A SYNOPSIS ON

“A Comparative Study Between PepsiCo & Coca Cola”

Supervisor Submitted by

Name: Prof. Nikhil kulshrestha Name: Ramendra Singh Gurjar

Designation: Academic Dean Enrollment No: - 09061148200

Specialization: - Marketing

Session: - 2009-11

Remarks of Evaluator

Approved/Disapproved Approved/ Disapproved (I Evaluation) (II Evaluation)

DIRECTORATE OF DISTANCE EDUCATIONGURU JAMBHESHWAR UNIVERSITY OF SC. & TECH., HISAR

FORMAT FOR RESUME OF SUPERVISOR/GUIDE

1. NAME : Prof. Nikhil Kulshrestha

2. DESIGNATION : Academic Dean

3. QUALIFICATION :

4. AREA OF SPECIALIZATION :

5. EXPERIENCE :

6. OFFICIAL ADDRESS : B-11/1,MCIE,Delhi-Mathura Road, New Delhi

8. MOBILE :

9. E-MAIL :

I AM WILLING TO SUPERVISE: - Mr. Ramendra Singh Gurjar

ENROLMENT NO.:- 09061148200

ON THE TOPIC: - “A Comparative Study between PepsiCo & Coca Cola”

(SIGNATURE) WITH SEAL COUNTERSIGNED BY THE EMPLOYER WITH SEAL

COUNTERSIGNED BY DIRECTOR OF STUDY CENTRE WITH SEAL

CERTIFICATE

This is to certify that Mr. Ramendra Singh Gurjar Enrolment No. 09061148200 has completed under my supervision his/her Research Project Report on “Comparative Study Between PepsiCo & Coca Cola” in the specialization area “marketing/Finance/Organization Behavior and HRD/International Business/Information Technology etc.”

The work embodied in this report is original and is of the standard expected of an MBA student and has not been submitted in part or full to this or any other university for the award of any degree or diploma. He has completed all requirements of guidelines for the Research Project Report and the work is fit for evaluation.

Signature of Supervisor/Guide (with SEAL)

NAME : Prof. Nikhil kulshrestha

DESIGNATION : Academic Dean

ORGANIATION : NSB School of Business

Forwarded by Head/Director of Study Centre (With signature, Name & SEAL)

DECLARATION

It is declared that I am, Ramendra Singh Gurjar from G J U S & T, Hisar presently undergoing with the research on the above framed topic for my Management Thesis, as a part of my course.I have completed the project report titled “A Comparative Study between PepsiCo & Coca Cola”. This report is not taken from any other person or institute.

Signature of candidate

NAME: Ramendra Singh

Gurjar ENROLMENT NO.

09061148200 SPECILIZATION

: Marketing

SESSION: 2009-11

REVIEW OF LITERATURE

Vision:

"To build India’s leading total beverage company, delighting consumers by best meeting their

everyday beverage needs, and stakeholders, by delivering performance with purpose, through our

talented people."

Mission:

"To be the world's premier consumer Products Company focused on convenience food and

beverages. We seek to produce healthy financial rewards to investors as we provide opportunities

for growth and enrichment to our employees, our business partners and the communities in

which we operate. And in everything we do, we strive for honesty, fairness and integrity."

Tomorrow better than Today

OBJECTIVE OF THE STUDY

The main objective of the study of PepsiCo and Coca-Cola is to find the market share ,

identification gap between sales and distribution, satisfaction level of customer, services

provided by the company , span of control through hierarchy level, distribution channel, how

company covered the market, stock supply by the company, increasing market share, sustain and

maintain quality, product and services. Statement of research objectives start when problems are

identified. There are some problems being identified such as brand awareness, quality awareness,

factors influence the choice of customer, brand advertisements and more.

Pepsi

Type Cola

Manufacturer PepsiCo.

Country of origin

United States

Introduced1898 (as Brad's Drink)June 16, 1903 (as Pepsi-Cola) 1961 (as Pepsi)

Related products

Coca-Cola,Dr Pepper7 UpIrn BruCola TurkaBig Cola

Website http://pepsi.com/

RESEARCH METHODOLOGY

The Coca-Cola Company

TypePublic (NYSE: KO)

Dow Jones Industrial Average Component

Industry Beverage

Founded 1892

Headquarters Atlanta, Georgia, U.S.

