1

Academic Regulation &

Syllabus for

MBA PROGRAMME (2010-2012) (2ND YEAR)

Department of Management Studies Regional college of Management (Autonomous)

Chakadola Vihar, Chandrasekharpur Bhubaneswar-751023, Orissa

Telefax: 0674-2302633

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REGIONAL COLLEGE OF MANAGEMENT (AUTONOMOUS)

DETAIL SYLLABUS FOR TWO YEARS MBA PROGRAMME

4th Trimester

Code Theory Credit

MBS-401 Summer Internship Project Presentation 5

MBC-402 Entrepreneurship Management 3

Specialization Area - I

Elective-I 3

Elective-II 3

Elective-III 3

Specialization Area - II

Elective-I 3

Elective-II 3

Elective-III 3

Total 26

5th Trimester

Code Theory Credit

MBC-501 Business Ethics and corporate Governance 3

MBS-502 Seminar Presentation 4

Specialization Area - I

Elective-IV 3

Elective-V 3

Elective-VI 3

Specialization Area - II

Elective-IV 3

Elective-V 3

Elective-VI 3

Total 25

6th Trimester

Code Theory Credit

MBS-601 Dissertation 5

Total 5

GRAND TOTAL (2nd Year MBA) 56

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Course Design for 2nd Year MBA

N.B: The Institute shall offer any specialization (Either Major or Minor) subject to condition there must be an enrolment of 15 students for the same in Trimester-IV, which shall continue in the 5th and 6th Trimesters.

Particulars Trimester-IV Trimester-V Trimester-VI

Core Paper

• MBS-401:Summer Internship

• MBC-402:Entrepreneurship Management

• MBC-501:Business Ethics and corporate Governance

• MBS-502 : Seminar Presentation

• MBS-601: Dissertation

Elective Courses

for Specialization

Marketing • MBE-411:Consumer Behaviour

• MBE-412: Sales and distribution Management

• MBE-413:Advertising Management

• MBE-514: Service Marketing

• MBE-515: Product & Brand Management

• MBE-516: Rural Marketing

Finance • MBE-421: Investment Management

• MBE-422: Financial Services and Market

• MBE-423: International Finance & Risk Management

• MBE-524:Portfolio Management

• MBE-525: Project Appraisal

• MBE-526: Strategic

Financial Management

Human Resources

• MBE-431:Human Resource Planning & Recruitment

• MBE-432: Training & Development

• MBE-433: Performance Management System

• MBE-534: Compensation Management

• MBE-535: Labour Laws

• MBE-536: Strategic & International HRM

Systems and IT • MBE-441:RDBMS

• MBE-442: System Analysis & Design

• MBE-443:Business Functions & Processes

• MBE-544:Enterprise Resource Planning

• MBE-545: Business Data Communications & Networking

• MBE-546: Business Modeling and Simulation

Operation Management

• MBE-451:Material Management

• MBE-452:Project Planning & Control

• MBE-453:Service Operations Management

• MBE-554:Supply Chain Management & Logistic

• MBE-555:Total Quality Management & SIX SIGMA

• MBE-556: Technology Management

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CORE PAPERS

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MBC- 402: ENTERPRENEURSHIP

COURSE OBJECTIVE: The course is designed to familiarize the students with the concepts of entrepreneurship,

entrepreneurial functions and the role, the entrepreneurs are expected to play in a developing

economy .

Module 1: Entrepreneurship: Meaning, Concept & Definition of an entrepreneur, Characteristics of an

entrepreneur, Difference between Entrepreneur & Entrepreneurship, Qualities of a successful

entrepreneur, Myths of Entrepreneurship, Profile of Successful entrepreneurs, Views of economists,

Sociologists, Psychologists and Managers on the making of an entrepreneur, Role of entrepreneurs in

socio-economic development, Growth & Scope of entrepreneurship in India .

