Syllabus of MM 2nd-SEM

8/6/2019 Syllabus of MM 2nd-SEM

1/26

Syllabus of Marketing Management

PG- 102

ADVANCE MANAGEMENT CONCEPT

Learning Objectives:

The course has been designed to familiarize students with basic management concepts

and behavioral processes in the organization and understand how to manage

organizations effectively in the contemporary competitive environment.

Knowledge Level: Expert Knowledge

Unit - 1: Managing And Managers

Introduction

Organizations And The Need for ManagementThe Management Process

Types of ManagersFunctional and General Managers

Management Level and Skills

The Challenges of Management

Credit Hours: Lectures Five 5

Case Study one 1

Total Six 6

Unit- 2 : The Evolution of Management TheoryEarly Thinking about ManagementWhy Study Management Theory?

The Evolution of Management Theory

The Scientific Management SchoolClassical School of Thought

The Behavioral School of Thought

Relations Theories

The Management Science SchoolRecent Developments in Management Theory

The Systems Approach

The Contingency ApproachEntering an era of Dynamic Engagement

Management in the New Millennium and Beyond

Credit Hours: Lectures Ten 10

Case Study One 2

Total Eleven 11


2/26

Unit - III: Organizational And Natural Environments

The Study of Organizational and Natural Environments

Organizational EnvironmentsElements of the Direct Action Environment

Managing Multiple Stakeholder Relationship

Elements of the Indirect Action EnvironmentNatural Environments

Lectures Five 5Case One 1

Total Six 6

Unit - IV: Social Responsibility and Ethics

Introduction

Ethics and Social Responsibility

The Shift of Ethics

The Tools of Ethics

Credit Hours: Lectures Two 2Cases Three 3

Total Five 5

Unit - V: Globalization and Management

What Is Globalization

Globalization and competitiveness

How Governments Influence CompetitivenessThe Changing Scenarios in the International Arena

History of Globalization

Global Business Practices


Case Two 2Total Seven 7

Unit - VI: Inventing And Reinventing Organizations

Inventing and Reinventing: An OverviewSmall Business

The Significance of Entrepreneurship

The Entrepreneurship Vs ManagementReinventing Organizations

Credit Hours: Lectures Three 3

Case One 2Total Four 4

Unit VII: Recent concepts in Management


3/26

MBE Concept

Six Sigma Concept

CQI in Quality managementSEZ concept

LEAN concept

Difference between CRM & CMR

Credit Hours: Lectures Two 2Total Two 2

Total Credit Hours: Forty Two Hours of Lectures and Tutorials

Text Book:1. Management by Stoner, Freeman and Gilbert Jr. Sixth Edition, PHI

Reference Books:

1. Essential of Management by Harold Koontz & Heinz Weinz Weinrich, V Edition,McGraw Hill

2. Management - Tasks, Responsibilities and Practices by Peter F.Drucker, Allied

Publication3. Management - Theory & Practice by Earnest Dale, McGraw Hill

4. Management, by Schermerhorn , John Wiley Publication

5. Essential of Management by Joseph L. Massie, PHI

6. Management by S.P.Robbins, 5th Ed.,New jersey, Englewood Cliffs, Prentice hall of7. Principles of Management, T,Ramaswamy, Himlaya Pub.

8. Principles & Practice of Management by Prasad,L.M , Sultan Chand & Sons9. Principles & Practice of Management by Gupta,C.B , Sultan Chand & Sons

Journals & Magazines:

1. Business World

2. Business Today3. Harward Business Review

4. Vinimay

5. Management Stream

6. Prajanya


4/26

PG-108

BUSINESS STATISTICS

learning objective :

The course is to make the students learn about the concepts , methods & application ofstatical tools and techniques as well as related mathematics for managerial decision

making .

knowledge level : expertise

Unit-1 : INTRODUCTION OF STATISTICS

Definition , importance and limitations of statistics

Classifying data into frequency distributionRelative and cumulative frequency distribution

Credit hours: lecture Two 2

Case One 1Total Three 3

Unit-2 : METHODS OF COLLECTING AND PRESENTING DATA

Different method of collecting data

Histogram

Frequency polygonFrequency curve

Ogive

Pie diagram

Credit hours: lecture Three 3


Unit-3 MEASURES OF CENTRAL TENDENCY

Arithmetic mean

Median

Mode

Relation between a.m ,median and modeCredit hours: lecture three 3

Case One 1

Total Four 4

Unit-4 MESURES OF DISPERSION

Range

Quartile deviationMean deviation

Standard deviation

Co efficient of variation


5/26

Credit hours: lecture Three 3


Unit-5 : CORRELATION AND REGRESSIONSignificance of correlation

Correlation and causation

Types of correlationKarl parsons coefficient of correlation

Rank correlation coefficient

Significance of regression

Linear and non linear regressionLine of regression of y on x and x on y

Coefficient of regression

Correlation coefficient from regression coefficient.

