Syllabus Social Media Practices

8/2/2019 Syllabus Social Media Practices

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JMC 492: 04: Social Media Practices is about ...

...the STRATEGICuse of social media

These are just a few of

the social media networksand tools well explore.

to build and nurture

relationships.


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What Youll Do In This Class

Explore social media.Research, discover and analyzeeffective social media practices forbusinesses, nonprots and personalnetworking.

Share your ndings via the class blog, classpresentations and social media.

Research and explore the many social media network

and Tools available for building relationships.

Get creative and think of new ways to usesocial media to build relationships.

Learn about social metrics and the tools available for

evaluating the effectiveness of social media activities.

Learn from social media professionals both online andthough guest speakers who visit our class.

Apply your ideas and insights by writing a social

media plan for a real client.


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Instructor Info:

Dr. Sheree MartinEmail: [email protected]: UCA 204Ofce Phone: 726-2394

Ofce Hours, Spring 2012:MWF: 10:30 - 11:30 a.m.T/Th: 10 - 11 a.m., 1:30 - 2:30 p.m.

A few of my social links:

Twitter: @ree_tweetsLinkedIn: http://www.linkedin.com/in/martianmedia

Google+: http://gplus.to/ShereeFlickr: http://www.ickr.com/photos/reesnaps/YouTube: http://www.youtube.com/user/reerocks/videos

Tech Stuff Youll Need for Class--One of these (not all, but at least one)

Mobile Wi Device withthese installed:

HootSuite or TweetDeck

Chrome or Firefoxbrowser

Depending on your OS anddevice, other add-ons andapps will be recommended.

Youll also need to bewilling to establish andmaintain accounts witha bunch of social media

networks and applications.


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Required Reading

History + Context Context + Strategy

Evaluation: Why + HowStrategy + Evaluation


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Subscribe, follow, read--At least weekly.

*This is not a complete list.

Highly Recommended*


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Assignments & Grading

Research & Mini-Reports (3 x 10% each = 30%)You will work with a partner* to explore, research andpresent three (3) mini-reports on:(1) Examples of Effective Social Media Use (case studies)(2) How to Use (x) Social Network or Social Tool(3) Metrics and Analysis

Nuggets of Inspiration or Wisdom (10%)You will be expected to regularly share with the classsomething youve learned about social media practices fromthe required readings, supplemental readings, videos,podcasts, and/or guest speakers. You will share in class

and also by posting to the class blog.

Participation, Sharing & Engagement (10%)You will also be expected to engage with, and providefeedback to, classmates about the content of theirmini-reports by participating in class discussions and

posting comments to the class blog.

Social Media Plan (40%)

You will work with a team of four (4) classmates toapply what youve learned. Together, you will produce acomprehensive social media plan for a nonprotorganization selected by the instructor. A panel oflocal social media professionals will evaluate and ratethe plans based on established guidelines.

Final Exam (10%)On Tuesday, May 15, at 6 p.m. we will convene in UCA

Room 109 for a nal exam. You will answer questions andotherwise describe what youve learned this semester insocial media practices.

*To encourage creativity, idea-sharing and networking, you will work witha different partner for each mini-report.

Class Blog: http://socialmediapractices.wordpress.com/


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The Fine Print

Letter grades for the course will be determined by total points earned in the categories above as a

percentage of total possible points, using the following scale:

A 93% - Above A- 90-92% B+ 87-89% B 83-86%

B- 80-82% C+ 77-79% C 73-76% C- 70-72%D+ 67-69% D 63-66% D- 60-62% F 59% & Below

Class Meeting Time & Room AssignmentOur class is scheduled to meet in UCA 109 on Tuesday & Thursday, from 3 - 4:50 p.m. Due to equipment

limitations in that classroom, we will often meet elsewhere at a variety of locations around campus, includingthe library conference room (2nd oor). Please pay close attention to the class blog to Twitter announcements

for location changes. These will be announced at least one class period in advance, unless circumstancesprevent such advance notice.

Screen NamesIf you prefer to blog and/or tweet or otherwise use an anonymous screen name, that is permissible for this

course. However, you must give the instructor your screen name for purposes of course grading and assessmentand give permission for the instructor to add your Twitter account to a Twitter list that will be used during the

semester.

Attendance Attendance is expected and required. More than two unexcused absences will result in a zero (no points)

for the Participation portion of your grade and a zero for any in-class exercise given that day.

If you are absent for ofcial university business (such as participation in Samford athletics, debatecompetition, etc.) this will qualify as an excused absence if you provide verication of your participation in

such an event. Consideration will be given for documented emergencies beyond your controlprimarily medical

provided these emergencies are documented or veried. Vacations, family trips, early departure/late return from holidays, and work schedules do not qualify as

excused absences. Punctuality and participation in class discussion are also critical. Three late arrivals to class will count as one

absence.

Canceling Classes

Inclement weather or other events beyond the control of Samford University, such as pandemic illness, mayoccasionally result in changes to normal university operations, including cancellation of classes or events or an

adjustment to the schedule. It is the students responsibility to check for ofcial university announcements thataddress such issues.

Students With DisabilitiesSamford University complies with Section 504 of the Rehabilitation Act and the Americans With Disabilities Act.

Students with disabilities who seek accommodation must make their request by contacting Disability SupportServices (726-4078 or 726-2105). A faculty member will grant reasonable accommodations only upon written

notication from Disability Support Services.

Academic Integrity

As stated in the university catalog and student handbook, students, upon enrollment, enter into voluntaryassociation with Samford University. They must be willing to observe high standards of intellectual integrity: they

must respect knowledge and practice academic honesty.

Unless group work is specied, you are expected to do your own work and to refrain from: giving or receivingassistance (unless specically authorized by the assignment guide), cheating, copying, or plagiarizing the workof others. Failure to properly attribute sources is academic dishonesty. Actual or suspected academic integrity

violations will be handled in accordance with Samford University disciplinary policies and procedures.

Documents

Syllabus Social Media Practices