Module 2: Entrepreneurial competencies and skills: Meaning and components of entrepreneurial

competencies, Developing competencies, Classifications & Types of Entrepreneurs, Barriers to

entrepreneurship, Entrepreneurial Traits, Functions of an entrepreneur, Entrepreneur Vs Intrapreneur,

Entrepreneur Vs Professional manager, Women Entrepreneur : Concept and functions of women

entrepreneurs, Problems of women entrepreneurs, Developing women entrepreneurs–recent trends.

Module 3: Entrepreneurial Motivation: Entrepreneurship and one’s future, Charms of becoming an

Entrepreneur, Motivation theories, Motivating factors, Achievement Motivation, Factors influencing

entrepreneurship: Individual factors, Environmental factors, Socio-cultural factors, Support systems.

Module 4: Entrepreneurial Development: Significance, Analysis, The Process of Entrepreneurship

Development - Meaning of EDP & its Objective, Evolution, Issues, Strategy for Entrepreneurship

Development, Institutions in Support of EDP, Course contents of EDP, Phases of EDP, Evaluation of

EDP.

Module 5: Small Business: Nature & Scope of Business, Small Business – The Concept, Small Business in the

Indian Economy, Establishing a Small Business, Forms of Ownership, Government Policy for Small

Scale Industries (SSIs), Institutional Support systems for small entrepreneurs, (Role of DIC, SFCs,

Commercial Banks, SIDBI, Entrepreneurship Development Institutes (EDIs), Road Map for setting up a

new venture.

Text Books

1. “Fundamentals of Entrepreneurship & Small Business Management”, Vasant Desai, Himalaya Pub. House

2. “Dynamics of Entrepreneurial Development & Management” Vasant Desai, Himalaya Pub. House

3. Entrepreneurship – 2nd edition, Madhurima Lall & Shika Sahai, Excel Books.

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T R I M E S T E R – IV

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AREAS OF SPECIALISATION

MARKETING MANAGEMENT

MBE-411: Consumer Behaviour

MBE-412: Sales and Distribution Management

MBE-413: Advertising Management

FINANCIAL MANAGEMENT

MBE-421: Investment Management

MBE-422: Financial Services and Market

MBE-423: International Finance & Risk Management

HUMAN RESOURCE MANAGEMENT

MBE-431: Human Resource Planning & Recruitment

MBE-432: Training & Development

MBE-433: Performance Management System

SYSTEMS AND IT

MBE-441: RDBMS

MBE-442: SAD

MBE-443: Business Functions & Processes

OPERATIONS MANAGEMENT

MBE-451: Materials Management

MBE-452: Project Planning & Control

MBE-453: Service Operations Management

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MBE-411: CONSUMER BEHAVIOUR

Objective: This course particularly designed to help the students to know the buyers’ motivation, and behaviour

(pre-purchase, purchase and post purchase), impact of social and cultural variables on consumption

decisions (equipped with frameworks to analyze consumers behaviour and use them in designing

marketing strategies and in enhancing the effectiveness of marketing programmes.

Unit-I: Basics of Consumer Behaviour: Nature and scope of consumer behavior, the application of

consumer behavior principles to strategic marketing., Consumer Decision Making: four views of

consumer decision making-( Economic man, Cognitive man, Emotional man, Passive man), Consumer

Decision Making process, Factors influencing consumer decision making process, Comprehensive

models of consumer decision making: Nicosia Model, Howard-Sheth model, Engel-Kollat-Blackwell

model Sheth’s Family decision making model.

Unit-II: Individual determinants of Consumer Behaviour: Understanding Consumer Motivation, Consumer

Personality and Self Concept, perception, Attitudes (Structural models of attitudes: Tri component

attitude model, multi attribute model, the measurement of attitudes-scaling techniques and projective

techniques), learning, memory & behaviour modification.

Unit-III: Group influence on Consumer Behaviour: The influence of Culture & sub culture, Characteristics of

Culture, The measurement of culture), Social Class: The measurement of social class, reference group

and family, Family life Cycle (FLC), Lifestyle profiles of the social class(AIO & VALS- VALS

Classification through AIO Framework), Consumer Psychographics: Constructing a psychographic

inventory, application of psychographic analysis, Opinion Leadership Process : Measurement of

opinion leadership.