Credit hours: lecture six 6

Assignment Two 2Total Eight 8

Unit-6 TIME SERIES

components of a time seriesmeasurement of linear trend by graphical method

semi average , moving average and least squares method

Credit hours: lecture Three 3Case One 1

Total Four 4

Unit-7 SAMPLING DISTRIBUTIONS & TESTS OF HYPOTHESIS

Population and sample

Purpose of samplingRandom and non random sampling

Methods of random and non random sampling

Population and sample distributions

Concept of standard errorProperties of sampling distribution of the mean

Type i and type ii errors

Procedure for hypoderm testingF-test (variance ratio test )

T test

Chi square test

Credit hours: lecture Four 4

Assignment Two 2

Total Six 6


6/26

Unit-8 THEORY OF PROBABILITYBasic terminology in probability

Types of probability

Addition and multiplication lawVenn diagram and probability tree .


assignment two 2total eight 8

Unit-9 PROBABILITY DISTRIBUTIONS

Discrete and continuous probability distributionRandom variable and expected value of random variable

Normal distributionCharacteristics / properties of normal distribution

Areas under the normal curve

Importance of normal curve

Importance of normal distribution


assignment two 2total eight 8

GRAND TOTAL: FIFTY ONE CREDIT HOURS

Text Book:

1. Business Statistics by S.P. Gupta & M.P. Gupta; Sultan Chand & Sons, N. Delhi.

Reference Books:

1. S. C. Gupta, "Fundamentals of Statistics", Himalaya Publishing House, Delhi 1995

2. Statistics for Management by Levin & Rubin; PHI, N. Delhi.

3. Elements of Statistical Methods by W.I. King, Mac Millan Co., New York.4. Basic Statistics by Simpson & Kafka, Oxford and IBH Co., Kolkatta

5. Quantitative Approaches to Management by Levin, Rubin and Stinson, Mc Graw Hill

6. Applications Decision Analysis by D.W. Bunn, Mac Graw Hill, New York 1989.7. Basic Business Statistics: Concepts and Applications by Berenson and Levine, PHNT.

8. Modern Business Statistics by Iman and Conover; John Wiley & Sons, New York.

9. Heinz, L.W: Quantitative approach to managerial decisions, PHI


7/26

PG-117

FINANCIAL MANAGEMENT

Learning Objective:

This paper dwells on the broad framework of financial decision making and

possible mechanism of raising adequate funds timely and at least cost. Also this paper

focuses on analyzing the means to use the funds in such a manner by striking equilibrium

on the financial solvency.

