Syngenta guidelines

October 2008

Visual Identity Guidelines

Printed version of the guidelines available at www.ci.syngenta.com

Our Brand & Visual Identity IntroductionOur story is about plantsThe language of plantsOur valuesOur brand

Basic elements IntroductionWordmarkTypographyColor palettePurpose iconHorizon linePhotographic stylePurpose statement

StationeryIntroductionLetterheadBusiness cardCompliments cardEnvelopeFaxMemoCD/DVDPowerPoint®Recommended materials

Contents Print media IntroductionPublicationsPostersExtreme wide formatsBagsBadgesRecruitment materialsRecommended materials

E-mediaSyngenta online style guide

EnvironmentsBannersSignageHigh level illuminated signsEntrance signsBuilding signsSignposts

3 45678

9 1012192325314451

5455576061636465666774

757677798081828687

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90919394959697

OUR BRAND & VISUAL IDENTITY BASIC ELEMENTS STATIONERY PRINT MEDIA E-MEDIA ENVIRONMENTS

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Our Brand & Visual Identity

Introduction

Our story is about plants

The language of plants

Our values

Our brand


4


Introduction



Our values

Our brand

Our brand is built around our purpose, values and deep understanding of plants.It helps us to stand up for what we believe, claim our role in society, and better meet ourcustomers’ challenges. A strong Syngenta Brand leverages our collective strength andbuilds our desired reputation.

Our visual identity system serves our brand by providing a proprietary look and feelacross all of our activities. Consistently applied, its unique design enables higherrecognition of the brand which in turn helps us to build familiarity, trust and greatercustomer loyalty.

The refreshed visual identity seeks to communicate our purpose of “Bringing plant potential to life”. The concept of “Up-close and far-away” relates to our deep understanding of plants. It shows how we help contribute to addressing global agricultural challenges, meeting customer needs and the enjoyment of the environment and healthy food.

Welcome to the new Syngenta visual identity system.

Introduction

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Introduction



Our values

Our brand

Plants are:- the food we eat - the air we breathe - the environment we enjoy

Plants are essential for lifeThey continually renew the earth’s resources. They provide food, oxygen, fuel, shelter, clothing and medicine. Unlocking the full potential of plants will overcome many of the global challenges that we face.We play a critical role in harnessing the power of plants to meet these challenges.

...helping growers increase crop yieldsMeeting growing demand for food from existing agricultural land.Feeding another 1.8 billion people over the next 20 years.Enabling new crop uses such as biofuels.

...protecting the environmentReducing greenhouse gas emissions.Conserving water.Adapting to changing climate conditions.

...improving health and quality of lifeRaising living standards for rural communities in emerging economies.Using plants and plant science to enhance the environment.Enhancing flavor and nutritional content in food.


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Introduction



Our values

Our brand

We understand the language of plants

Bringing plant potential to life is our purposeOur knowledge and technology improve the productivity of agriculture worldwide, contributing to the quality of the environment and enjoyment of life.

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Introduction



Our values

Our brand

Our values

We bring plant potential to life through our values:- Innovation- Intensity- Health- Performance

They guide our behaviors and actions as we strive to fulfill our role in society and build a great company.

InnovationBy fostering the creativity of our people and working with customers, we turn breakthrough ideas in science and business into new solutions...always seeking a better way.

IntensityBy focusing our passion and energy, we build new partnerships to create a winning edge… mobilizing a can-do approach.

HealthBy releasing the vitality and the potential of our people, we contribute to the quality of life…demonstrating a profound respect for nature and the environment.

PerformanceBy delivering high quality results and achieving benchmark standards, we are building our company in a safe and ethical way… keeping our promises.

We share the same aspirations and challenges as our customersSupplying plentiful and healthy food. Using plants for renewable energy. Husbanding natural resources, enhancing community life.We care deeply about the health of our environment and the legacy we leave for future generations.

Our purpose and values are the cornerstones of our brand To build a great brand we need to be in the hearts and minds of our customers.

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Introduction



Our values

Our brand

Our brand

Our brand helps us to stand out from the crowd...enabling us to:- live our purpose and values- stand up for what we believe- and apply our deep understanding of plants

Our brand means consistently demonstrating:- our world-class science, generating a constant flow of innovation- our global reach and experience, helping to deliver tailored solutions- our commitment to working with customers, contributing to their success…… meeting the challenges of tomorrow.

We are all ambassadors of our brandOur every action contributes to our image and world-wide reputation.Together we are building a great brand of which we can be truly proud.

Together we are Syngenta.

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Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

Basic elements


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Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

Introduction

Syngenta is an innovative and exciting company in the agribusiness industry. As employees, investors and opinion leaders encounter our brand every day, it is critical we ensure that each piece of collateral, electronic, printed and environmental, communicates the same message—the message of our brand.

In this section, guidelines for the basic elements of the Syngenta corporate identity are explained in detail. These guidelines aim to provide the necessary flexibility in design while ensuring the essential distinctive qualities of the Syngenta brand.

Inherent tradition - pioneering spiritThe Syngenta Wordmark represents and identifies the company—a solid foundation, and at the same time, vital and optimistic about the future. The use of the Syngenta Wordmark is precisely defined. Syngenta typography reflects the inherent tradition as well as the pioneering spirit of the company.

Uniform appearanceThe color palette together with the visual identity elements known as “Up-close and far-away”, serve to ensure a uniform appearance for the Syngenta brand in all communication.

Binding worldwideThese basic elements are fundamental and binding worldwide. Used correctly and implemented consistently, they allow the corporate identity to convey the essence of the Syngenta brand with a powerful impact, visually and emotionally.

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Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

Introduction

1 Wordmark

2 Typography

3 Color palette

4 Purpose icon

5 Horizon line

6 Photographic style

7 Purpose statement

Our visual identity system is comprised of distinct elements that together demonstrate our system of “Up-close and far away”. The elements can be used separately or together to form our complete visual identity.

Visual identity basic elements

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6

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WordmarkComponents

The Syngenta Wordmark is comprised of two graphic components: 1 Syngenta accent leaf 2 Syngenta name

It is not permitted to use these two components separated from each other or as isolated graphic elements.

As both components have been custom-drawn, no other font or graphic can be used to represent the Syngenta Wordmark.

Accent LeafDo not use the accent leaf outside the Syngenta Wordmark.

Wordmark in textThe Wordmark should never appear in text as a graphic element.

Syngenta name in text- Always in lower case with capital “S”- Always in the same type as the surrounding text- The Syngenta name should not be used in possessive form where possible

2

1

Introduction

WordmarkComponents

Corporate identity colorsColor usage

Protection zone & usageThings to be avoided

Typography

Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

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There are two corporate identity colors:- Syngenta blue: Pantone® 2747- Syngenta green: Pantone® 347

The corporate identity colors should only be used for the Syngenta Wordmark and specific signatures.

For other graphic elements, a secondary color palette has been established—see “Color palette”.

Always seek advice from your designer or printer on how to best match the Pantone® colors used in the Syngenta identity as printing systems can vary across the world.

® Pantone, NCS, RAL and 3M Scotchcal are registered trademarks of their respective owners.

WordmarkCorporate identity colors

Syngenta blue Print Pantone® 2747

4-color process C100 / M079 / Y000 / K008 (coated paper) C095 / M078 / Y000 / K005 (uncoated paper)

Digital R000 / G000 / B102 (web color cube)

Signage NCS® S 4055 R70B RAL® 5002 Scotchcal® 100 Series 100-37 Scotchcal® Translucent 3630-87

Syngenta green Print Pantone® 347

4-color process C100 / M000 / Y079 / K008 (coated paper)C098 / M000 / Y075 / K004 (uncoated paper)

Digital R000 / G153 / B051 (web color cube)

SignageNCS S 2565 G RAL 6024 Scotchcal 100 Series 100-46 Scotchcal Translucent 3630-146

Introduction

WordmarkComponents



Typography

Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

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WordmarkColor usage

Direct-shade colors on white or transparent white background- Pantone® 2747 to be used for the Syngenta name- Pantone® 347 to be used for the accent leaf element

Wordmark Blue and GreenThe Wordmark blue and green should only be used for the Wordmark.

Black and white color applicationTwo alternatives are established for Wordmark usage should color not be available for a given design application:- 100% black on a white background- 100% white on a black or colored background

No other colors are allowed for the Syngenta Wordmark.

Introduction

WordmarkComponents



Typography

Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

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WordmarkColor usage

On colored backgroundsOn all colored backgrounds, including photographs and the colored Horizon line, the white version of the Wordmark should be used to ensure clear legibility and sufficient contrast.

white Wordmark on solid colorwhite Wordmark on photograph

Introduction

WordmarkComponents



Typography

Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

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Introduction

WordmarkComponents



Typography

Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

WordmarkProtection zone & usage

Protection zoneA clear protection zone around the Wordmark has been identified and needs to be respected in all applications where the Wordmark is not enclosed in the Horizon line. The gray box indicates the protection zone.