Unit-IV: Diffusion of Innovations: Innovation as a concept, The diffusion process, the adoption process, A

profile of the consumer innovator, Consumer Research.

Industrial \ Organizational Buying Behavior:

Buying decisions involved in industrial buying process- Factors influencing Industrial \ Organizational

buying behavior – Stages of Industrial \ Organizational buying process.

Text Books:

1. Leon G. Schiff man & Leslie Lazar Kanuk: Consumer Behavior, Pearson

2. Loudon & Della Bitta, Consumer Behavior, Tata McGraw Hill

3. Blackwell - Consumer Behaviour, Cengage Learning.

4. Suja R. Nair Himalaya Publishing House

Reference Books:

1. Hawkins, Best & Concy - Consumer Behaviour, Tata McGraw Hill.

2. Kardes, F.R. Consumer Behaviour and managerial Decision making, Pearson

3. Batra & Kazmi, Consumer Behavior, Excel Books.

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MBE-412: SALES AND DISTRIBUTION MANAGEMENT

Objective: This course will offer in-depth exploration of concepts and practices in the fields of sales management

and channel management. The perspective will be effective managerial decision making in these area.

Unit-I: Introduction: Introduction to sales Management, Selling under the Marketing concept,

Interdependence of Salesmanship and Advertising. The Sales Organization: Purpose, principles and

policies of sales organization, setting up of the sales organization, typical sales organization structure.

Selling skills and selling strategies, the selling Process.

Unit-II: Sales Forecasting: Managing sales information, Sales forecasting Technique, Determining the size of

the sales force, sales territories, routing and scheduling, controlling the selling effort, sales budget and

budgeting procedures, sales Quotas. Sales Volume and cost analysis.

Unit-III: Management of Sales Force: Recruitment and selection of Sales Force, Training the Sales Force,

Sales Force Motivation, Sales Meetings and Contests, Compensating Sales Personnel, Evaluation and

Supervising Sales Personnel.

Unit-IV: Distribution: Design of Distribution Channel, Management of Channels (Co-operation, Conflict and

Competition), Vertical and Horizontal Marketing Systems. Wholesaling, Retailing. Physical Distribution-

Objectives, Order Processing, Warehousing Inventory, Transportation. Organizing for Physical

Distribution, Emerging trends in Distribution: Supply Chain management.

Text Books:

1. Havaldar & Cavale – Sales and Distribution Management, TMH

2. Panda & Sahdev - Sales and Distribution Management, Oxford University Press.

3. Still, Cundiff & Govoni - Sales Management: Decision Strategies & Cases, Pearson

4. Rosenbloom - Marketing Channels, Cengage Learning

Reference Books:

1. S.L. Gupta - Sales and Distribution management, Excel Books

2. Venugopal - Marketing Channel management, Sage

3. Acharya and Govekar - Marketing and Sales Management, Bombay: Himalaya Publishing House.

4. Logistics Management- S. K. Bhattacharyya, S. Chand & Sons

5. Blanchard-Logistics Engineering and Management- Pearson

6. Coughlan - Marketing Channels- Pearson

7. D. K. Agarwal – Text book of Logistics and Supply Chain Management- Macmillan

8. Johnson, Kurtz and Schedving - Sales Management, Concept Practice and Cases.

9. Stern & El-Ansary- Marketing Channels, Pearson.

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MBE-413: ADVERTISING MANAGEMENT

Objectives: It exposes the students to the principles and practice of advertising and sales promotion, develops

conceptual clarity and provide analytical application skill of advertising and sales promotion as an IMC

Perspective.

Unit-I: Advertising: Role of advertising in a developing economy- a critical appraisal, functions and types of

advertisement -consumer, industrial, institutional, retail, trade and professional. Advertisement in

marketing mix.

Unit-II: Organizing for Advertising: Advertising department and advertisement manager-objectives and

functions. Role of advertising agencies, functioning of advertisement agencies, client agency

relationship, advertising budget-process, methods.

