paper

Discover Cloud 'comic strip' merchandising modules driving to Hurwitz paper

Learn Enurture email for Cloud comic strip

Try Hurwitz paper -Three Use Cases for Optimizing the Hybrid Cloud on IBM Systems Hurwitz

To better position your business for success, a hybrid cloud from IBM SoftLayer, with POWER8-based systems, is helping enterprises build more efficient and reliable dynamic hybrid cloud solutions with open and secure technologies to speed innovation.

Cohort : CTO (CIO) - Retain/Upsell - I am considering /need/ want to set up a hybrid or private cloud. I have Power installed at our shop. As a leading CTOs I do not just develop technology strategy, leverage emerging technologies, define IT architecture, manage budgets but I also aspire for more interaction with business leaders and involvement in strategic planning.

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© 2016 IBM Corporation

Stage Tactics

Discover

Doug Balog In the Making Blog Social Tile

Terri Virnig In the Making Blog Social Tile

MongoDB Performance Claim Social Tile

Redis Performance Claim Social Tile

EnterpriseDB Performance Claim Social Tile

Redis Journal Gated Offer Social Tile

Power Outperforms Competitors SlideShare Social Tile

Learn Video: How to simplify your datacenter with POWER8

Video: Redis and POWER8: Developing High Performance Databases

Video: Where should you run your latest apps?

Try Mongo Webinar Social Tile

Webcast: EnterpriseDB (ON24)

POWER8 can drive operational efficiency at the lowest cost while still remaining innovative. IBM is the only partner that can deliver a strategic platform designed for big data and analytics workloads that can extend easily into the cloud through our Power Systems portfolio. IBM POWER8 is designed for new data workloads, high transaction workloads, and mission critical workloads, that can easily and securely connect to the cloud

Cohort : VP IT & Ops Vice President of IT Infrastructure and Operations of Power install base.

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Power Migrate to POWER8 - Link

© 2016 IBM Corporation

Storage Systems

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© 2016 IBM Corporation

Storage - FlashSystem for CIO New Buyer - Link

Stage Tactics/Offers

Discover Storage Banner CIO New Buyer FlashSystem

Discover Storage Social Tile CIO New Buyer FlashSystem

Discover Storage Blog for FlashSystem

Learn Storage eNurture Email CIO New Buyer FlashSystem

Learn Flash Array Deployment for Dummies eBook

IBM FlashSystem is driving a paradigm shift in enterprise storage, demonstrating that flash is realized in the data center. IBM FlashSystem enables customers to derive real-time analytical insights with up to 50x better performance than enterprise disk systems.

Cohort CIO – New Buyer - Proficiency - : Enable better decision-making and knowledge through information technology

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© 2016 IBM Corporation

Campaign Name: Storwize Turbo compression

Campaign Overview This campaign demonstrates how the client can double

the usable storage of their existing infrastructure. Clients

are shown how they can break the cycle of having to rip

out and replacing existing storage infrastructure, thereby

saving time and money.

DCM link Storwize Turbo compression

Primary offerings / solutions /

products

IBM Storwize, IBM Spectrum Virtualize

Target market (industry, size,

geo)

All industries in all geographies

Target audience / cohort The buyer is a CFO or CEO faced with economic

challenges managing storage infrastructure

Storage, Storwize Turbo Compression Overview

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© 2016 IBM Corporation

Storage - IBM FlashSystem Storage for the Finance Industry - Link

Stage Tactics / Offers

Discover Brochure : IBM Storage - FlashSystem Overview for Finance

Discover Video : CTO for a major bank moves from fraud detection to fraud prevention

Learn Solution brief : IBM Storage - FlashSystem Overview for Finance

Learn Whitepaper : IBM FlashSystem storage speeds financial services

Learn Whitepaper : Edison Group: FIS Accelerates Global Banking with FlashSystem

IBM FlashSystem Storage Finance Collection is intended to aid Sales and Marketing in identifying FlashSystem opportunities and progressing those opportunities into closed deals within the vertical segment of the Financial Industry. The Finance Industry imperatives include customer-centric services, increased flexibility, leveraging IT to increase profits, ensuring data security, risk management. Other imperatives are adapting to new payment & delivery models, data integration from disparate sources and mitigating acceleration of costs. IBM FlashSystem Storage customers can greatly improve speed of transactions, responses and data queries for specific workloads.