KNOWLEDGE LEVEL: EXPERT

UNIT I: INTRODUCTION

Nature and scope of Financial Management

Functions of Financial Management

Importance of Financial Management

Objectives of Financial Management

Financial goal: Profit Maximisation Vs Wealth Maximisation

Role of Financial Manager

Credit Hours: Lecture Two 2

Case Study One 1

Total Three 3

UNIT II: CAPITAL STRUCTURE Meaning of capital structure

Pattern of capital structure

Importance of capital structure

Factors determining capital structure

Credit Hours: Lecture Three 3

Case Study One 1

Total Four 4

UNIT III: TRADING ON EQUITY

Meaning of Trading on Equity Objective of Trading on Equity

Types of Trading on Equity

Importance of Trading on Equity

Limitations of Trading on Equity

Credit Hours: Lecture Two 2 Case Study One 1


8/26

Total Three 3

UNIT IV: CAPITAL GEARING

Meaning of Capital Gearing

Types of Capital Gearing

Importance of Capital Gearing

Capital gearing & Trade Cycle


Case Study One 1

Total Three 3

UNIT V: LEVERAGE

Meaning of Leverage

Financial Leverage

Operating Leverage

Combined Leverage

Credit Hours: Lecture Four 4

Case Study One 1

Total Five 5

UNIT VI: COST OF CAPITAL

Meaning of Cost of Capital

Importance of Cost of Capital

Cost of Debt

Cost of Preference Share Capital

Cost of Equity Share Capital Cost of Retained Earnings

Weighted Average Cost of Capital

Credit Hours: Lecture Four 4

Case Study One 1

Total Five 5

UNIT VII: DIVIDEND POLICY

Meaning of dividend

Types of dividend Objectives of dividend

Dividend policy

Types of dividend policy

Factors affecting dividend policy


Case Study One 1


9/26

Total Three 3

UNIT VIII: WORKING CAPITAL MANAGEMENT

Meaning of Working Capital

Concepts of Working Capital

Determinants of Working Capital Importance of Working Capital

Estimating Working capital needs

Credit Hours: Lecture Five 5

Case Study One 1

Total Six 6

UNIT IX: MANAGEMENT OF CASH Meaning of cash

Motives for holding cash

Factors determining cash balance

Objectives of cash management

Cash Budget

Credit Hours: Lecture Three 3 Case Study One 1

Total Four 4

UNIT X: RECEIVABLES MANAGEMENT

Meaning of Receivables

Cost of maintaining Receivables

Factors affecting size of Receivables

Meaning of Receivables Management

Objectives of Receivables Management

Credit Hours: Lecture Three 3

Case Study One 1

Total Four 4


10/26

UNIT XI: INVENTORY MANAGEMENT

Meaning of inventory

Types of inventory

Motives for holding inventory Risk of holding inventory

Cost of holding inventory

Meaning of inventory management

Objectives of inventory management

Inventory management techniques-

- Economic Order Quantity (EOQ)- Re-order Point (ROP)

- Safety Stock (SS)

Inventory control system-- ABC Analysis

- VED Analysis

- JIT System- Outsourcing

Credit Hours: Lecture Four 4 Case Study One 1

Total Five 5

UNIT XII: CAPITAL BUDGETING

Meaning of Capital Budgeting

Importance of Capital Budgeting

Kinds of Capital Budgeting

Scope of Capital Budgeting decision

Process of Capital Budgeting decision

Capital Budgeting appraisal methods-

- Pay-back Method- Rate of Return Method

- Present Value Methods: NPV, PVI, IRR

Credit Hours: Lecture Seven 7 Case Study One 1Total Eight 8

TOTAL CREDIT HOURS: FIFTY THREE


11/26

SUGGESTED READINGS

TEXT BOOKS:

1.) Financial Management, S. N. Maheshwari, Sultan Chand Publications, New Delhi

2.) Financial Management, J. K. Singh, TMH Publications

REFERENCE BOOKS:

1.) Financial Management, Khan & Jain, Tata McGraw Hill, Delhi

2.) Financial Management, I. M. Panday, Vikas Publishing House, Delhi3.) Financial Management, V. K. Bhalla, Khosla Publications, Delhi

4.) Financial Management, C. Prasanna, Tata McGraw Hill, Delhi

5.) Fundamentals of Financial Management, Van Home, C. James, PHI6.) Financial Management, Stephen H. Archer, John Wiley, Delhi

7.) Management of Finance, Gitman Lourence J, Harper & Raw, New York

JOURNALS & MAGAZINES:

1.) Chartered Financial Analyst

2.) Case Folio

3.) Applied Finance4.) Projects & Profits

STUDY MATERIAL:

1.) CA Final Course, ICAI, Delhi

2.) CFA (Level 1) Course, ICFAI, Hyderabad

3.) AIMA-CME, PGDBM Programs, New Delhi4.) IGNOU Course Material for MBA


12/26

PG- 121

HUMAN RESOURCE MANAGEMENT

Learning Objective:

The objective of this course is to sensitize students to the various facts of managing and

developing skills of people as well as practices of human resource management becauseorganizational efficiency is largely dependent on the contribution made by the member of

the organization.