Unit-III: Ad media: Characteristics, media selection, optimizing and non optimizing approaches, media

scheduling, media research- Sources of themes: Adapting presentation to medium campaign, USP,

brand image, positioning, purchase proposition and creative interpretation.

Unit-IV: Advertising effectiveness and Sales Promotion: Visual layout, art work, production traffic copy,

effective use of words, Measuring advertising effectiveness (DAGMAR) ,Pre-testing, post testing,

experimental designs ,AIDA concept Creation and production in advertising, Ethics & Social

Responsibility in Advertising. Sales Promotion- Consumer Promotion, Dealer Promotion, Sales Force

Promotion. Sales force planning and Execution. Recent trends. Elementary knowledge of public

relations. Publicity, corporate advertising.

Text Book

1. Shah,D’Souza: Advertising and Promotion-An IMC Perspective, TMH.

2. Batra, Mayer and Aakar: Advertising Management, Pearson Education.

3. Jethwaney, Jain: Advertising Management, OXFORD.

References

1. Wells - Advertising: Principles and Practice, Pearson.

2. Belch and Belch - Advertising and Promotion, TMH.

3. Chunawalla and Sethia - Advertising Management, Himalay Pub. House.

4. Murty, Bhojana - Advertising-An IMC Perspective, Excel Books.

5. Mohan - Advertising Management, TMH.

6. Mackay - The Practice of Advertising, Elsevier.

7. Rathore - Advertising Management, Himalaya Pub. House

8. Spiro, Stanton & Rich - Management of Sales Force,TMH.

9. Tellis - Effective Advertising, Sage.

10. O’Guinn,Allen,Semenik - Advertising Management, Cengage Learning

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MBE-421: INVESTMENT MANAGEMENT

Objective: The objective of this course is to acquaint the students with the fundamentals of investment and the

concept of equilibrium in the market.

Module-I: Introduction: Fundamentals of Investment, Introduction to Securities, Risk and Return, CAPM, SML

and CML, Calculation of alpha and beta, Case Analysis

Module-II: Investment in Bonds: Bond Analysis, Valuation of Bonds, Bond Management Strategy, Immunization

& Duration, Preferred Stock Valuation, Rights, Warrants and Convertible Securities, Case analysis

Module-III: Investment Analysis: Fundamental analysis: Economic analysis, Industry analysis and company

analysis, Technical analysis: The Dow Theory, Market Indicators, Predicting the individual stock

movement, Predicting the general market movement, Case analysis

Module-IV: Investment Strategy: Equity Management Strategy, Efficient market hypothesis: Weak form and

random walk, semi-strong form, strong form and tests of various forms of efficiency,

Text Books:

1. Alexander, Sharpe & Bailey, Fundamentals of Investment, PHI

2. Fisher & Jordan, Security Analysis and Portfolio Management, Pearson.

3. P.Chandra, Security Analysis and Portfolio Management, TMH

Reference Books:

1. Jones- Investments: Analysis and Management-John Wiley

2. Ranganathan- Investments: Analysis and Portfolio Management-Pearson

3. Bodie, Kane, Marcus and Mohanty, Investments, TMH

4. D. K. Khatri- Investment Management and Security Analysis(Text and cases)-

5. Macmillan

6. V.K. Bhalla, Investment Management, S. Chand

7. Reilly, Investment Analysis & Portfolio Management, Cengage/Thomson

8. Pandian, P; Security Analysis and Investment Management, Vikas

9. Security Analysis and Portfolio Management, Sudhindra Bhat, Excel

10. Invest Management-Priti Singh- HPH

11. Invest Management-Avadhani-HPH

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MBE-422: FINANCIAL SERVICES AND MARKETS

Objective: To familiarize the students with various financial services rendered to the beneficiaries by agencies

authorized to render such services. And also Indian financial system so as to make them conversant

with the details of the functioning of Indian Financial Markets and Institutions rendering financial

services and their status.

Module-1: Financial Services: Financial Services: Concept, Functions Growth of Financial Services in India,

Regulatory Framework, Merchant Banking: Concept, Functions, SEBI Guidelines, Future of Merchant

Banking in India, NBFS- Origin, Scope, Functions, Role of NBFCs.