Area served Worldwide

Key peopleMuhtar Kent

(Chairman and CEO)

Products

Coca-Cola

Carbonated Soft Drinks

Water

Other Non-alcoholic beverages

Revenue ▲ US$31.0 Billion

Operating income ▲ US$8.23 Billion

Net income ▲ US$5.82 Billion

Total assets ▲ US$48.7 Billion

Total equity ▲ US$24.8 Billion

Employees 92,800 (July 2010)

Website Official Website

Research methodology is a way to systematically solve the research problems. It may be

understood as a science of studying how research is done scientifically. We study the various

steps that are generally adopted by a researcher in studying his research problem along with the

logic behind them. It is necessary for the researcher to know not only need to know how to

develop certain indices or tests, how to calculate the mean, the mode, the median, standard

deviation and chi – square, how to apply the particular research techniques, are relevant and

which are not and what would they mean and indicate and why? Researchers also need to

understand the assumptions underlying various techniques and they need to know the criteria by

which they can decide that certain techniques and procedures will be applicable to certain

problems and others will not.

1. What type of research design was used?

Exploratory Research Design

2. Why was this type of design used?

Exploratory research is a type of research conducted because a problem has not been

clearly defined. Exploratory research helps determine the best research design, data collection

method and selection of subjects. Given its fundamental nature, exploratory research often

concludes that a perceived problem does not actually exist.

Exploratory research often relies on secondary research such as reviewing available

literature and/or data, or qualitative approaches such as informal discussions with consumers,

employees, management or competitors, and more formal approaches through in-depth

interviews, focus groups, projective methods, case studies or pilot studies. The Internet allows

for research methods that are more interactive in nature: E.g., RSS feeds efficiently supply

researchers with up-to-date information; major search engine search results may be sent by email

to researchers by services such as Google Alerts; comprehensive search results are tracked over

lengthy periods of time by services such as Google Trends; and Web sites may be created to

attract worldwide feedback on any subject.

The results of exploratory research are not usually useful for decision-making by

themselves, but they can provide significant insight into a given situation. Although the results of

qualitative research can give some indication as to the "why", "how" and "when" something

occurs, it cannot tell us "how often" or "how many. “Exploratory research is not typically

generalizable to the population

What data collection methods were used?

1. Primary Data

2. Secondary Data

3. Survey

Primary Data Collection Methods:

In primary data collection, you collect the data yourself using methods such as interviews

and questionnaires. The key point here is that the data you collect is unique to you and your

research and, until you publish, no one else has access to it.

There are many methods of collecting primary data and the main methods include:

1. Questionnaires

2. Interviews

3. Focus group interviews

Secondary Data Collection Methods:

All methods of data collection can supply quantitative data (numbers, statistics or

financial) or qualitative data (usually words or text). Quantitative data may often be presented in

tabular or graphical form. Secondary data is data that has already been collected by someone else

for a different purpose to yours.

Survey:

Surveys are used to collect quantitative information about items in a population. Surveys

of human populations and institutions are common in political polling and government, health,

social science and marketing research. A survey may focus on opinions or factual information

depending on its purpose, and many surveys involve administering questions to individuals.

When the questions are administered by a researcher, the survey is called a structured interview

or a researcher-administered survey. When the questions are administered by the respondent, the

survey is referred to as a questionnaire or a self-administered survey.

What Data Collection Devices were Used?

In primary data:

1. Questionnaire (Mixed)

2. Close ended

3. Personal Interview

In Secondary Data:

1. Search Engines

2. Wikipedia & Encyclopedia

3. Google

www.pepsiindia.com

www.cokeindia.com

I am using primary data for data processing and analysis. I have surveyed in many areas

of Kanpur. Like Swaroop Nagar, Kakadev, Dadanagar, Gumti, Kalyanpur etc. for finding market

share of PepsiCo and coca-cola, supply system, hierarchy level, span of control, maintain quality

and quantity, market demand, feedback etc.

I am using some statistical tool and techniques for data processing and analyzing like

mean, correlation, regression, time series, index number, sampling and sampling distribution,

estimation, hypothesis testing and other testing etc, on collected primary data and market share

of PepsiCo and Coca-Cola.

(ii) SCOPE/RELEVANCE OF PROPOSED STUDY.

1. Perform a detail demand survey at regular interval to know about the unique needs and

requirements of the customer.

2. The company should make hindrance free arrangement for its customers/retailers to

make any feedback or suggestions as and when they feel.

3. The company should focus to bring some more flavors and variety of schemes rather

then bring second and repeat same old one. It is always better to be first than being better. The

Company must be aware of and keep at least the latest knowledge of its primary competitors in

market and try to make a perfect anticipated efforts to meet the same

4. The company should also use time to time some more and new attractive system of

word of mouth advertisement to keep alive the general awareness in the whole market as a

whole.