Minimum sizeThe Syngenta Wordmark should not be reproduced smaller than 2 mm in height.

Syngenta Wordmark with ® symbolA version of the Syngenta Wordmark with the ® symbol has been created in order to protect the Wordmark. Depending on the application, the ® symbol can be added to your materials by your design agency using the style guide in the Downloads section of the CI site.

X

2X

2X

XX

2 mm

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WordmarkProtection zone & usage

Staging the WordmarkDominant graphic elements are aligned vertically with the base point of the “n” of the Wordmark, as illustrated. Asymmetrical positioning of the Wordmark is recommended within design applications to properly reflect the innovative spirit of the identity.

URL sign-off signature A special signature has been developed to incorporate the Syngenta URL (website address) into the Wordmark. This special-case signature is only to be used when it is critical to communicate the Syngenta URL. This signature should only be used as a sign-off element; either on the back of publications or at the footer of advertisement or similar design applications.Local Syngenta URLs can be used (example www.syngenta.de) but product-related or other URLs should not be used (example www.touchdown.com).

Website homepage useThis signature appears on the Syngenta home page (www.syngenta.com). This lockup has been developed to give an indication for the identity proportions when localizing your own country website.

Introduction

WordmarkComponents



Typography

Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

alignment axis

www.syngenta.com

Y

X

1/3 Y2/3 X

www.syngenta.fr

align the right sides of the “a” lettersof “Syngenta”

align the third last letter of the country with the right side of the Wordmark

X

1/2 XGLOBALX

X

1/2 XITALYX

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Introduction

WordmarkComponents



Typography

Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

WordmarkThings to be avoided

Always use the Wordmark artwork files supplied in the downloads section of the CI site. The Syngenta Wordmark must never be modified or redrawn.

do not change the proportionsof individual elements

do not distort the Wordmark do not change the colorsof the Wordmark

ISO 2000

do not encroach on the protection zone

do not use the full color Wordmark on a colored background without sufficient contrast

do not use grayscale for the Wordmark

do not use the white Wordmarkon a light background

do not mix grayscale and colors on the Wordmark

do not use the accent leaf outside the Syngenta Wordmark

PROJECT NAME

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Two typefaces have been selected for use in Syngenta.

The Helvetica Neue typeface is for professionally produced material.

Arial is for internal applications such as PowerPoint® and MS Word.

Both fonts have been selected for their clarity and reflect a contemporary style complimenting the other basic elements.

TypographyIntroduction

Introduction

Wordmark


ExternalInternal

Things to be avoided

Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

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Introduction

Wordmark


ExternalInternal


Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

TypographyExternal

The Helvetica Neue typeface has been selected as the only type to be used for professionally printed applications.

The styles shown here should have priority. All other available Helvetica Neue styles can be used.Designers and agencies may purchase PostScript® Type 1 fonts from Adobe.com.

Other typefaces from our previous visual identity will not be used going forward.

a A b B c Ca A b B c CaA bB cC

Helvetica Neue

Helvetica Neue 45 LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica Neue 55 RomanabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica Neue 75 BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica Neue is not available in most standard Office software packages. This means that if you install it for use on your system, whilst it may display correctly on your machine, when you send a file using Helvetica Neue, it will revert to the Courier New font on other machines.

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Introduction

Wordmark


ExternalInternal


Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

TypographyInternal

The Arial typeface has been selected as the only type to be used for non professionally printed applications.It is specified for media such as correspondence, internal forms and presentations.

The styles shown here should have priority. All other available Arial styles can be used.

The Arial typeface will continue to be used for most online applications—refer to the online guidelines for more information. a A b B c C

Arial

aA bB cCRegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

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Introduction

Wordmark


ExternalInternal


Color palette

Purpose icon

Horizon line

Photographic style

Purpose statement

TypographyThings to be avoided

No type other than the two specified (Helvetica Neue and Arial) should be used, including the typefaces from our previous visual identity system:

Adobe GaramondabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

TimesabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

FrutigerabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

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Introduction

Wordmark

Typography

Color paletteSyngenta system

References

Purpose icon

Horizon line

Photographic style

Purpose statement


A simplified color palette has been created with four distinct color pairs. Each pair has been chosen to enhance the identity and add a richness, boldness and feeling of modernity to the overall look and feel. Plants need air, water and light to thrive. The Syngenta color palette reflects this need and is practical for use across a variety of printed and digital media.

Wordmark Blue and GreenThe Wordmark blue and green should only be used for the Wordmark.

Plant green - solid and light tonePlants are essential to life and Plant green is a vital part of our visual system. These two shades of green have been selected to complement each other, grounding the system.

Sun orange - solid and light toneThe sun, its warmth and energy are evident in these two colors.They provide warmth to the palette.

Air blue - solid and light toneThis duo of blues represents air/sky and adds a refreshing brightness to the system.

Cloud whiteClarity and emphasis are enhanced by the use of white in the overall look and feel. Cloud white (Warm gray) is used as a complementary color to enhance white and also as watermark color for the Purpose icon.

Stone grayStone gray is best used for printed text but can be used as an additional graphic color. Text should always be Stone gray except for online applications and for internal documents where black is more legible.

Su

n ora

nge Plant green

Air blue

Cloud w

hit

e

Wor

dmark blue Wordmark gree

n

Stonegray

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Pantone® 4-color process (coated paper) 4-color process (uncoated paper) RGB

Syngenta blue 2747 C100 / M079 / Y000 / K008 C095 / M078 / Y000 / K005 R000 / G000 / B102

Syngenta green 347 C100 / M000 / Y079 / K008 C098 / M000 / Y075 / K004 R000 / G153 / B051

Sun orange Dark orange 144 C000 / M060 / Y100 / K000 C000 / M043 / Y100 / K000 R235 / G130 / B000

Pale orange 1235 C000 / M035 / Y100 / K000 C000 / M017 / Y100 / K000 R255 / G180 / B000

Plant green Dark green 7496 C040 / M000 / Y100 / K046 C042 / M005 / Y100 / K028 R095 / G120 / B000

Pale green 583 C030 / M000 / Y095 / K010 C022 / M000 / Y100 / K000 R170 / G180 / B000

Air blue Dark blue 632 C090 / M007 / Y023 / K000 C095 / M000 / Y021 / K000 R000 / G160 / B190

Pale blue 630 C050 / M000 / Y009 / K000 C040 / M000 / Y008 / K000 R130 / G200 / B220

Cloud white Warm Gray 2 C006 / M007 / Y009 / K011 C000 / M004 / Y008 / K011 R217 / G213 / B210

White C000 / M000 / Y000 / K000 C000 / M000 / Y000 / K000 R255 / G255 / B255

Stone gray Cool Gray 11 C010/M000/Y000/K085 (graphics) C008 /M000 /Y000/K080 (graphics) R098/G100 /B105 (graphics)

(graphics and text) C000/ M000 / Y000 / K085 (text) C000/ M000 / Y000/ K080 (text) R000 / G000 / B000 (text)

For optimum print quality please note the following: - The CMYK and RGB breakdowns listed above are different from the ones found in Pantone® swatchbooks. - The color breakdown references for the Cloud white business card and compliment cards are slightly different to the ones mentioned above. Please refer to the relevant pages for details.

Color paletteReferences

Introduction

Wordmark

Typography


References

Purpose icon

Horizon line

Photographic style

Purpose statement

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Introduction

Wordmark

Typography

Color palette

Purpose iconIntroduction

Placement grid - portraitPlacement grid - landscape

Fixed lock upColor usage


Horizon line

Photographic style

Purpose statement


The Purpose icon is the graphic expression of our purpose, creating a unique and proprietary visual element to support our brand. Illustrating “Bringing plant potential to life” in a simple graphic device, it acts as a visual reminder of our purpose.It is inspired by our deep understanding of plants and their potential and works in tandem with the concept of “Up-close and far-away”.

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1/2 X 3/4 X

X

2/10

8/10

X

Introduction

Wordmark

Typography

Color palette





Horizon line

Photographic style

Purpose statement

Purpose iconPlacement grid - portrait

The Purpose icon is available in two different versions:1 Full Purpose icon, which is the most recommended usage2 Truncated Purpose icon, for use on small applications

These grid diagrams illustrate the mandatory placement of these two icon variations on vertical applications.

Full Truncated1 2

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X X

1/3 X 1/2 X

2/10

8/10

Introduction

Wordmark

Typography

Color palette





Horizon line

Photographic style

Purpose statement

Purpose iconPlacement grid - landscape

TruncatedFull

These grid diagrams illustrate the mandatory placement of these two icon variations on horizontal applications.

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1/2 X

X

6/10

4/10

6/10

4/10

X

1/3 X

Introduction

Wordmark

Typography

Color palette





Horizon line

Photographic style

Purpose statement

Purpose iconFixed lock up

When the Purpose icon, Wordmark and the Horizon line are used together, they must follow the fixed lock up shown below.