Knowledge Level-Expert

PART A : HRM & ITS ORGANISATIONAL CONTEXTUnit - 1

Introduction, Assumptions & Origins of HRM

Objective & Policy of HRM

Immediate Context of HRM

Challenges Faced by HRM* The Indian HRM

Credit Hours : Lectures Three 3


PART B : RESOURCING THE ORGANISATION

Unit - II : HRM & Organisation StructureMeaning and Concept of Organisation Structure

Hierarchy of Organisation StructureFormal & informal organisationOrganising the HR Functions


Case Two 2Total Five 5

Unit - III : Human Resource Planning

IntroductionHR Planning Needs - Organisational & Individual

Creation of Manpower Plan

Analyzing Demand & Supply

Complications - Dynamics and ChangeHR accounting & audit

NRIS

The use of information systems in HRMCredit Hours: Lectures Three 3

Case One 1

Total Four 4

Unit - IV : Job Analysis & Design


13/26

Introduction, importance and approaches of job design

Job Analysis- Process, Product, Methods of Data collection, Problem

Job Design- Factor, TechniquesCredit Hours : Lectures Four 4

Case One 1

Total Five 5Unit - V : Selection

Selection Methods

Barriers to effective selectionProcess of Selection

Popularity of Selection methods

Selection Decision and Feedback

The symmetric approach to recruitmentRecruitment policy

Recruitment methods

Credit Hours : Lectures Two 2

Case One 1Total Three 3

PART C : DEVELOPING HUMAN RESOURCE

Unit - VI : Training

Need for Training

Training & HRMTraining Methods

Responsibility and Delivery of Training

Evaluation and Monitoring of TrainingInternational Training Trends

Management Development Programs and Organisational Strategy

Organisational Approaches to Management DevelopmentCredit Hours : Lectures Six 6

Case One 1

Total Seven 7

PART D : EMPLOYMENT RELATIONSHIP

Unit -VII: Performance Appraisal & Remuneration and Reward

Introduction to performance appraisalApproaches and methods of performance appraisal

Techniques/Tools of performance appraisal

Theoretical Foundations of Remuneration StrategiesInfluences on Pay Determination

Designing a Payment System

Salaries and WagesPay as an incentive

- Group

- Individual

Payment by Results


14/26

Performance related pay

Employee Benefits

International Remuneration PoliciesCredit Hours : Lectures Eight 8

Cases Two 2

Total Ten 10Unit -VIII : Integrating Human Resources

Industrial Relations and Industrial Disputes

Trade UnionsCollective Bargaining

Workers Participation in Management

Human Relations

Discipline & grievance procedures: Definition, disciplinary procedure, grievanceprocedure & interview

Credit Hours: Lectures Six 6

Case One 1Total Seven 7

GRAND TOTAL: FOURTY FOUR CREDIT HOURS

Text Book

1. Managing Human Resource, Arun Monappa, PHI, Delhi

2. Human Resource Management, Saiyadain Mirza, Tata Mc Graw Hill, N. Delhi.

3. Personnel Management, Edwin B. Flippo, Mc Graw Hill Publications, New York4. Human Resource Management, Gupta,C.B : Sultan Chand & Sons

Reference Books

1. Human Resource Management by, Prasad,L.M, Sultan Chand2. Fundamental of Human Resource Management by Decenzo,David, Wiley Pub.

3. Human Resource Management by Khanka,S.S, Sultan Chand

4. Human Resource Management by Aswathappa,K, TMH Pub5. Human Resource Management by Aquinas,P.G, Vikas Publication

6. Human Resource Management by Dessler,Garry, PHI

7. Human Resource Management by Sharma,R.C, Galgotia Publication8. Human Resource Management by Snell,Scott, Thomson Learning

9. Fundamental of Human Resource by Noe,Raymodn A, TMH Pub

10.Human Resource Management by PAttanaik,Biswajeet, PHI Pub

11. Human Resource Management by Bearadwell,Jain, Macmillan Pub12. Personnel/ HRM by Bhatia,S.K, Deep & Deep Pub

13. Introduction to HRM by Curie,Donald, Pinnacle Publication

14. Human Resource/Human Resource by Dwivedi,R.S, Galgotia Publication

Journals & Magazine

1. Management & Labour Studies, XLRI, Jamshedpur

2. Indian Journal of Training and Development, Indian Society for Training andDevelopment, N. Delhi.

3. Personnel Today, NIPM, Calcutta

4. Human Resource Management Journal, Industrial Relations Services, England

5. HRM Review


15/26

6. Human Capital

7. Global CEO

PG-141

Management Information System

Objective:

To make aware about the basics knowledge of information system in the businessand abreast with the recent development in industry in relation to the information

technology.

To make student learn about the practical application of information system used

in different organizations at different levels.