Cohort Chief Technology Officer

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© 2016 IBM Corporation

FlashSystem V9000 – Flash Makes Time - CIO – Link

IBM provides efficient retrieval of all data sources through its Flash V9000 offering. IBM is the leader in scaling for both performance and capacity. V9000 can harness client data and put the data to work so applications run better. IBM helps storage clients get faster access to all their data so they make better decisions, faster.

Cohort : CIO–The cohort for this campaign is CIO who wants to address multiple stakeholders' need for speed.

Stage Tactic / Offers

Discover

Storage Social Tile FlashSystem

Flash Makes Time - Social tile

Flash = Time savings Social tile

FlashSystem: Plenty of Fish, making happily ever after a reality

Learn

Edison Group: IBM FlashSystem: Powering the Future of IT

FlashSystem Family is driving a shift in enterprise storage

FlashSystem V9000 data sheet

Evaluator Group - Enterprise Class Solid State Storage Performance Evaluation

Try IDC: Flash Storage: Foundational Technology For Big Data & Analytics

Wanlian Securities - Accelerating financial trading with enterprise flash storage

UF Health Shands Hospital

© 2016 IBM Corporation

Storage - Storwize for IT Architect - Link

Stage Tactics / Offers

Discover Storage Banner Cohort 7 PM2A Storwize Hybrid

Discover Storage Social Tile Cohort 7 Storwize Hybrid

Discover Storage 1Q16 Flash Storwize social tile to infographic

Learn Storage eNurture Email Cohort 7 Storwize Hybrid

Learn Storage 1Q16 Flash Storwize Email to ESG Report

Learn Storage 1Q16 Flash Storwize Email to ESG Paper

Learn Storwize Infographic - By 2018 Most Users Still Expect SSDs to be 30% or Less of Overall Capacity

Learn ESG Paper: All-flash Arrays Can Fit Within Hybrid Storage Infrastructures

Built with IBM Spectrum Virtualize™ software, the IBM Storwize family provides hybrid solutions with common functionality, management and flexibility. It includes built-in functions such as Real-time Compression and Easy Tier technology optimizing flash and hard disk drives to deliver extraordinary levels of efficiency and high performance.

Cohort IT Architect – Cross Sell - Strategy of Cohort - Improves performance, resilience and speed of systems through replacement and upgrading of infrastructure

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© 2016 IBM Corporation

Storage - VersaStack Solution 1Q/16 - Link

IBM and Cisco have introduced storage additions to VersaStack solution, including IBM FlashSystem® V9000 all-flash and IBM Storwize® V5000 disk storage. Customers now have the choice of deploying IBM all-flash or hybrid storage arrays for enterprise applications from the data center to remote locations. With IBM FlashSystem V9000, VersaStack solution can power the most performance-hungry application environments. Clients with departmental workloads, remote or branch offices can leverage VersaStack solution built with IBM StorwizeV5000 and Cisco UCS Mini servers

Stage Tactics/Offers

Learn Brochure - VersaStack Solution Collection 1Q16 DCM Link

Learn Infographic - VersaStack Solution Collection 1Q16 DCM Link

Learn Redbook - VersaStack Solution Collection 1Q16 DCM Link

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© 2016 IBM Corporation

Campaign Name: Spectrum Protect for IT Architect

Campaign Overview This campaign is designed to demonstrate that IBM Spectrum Protect

enables reliable, efficient data protection and resiliency for software

defined, virtual, physical and cloud environments

DCM link Spectrum Protect for IT Architect

Primary offerings /

solutions / products

IBM Spectrum Protect

Target market (industry,

size, geo)