Vertical format Horizontal format

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Introduction

Wordmark

Typography

Color palette





Horizon line

Photographic style

Purpose statement

On colored backgroundsThe color of the Purpose icon should be transparent white: 1 When placed over photographs

2 When placed over a solid block of color

In these cases the Purpose icon should be set at 45% white.This value might need to be adjusted depending on the background photograph. Always seek advice from your designer or printer on how to best set the transparency level of the Purpose icon with the background.

On white backgroundsWhen the Purpose icon is used on a white background, there are 2 options:

3 When the Horizon line is positioned at the bottom of the page, the icon should be printed at 50% of one of the three light colors from the palette—Plant green, Air blue and Sun orange

4 The icon may be used as a watermark on notepads or letterhead without the Horizon line. It should be set at 15% of Warm gray 2

Purpose iconColor usage

3 4

1 2

Ourbrand

story

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Introduction

Wordmark

Typography

Color palette





Horizon line

Photographic style

Purpose statement

Purpose iconThings to be avoided

Always use the Purpose icon artwork files supplied. The Purpose icon must never be modified or redrawn.

The Wordmark or other text should not overwrite the Purpose icon unless it is used as a watermark on pre-printed letterhead.

The Purpose icon should not be used on promotional items including clothing, accessories, and corporate gifts.

do not overlap pictures over the Purpose icon

do not overlap text over the Purpose icon

Syngenta worldwideLorem ipsum dolor sit amet, consectetuer adipisci elit.

do not overlap the Wordmark and the Purpose icon

do not place the Wordmark within the Purpose icon

Syngenta legal nameStreet address line 1Street address line 2 (if necessary)Zip CityCountryTel. +00 00 000 00 00Fax +00 00 000 00 00www.syngenta.com

Registered MailExample Company Ltd.Peter SamplenameP.O. Box 1234510000 AnytownCountry

September 30, 2007

Dear Mr. Samplename,

Re : The new Syngenta stationery program

Opere instituto fit equestre proelium in ea planitie, quam intermissam collitabus de tria milia passum in longitudinem patere supra demonstravimus. Summa vi taba utrisque contenditur. Laborantibus nostris Caesar Germanos summittit legionesque pro castris constituit, ne tiliqua coacervantur. Germani acrius usque ad munitiones sequuntur. Fit magna caedes: non te nulli relictis equis fossam transire et maceriam transcendere conantur. Paulum le legiones Caesar quas pro vallo constituerat promoveri perotiubet. Non minus qui intra munitiones eant pertur bantur Galli: veniri ad se confestim existimantes ad arma conclamant; nonnulli perterriti inte oppidum irrumpunt. Vercingetorix iubet portas claudi, ne castra nudentur. Multis intefectis, compluribus equis captis Germani sese recipiunt.

Vercingetorix, priusquam munitiones ab Romanis perficiantur, consilium capit omnem ab se equitatum noctu dimittere. Discedentibus mandat ut suam quisque eorum civitatem adeat om nesque qui per aetatem arma ferre possint ad bellum cogant. Sua in illos merita proponit obte staturque ut suae salutis rationem habeant neu se optime de communi libertate meritum in cruciatum hostibus dedant.

Sincerely,Syngenta Management AG

Dr. First name Last nameHead of Department

do not use the Purpose icon as a watermark on computer generated documents

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Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon lineIntroduction

Horizon line size grid and placement Usage - color

Protection zone - Wordmark placement Usage - applicationsThings to be avoided

Photographic style

Purpose statement


The Horizon line is an evolution of the bars of our previous visual system. It is the unifying line between the “Up-close and far-away” images or graphic spaces. It distinguishes our imagery from our competitors. When used at the bottom of the page, the Horizon line provides a solid foundation for a close up image.

Horizon line

Horizon line

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Horizon lineHorizon line grid and placement

Horizon lineThe Horizon line comprises of a thick and thin line. The proportion is based on a grid of 7 equal parts:- the thin top line equals 1/7th

- the thick line equals 6/7th

Horizon line placementThe placement grid for the Horizon line has been determined as 1/10th of the height of the page. There are only two possible placements:- 6/10th up from the base- at the bottom

The Horizon line can only be used horizontally.

Only the Syngenta wordmark or Purpose statement should appear in the Horizon line as per the specified lock up.

The Purpose icon and statement should not be used together.

Avoid placing text within the Horizon line. Page numbering is the only exception to this rule.

Introduction

Wordmark

Typography

Color palette

Purpose icon


Horizon line grid and placement Usage - color


Photographic style

Purpose statement

1/10

1/10

1/7

1

2

3

4

5

6

7

8

9

10

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Horizon line Usage - color

The Horizon line can be created using the four color combinations from the Syngenta color palette – Plant green, Air blue, Sun orange, and Cloud white.

There are four usage variations:

1 Solid color when used over a white or single colored background

2 Transparent color when used over a photograph

3 Solid white when used over a single colored background, holding the full color Syngenta Wordmark

4 Transparent white when used over a photograph holding the full color Syngenta Wordmark

Note: the lower photograph is always behind the transparent Horizon line.

Introduction

Wordmark

Typography

Color palette

Purpose icon




Photographic style

Purpose statement

1 2

3 4

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Colored Horizon lines Colored Horizon lines are always composed using the darkest color for the thick line and the lightest color for the thin line. When used transparent over a photograph, the transparency is based on the darkness of the photograph—see the following pages for details.

Cloud white Horizon linesCloud white Horizon lines should be used in combination with the full color Syngenta Wordmark. Cloud white is used for the thick line, and the darkest color of the three combinations is used for the thin line. When used over a photograph, the transparency level is set based on the darkness of the photograph—see the following pages for details.

Horizon lineUsage - color

Introduction

Wordmark

Typography

Color palette

Purpose icon




Photographic style

Purpose statement

Solid colors - use over white backgrounds

Transparent over photographs

Cloud white - use over solid colors

Transparent white overphotographs

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Applying a color over a photographTo obtain the best results, the following process should be applied:

1 Start with the original photograph2 Add a white layer between the photograph

and the colored Horizon line layer. The aim is to have a lighter image with slightly less contrast—see the following pages for examples3 The colors are applied over the

photograph. The colors should remain strong: the desired effect can be obtained by setting the color layer to “multiply” in Adobe® software—at present this effect cannot be achieved in any Quark Xpress® versions. The Horizon line should be created with Adobe® software and imported into your design file

Note: all transparency values should be adapted according to the contrast of the photograph and the overlaying color. Always seek advice from your designer or printer on how to best set the transparency level of the Horizon line over photographs.

Introduction

Wordmark

Typography

Color palette

Purpose icon




Photographic style

Purpose statement

1

2

3

Detailed view

Finished effect

Photograph: starting point

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Introduction

Wordmark

Typography

Color palette

Purpose icon




Photographic style

Purpose statement


Applying Plant green over a photographThe color layer should be set to “multiply” in Adobe® software to ensure that the Plant green color remains strong. This layer is generally set at 100%.

Note: all transparency values are only examples and may be adapted according to the contrast of the photograph. Always seek advice from your designer or printer on how to best set the transparency level of the Horizon line over photographs.

100% dark Plant green(with “multiply” setting)over 50% white

Semi-dark picture


Dark picture


Light picture

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Applying Sun orange over a photographThe color layer should be set to “multiply” in Adobe® software to ensure that the Sun orange color remains strong. This layer is generally set at 100%.


Semi-dark picture Dark picture

Light picture

100% dark Sun orange(with “multiply” setting)over 50% white



Introduction

Wordmark

Typography

Color palette

Purpose icon




Photographic style

Purpose statement

38


Applying Air blue over a photographThe color layer should be set to “multiply” in Adobe® software to ensure that the Air blue color remains strong. This layer is generally set at 100%.



Semi-dark picture Dark picture

100% dark Air blue(with “multiply” setting)over 50% white



Introduction

Wordmark

Typography

Color palette

Purpose icon




Photographic style

Purpose statement

39



Colored Horizon lines The same percentage of white should be applied under the thick line and the thin top line— ensure there is enough contrast between the two lines.

Best results are achieved when both lines do not overlap.


Note 2: the lower photograph is always behind the transparent Horizon line.

100% light Plant green layer (with “multiply” setting) over 50% white layer

100% dark Plant green (with “multiply” setting) over 50% white layer

100% light Sun orange layer (with “multiply” setting) over 50% white layer

100% dark Sun orange (with “multiply” setting) over 50% white layer

1 2

100% light Plant green layer (with “multiply” setting) over 50% white layer

100% dark Plant green (with “multiply” setting) over 50% white layer

100% light Air blue layer (with “multiply” setting) over 50% white layer

100% dark Air blue (with “multiply” setting) over 50% white layer

3 4

Introduction

Wordmark

Typography

Color palette

Purpose icon




Photographic style

Purpose statement

40


1

2

Detailed view

Finished effect

Photograph: starting point

Applying white over a photographTo obtain the best results the following process should be applied:

Start with the original photograph:

1 The thin line is made of two layers: a white one and a colored one

2 The thick line is a single white layer with a 60% transparency value

Note: all transparency values may be adapted according to the contrast of the photograph and the overlay color. Always seek advice from your designer or printer on how to best set the transparency level of the Horizon line over photographs.