Total session 42 lecture - Practical + Case

UNIT 1

Basic knowledge of computer1. Computers types

2. Computer Hardware-CPU, I/O Devices, Storage devices, memory.3. Introduction to Data Base

4. Internet Introduction, WWW, Intranet, Extranet, Application of Internet,

advantage & disadvantage5. Microsoft Office

Credit hours: lectures three 3

Practical one 1

Total four 4

UNIT 2

Computer Networks & Network Security

1. Computer network Definition , need, scope, Type, Topologies

2. Wireless Network-Wi Fi, WI Max, Bluetooth.3. Network Security

Credit hours: lectures three 3

Practical one 1Total four 4

UNIT 3

Information technology in management

1. Introduction to IT & IS Data, Information & System,2. Importance of IT & IS

3. Ethical And Social impact of I.S

4. MIS Introduction to management in context of IS5. Advantage & Disadvantages of MIS.

6. BPR overview


16/26


17/26

2. MIS in SCM

3. MIS in Media

4. MIS in Bank5. MIS in Stock Exchange

6. MIS in Education

Credit hours: lectures Two 2

Case Three 3Total Five 5

UNIT 8

Legal Aspect

1. Cyber Law

2. IT ActCredit hours: lectures four 4

Practical two 2

Total six 6

GRAND TOTAL: FOURTY TWO CREDIT HOURS

Text Books :

1. Introduction to Computer by , P.K. Mehta, BPB Publication

2. MIS by Sachdeva & Banerjee; Vikas Publication

3. Management Information Systems by Ropert Murdick, Joss Ross and Petit

Reference Books:

1. Fundamentals of Computer, RajaRaman, PHI

2. Computer Organisation and Architecture, William, PHI3. Management Information System by Prasad,L.M , Sultan Chand & Sons

4. Fundamental of Information Technology, Leon, Vikas

5. Management Information System By Obrain,James , TMH

6. Management Information Systems by Bhattacharya and John Dearden7. Management Information by Arora,Ashok , Excel Books

8. Management Information system by Goyal D.P , Macmillan Pub.9. Management Information System by Mehta,Versho , Anmol

Publications10. .Management Information Systems, lourdon & lourdon, PHI

Journals & Magazine:1. Computer Today2. Computer World3. Computer Net4. PC Quest5. Business Today


18/26

6. Harvard Business Review

PG- 142

Managerial Economies

Learning Objectives:-

To acquaint the students with Concept and Techniques of Micro and MacroEconomic Theory.

To understand the cost functions, Price theory and Demand theory with respect

to market structure.To enable them to apply the knowledge in decision-making Vis--vis the

economy of any Country.

To understand the working of the business firms in the content of globalization.

Knowledge Level: Good Knowledge

Unit -1 : Introduction to Managerial Economics

What economics is about Critical Evaluation of Definition of EconomicsDifference Between Micro and Macro Economics

Production Possibility Curve

Production Planning, Risk and Decision making

Maximizing Verses Satisfying.Credit Hours: Lectures Eight 8

Case One 1

Total Nine 9

Unit 2: General Concepts of Economics and National Income AccountingConcepts of National Income and its Measurement

Value added Method, Income Method, and Expenditure Method

Banking Monetary Policy and Fiscal PolicyInflation and Deflation

Public ExpenditureDisinvestmentDumping

Credit Hours: Lectures Seven 7

Assignment One 1

Total Eight 8


19/26

Unit 3: Demand Analysis

Law of Demand ,Elasticity of Demand, Determinants

Elasticity of Demand, Demand ForecastingTime Series

Barometric Models

Theory of Consumer BehaviorIndifference Curve Approach

Revealed Preference Theory

Types of Measurement of Elasticity of Demand

Credit Hours: Lectures Ten 10

Case Two 2Total Twelve 12

Unit 4: Supply Analysis

Law of Supply and determinatesElasticity of Supply

Measurement of SupplyPrice control and Rationing

Minimum Price Fixation

Types of Taxation

Direct Tax, Indirect TaxIncidence of Taxation


Case One 1Total Six 6

Unit 5: Production and Cost AnalysisThe Production Function

Cobb- Douglas production Function

Returns to a factor and Returns to Scale

Economies of scaleCost Function

Cost Volume Profit Analysis

Estimating Cost FunctionsLecture 6, Case -1


Assignment One 1

Total Seven 7

Unit 6: Market Structure

Perfect Competition (Characteristics and Pricing)

Monopoly Competition (Characteristics and Pricing and Price Discrimination

,Dumping)


20/26

Monopolistic Competition (Characteristics and Pricing)

Oligopoly (Characteristics and Pricing)

Bacumols TheoryPricing Methods and Strategies

Price Forecasting

Game Theory & StrategyCredit Hours: Lectures Ten 10

Case One 1Total Eleven 11

Unit 7: Pricing Decisions

Pricing of goods and Services

Pricing of Multiple ProductsPricing Methods and Strategies

Product Bundling

Peak load Pricing, Planning Decision

Risk Decision MakingCredit Hours: Lectures Six 6

Case One 1Total Seven 7

GRAND TOTAL: SIXTY CREDIT HOURS

Text BookAhuja,H.L, Managerial Economics, S.Chand Pub

Kumar,Raj, Managerial Economics, UDH Pub.

