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SYNOPSIS
RIYAS.PK
ROLL NO: 38
SEM 4 MBA
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INTRODUCTION TO THE STUDY
A sound and effective banking system is an essential need of a
healthy economy. This system
should be able to meet the challenges posed by technology, and
other internal and external
factors. The banking system in India is significantly different
from that of other Asian nations,
because of the countrys unique geographic, social, and economic
characteristics.
The advancement of technology and the birth of competition
leading the banks to work in
order to identify new niches, to develop customized services, to
implement innovative
strategies and to capture new market opportunities. On the other
hand the globalization,
deregulation, consolidation and diversification of the financial
industry are putting complexity
on the banking industry in the years.
This study named as The study on the overall performance
analysis of Malappuram District Co-
operative Bank ltd aims to analyze the overall performance of
the bank , taking into
consideration some of the factors that affect the performance of
the cooperative bank. It is
necessary to evaluate the internal performance of the bank using
the financial statements
relating to the bank.
STATEMENT OF PROBLEM
The major focus of this study is the performance criteria of the
bank. So the research problem
in this study is to find out the overall performance of the
Malappuram district cooperative
bank.
NEED FOR THE STUDY
This study deals with the overall performance criteria of the
bank. The main intention of this
study is to find out the section having the weaker performance
base on the analysis of financial
statements and moreover the study throw some insight into the
existing service provided by
the bank and the gap between the customer expectations,
perceptions, and the actual state of
performance revealed by the organization.
SCOPE OF THE STUDY
There are certain stakeholders for the banking business; they
always look forward for theefficient performance of the bank every
time. The customer placing his money in the bank
always look for good performance, Government needs the stability
in the performance to have
an efficient financial system in the country. The study helps
the management in order to know
the weaker side of the business and can take necessary decisions
to wipe out such defects of
the bank.
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OBJECTIVE OF THE STUDY
To evaluate the overall performance of the Malappuram District
Co-operative Bank Ltd.The dimensions for evaluating the overall
performance of this study constitute:
The evaluation of the financial performance of MDC Bank Ltd
Evaluation of the management information system To find out the
efficiency of the bank in providing services to the customer.
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RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
Research methodology is a science of studying how research is
done scientifically. It is a way to
systematically solve the research problem by logically adopting
various steps. Methodology
helps to understand not only the products of scientific inquiry
but the process itself. The
methodology followed for conducting the study includes the
specification of research design,
sample design, data collection and statistical tools used for
analyzing the collected data.
RESEARCH DESIGN
A research design is a basis of frame work, which provides
guidelines for the rest of research
process. It is the map of blue print according to which, the
research is to be conducted. The
research design specifies the method of study. Research design
is prepared after formulating the
research problem. The present study is descriptive in nature.
Descriptive research studies are
those studies which are concerned with describing the
characteristics of a particular individual or
group.
RESEARCH PROBLEM
Here the research problem is to study and analyze the overall
performance of the bank. Since the
performance of the organization is a major issue relating to
various stakeholders of the bank , it
is important to know the strength and weakness areas through the
study.
TYPE OF RESEARCH
The type of research adopted to study the overall performance of
the bank is descriptive research.
Descriptive research studies are those studies which are
concerned with describing the
characteristics of a particular individual or group. Descriptive
studies are fact finding
investigation and whose interpretations are more specific than
explanatory studies.
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POPULATION
The total element of the universe from which sample is selected
for the purpose of study is
known as population. Here it constitute the customers of the
bank and moreover the financial
data of the bank.
SAMPLING METHOD
The sampling method used in this study is convenient sampling.
Convenient sampling is the non
probability and it is a simple method of sampling. There will
not be any statistical interference in
this method. A convenience sample is a sample where the persons
are selected, in part or in
whole, at the convenience of the researcher. The researcher
makes no attempt, or only a limited
attempt, to insure that this sample is an accurate
representation of some larger group orpopulation. The getting
respondents from the location where they are mostly convenient
for
researcher
SAMPLING SIZE
The items collected from the population are known as sample. It
is decided to select 100
customer samples.
SOURCE OF DATA
The task of data collection begins after a research problem has
been defined and research design
checked out. While deciding about the method of data collection
to be used for the study, the
researcher should kept in mind two types of data. They are:
Primary data Secondary data
Primary data
Primary data is a data which is collected for first time for a
particular study. Here the primary
data is decided to collect through questionnaire and interview
with management authorities.
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Secondary data
The secondary data will be collecting through referring the
books, journals, accounts, annual
report of MDC Bank, and websites.
TOOLS FOR ANALYSIS
The tools like ratio analysis , comparative study , trend
analysis with respect to the analysis of
financial performance and asset quality.Likert scale for
analyzing management performance.
LIMITATIONS OF THE STUDY
The expecting limitation is with respect to the collection of
necessary financial data; moreover
the busy schedule of employees and the accuracy in the response
from the customers are the
other expecting limitations.
