Sylvania Fluorescent 40-Watt Competitive Analysis Brochure 1965

8/13/2019 Sylvania Fluorescent 40-Watt Competitive Analysis Brochure 1965

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SYL :NIA'S FftCTUAL APPR0ACHTO E LAMP T.BUYING DECISI0N


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by cfioosing the lamp that delivers maximum 'light Jot" lorsesf total costIt is the balanced relationship of all three ofthese factors that will determine which lamp willsupply maximum light for lowest total cost.Minor advantages in either light output or lifealone will not add up to an overall economy ifobtained at a sacrifice of the other factors thataffect total efficiency and total cost of operation.ln applying Value Analysis, this fact must be keptstrongly in mind.See for yourself how it works out in comparisonsbelow between the Sylvania "Universal" 40 wattLifeline Lamp and Competitor's F4O-CW and"Alternate" types.

lJse "Three-Factor" Measurement in Overall ValueAnalysis Comparlsons.io.ro* il LIGHT OUTPUTCompare both lnitial and SustainedLumen .Output.

LAMP LIFECompare Hours of Useful Servicein actual operation.FACTOR ,)L_aFACTOR "( { which lamp n-ro{u9es Irl lyT"-lvalues without increasing power

ln RAFID START Circuits(Based on competitor's rafings)SYLVANtA "UNTVERSAL" (F4O-CW)

Full Light OutputFull Life

No Wattage Penalty

Full Light Output(on longer cycles

4O Watt "UNMRSAL" versus Competifor's Standard and " Alternate" 4A W aft Fluorescentln PREHEAT Circuits

I6-tGaulflU

2aelilMI&s

(Based on competitor's ratings)SYLVANIA "UNIVERSAL'' 40 WATT

Full Light Output

No Wattage Penalty

Full Light Output

,,ALTgtl*ATg': F&l54


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**

Over the past two decades, Sylvania has innovatedmore lumen output advances than any other fluores-cent lamp manufacturer. . . and as a pioneer in, as wellas one of the world's largest producers of, fluorescentphosphors, has always relied primarily on superiorphosphors to attain high light output values.CURRENTLY, Sylvania's lnitial Light Output Rating on its 40 watt "universal" Lifeline (CW) Lamp is3I50 lumens.CURRENTLY, Sylvania's Sustained Light Output Rating (measured al 4Ao/o of Life) is 2840 Lurnens.CURRENTLY, Sylvania's light output lor the ".lniversal" F40-CW is 79 Lumens Per Watt, an efficiencyunequalled in the industry.

900011,30013,500t4,40016,20022,500

No major competitor's 40 watt-CW Fluorescent lampon the market today tops the life performance ofSylvania's "universal" lamp . . . and on most operatingcycles, no major competitor's 40 watt Iamp equalsSylvania's ratings.Com petitor's"alternate"T

900010,00010,750

9250

600065007250

Cycles(Hrs. perSta rt3610I218Cont.

Cycles(Hrs. perStart3610T218Cont.

12,O0014,00017,00018,00020,00022,500+

Com petitor'sF40-CW12,00014,00016,00020,000

Corn petitor's"a lternate"Type(Rat. Avg. Life10,00012,00015,00020,000

Footnote:'FLonger life in rapid start circuit due to continuous cathode heating.

On PREHEAT Operation

On RAPID START Operation


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The am*uni ihat cf;n be saved represerlts a rnin-in.iu,:i yaJu* ef .1 .3 w*fis per fan_"p when e0ffiparedwith cr:nrp*tli*r': ierr':p; *f *qu*l iight eutput.This can b* v*rifi*ri bi, n w*it m*i-er measure-ment, anrJ -Sylvania "n'** d lgtilori:cr the oppnr-tunity ts n:ake a* *ri-the-i**i {ier*$nstnaticn *Jthis fact"The actual dollar savings i-:fir"r b* figi:r*d asfoliows:wattage Difference x Hrs. Life r g$#ftj''t,li .- sauingFor example --* using iife on a 3-h*ur cy*i*, *nRapid Stant operation, and applying the natir:r:a{