Reference Books

1. Economic, by Samuelson,Paul A., TMH2. Essential of Managerial Economics by Dhingra,L.C, Sultan Chand

3. Managerial Economics by Adhikary,Manab, Khosla Pub

4. Managerial Economics by Dwivedi,D.N , Vikas Publication5. Managerial Economics by Mehta,P.L, Sultan Chand

6. Managerial Economics by Trivedi,T.N, TMH Publication

7. Managerial Economics Pal,Sumitra, Macmillan Publication8. Principles of Economics by Frant,Robert H. TMH

9. Modern Economics Theory by Mukherjee,Sanpat, New Age International

10. Micro Economics by Jhingan,M.L, Virndha Publication

11. Managerial Economics by Vershney,R.L, Sultan Chand

12. Micro Economics Theory & Application by Chaturvedi,D.D, Galgotia Publication13. Economics For Management by Mishra & Puri, Himlaya Publication

14. Managerial Economics Thomas,Christopher, TMH Publication

Journals & Magazines:

1. Finance Analyst

2. Harward Business Review3. Indian Management

4. Yojna


21/26

5. ICFAI Journal of Managerial Economics

6. Business World

7. Business Today

PG-162

SUPPLY CHAIN MANAGEMENT

Learning Objective: The main objective of this module is to make awareness to the

students about the supply of product, chain between the supplier and consumer, to studybehavior.

Knowledge Level: Expert

Unit1: Supply Chain Management

Basic Concept & Philosophy

Generic Types of Supply Chains

Various definitions and implications

Flows ( Cash, value and information)

Enablers of Supply chain performance

Case Study- Exercise


Total Six 6

Unit2: Logistics & Supply Chain Management

Logistics Vs SCM

Logistics Cost

Activity Based Costing

Inbound and Outbound logistics

Bullwhip effect in Logistics


Total Six 6

Unit3: Inventory Management

Definition of Inventory

Types of Inventory


22/26

Inventory Costs

Selective Inventory Control

ABC-VED Matrix

Economic Order Quantity

Material Requirement Planning

Vendor Managed Inventory Systems Exercise- Numerical Problem Solving

Credit Hours: Lectures Tewle 12

Total Tewle 12

Unit4: Just-In-Time & Kanban

Just-In-Time (JIT) system

Kanban

Credit Hours: Lectures four 04

Total four 04

Unit5: Information Systems in Supply Chain

IT in SCM

DBMS Oriented Information Systems

ERP & SCM

RFID: Concept and Application

RFID in Supply Chain Management

Credit Hours: Lectures Six 06Total Six 06

Unit6: Supply Chain in Industries

Dabur India Ltd.: Using SCM in Pharmaceuticals

SCM in Beverages: Case Example- PepsiCo

Dell Computers: Using the Supply Chain to Compete

Newspaper Supply Chain

Case of Mumbai Tiffinwala

SCM at Dalmia Cement Ltd.

Amul: Using SCM in Milk & Dairy Products SCM in Fastfood: Comparison of Supply Chain Model of McDonalds and

Dominos

Credit Hours: Lectures Eight 08Total Eight 08

Unit7: Recent Issues in SCM

Benchmarking


23/26

Demand Chain management

Supply Chain Operation Reference(SCOR) Model


Total Three 03

GRAND TOTAL: FORTY FIVE CREDIT HOURS

Text Book:

1. Logistics and Supply Chain management by D.K. Agarwal

2. Study Material of Supply Chain management by Ishan Inst

PG- 105

BUSINESS COMMUNICATION

Learning Objective:

The basic objective of this module is to help the management students to understand

the basic concepts of communication in an organization as well as to acquire anddevelop both written and oral communication skills necessary for a manager.