Module-2: Lease financing and Mutual fund: Lease Financing - Meaning, types, leasing vs. Buy Decision. Hire

Purchase and installment credit, Concept and details of Factoring, Forfeiting. Mutual Funds: Concept,

different schemes, advantages, Functions, Mutual fund in India, Regulation of Mutual Fund, Credit

rating – Concept, Importance of Credit rating, Credit rating agencies

Module-3: Financial System and Market: Introduction, Important, Components and Functions of Financial

System, Financial Sector Reforms in India. Financial Market and its classification, Money Market,

Govt. Securities Market. Capital Market, Debt Market, Primary and Secondary Market,

Module-4: Financial Institutions: Financial Institution- Characteristics and Categories, Money Market

Institutions, Capital Market Institutions, Stock Exchange; Constitution, control, functions, Listing of

Shares,

Text Books:

1. M.Y. Khan, Financial Services, TMH

2. Dr. P. Pandian- Financial Service and Market- Vikas Oublisher

3. Gordon & Natrajan; Financial Markets and Services, Himalaya Publishing House

Reference Books:

1. V. A. Avadhani, Management of Financial Services- HP

2. Nalini Prava Tripathy, Financial Services, PHI

3. S Gurusamy, Merchant Banking and Financial Services, TMH

4. Dr. R. Ravichandra- Merchant Banking and Financial Service, HP

5. H. R. Machiraju: Indian Financial System- Vikas Publication

6. Meir Kohn, Financial Institutions and Markets, Oxford.

7. R.M. Srivastava and Divya Nigam, Management of Indian Financial Institutions, HP

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MBE-423: INTERNATIONAL FINANCE AND RISK MANAGEMENT

Objective: The topic intends to build a strong foundation on certain fundamental & conceptual issues of

international finance to enable the prospective managers to successfully face the challenges of

operating in dynamic global business environment. Specific objective of the course is to give an in-

depth & analytical view of foreign exchange markets, its operations and foreign exchange risk

management.

Module -1: International Financial System & Foreign Exchange Market: International Finance & Global

Financial Environment, International Monetary System & Evolvement of Floating Rate Regime, Foreign

Exchange Markets, Spot, Forward, Swap Markets,

Module-II: Determination of Exchange Rates, International Parity Conditions & Risk Exposure: Balance of

Payments, An Introduction to Exchange Rates, Inter-Bank & Merchants Rates, Foreign Exchange

Trading, Determinants of Exchange Rates, Exchange rate theories, Purchasing Power Parity, Interest

Rate Parity, Concept of Covered Interest Arbitrage, Exchange Rate Forecasting

Types of Foreign Exchange Exposure & Risk, Transaction Risk, Translation Risk & Operating Risk;

Interest Rate Futures, Forward rate Agreements

Module-III: Futures and Options: Option contracts: Meaning, Features. Types of Options, Option Pay offs,

Option Trading Mechanism, Hedging strategies using Options, Black-Scholes Option Pricing model.

Futures: Meaning, features, Difference between Futures and Forwards, Trading Mechanism,

Requirement of Margins, Mark to Market, Settlement of Accounts

Module-IV: Forward and Swap Market: Pricing and Trading Mechanism: Introduction, Forward contract,

Features of Forward contract, Classification of Forward Contracts, SWAP: Introduction, Concept,

Features, Types of Swaps, Currency and Interest Rate SWAPs, Application of SWAPS, Credit

Derivatives,

Euro Currency Market; Financing the Global Firms, Sourcing Equity Globally, ADRs/GDRs,etc.;

International Debt Market, Foreign Investment Decisions, FDI & Portfolio Investment.