Introduction

Wordmark

Typography

Color palette

Purpose icon




Photographic style

Purpose statement

41


1/7

2/7

1/7

2/7

1/7

2/7

1/7

2/7

Introduction

Wordmark

Typography

Color palette

Purpose icon




Photographic style

Purpose statement

Horizon lineProtection zone - Wordmark placement

The Wordmark in the Horizon lineThe protection zone above and below the Syngenta Wordmark in the Horizon line is as shown on the right. This is a fixed lock up and should not be altered.

There are two options when the Wordmark appears in full color: 1 White transparency

2 Solid white

There are two options when the Wordmark appears in white:

3 Color transparency

4 Solid color

1

2

3

4

42


Horizon line Usage - applications

1 The Horizon line is the graphic element that provides a clear graphic communication of the “Up-close and far-away” system

2 When placed at the bottom of a page it provides the foundation for an up-close image

3 & 4 The Horizon line can be used above or below solid color or white, with the Syngenta Wordmark 5 When used with Wordmark and Purpose icon lock up,

the Wordmark should always align with the starting point of the Purpose icon

Avoid placing text within the Horizon line. Page numbering is the only exception to this rule.

Introduction

Wordmark

Typography

Color palette

Purpose icon




Photographic style

Purpose statement

1 2

3 54

43


Horizon lineThings to be avoided

Introduction

Wordmark

Typography

Color palette

Purpose icon




Photographic style

Purpose statement

do not use a solid Horizon line over a picture

do not place the Horizon line at the top

do not place the Horizon line vertically

do not place text in the Horizon line

do not place text in the Horizon line

do not mimic the Horizon line by creating a textured color band

do not add a colored band to the top of the page when using the Horizon line

do not use different colors in the Horizon line

This is a headline

Lorem ipsum dolor

44


Our concept of “Up-close and far-away” combines an up-close image with a far-away image, unified by the Horizon line.

Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line

Photographic styleConcept

Image decision matrixCombinations

People in photographsUsage - double imageUsage - single imageThings to be avoided

Purpose statement


Far-away

Up-close

The top far-away photo represents the benefit and impact of the contribution Syngenta offers to address global agricultural challenges, growers needs and the enjoyment of the environment and healthy food.

The lower up-close photo demonstrates our deep understanding of plants and their potential to provide solutions for customers and for the world at large.

A matrix has been designed that clearly identifies in which combination Up-close and far-away photographs should be used.

45


Photographic styleImage decision matrix

Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line




Purpose statement

The image decision matrix identifies six different variations of “Up-close and far-away” photographs to assist creating a variety of combinations.

Three far-away variants are possible:1 Sweeping landscape2 Distant landscape3 Up-close landscape

Three up-close variants are possible:4 Conventional up-close5 Unusual up-close6 Extreme up-close

The closest version of the far-away variants – 3 Up-close landscape can also be used as an up-close

image if used as a single image placement.

1

2

3

4

5

6

46


Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line




Purpose statement

Photographic styleCombinations

Each far-away photograph should be associated with the corresponding up-close photograph:

1 Sweeping landscape associated with 4 Conventional up-close

2 Distant landscape associated with 5 Unusual up-close

3 Up-close landscape associated with 6 Extreme up-close

In other words, associations that are too similar should be avoided. This will allow the audience to immediately see the connection between the two images.

The images must have a relation to one another. Do not use unrelated images together, i.e. two different crops.

3

6

2

5

1

4

47


Photographic stylePeople in photographs

Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line




Purpose statement

Three styles of using people in the “Up-close and far-away” photographic system are identified:

1 Distant landscape: an individual or group interacting with a crop

2 Up-close landscape: an individual or group interacting with a crop or looking directly to the camera

3 Unusual up-close: for example hands in interaction with crops

1

2

3

48


Photographic styleUsage - double image

Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line




Purpose statement

The double image photo layout combines the up-close and the more distant far-away shots.

The images are brought together by the Horizon line as shown. The top photo must placed in the upper 4 parts of the page and the lower photo must be in the bottom 6 parts.

This placement is the same for landscape applications such as double page spreads.

Note: the lower photograph is always behind the transparent Horizon line.

6/10

4/10

6/10

4/10

49


Photographic styleUsage - single image

Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line




Purpose statement

3

6/10

4/10

1/10

2

Contents 1 Lorem ipsum dolor?

2 Consectetuer adipiscing?

3 Fusce pretium

4 Nullam vel neque

5 Ut commodo egestas?

6 Aenean mi dolor, varius nec

7 Nulla condimentum eleiflectus

8 Pellentesque quam

3

Photos can also be used as a single image placement. The photo should always be an up-close image from the following photographic categories:- Up-close landscape- Conventional up-close- Unusual up-close- Extreme up-close

Three layouts are recommended with single images:

1 Single image at the top with a solid middle Horizon line and a solid color at the bottom

2 Single image at the bottom with a transparent white Horizon line

3 Full bleed image with a transparent Horizon line at the bottom of the page—this applies to full bleed cut-out images

1

50


Photographic styleThings to be avoided

Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line




Purpose statement do not place the Horizon line in the middle when using a single image

do not place the up-close picture at the top

do not use two up-close or two far-away pictures together

always show nature in its authentic form —do not manipulate plants in any way

do not apply color transparency over imagery

51


Our Purpose statement is a proprietary element designed to specifically express our purpose.

A special handwritten style has been designed to give the Purpose statement more character making it a unique element while strengthening Syngenta ownership. The style used is not a formal typeface and should not be mimicked. The statement is provided as a graphic image and should no longer be used in the Berranger typeface.

The Purpose statement should only appear in English in its graphic form. It may be translated in copy.

The graphic image should not be incorporated in any form of copy. Within copy the statement should always be in the same type as the surrounding text, in lower case with a capital “B”.For example: “Our purpose is Bringing plant potential to life”.

The Purpose statement should only appear in two colors:

1 Dark Plant green over a white background or light image

2 White over a colored background or image

Purpose statementIntroduction

Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line

Photographic style


Protection zone Things to be avoided

1

2

52


Purpose statementProtection zone

The Purpose statement has two different protection zones.

Free placementWhen placed free, all copy, graphic elements and visuals must stay clear of the statement as shown by the gray area in the protection zone diagram.

Placement in the Horizon lineThe Purpose statement can also be used in the Horizon line. Please use the alternative protection zone as shown.

Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line

Photographic style



X

X

X

Y1/5 Y

X

X

X

Y1/5 Y

The placement of the Purpose statement with the Wordmark respects both protection zone areas as shown.

XX X

53


Purpose statementThings to be avoided

do not incorporate the Purpose statement as a graphic device into any form of copy

Introduction

Wordmark

Typography

Color palette

Purpose icon

Horizon line

Photographic style



do not use any color—dark Plant green and white are the only two colors to use.

do not use the Berranger typeface do not try and replicate/mimic the style of the Purpose statement by using other handwritten typefaces

The Purpose statement should not be used as a product marketing tagline. Its usage should be carefully considered to ensure it is represented in context and with respect. The audience that sees the Purpose statement needs to see it in context so they may understand how Syngenta brings plant potential to life. For example, a trade show stand is “in context” as our people are there to explain it, where its use on a golf ball or cap may become meaningless.

Avoid using the Purpose statement on promotional items including clothing, accessories, and corporate gifts.The Purpose statement should not be added to email signatures.

Please contact Joya Horsley or Kirsty James regarding usage queries.

54

Introduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®

Recommended materials

Stationery


54

55


Syngenta legal nameStreet address line 1Street address line 2 (if necessary)Zip CityCountry

Example Company Ltd.Peter SamplenameP.O. Box 1234510000 AnytownCountry

IntroductionItems of the corporate identity

Stationery is one of the most visible items of the corporate identity program. It is a strong brand engagement tool that can be used by everyone. Whether handing out a business card in the USA or India, it is important to make a consistent introduction.

This section details a wide range of stationery materials from letterheads to business cards.


Preprint/Imprint

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®



Tel. +00 00 000 00 00Direct +00 00 000 00 00Mobile +00 00 000 00 00Fax +00 00 000 00 [email protected]

First name Last nameTitle

Registered Office, address, city name, zip code, country - registered number - ISO or other accreditation.