Knowledge Level-Expert

Unit - I : Foundations of Business Communication

Definition of CommunicationFunctions of Communication

Communication ProcessGateways and Barriers to CommunicationCharacteristics of Effective Communication

The Basic Forms of Communication

Non-verbal and verbalExternal Communication

Internal Communication

Credit Hours: Lectures Six 6Test Two 2

Total Twelve 8

Unit II: Communicating through Technology

Technology in Written CommunicationTechnology in Oral Communication

How Technology is changing Communication



24/26

Test One 1

Total Four 4

Unit-III: Basic Management of Meetings

Types of meeting, Preparation of Agenda, Arrangement before meeting , at meetingsand post meeting conduct and procedures of meeting; Minutes Drafting

Art of Public Specking

What is Public Speaking, Preparation of Speech, Selecting the talk on the basic ofOccasion, Timing the Speech, Addressing a crowd, Developing general

Knowledge through reading and other processes

Representation before various Governmental and Others Agencies

Art of NegotiationObjectives ; Assessment of Strength and weakness ;Preparation of argument /

Proposal , Dos and Donts in Negotiation, Arbitration and Conciliation

Credit Hours: Lectures Six 6Test Two 2

Total Twelve 8

Unit IV: Business Correspondence

Essentials of Effective CorrespondencePlanning the business letters

- Direct approach, indirect approach, persuasive approach

Kinds of business letters(Application for employment, Letter of resignation, Correspondence with banks,

Sales letters etc)

Art of draftingResume preparation

Credit Hours: Lectures Ten 10Test Four 4

Total Fourteen 14

Unit V : Intra Organisational Communication

Memorandum

Notices, Circulars, Orders

Staff Suggestions and complaintsAgenda and minutes

Mock interview

Group discussionListening and reading comprehension

How to become a good listener/reader


Total Six 6


25/26

Unit VI: External Communication

Press Release and noticesInvitations to tenders, bid, auction notices

Press conference, exhibitions, launches

Magazines, brochuresMail shots, reply coupons

Advertising for senior position

Telegram, telex, fax messages, electronic mailInternet & E-Commerce

Credit Hours: Lectures Four 4

Cases Two 2

Total Six 6

Unit VII : Essay Writing

Role of consulting organizationsQualities of a successful entrepreneur

Economic Reforms and future of Indian IndustryTrade Fairs

Media in Advertising

Business Morality

Credit Hours : Lectures Three 3Total Three 3

Unit VIII:- The Art of making Presentation

Planning and preparation; Collecting and Collating data for the Presentation; Designing

the Presentation Structure: Use of visual aids; Handling Audience; Conduct during

Presentation.


Total Three 3

IX:-PRACTICAL

Group Discussion

Personnel Interview of the StudentsMock Meeting and Interviews

Practical Games testing Communication Skills

Presentation on a Technical TopicSubmission of reports/ deeds Prepared


Total Three 3

GRAND TOTAL: FIFTY FIVE CREDIT HOURS

Text Book:


26/26

1. Sinha, K.K, Business Communication, Galgotia Publication

2. Lesikar, Business Communication, AITBS Publication.

3. Wren and martin, English Grammar

Reference Books:

1. John V. Thill, Courtland L., Excellence in Business Communication" Mc Graw Hill,New York, 1996

2. Adler, Ronald B., Elmhorst, Jeanne Marquadt; Communicating at Work - Principles

for Business and the Professions; Mc Graw3. Jay Antony, Jay Ros; Effective Presentation; Pitman, London.

4. Rajendra Pal, J S Korlahalli; Essentials of Business Communication; S. Chand & Sons,

Delhi

5. Mohan Krishna, Banerjee Meera; Developing Communication Skills, MCI, Delhi

6. Panley Riordan; Technical Report Writing Today; AITBS, Delhi

7. Rai & Rai; Business Communication; Himalaya Publishing House, Mumbai 1996

8. Locker, Business Communication, TMH

Journals :1. The Journal of Business Communications, University of Maine, M.E.

2. Harward Business Review

3. Business Today

4. Business World5. Vinimay

Video Tapes :1. Communication Process, IGNOU, Delhi

2. Communication and Feedback, IGNOU, Delhi

3. Management Functions and Behaviour Communication Process, UGC/CECCountrywide Classroom Programs, Delhi

Study Materials:1. PGDBM Programs, AIMA-CME, Delhi

2. MBA Course, IGNOU, Delhi

Documents

Syllabus of MM 2nd-SEM