Mid-market and LE clients in all geographies

Target audience / cohort The target profile is the CIO or IT Architect who is not buying IBM

storage today and should be thinking not only about virtualized

storage, but a virtualized/converged infrastructure (storage, servers,

networking) to simplify their infrastructure and increase agility

Storage: Spectrum Protect for IT Architect Overview

90

© 2016 IBM Corporation

Storage - Spectrum Protect for VP of IT Infrastructure & Operations - Link IBM® Spectrum Protect™, can simplify data protection, whether data is hosted in physical, virtual, software-defined

or cloud environments. With IBM Spectrum Protect, organizations can choose the right software to manage and protect their data—while also simplifying backup administration, improving efficiency, delivering scalable capacity and enabling advanced capabilities.

Stage Tactics / Offers

Discover Banner PM2A to Landing Page

Spectrum Protect Static Datagram (Data Recovery Heroes)

Spectrum Protect Animated Datagram (Superhero Protection)

Learn Banner PM2R to Demo

Spectrum Protect Video (Tetris Blocks)

Try Email - Storage Q116 Spectrum Protect email to demo

Spectrum Protect Demo

Cohort VP of IT Infrastructure and Operations. Oversees data center management, IT management, IT strategy, IT operations & virtualization. Set company wide vision and strategy for empowering a highly efficient workforce, including ongoing evaluation of latest available productivity and communication tools.

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© 2016 IBM Corporation

Storage - Spectrum Virtualize for the IT Architect - Link For the IT Architect or Executive who wants to simplify management and improve efficiency of many storage systems.

IBM is the only vendor that can enhance the capabilities of existing storage without requiring a new storage purchase, through our IBM Spectrum Virtualize software delivered in SVC, Storwize family and select FlashSystem offerings. Only IBM Spectrum Virtualize delivers an integrated set of storage functions from compression to encryption to mobility to storage tiering.

Stage Tactics / Offers

Discover ESG Analyst Video: IBM Spectrum Virtualize Encryption Capability Part of a Larger SDS

‘Whole'

Discover IBM Spectrum Virtualize Infographic

Discover 3 simple ways to outsmart your storage

Learn Analyst brief - IBM Spectrum Virtualize Encryption CapabilityPart of a Larger SDS 'Whole'

Try FlashSystem ESG Calculator

Try Learn 5 key points to managing data growth with the IBM Storwize V7000 Gen2 Disk

System Workbook

Cohort IT Architect I am an IT Architect and have a sprawling infrastructure that I can not manage effectively. I do buy some IBM Storage but I’m not investing in new storage architectures for big data.

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© 2016 IBM Corporation

Storage – Spectrum Storage Suite - Link

IBM Spectrum Storage Suite™ provides unlimited access to IBM's comprehensive set of software-defined storage tools with straightforward licensing. IBM has combined all of IBM Spectrum Storage products into this single attractively priced offering. Use the infographic, analyst paper, data sheet and video to develop interest on the benefits of IBM Spectrum Storage Suite. The target profile is both new clients and clients already using some IBM Spectrum Storage solutions.

Stage Offers

Discover Infographic - IBM Spectrum Storage Suite

Discover Video - A Tale of Two Cities

Learn 3 simple ways to outsmart your storage

Learn Data Sheet - IBM Spectrum Storage Suite

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© 2016 IBM Corporation

Storage – Spectrum Computing - Accelerating Big Data - Link

Stage Tactics / Offers

Discover Infographic: Build your big data strategy on a solid foundation

Discover Social Tile: Don't be a big data dinosaur

Learn Storage - Platform Computing - Accelerating Big Data - Drive To Email

Learn Building a solid foundation for big data analytics

Learn IBM Storage - Business Value of Spectrum Computing for Big Data Analytics

This Spectrum Computing (SDI) Campaign shares how IBM can eliminate infrastructure silos and address resource utilization for analytics, big data and cloud-native frameworks with shared infrastructure. The lead offering for this collection is Spectrum Conductor for Spark. This collections include an infographic, social tile, whitepaper and a video to share the impact of IBM Spectrum Computing.

Cohort IT Architect

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