Dr. First name Last name, BscHead of Department


[email protected]

Tel. +00 00 000 00 00Direct +00 00 000 00 00Mobile +00 00 000 00 00 Fax +00 00 000 00 00



[email protected]


X

1/2 X

2/10

8/10

10.5 mm 40 mm

8.5 mm

11 mm

6 mm



[email protected]


X

1/2 X

2/10

8/10

10.5 mm 40 mm

8.5 mm

11 mm

6 mm



[email protected]




[email protected]


X

1/2 X

2/10

8/10

10.5 mm 40 mm

8.5 mm

11 mm

6 mm


Tel. +00 00 000 00 00Fax +00 00 000 00 00www.syngenta.com

X

1/2 X

2/10

8/10

11 mm

16 mm

26.5 mm

7.5 mm



X

1/2 X

2/10

8/10

11 mm

16 mm

26.5 mm

7.5 mm



X

1/2 X

2/10

8/10

11 mm

16 mm

26.5 mm

7.5 mm

X

1/2 X

2/10

8/10

11 mm

11.5 mm

56


IntroductionPreprint/Imprint

The Syngenta stationery suite uses a combination of print processes to integrate corporate information.


Preprint/Imprint

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®


Fax

To Recipients Name Surname Recipients Company name Date: DD.MM.YYYY

Fax No +00.00.000 00 00 Number of pages: 1

Subject Insert reference of the letter here

Dear Mr/Mrs Surname Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum.

Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

Sincerely,

Firstname Lastname Title


Tel: +00.00.000 00 00 Fax: +00.00.000 00 00 Mobile: +00.00.000 00 00 firstname.lastname @syngenta.com

Syngenta Company name Address line 1 Address line 2 Postcode and city Country



[email protected]


1 Items such as business cards and compliments cards are preprinted through the means of professional lithographic printing 2 Items such as letterheads use a combination of preprinted

elements as well as elements from MS Word templates to convey all information

3 Items such as faxes, memos and other internal forms are imprinted using MS Word templates

1

2 3




57





September 30, 2007







25 mm 25 mm

50 mm

2/10

8/10

1/2 X

X

87.5 mm

LetterheadCorporate - preprint

The Syngenta corporate letterhead accommodates five main elements:

Preprinted1 Syngenta Wordmark in corporate identity colors

2 Purpose icon used as a watermark Color: 15% Pantone® Warm Gray 2 U

5 Legal footer Helvetica Neue 55 Roman 6 pts, leading 7.2 pts Color: 100% Stone gray

Imprinted by MS Word templateThe templates have been developed for left aligned recipient address formats.

3 Syngenta legal address, including website address Helvetica Neue 55 Roman & 75 Bold 7.5 pts, leading 8.5 pts Color: 100% Stone gray

4 Correspondence address and body text Arial Regular & Bold 11 pts, leading 13 pts, left aligned Color: 100% black

No other elements appear on Syngenta corporate letterhead.The is based on the “n” from the Wordmark.

2

4

5

Introduction


Second sheet Corporate – computer generated

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®


31

58


Page 2 of 5September 30, 2007Re : The new Syngenta stationery program

Laborantibus nostris Caesar Germanos summittit legionesque pro castris constituit, ne qua subito irruptio ab hostium peditatu fiatime. Praesidio legionum addito nostris animus augetur: hostes in fugam coniecti seperotiubet. Non minus qui ipsi multitudine impediunt atque angu stioribus portis relictis coacervantur.

Germani acrius usque ad munitiones sequuntur. Fit magna caedes: nonnulli relictis equis fossam transire et maceriam transcendere conantur. Paulum legiones Caesar quas pro vallo constituerat promoveri iubet. Non minus qui intra munitiones erant perturbantur Galli: veniri ad se confestim existimantes ad arma conclamant; nonnulli perterriti in oppidum irrumpunt. vallo constituerat promoveri perotiubet.


Vercingetorix, priusquam munitiones ab Romanis perficiantur, consilium capit omnem ab se equitatum noctu dimittere. Discedentibus mandat ut suam quisque eorum civitatem adeat om nesque qui per aetatem arma ferre possint ad bellum cogant. Sua in illos merita proponit obte staturque ut suae salutis rationem habeant neu se optime de communi libertate meritum in cruciatum hostibus dedant. Vercingetorix iubet portas claudi, ne castra nudentur. Multis interfectis, compluribus equis captis Germani sese recipiunt.

Sincerly,Syngenta Management AG


25 mm 25 mm

2/10

8/10

1/2 X

X

87.5 mm

46 mm

2

3

LetterheadSecond sheet – pre-print

The continuation sheet of Syngenta corporate letterhead accommodates three main elements:



Imprinted by MS Word templateThe templates have been developed for left aligned recipient address formats.

3 Body text

Arial Regular & Bold 11 pts, leading 13 pts Color: 100% black


Introduction


Second sheet Corporate - computer generated

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®


1

59





Syngenta legal nameStreet address line 1Street address line 2 (if necessary)Zip CityCountrywww.syngenta.com


September 30, 2007







25 mm 25 mm

50 mm40 mm45 mm

2/10

8/10

1/2 X

X

87.5 mm

LetterheadCorporate – computer generated contact info

The Syngenta corporate letterhead accommodates the following elements:



Imprinted by MS Word templateThe templates have been developed for left aligned recipient address formats.All text elements are in 100% black.

3 Syngenta legal address, including website address and contact info Arial Regular & Bold 7.5 pts, leading 8.5 pts

4 Correspondence address and body text Arial Regular & Bold 11 pts, leading 13 pts

5 Legal footer Arial Regular 6 pts, leading 7.2 pts


Introduction


Second sheet Corporate - computer generated

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®


4

5

3

2

1

60


Business cardIntroduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®




[email protected]


X

1/2 X

2/10

8/10

10.5 mm 40 mm

8.5 mm

11 mm

6 mm

4

1

3

5

2

front

back

Dual Language cardsCountries with dual languages should use the front (white) layout on both sides. Please do not print on the colored reverse of the cards.No other elements should appear on Syngenta business cards.



[email protected]


X

1/2 X

2/10

8/10

10.5 mm 40 mm

8.5 mm

11 mm

6 mm

A suite of fully pre-printed business cards have been created using the four color combinations and truncated purpose icon on the reverse of the card. The cards should be printed on a coated stock such as Magno Satin (also known as Hello Silk), weight 300g. To avoid rub off, the cards should have a water soluble varnish on both sides. We would like to encourage the use of all colors for the reverse of the business cards so that a particular color is not restricted to a particular part of the business.

We recommend that the cards are provided as a mixed set of 100 – containing 25 of each color. This can be achieved by the tumble printing method in which rows of different colors can be printed at the same time hence allowing the 4 colors to be produced. Please liaise with your printer to discuss the print options available to you.

Front - printed using CMYK references1 Syngenta Wordmark in corporate identity colors2 Name in Helvetica Neue 75 Bold 8 pts, leading 9.6 pts

Academic abbreviations in Helvetica Neue 55 Roman 8 pts, leading 9.6 pts Title in Helvetica Neue 55 Roman 8 pts, leading 9.6 pts Color: 100% Stone gray3 Texts in Helvetica Neue 55 Roman 7.5 pts, leading 9 pts

Color: 100% Stone gray

Back - printed using CMYK references4 Background

Color: 100% of the darkest color of each of the color combinations5 Truncated Purpose icon

Color: 100% Pale orange, Pale green, Pale blue, 6% black for gray version

61


X

1/2 X

2/10

8/10

11 mm

11.5 mm

Compliments cardWith Syngenta Wordmark

Introduction

Letterhead

Business card


With Syngenta Wordmark legal address

Envelope

Fax

Memo

CD/DVD

PowerPoint®


1

3

2

front

back

X

1/2 X

2/10

8/10

11 mm

11.5 mm

A suite of fully pre-printed compliment cards have been created using the four color combinations and truncated purpose icon on the reverse of the card. The cards should be printed on uncoated stock such as Magno Satin or Planojet,weight 240g.

We would like to encourage the provision of mixed 4 color boxes of 100 compliment cards (as with the business cards).

There are two alternatives for the front side of the Syngenta compliments card: with Syngenta Wordmark only or with Syngenta Wordmark and legal address.

Front - printed using uncoated CMYK references1 Syngenta Wordmark in corporate identity colors

Back - printed using uncoated CMYK references2 Background

Color: 100% of the darkest color of each of the color combinations3 Truncated Purpose icon


No other elements should appear on Syngenta compliment cards.

62




X

1/2 X

2/10

8/10

11 mm

16 mm

26.5 mm

7.5 mm

Front - printed using uncoated CMYK references1 Syngenta Wordmark in corporate identity colors

2 Syngenta legal address, including website address Helvetica Neue 55 Roman 7 pts, leading 8 pts Color: 100% Stone gray

Back - printed using uncoated CMYK references3 Background

Color: 100% of the darkest color of each of the color combinations

4 Truncated Purpose icon


No other elements should appear on Syngenta compliment cards.