$*vings *sr FRFI"IHAT e[ReUlTS'3

Since the power i'equrned to operate lan'lps rs thesingle iargest part of the Total Cost of Lighiing,attention rs calieel to ihe fact that lhe 40 irtaitSyivarrra "ilr'liversai" Lifeiine amp *ffe ns consum-ers an opportunity io:'ealize suhstantial s;v,ngsin power ccsts.average cf 1.59 per KWI-|, the savfng per lanipwouid be as faiiows:12,0S0 x 1.5 :21 "5di0*0Based on a list prlce of $3.tr?, this saving cnpower cost aion* ;s the equivaienf of an addifronafX8.5% lamp discounf.Eeiow are tabulated the savings rnade possibleunder various operating conditions:

(Hrs. pei'$ta rt)n Ceni:sPerl*amp

x6.2d2C.4F24..3fr25.Sf") ) 7.;if .5t1

Eq u iva ler';tinDisco:.: nN.

13.7.a/aL7.4ya2A.7yc22.1V;25.Dsh34.6ak

{iycles{',lrs. pei'Si*rt)

.:ia

101,2

zfi"2p.30.6d32.4r.3{r.0f+4.3*

Eq u iva ientinDiscou nt

18.5a4

25.2|h77 / a/^30.s%34.a7a

'3Based on 1.5d per KWhiNote: When comparing Sylva:-ria's "unlver$ai" iarnps te cornpetitor's "alt* 'itate" lamps, savir:gs willalso be realized, but ihey will nst be so pronounced.

$avings on RAFID START Circuits':"


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THE 40 WATT UNIVERSAL LAMPSYLVANIA'S INTERCHANGEABLE LAMP BEST MEETSTHE CHALLENGE OF 3 FACTOR ANA.LYSISAs the fluorescent lighting art moved from Preheat to Rapid Start lamps, it facedthe facts of the varying efficiencies obtainable on Lighting systems initiallydesigned for use on either one or the other of these circuits.ln the case of the most popular 40 watt lamp, Sylvania chose to design aninterchangeable lamp that reached the best balance of light output and life forboth old and new systems.That is why the 40 watt Lifeline is referred to as the "universal" lamp.Some competitors have chosen to have two separate lamps one for use inold Preheat circuits, and the other for modern Rapid Start systems. This meansthat the customer must make a choice. lmproper selection will result in sub-stantially reduced lamp performance. Neither type is the equivalent, in Three-Factor performance, of the Sylvania "universal" Lifeline lamp.Sylvania's single standard also greatly simplifies for the consumer the orderingand stocking of 40 watt lamps, and eliminates the possibility of using the "wronglamp in the circuit."That this has worked well for both Sylvania and its customers is clearly indicatedby the performance data on Sylvania's "universal" lamp, as shown in comparisonson this page under heading of "Light Output" and "Lamp Life."Customers using Sylvania's single standard lamp suffer no inordinate loss ineither light output or life . . . . and in addition they enjoy the economic benefits oflower power cost.

rnzrnUI

z;


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through the use of the exclusive Sylvania fiiilil*Nbryr liiilr:'l t 'rli'l ,;l FJiiiil :':;; r-'

$f,ilflr;ln$fiffiffiMconomical. oi 1xr\PACKAGING IDEA DEVELOPEDMAINTENANCE MAN IN MINDANOTHERWITH THE11ffffi ;Stffisra*-- "EASY OPEN END CASE" with Convenient

-ry.

3LPROOF POSITIVETo those who wish to learn theexact degree of wattage differ-ential, a wattage meter measure-ment will indicate the specificamount of power saving to begained through the use of theSylvania 40 watt lamp.

Hand Holds

Sylvania's "BROWN BOX" demon-stration kit is a quick and easy wayto prove that some lamps use lesswattage than others. Sylvania invitesprospects to call {or this demonstra-tion which our representative will bepleased to give at your place ofbusi ness.

SYLVANIALIFELINE LAMPSARE BACKED UPBY SYLVANIA'SCERTIFIEDPERFORMANCEPOLICYStA

tff iiifrr TELEpHoNE & ELEcrRoNrcs GiRE60 BOSTON STREET . SALEM, MASSACHUSETTS

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Sylvania Fluorescent 40-Watt Competitive Analysis Brochure 1965