5. The company should be always in a position to receive continuous feedback and

suggestions from its customers/ consumers as well as from

6. The market and try to solve it without any delay to establish its own good credibility.

7. The visibility of any product plays an important role in making the customer, aware about it

and is vital for the growth and development of any product.

8. for their advertisement they can also introduce a brand ambassador, because most of

the consumers remember advertisement because of their brand ambassador.

9. A strong watch should be kept on distributors also, because in some cases they are

found to be cheating the retailers and affecting the goodwill of the BRAND.

REFERENCES

Books

Kotler Philip, “Marketing Management”, Pearson Education.

Beri G.C, “Marketing Research”, Third Edition.

Cooper Donald R. & Shindler Pamela S, “Business Research Methods”

Tata McGraw-Hill Edition Eighth.

Schiff man Leon G. & Kaunk Leslie Lazar, “Consumer Behavior”

Magazines and journals

4 p’s

Economic Times

SEARCH ENGINE :www.google.co.in

WEBSITES:

www.pepsicoindia.com

www.cocacola.com

www.cocacolaindia.com

QUESTIONNAIRE:

FOR EMPLOYERS

A number of statements are given below describing the Marketing climate of an

organization. Please give your assessment of the Marketing climate in your organization by

rating your organization on each your statement using them 5-point statements. A rating of 5

indicates that the statements is almost always true with your organization; A ratings of 4

indicates that the statements is mostly true; a ratings of 3 indicates that the statements is

sometimes true; a ratings of 2 indicates that the statements is rarely true and a rating of 1

indicates that the statements is not all true about your organization. Give your assessment by

encircling the appropriate number.

(1) Monthly sales (in Rs.)

(a) Less than 5000 (b) Between 5000 to 10,000

(c) 10,000 to 15,000 (d) Above 15,000

(2) Number of carets sold per month of soft drinks.

(a) 0 - 50 carets (b) 50 to 100 carets

(c) 100 to 150 carets (d) 150 to 200 carets

(3) Which type of outlet?

(a) General Store (b) Grocery

(c) Betel Shop (d) Sweet Shop

(4) Which brands of soft drinks are available in the outlet?

(a) Pepsi Cola (b) Mirinda (O)

(c) Mirinda (L) (d) 7’Up

(e) Slice (f) Mountain Dew

(5) When a customer comes to your shop which brand of soft drinks does he/she demands?

(Rank them)

(a) Pepsi (b) Coca Cola

(c) Others

(6) Do you know about all flavors pack (size) and respective wholesale price Pepsi soft

drinks.

(a) Yes (b) No

(7) Which company’s soft drink is demanded most?

(a) 0 - 50 carets (b) 50 to 100 carets

(c) 100 to 150 carets (d) 150 to 200 carets

(8) What is the position delivery of Pepsi products?

(a) Very Good (b) Good

(c) Bad (d) Worse

(9) What is the frequency of the visit of Pepsi executive?

(a) Daily (b) Alternate Day

(c) Weekly (d) Fortnightly

(10) Which factors affect the sale most?

(a) Advertisement (b) Scheme

(c) Presence (d) Taste

(e) Price (f) Others

(11) Which company Visi-Cooler do you have?

(a) Pepsi (b) Coca Cola

(c) Both (d) Own

(12) What is the position of maintenance work of refrigerator done by Pepsi Company?

(a) Highly satisfactory (b) satisfactory

(c) Less satisfactory (d) Not satisfactory

(13) Have you been provided with sign board/display rack by Coke Company?

(a) Yes (b) No

(14) Have you any type of dissatisfaction regarding the product. It yes then why?

………………………………………………………………………………………………

…………………………………………………………………………….

(15) Please give any suggestion for improvement regarding distribution, brand, bottling etc.

………….…………………………………………………………………

………….…………………………………………………………………

(16) What is your opinion about Pepsi products?

……………………………………………………………………………

………….…………………………………………………………………

(17) What is your opinion about Pepsi products?

………………………………………………………………………………………………

………………………………………………………………………………………………

FOR WORKERS

(1) When you got employment in the organization?

_________________________________________

(2) Does your organization provide training facilities?

(a) Yes (b) No

(3) Have you attended any training programme

(a) Yes (b) No

(4) Before fixing the training programme, does your organization consult with your trade

union?

(a) Yes (b) No

(5) Do you have any complain/grievances with the training programme?

(a) Yes (b) No

(6) Does your organization use to send you outside for training?

(a) Yes (b) No

(7) Would you like to suggest some improvement in the training progarmme?

(a) Yes (b) No

Date …………………….. Surveyed by

Place ……………………… …………………..