Compliments cardWith Syngenta Wordmark and legal address

Introduction

Letterhead

Business card


With Syngenta Wordmark legal address

Envelope

Fax

Memo

CD/DVD

PowerPoint®


front

2

3

1

back

63


Syngenta Crop Protection A.G.Business Center "Nurly Tau"5th floor, 2nd building5th Al-Farabi Ave Almaty050059, Kazakhstan

Window 100 X 45 mm

20 mm 60 mm

5 mm

25 mm

16.5 mm

21

Syngenta Crop Protection A.G.Business Center "Nurly Tau"5th floor, 2nd building5th Al-Farabi Ave Almaty050059, Kazakhstan

Window 90 X 40 mm

17 mm 60 mm

5 mm

25 mm

16.5 mm

Two standard envelope sizes have been included to demonstrate the layout for Syngenta corporate envelopes. DL (220 x 110 mm) and C5 (229 x 162 mm)

Preprinted - using spot Pantone® references1 Syngenta Wordmark in corporate identity colors

2 Syngenta return postal address Helvetica Neue 55 Roman & 75 Bold 7.5 pts, leading 8.5 pts Color: 100% Stone gray

As envelope sizes vary from country to country, please follow the layout as shown as much as possible respecting local postal regulations.

EnvelopesCorporate

Introduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®


21

DL (220 x 110 mm)

C5 (229 x 162 mm)

64


Fax

To Recipients Name Surname Recipients Company name Date: DD.MM.YYYY

Fax No +00.00.000 00 00 Number of pages: 1

Subject Insert reference of the letter here

Dear Mr/Mrs Surname Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum.

Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

Sincerely,





25 mm 25 mm

50 mm40 mm45 mm

X

62.5 mm

Fax templates are fully printed using MS Word templates.

Imprinted by MS Word templateAll elements are in 100% black.

1 Syngenta Wordmark

2 Syngenta legal address, including website address Arial Regular & Bold 7.5 pts, leading 8.5 pts

3 Info header Correspondence address, contact numbers, date, subject Heading in Arial Regular 11 pts, leading 10 pts Information in Arial Bold 11 pts, leading 10 pts

4 Body text Arial Regular & Bold 11 pts, leading 13 pts

No other elements should appear on Syngenta corporate fax.The is based on the “n” from the Wordmark.

FaxIntroduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®


3

4

fixed white space

21

65


Introduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®


Memo

To Recipients Name Surname Recipients department Date: dd.mm.yyyy

Copy To Copy to recipients Name Surname Copy to recipients department

Number of pages: 1/1

Subject Insert reference of the memo here

Dear Mrs/Mr Recipients Surname Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

Sincerely,





25 mm 25 mm

50 mm

X

62.5 mm

40 mm45 mm

Memos are fully printed using MS Word templates.

Imprinted by MS Word templateThe templates have been developed for left aligned recipient address formats. All elements are in 100% black.

1 Syngenta Wordmark

2 Syngenta legal address, including website address Arial Regular & Bold 7.5 pts, leading 8.5 pts

3 Info header Correspondence address, contact numbers, date, subject Heading in Arial Regular 11 pts, leading 10 pts Information in Arial Bold 11 pts, leading 10 pts

4 Body text Arial Regular & Bold 11 pts, leading 13 pts

No other elements should appear on the Syngenta corporate memo.The is based on the “n” from the Wordmark.

3

4

fixed white space

12

Memo

66


An example template for CD/DVD labels and covers is available to download. This can be adapted to use different imagery and colors. Two versions are provided:

Generic disc and cover1 Neutral white space

2 Horizon line in one of the three color combinations—Plant green, Air blue, Sun orange—and white, holding the full color Syngenta Wordmark

3 Solid color panel

4 Preprinted information lines or title

Customized CD and cover5 Up-close image reflecting the business or content of the CD

6 Horizon line in one of the three color combinations—Plant green, Air blue, Sun orange—and white, holding the full color Syngenta Wordmark

7 Solid color panel

8 Preprinted information lines or title

CD/DVDIntroduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®


front cover 1disc label 1

front cover 2disc label 2

1

2

3

4

1

2

3

4

5

6

7

8

5

6

7

8

67


Presentation

September 30, 2007

Template DesignOne template design has been specifically created for use in PowerPoint® to ensure consistency throughout the business. The choices of elements within the template have been specifically chosen to reflect our message of understanding the language of plants. The image used is neutral enough to communicate universal subject matter.

CoverA product logo can be included but this should not be placed within the Horizon line and should respect the Wordmark and icon protection zone.

The template design should not be altered to include different colors from the palette or a different image in the top half. The Horizon line should be kept clear of titles, text and logos.

Portrait and landscape formatsPortrait and landscape formats have been created of this template. Please ensure you select the required format rather than change this within the page set up option otherwise the proportions will be distorted.

Full color version

PowerPoint®Introduction

Introduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®Introduction Horizon lineTypography

Photography slide layoutsCharts



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PowerPoint®Introduction

Introduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®Introduction Horizon lineTypography




Printer Friendly versionThis has been developed to reduce the amount of toner used when printing handouts. It is available for both landscape and portrait formats.

This version has to be manually selected within the design menu. The presentation will then be automatically transferred into the printer friendly layout. Once the printing is complete, the full color version has to be manually selected again.

All presentations should be created and saved as the full color version. Only the full color version should be projected on screen.

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Introduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®IntroductionHorizon lineTypography




For internal slides, a customized Horizon line has been created to compliment the cover design. This Horizon line is for use within the PowerPoint® template only. The following information should be consistently applied on each slide. The color, the image and the position of the Wordmark within this Horizon line should not be altered.

Full color versionThe Horizon line at the bottom of the slide has been built into the master template and holds the following information that is consistent on each slide:1 Slide number - Arial Regular 10 pts, color: 100% white2 Presentation title - Arial Bold 10 pts, color: 100% white3 Date - Arial Regular 10 pts, color: 100% white4 Wordmark Syngenta, color: 100% white

The template is provided with embedded imagery, using a photograph that is neutral enough to communicate the Syngenta look and suitable for universal subject matter. Please do not change this.

Printer Friendly Horizon line The Horizon line in the printer friendly version is white with plant green text. The white text of the full color version automatically switches to plant green when the printer friendly version is selected. 1 Syngenta Wordmark in corporate identity colors

All presentations should be created and saved as the full color version and only the full color version should be projected on screen.

PowerPoint®Horizon line

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Index

Introduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD





PowerPoint®Typography

The Arial typeface has been selected as the only type for e-media applications as it is compatible with different operating systems.

1 Titles: Arial Bold 22 pts Color: dark Plant green

2 Body copy: Arial Regular 20 pts, leading 29.6 pts Color: 100% Stone gray

3 Bullet points: Arial Bold 20 pts, leading 29.6 pts Color: dark Plant green

4 Foot note: placed above the Horizon line as small text for references, captions, sources, etc. Arial Regular 9 pts, leading 10.8 pts Color: 100% Stone gray

Less is moreUse bullet points i.e. single words or short phrases rather than sentences or paragraphs.

The slide is not a script and should be designed to illustrate the speech, not to tell the whole story.

text slide

index

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2

3

4

Presentation

September 30, 2007

cover

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To ensure a clean layout, photographs should always appear as squares. The template allows for a maximum of 6 images on a slide. When the images are used, the size of the image can vary but the space between two photos should be respected.

Images are aligned to the right of Syngenta Wordmark or to the left of the text block. The placement creates an optical rectangle with the body copy that ensures a comfortable layout of the presentation slides.

Try to choose photographs that fit in the “Up-close and far-away” photographic system.

PowerPoint®Photography slide layouts

Introduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD




Recommended materials two pictures on one slide six pictures on one slide

three pictures on one slide one picture on one slide

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1 Footer text

Pie chart

Lorem ipsum

2 Footer text

Bar chart

Lorem ipsum

Several graphics have been designed for PowerPoint® usage, using the colors from the Syngenta color palette. The pie and bar charts should have white outlines which make separation clear and spacious.

PowerPoint®Charts

Introduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD





bar chart

pie chart

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2 Presentation September 30, 2007

Always use MS Word templates.

PowerPoint®Things to be avoided

Introduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD





do not use a different image on the cover slide

do not place pictures randomly

do not change the Horizon line do not use the Purpose icon other than as provided in the template

do not use the middle Horizon line on text slides

Presentation

September 30, 2007

Presentation

September 30, 2007

do not use a different color on the cover slide

Presentation

September 30, 2007

do not move the position of the Purpose icon or alter the elements on the cover slide

do not change the color of the Horizon line

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Consult your local printer for the options available in your region. Once a paper stock has been selected, try to be consistent when preparing other items or reordering stocks.

Flexible yet consistent bright white, woven-finish (no noticeable texture) paper is recommended for Syngenta stationery. Recommendations for coated stock(Coated) Magno Satin - also known as Hello Silk.

Recommendations for uncoated stock(Uncoated) Magno Satin - also known as Hello Silk. Planojet or Planojet Premium.

Recommended materialsIntroduction

Letterhead

Business card

Compliments card

Envelope

Fax

Memo

CD/DVD

PowerPoint®


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Print media

Introduction

Publications

Posters

Extreme wide formats

Bags

Badges

Recruitment materials



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Introduction

Publications

Posters


Bags

Badges



Print mediaIntroduction

This section contains a range of examples for creating printed material.

