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Presidency Business school

Strategic Management (Bangalore University) Syllabus

Module 1: Concept of strategy

Defining strategy

Levels at which strategy operates

Strategic decision-making and its approaches

Mission and purpose

Objectives and goals

Strategic Business nits !SBs"

#orporate planning process

Module : !nvironment analysis and diagnosis

#oncept of environment and its components

$nvironment scanning and appraisal

Organi%ational appraisal

Strategic advantage analysis and diagnosis

S&O' analysis()$S' analysis

Module ": Strategy formulation and choice of alternatives

Strategies * Moderni%ation+ diversification+ integration+ merger+ take-over , .s

'urnaround * Divestment and li/uidation strategies

Strategic choice * 0ndustry+ competitor and S&O' analysis

Synergy and dysergy+ 12) analysis+ )orter3s 4-forces model of competition

Mc5insey3s 6S model+ 1$-7 cell model+ B#1 model+ distinctive competencies

8actors affecting strategic choice * #ost+ leadership+ differentiation focus+ value-

chain analysis+ bench-marking+ service blue-printing

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Module #: Strategy implementation

0nter-relationship between formulation and implementation

0ssues in strategy implementation

9esource allocation+ budgets

Organi%ation structure+ matching and strategy

Behavioral issues * Leadership styles+ corporate culture and value power

Social responsibilities - $thics+ building capable organi%ation

8unctional issues * 8inancial+ marketing+ operation+ personnel plans

Module $: Strategy and structure

Structural considerations+ structure for strategies+ organi%ational design , change

Module %: Strategy evaluation

0mportance+ symptoms of malfunctioning of strategy

Overview of strategic control+ techni/ues of strategic evaluation , control

'ailoring strategy to fit specific industry and company situation

#ompetitive advantage in diversified agencies , its evaluation

Module &: Contemporary issues Strategies for competing in global markets

:ew business models and strategies for 0nternet economy

'echnology and innovation+ entrepreneurial ventures

SM$s+ strategic issues in non-profit organi%ations

'et boo

#harles & L ;ill , 1areth 9 ones+

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)* Bal+ani, Strategic Management # Business olic%, Excel Books

Thomson And Strickland, Strategic Management- Mc.ra+/Hill

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