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Systems design in Industry and Energy

The influence and consequences of activity domains and paradigm thinking

Ir Jan C.G. Heetebrij HeeCon Business Development (HBD) BV

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Who am I ? Where from ? Where to ?

• Royal NL Air Force, from Preventive- to OC(On Condition) Maintenance, aircraft/engines

• Chromalloy American Corp., USA/NL, Coatings and Repairs Gas Turbines, from new parts to salvaging and recycling

• Dikkers Valves, Nuclear Systems, primary and secondary steam circuits, risk avoidance/fear/safety/control/costs

• Schlumberger, geology, measurement and control • Semiconductor Industry, ASMI, ASML, from selling

machines to Cost of Ownership and yield • IT industry, networks roll out, fiber and wireless, IT bubble • Diversity of projects, NL, South Africa, EU, US, Russia,

concentration on sustainable business, energy, BBE, industry in general.

5-5-2015 Ir Jan C.G. Heetebrij

HeeCon Business Development(HBD)BV 2

Who are you ? Where from ? Where to ? Your dreams ?

• Work for a big company ? • Establish your own company ? • Contribute to a renewable society ? • Concentrate on technology applications in big

business ? • Concentrate on innovation in new business? • Have fun through teamwork and technology ? • Make money ?

What drives you in life ? Think about it when listening to my lecture !



Some statements to remember

The reasonable man adapts himself to the world

The unreasonable man

persists in adapting the world to himself so ……

All real progress and breakthrough developments depend upon the unreasonable man

George Bernard Shaw

Nothing is that difficult as innovation and

the creation of its acceptance

Machiavelli

5-5-2015 Ir Jan C.G. Heetebrij HeeCon Business

Development(HBD)BV 4

Domains, what are they ?

• Activity clusters embedded in

• Structures with vested interests

• In specialized technologies/markets

Examples

• Oil- and gas industry

• Utilities

• Car Manufacturing

• Construction Companies

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Ir Jan C.G. Heetebrij HeeCon Business Development(HBD)BV

5

Domains, where do they come from ?

• New technologies emerged: “make a hammer”

• The society developed:”start hammering”

• Growing competition, lobbying and politics

• Economy of Scale, big is beautiful

• Media control and professionalized marketing

• Prevailing paradigm in the Western Society:”The market is the determining power, cash is king”

”The market tail is wagging the democracy dog”



The turning point stake- versus shareholder thinking

• Rhineland- and Anglo-Saxon thinking, 80’s -> now • Victory of Anglo-Saxon thinking, money drives the world ! • Parallel development: fall of Berlin wall 1989, “Perestrojka” • The EU integrated market, Maastricht Treaty 1992 • The introduction of the Euro, 2002 • IT bubble, around 2000 • Financial crisis, real estate and banking, 2007-2008 -> now • Now: Climate crisis, stranded assets coal- , oil- and gas industry

“He/she who does not know the past, will not understand the present and

will not be able to predict the future”



Our brain,how does it work ?

• Emotions, right side of brain ? The basics of our personality

• Rational, left side of brain ? • Lack of understanding how left and right interact • Desire to change: emotions, Skill to change:

rational. Interaction ! • Change needs stimulation of emotions and

rational • Domains and paradigms: reflection of accepted

truth, emotions and belief



Our brain, its perception ?



Paradigms, their origin

Paradigms, a derivative of emotions, rational, background and domain thinking

a consequence of

• Religion • Ideology • DNA, culture and background • Education • Corporate- or other entities you identify yourself with • Etc.

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Process Scheme: EGR ZEPP BBE

Region Agricultural

products

Regional market

BBE Processing

EGR 1 ZEPP ASU

EGR 2

Electricity Steam / Heat CO2

O2 N2 H20

Outside market

CO2

CH4

N2

CH4

Outside market

HeeCon Business Development

EGR - Enhanced Gas Recovery ZEPP - Zero Emission Power Plant ASU - Air Seperation Unit BBE - BioBased Economy

5-5-2015 11 Ir Jan C.G. Heetebrij

HeeCon Business Development(HBD)BV

Enhanced Gas Recovery


HeeCon Business Development(HBD)BV

CH4

Gas reservoir

Production well

CO2

Injection well

??

+ CO2

12

The EGR domain

• Gas domain: more natural gas !

• Different EGR technologies -> More Gas !

• No care for the application of gas

• EO(il)R has priority above EGR, however:

• The Netherlands/EU is a gas country/region

• Carbon Capture and Storage (CCS) and EGR as CCU(tilization)S



Zero Emission Power Plant (ZEPP) Air Seperation Unit (ASU)

• ZEPP Oxy Fuel: CH₄ + O₂, derived from space rocket engines, Clean Energy Systems, USA “Out of the box” thinking !

• Air Seperation Unit: production of O₂ and other ingredients, see before going and next slide

• Focus now on EOR in US market, The Netherlands/EU can become the leader in worldwide EGR application of the technology : TIME FOR ACTION

• NL industry: option to become partner of choice for referred chain solutions, “Out of the box action”

• Backgound technology: www.cleanenergysystems.com

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http://www.cleanenergysystems.com/

ZEPP/ASU Schematic Overview


Business Development(HBD)BV 15

BioBased Economy

• From fossil to organic (agriculture) based products, cascading, value chains etc.

• High demand for clean/affordable energy and other ingredients as supplied by ZEPP/ASU

• New, regional value chains, smaller scale, lesser transport, CE, SME, better income distribution, “Economy of Replication”

• High value addition to agricultural products



What prevents change ?

• Marketing and sales by vested parties • Communication, influencing • “The market tail, wagging the democracy dog” • Rules and regulations, tendering • Growing power in lesser hands, see Piketty, share

holder power and M&A, • Economic ethics and paradigms, see Tomas Sedlacek,

32e van der Leeuwlezing, Groningen, Nov. 7, 2014

How to face the challenges of the future in a world based on domains and paradigms of the past ?



Challenges of the future

• Climate/emissions, Climate Top Paris 2015

• Chain development and the Circular Economy

• Distribution of income and wealth

• Protection of the environment

• Improvement of conditions for SME

• From “Top down” to “Bottom up”

• From “The Economy of Scale” to the “Economy of Replication” and self reliance

How to facilitate such transition ?

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Accelerators of transition (1)

• New thinking and action: new visions/do-mains/paradigms, thrive for continuity, creativity, synergy, courage and perseverance

• New technologies: small scale processing, e.g. 3 D printing, BBE processing, decentral energy

• Organization structure: value chains with complementary partners, in line with and perpendicular to value chains, smart solutions

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Accelerators of transition (2)

• Communication and IT: virtual organizations, dispersed companies, “Economy of replication” , “Bottom up”, self reliance

• Don’t sell but lease: Cost of Ownership, replace and recycle

• Financing: value creation for continuity, lesser role for banks/stock markets/speculation

• Rules and regulations: no backward looking mirror, look forward !

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Our brain again, how to use it

• Emotions and rational

• Psychology and our brain

• Desire to change, skill to change

• Experience and acceptance: Serious Gaming

• Serious Gaming: brain stimulation, creation of better acceptance of change

• Associated partner: InThere, http://inthere.nl/ spin off TUD-TBM, specialized in serious gaming in the professional environment



http://inthere.nl/

Closing remarks

What to learn from all this ?

Questions, Comments and discussion

“He/she who doesn’t dream is no realist”

Success and luck in realizing your dreams !



Documents

Systems design in Industry and Energy - rli.nl · PDF file• Rhineland- and Anglo-Saxon thinking, 80’s -> now • Victory of Anglo-Saxon thinking, money drives the world ! ... •Chain