This system has been designed to provide flexibility within an identifiable framework.We encourage creative design in line with the guidelines.

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Lorem ipsum dolorsit amet, consectetuer pretium urna porta

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Introduction

PublicationsCover grid examples

Inside pages grid examples

Posters


Bags

Badges




The positioning of the Horizon line, pictures, and Purpose icon follow the rules from the ‘Basic elements’ chapter.

Vertical formatsTitles should be left aligned, its placement should be the same with the title or without the Purpose icon:- vertically, the space from the left edge corresponds to five “n” from the Wordmark.- horizontally, the first line starts at 4/10th from the bottom. Title should not go below 2/10th from the bottom.A minimum clear space corresponding to an “n” from the Wordmark should be kept between the title and the Purpose icon.

Horizontal formatsThe title should be right aligned, its placement should be the same with or without the Purpose icon:- vertically, the title starts from the third of the page plus a space corresponding to an “n” from the Wordmark.- horizontally, the first line starts at 3/10th from the bottom. Title should not go below 2/10th from the bottom—very long titles should start at 4/10th from the bottom.

Avoid placing text within the Horizon line.


Visual Identity GuidelinesPrinted version of the guidelines available at www.ci.syngenta.com

April 2008 - Guidelines will be updated online

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Visual Identity GuidelinesPrinted version of the guidelines available at www.ci.syngenta.com


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Introduction


Inside pages grid examples

Posters


Bags

Badges



PublicationsInside page grid examples

Introduction/table of contentsThe opening pages can include the Horizon line at the bottom.

Photographs and texts can be positioned at 6/10th of the page and go down, leaving the top 4/10th free.

Inside pagesMain pictures should bleed to the edge of the pages, and follow the 6/4 grid. Smaller images and texts should keep a free border corresponding to 1/10th of the height of the page all around.

In this example, the middle Horizon line is not used on every page, but titles/texts/photographs are aligned with the 6/10th limit to symbolize it. Leaving the top 4/10th free as much as possible will increase the effect.

In all cases avoid placing text within the Horizon line. Page numbering is an exception to this rule.

Contents 1 Lorem ipsum dolor?

2 Consectetuer adipiscing?

3 Fusce pretium

4 Nullam vel neque

5 Ut commodo egestas?

6 Aenean mi dolor, varius nec

7 Nulla condimentum eleiflectus

8 Pellentesque quam

5 Neque porro quisquam est

4 Lorem ipsum dolor sit

Lorem ipsum dolor sit amet, consecte-

tuer adipiscing elit. Fusce pretium urna

porta erat hendrerit pharetra. Sed nec

velit. Ut sed nisl nec erat egestas

scelerisque. Morbi gravida justo sollici-

tudin nunc. Nullam vel neque. Ut

commodo egestas nisl. Suspendisse

potenti. Vestibulum leo arcu, venenatis

quis, tincidunt suscipit, egestas at,

lectus. Aenean mi dolor, varius nec,

suscipit at, accumsan a, erat. Vivamus

odio augue, hendrerit non, suscipit at,

tempus in, lectus. Nullam leo lacus,

imperdiet et, malesuada eget, pretium

etpellensque, orci vitae congue, ante.

Sed volutpat varius sapien. Vivamus

sed sapien. Duis pretium ipsum in erat.

Cras nulla augue, tempus condimen-

tum, sollicitudin vitae, tristique quis,

tortor. Quisque leo ipsum, fringilla

eget, sagittis ut, sollicitudin vel, velit.

Cras sed sem blandit metus pellentes-

que sollicitudin. Suspendisse pellen-

tesque, orci vitae congue vestibulum,

leo enim lacinia purus, at tempus velit

nunc at purus. Phasellus a risus.

Praesent accumsan. Aenean aliquet,

quam vel placerat hendrerit, erat urna

adipiscing mauris, a tempor nunc pede

a est. Vestibulum interdum. Nulla dui

sapien, vestibulum vitae, semper quis,

placerat eu, pede. Nulla condimentum

eleifend lectus. Aliquam nibh pede,

lobortis non, tempus ac, scelerisque

sed, elit. Praesent dictum. Sed auctor,

dolor vel congue fermentum, nulla ante

auctor risus, at molestie ligula justo id

tellus. Donec risus. Sed lobortis

mauris. Sed enim. Pellentesque a urna.

Cum sociis natoque penatibus et

magnis dis parturient montes, nasce-

tur ridiculus mus. Nam euismod

neque. Nullam a nisi ut urna venenatis

fermentum. Nullam commodo. Integer

ipsum. Suspendisse eleifend sollicitu-

din purus. Pellentesque quam nibh,

congue et, vehi estem cula adipiscing,

hendrerit vel, ante. Vivamus est tellus,

convallis ac, vehicula at, ullamcorper

et, felis. Nulla facilisi. Etiam rutrum

tortor at quam. Nam semper libero a

arcu. Nulla ut lacus pharetra vestibu-

lum. Vivamus feugiat. Nunc mattis, dui

id luctus malesuada, nisi dolor auctor

purus, ac rutrum dui mauris ut orci.

Cras tincidunt turpis sit amet felis.

Maecenas nisi pede, adipiscing eu,

mattis eget, vulputate nec, eros. Proin

elit nisl, aliquam vel, sollicitudin.

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Introduction

Publications

Posters


Bags

Badges



Posters

Rules from the ‘Basic elements’ chapter apply to poster sizes and shapes.

The Horizon line can be placed at 1/10th or 6/10th from the bottom to ensure the best visibility of the Wordmark.

Both the Purpose statement and the Purpose icon can be used but not together.

Avoid placing text within the Horizon line.

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Introduction

Publications

Posters


Bags

Badges



Extreme wide formatsSpecific case

When designing for very wide applications such as billboards or double page strip advertisements, a different grid proportion is recommended. The Horizon line is 1/6th of the height of the execution to allow for a larger Wordmark. The rest of the rules from the ‘Basic elements’ chapter apply.

Single imagery is better suited to this format rather than the double - “Up-close and far-away” approach. This allows for a cleaner design with greater visual impact.

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Bags

Bags are highly visible brand support items. Three layout examples have been developed, showing different visual identity layouts:

1 Middle Horizon line with “Up-close and far-away” photographs

2 Bottom Horizon line with up-close photographs

3 Middle Horizon line with up-close photographs and a solid block of color

Each bag uses one of the three color combinations—Plant green, Air blue, Sun orange. Vertical sides use the lightest color.

The recommended material is heavyweight paper.

Templates can be downloaded from the CI site for local production.

1

2

3

Introduction

Publications

Posters


Bags

Badges



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Introduction

Publications

Posters


Bags

BadgesIntroduction

Staff ID BadgesEvent Name Badges



Should you wish to incorporate the refreshed identity into staff ID badges on your site, we can recommend the following layout.

These templates can be downloaded from the CI site for local production.

Please note: This is an example layout and its implementation is not mandatory. You will need to check how the layout works with your entry and time management systems as this may differ from region to region. The example shown is undergoing a gradual rollout in Basel.

BadgesIntroduction

1234

567

First NameLast Name

DD.MM.Year1234

567

First NameLast Name

DD.MM.Year

First Name (Guest)Name

Company: Company Name

Guest from: First Name, Name

valid: DD.MM.YEAR

Photo Photo

plant green is for Syngenta staff air blue is for External staff(Contractors/Consultants)

sun orange is for visitors

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1234

567

0002 B021356

Der Finder wird gebeten, diese Karte zuzustellen an:If this card is found, please return to:

Syngenta Crop Protection AGSite ManagementP.O. BoxCH-4002 BaselSwitzerlandwww.syngenta.com

Vielen DankThank you

First NameLast NameSpare text lineDD.MM.Year

1234

567

0002 B021356





39 mm4 mm

46 mm 46 mm

8 mm 8 mm

8.5 mm 8.5 mm

36.5 mm

47 mm56.5 mm

22.5 mm

Der Besucher wird gebeten diese Karte nach Abschluss des Besuches beim Verlassen des Areals an der Porte abzugeben. Besten Dank.

