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HUMAN RESOURCE MANAGEMENT
COURSE SYLLABUS
Title: Human Resource Management (MKT-512)
Teacher: Rafiuddin Ahmed, Assistant Professor, Department of
Marketing,University of Dhaka.Contact: 01914-878700Email:
[email protected]: EMBA Bhavan, 8th Floor, Room:
9008. N:B: Come by appointment only
through email.Message: Im glad you are here. Since you are
investing your time and money, I will do
my best to make the course up-to-date, useful and interesting.
You will beexpected to read (and think about) the chapters of the
texts but class will notbe a simple re-hash of what you read.
Lectures will be used to introduce topics,to highlight key points,
and to give you information that cant be given aseffectively any
other way.
Regular and prompt attendance is an essential part of the
educationalexperience. All students are expected to attend every
scheduled class on time.Exceptions may be made for university or
work sponsored activities, illnesses,or valid emergency
situations.
Course Objectives and Overview:The overall objective of the
course is to introduce you to the basic theories of HRM
andpractices of them in Bangladesh. To this end, we will:
Understand the strategic role of HR manager and develop the
ability todefine and analyze the HR problems dealt with by
managers, and
Understand analytical concepts and techniques currently being
used in HRarena.
Why Study HRM?As an upper-level student, you are preparing
yourself for a position of leadership within theorganizations for
which you will work. As a leader, you impact the culture and
practices ofthe organization. Customers in most industries have a
dizzying array of options from whichto choose. To become the
customers choice and survive (or prosper), a firm must
bemarket-driven reacting to customer needs, positioning against
competitive alternatives,and sensitive to environmental
factors.Efficient and effective marketing practices are key to an
organizations success. HRplanning, competitive intelligence,
prosperity of an organization in todays turbulentbusiness
environment.
Text:
1. Readings:Human Resources Management--- TBA
2. Resources:Study materials and other necessary papers will be
provided on and before therespective class.
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RULES FOR SITTING IN THE EXAMS:
Sl Requirespercentage
Explanation
1 75% and Above Eligible
2 60%-74% Non Collegiate, will be allowed to sit for exam with
fineof taka 5,000
3 Below 60% Not allowed and may seek re-admission in the
program
YOUR DUTIES:
Form a group comprising maximum 3 members and give an attractive
Brand name for yourgroup where one will be Social Marketing manager
and rest of the students will be SocialMarketing Executives for
group assignment purpose. All groups need to submit at least
2reflective articles/ journals on recent social marketing practices
in Bangladesh practiced bylocal companies or MNCs. It will not
exceed more than 1000 words each.
All groups need to solve and present 2 cases. Deadlines and
topics will be announced in theclass later on. All groups need to
submit their Term paper/ Project paper (4,000 words max)where topic
will be set by the instructor later in the class.
Regarding plagiarism and collision the instructor will follow
the rules set by instructor.Students are advised to follow either
Harvard or APA system of referencing.
Late entry in the class is strictly prohibited as it hampers the
attention of the participants.Marks are deducted in this case. No
student can remain absent from the class without priornotification
to the instructor. Special cases will be treated by the instructor
case by case basis.
All must maintain the class manners (side talking while in the
class, noise by cell phone isprohibited). Disobey of it will
attract penalty and instructor has the right to remove thestudent
from the class for the greater benefit of the class. DEADLINES for
assignment, termpaper will be deadly followed. Lame excuses will
not be entertained. Once the exam is over itis over forever. No
extra exam will be taken. But in extreme cases exam may be taken
but thequestion will be tougher.
DISTRIBUTION OF MARKS:
TOPIC %
Attendance 10
Reflective journal (2.5X2)
5
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