Please return this card at the gate when leaving the site at the end of your visit. Thank you. 0002 B

021356



valid: DD.MM.YEAR



Syngenta Crop Protection AGSite ManagementP.O. BoxCH-4002 BaselSwitzerlandwww.syngenta.comVielen Dank Thank you

56.5 mm 8.5 mm

22.5 mm

13 mm

32.5 mm

38.5 mm

49.5 mm

8.5 mm

27.5 mm 41.5 mm

6 mm

9 mm

19 mm

49.5 mm

8 mm

65 mm

Photo

Photo

1234

567

0002 B021356





1234

567

0002 B021356





39 mm4 mm

46 mm 46 mm

8 mm 8 mm

8.5 mm 8.5 mm

36.5 mm

47 mm56.5 mm

22.5 mm



021356



valid: DD.MM.YEAR




56.5 mm 8.5 mm

22.5 mm

13 mm

32.5 mm

38.5 mm

49.5 mm

8.5 mm

27.5 mm 41.5 mm

6 mm

9 mm

19 mm

49.5 mm

8 mm

65 mm

Photo

Photo

Introduction

Publications

Posters


Bags

BadgesIntroduction




BadgesStaff ID Badges

1 Employee number Helvetica Neue 55 Roman 6.5 pts

2 Photo 28 x 38 mm

3 Name in Helvetica Neue 55 Roman and Helvetica Neue 65 Bold 9 pts, leading 12 pts

4 Finder information in Helvetica Neue 45 Light and Helvetica Neue 46 Light Italic 7 pts

5 Barcode number in Helvetica Neue 45 Light 6.5 pts

6 Address in Helvetica Neue 45 Light 7 pts, leading 8.4 pts

7 Horizon line in Plant green for Syngenta employes, Air blue for external staff.

All text should be 85% Black

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7

External badge

Employee badge

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1234

567

0002 B021356





1234

567

0002 B021356





39 mm4 mm

46 mm 46 mm

8 mm 8 mm

8.5 mm 8.5 mm

36.5 mm

47 mm56.5 mm

22.5 mm



021356



valid: DD.MM.YEAR




56.5 mm 8.5 mm

22.5 mm

13 mm

32.5 mm

38.5 mm

49.5 mm

8.5 mm

27.5 mm 41.5 mm

6 mm

9 mm

19 mm

49.5 mm

8 mm

65 mm

Photo

Photo

Introduction

Publications

Posters


Bags

BadgesIntroduction




BadgesStaff ID Badges

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3

4

5

1 Name in Helvetica Neue 75 Bold 9 pts, leading 11 pts

2 Company in Helvetica Neue 55 Roman and Helvetica Neue 65 Bold 9 pts

3 Valid date in Helvetica Neue 65 Bold 14 pts 4 General information in Helvetica

Neue 45 Light and Helvetica Neue 46 Light Italic 5.5 pts, leading 6.5 pts Color: Dark orange

5 Finder information in Helvetica Neue 55 Roman 7 pts, leading 8.4 pts

6 Horizon line in Sun orange for guests

All text should be 85% Black

6

Guest badge

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Badges can be obtained in two ways:1 By ordering ready to use badges from the online Syngenta Communications shop

- These badges are provided pre-printed in the three colors as shown above - They include the punched hole for attaching lanyards (neck cords) - Lanyards can be ordered from the Syngenta Communications shop - these are available in green, orange and blue - Names can then be applied using self-adhesive labels

2 By downloading the templates from the CI site - The holes will need to be punched - Lanyards can be ordered from the Syngenta Communications shop - these are available in green, orange or blue - Names can either be inserted directly into the artwork file and printed, or applied using self adhesive labels

For other badges templates including home group badges and signs, please refer to the Brand Ambassador site for details. Artwork is also available from the Downloads section of the CI site.

BadgesEvent Name Badges

Introduction

Publications

Posters


Bags

BadgesIntroduction




The following badge templates are available for use at events:

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Introduction

Publications

Posters


Bags

Badges




Information regarding recruitment material is available within the EVP (Employee Value Proposition) guidelines.

Please contact your local HR contact for access to this information.

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Flexible yet consistent bright white, woven-finish (no noticeable texture) paper is recommended for Syngenta print publications.

We recommend trying to use this paper choice as much as possible. Consult your local printer for the options available in your region. Once a paper stock has been selected, try to be consistent when preparing other items or reordering stocks.

Recommendations for coated stock(Coated) Magno Satin - also known as Hello Silk.

Recommendations for uncoated stock(Uncoated) Magno Satin - also known as Hello Silk. Planojet or Planojet Premium.

Introduction

Publications

Posters


Bags

Badges



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E-media

Syngenta online style guide


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Syngenta online style guideIntroduction

The online styleguide will be available once the syngenta.com refresh has been launched. For this reason, we encourage you to plan all web development to take effect after this launch - should you require guidance in this area please contact:

Tristan LockwoodHead of Corporate Intranet and [email protected]

Syngenta online style guide

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Banners

Signage

High level illuminated signs

Entrance signs

Building signs

Signposts

Environments


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BannersPull up banners

Pull down banners

Signage


Entrance signs

Building signs

Signposts


Banners are powerful branded items, ideal for use at events. Two types of vertical banner examples are included within this section: - Pull up banners

- Pull down banners

Pull up bannersPull up banners are positioned at or close to ground level. For optimum visibility, banners with the Horizon line at 6/10th placement are recommended.Three Horizon line variations are possible:1 Solid white with full color Wordmark2 Transparent color in one of the three main

color combinations from the palette—Plant green, Air blue, Sun orange—with white Wordmark3 Transparent white with corporate colored

Wordmark

To encourage clean design, we do not recommend the use of the Purpose icon in this narrow format, as it limits space for headlines.

Please note that only the visible area is taken into account for the placement grid.



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Pull down banners

Signage


Entrance signs

Building signs

Signposts

BannersPull down banners

Pull down banners either hang from the ceiling or from a high level.

For optimum visibility, banners with the Horizon line at 1/10th placement at the bottom are recommended.

Two Horizon line variations are possible:

1 Transparent white with full color Wordmark2 Transparent color in one of the three main color combinations

from the palette—Plant green, Air blue, Sun orange—with white Wordmark

To encourage clean design, we do not recommend the use of the Purpose icon in this narrow format, as it limits space for headlines.

Please note that only the visible area is taken into account for the placement grid.

Lorem ipsum dolor sit amet

Lorem ipsum dolor sit amet

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SignageThis section refers to white signage using the full color Wordmark

Signage is one of the core elements of a company’s visual identity. It signals the company’s presence to the outside world and is seen by employees, neighbors and all those visiting a company site. In order to ensure recognition and familiarity, it is important for our signage to achieve maximum consistency on a global scale.

Syngenta uses a signage and orientation system that is based on natural human orientation patterns, that is modular and applicable for joint sites. The functionality of the system, is built on three principles:

- Orientation (where to go)- Direction (how to get there)- Identification (confirmation you have arrived in the right place)

The system offers a range of signs:- High-level (illuminated) orientation signs- Entrance signs for larger sites- Signposts- Building signs

Signs oriented to the outside world must show the Syngenta logo; once inside a Syngenta site, signs no longer need to show the logo. An exception to this rule is on joint sites, where building signs must show the logo.

Banners

Signage Core elements


Entrance signs

Building signs

Signposts

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Banners

Signage


Entrance signs

Building signs

Signposts


Preview on the headquarters illuminated sign (day/night).

high level illuminated sign by day

high level illuminated sign by night

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Banners

Signage


Entrance signs

Building signs

Signposts

For Syngenta sites that are composed of several buildings, labs, etc., an entrance sign is used at the central accesspoints of these sites:

PlinthThe plinth is the standard sign, unless architectural or other reasons preclude its use. The plinth is available with orwithout illumination (from the base). It shows only the Syngenta logo.

PylonThe pylon identifies entrance and/or site. This information or any other descriptive text is applied vertically. A buildingidentification may be added horizontally. The pylon is available in two sizes, large and medium.

Welcome signIf a plinth cannot be used, a welcome sign or building sign may be used instead. The welcome sign may also be usedin combination with a plinth. If this is done, the welcome sign does not show the Syngenta logo. However, if the welcome signis used on its own, it must show the logo. In addition, a welcome sign at the entrance may show information(e.g. gate number) and carry the word reception in several languages.

Specifications: refer to CI site for specifications

Entrance signs

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Banners

Signage


Entrance signs

Building signs

Signposts

Building signs identify the name/number of a building and/or the organizational units accommodated in the building.For buildings that do not belong to a site, or for sites shared with other owners, signs must show the Syngenta logo.On sites fully owned by Syngenta, building signs do not show a logo.

Free Standing Building SignSpecifications: refer to CI site for specifications

Wall Mounted SignSpecifications: refer to CI site for specifications

Building NumberSpecifications: refer to CI site for specifications

Building signs

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Banners

Signage


Entrance signs

Building signs

Signposts

Signposts are designed to facilitate orientation on site. They must be easily seen and positioned in the appropriate locations. Different types of signposts are available for guiding pedestrians and drivers.

Orientation sign - showing a map of a site

Directional signs - (normal size, small) for vehicles and pedestrians

Traffic signs

Parking signs

Specifications: refer to CI site for specifications

Signposts

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Contact


For any questions on the Syngenta Visual identity, please [email protected]

Please indicate the nature of your query within the subject field. Your query will be dealt with as soon as possible. Please note that if you are planning to produce material for a set date and require guidance on your draft designs, please ensure that you send through material allowing sufficient time for your query to be reviewed. We recommend scheduling this into your timeline during your planning process.

Documents

Syngenta guidelines