Text Books:

1. International Financial Management, PG Apte, Tata Mc-Graw Hill.

2. International Financial Management, V.Sharan, Pearson

3. Madhu Vij, International Financial Management, Excel Books.

4. Option, Futures and other Derivatives: John C Hull. PHI

Reference Books:

1. International Finance MD Levi, Mc-Graw Hill

2. International Financial Management–Text and Cases, V.K.Bhalla, Anmol Publications

3. Srinivasan & Janakiram, International Financial Management, Biztantra.

4. International Finance, Thomas J O’Brien, Oxford

5. Fundamentals of Financial Derivatives: N R Parasuraman., Wiley India.

6. Financial Derivative and Risk Management: O P Agarwal. Himalay Publication House.

7. Financial Engineering: John F. Marshall & Bipul K. Bansal. PHI

8. Derivatives and Risk Management: Jayanth Rama Varma. TMH

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MBE-431: HUMAN RESOURCE PLANNING & RECRUITMENT

Objective: The objectives of this paper is to develop a conceptual as well as practical understanding of human

resource planning, deployment, maintaining HR information, Preparing report on HR performance,

measuring the value of human resource and evaluating the effectiveness of HR functions. To

familiarize the students with the information system required for managing HR functions.

Module – I: Human Resource Planning – Concept, importance, objectives Types of HR plan, Dimensions of

Human Resource Planning, Approaches to Human Resource Planning (Social Demand Approach,

Rate of Return Approach and Manpower Requirement Approach)

Module – II: Human Resource Planning Process, Methods of demand forecasting and supply forecasting at micro

level, Managing surplus and shortages, Evaluating human resource planning Effectiveness.

Module – III: Human Resource Information System, Need for HRIS; Different schedules of HRIS; Method of data

collection, Procedure of maintaining HRIS, Human Resource Reporting, Computerized HRIS; Human

Resources Evaluation: Human Resources Audit and Human Resource Accounting, HR Metrics.

Module – IV: Personnel selection I - Occupational information, importance of recruitment, selection and placement

process, Understanding Recruitment and problems of recruitment, Selection Techniques, Application

blanks and interview, Common hiring mistakes employers make.

Module – V: Personnel selection II - Individual differences, concept of personality trait, Psychological tests, Nature

of Psychological tests, Steps of developing the tests, Psychological testing, Test of Intelligence, Test of

mechanical ability and Personality tests

Text Books:

1. Bhatacharya, Dipak Kumar – Human Resource Planning, Excel Books.

2. Belcoourt, Strategic Human Resource Planning, Cengage/Thomson

3. Psychological Testing – Theresa J B Kline, Vistaar Pub

4. Human Resource Information Systems - Michael J Kavanagh & Mohan Thite

Reference Books:

1. Strategic Human Resource Planning – Vivek Paranjpee (Allied Publisher)

2. Robert D Gatewood, Hubert S Field, Murray Barrick, Human Resource Selection, Cengage

3. Gordon MC Beath, Man Power Planning

4. D.T. Bell, Planning Corporate Man Power

5. HRP, Garetch Stainer – Manpower Planning

6. Jyothi Venkatesh, Human Resource management, Oxford.

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MBE-432: TRAINING & DEVELOPMENT

Objectives: To enable the students to understand and design training and development systems. To give the

students a sound understanding of career management & their impact on business effectiveness. The

purpose of this course is to provide an in-depth understanding about the role of training and

developing human resources and to manage training system and process effectiveness.

Module – I: Conceptual Framework: Importance, objectives of Training & Development, Comparison between

training and development, Concept of skill up gradation, Training & Learning; Concept of learning,

learning principles and pedagogy, designing a learning environment, It’s relevance to Improving

training design, Cross Cultural training in Global perspective.

Module – II: Socializing, Orienting, Ice Breaking & Developing Employees; Training Calendar, Training Policy,

Management Development Process; Training Need Analysis: Definition and purposes of training needs

Assessment, level & Components of needs assessment, its Advantages, Task – performance –

competency analysis, need assessment form.

Module – III: Methods & Techniques of Delivering Training & Executive Development, Implementing training

programmes both on-the-job and Off-the-job, lecture, role play, case study, vestibule training,

simulation techniques, in basket exercise, T group training, psychological lab, business game, activity

based training, programme instruction training, Choosing the right training techniques

Module – IV: Designing Training Programme - Training aids; different type of training aids, choosing the appropriate

training aids Training module; concept, dimension and designing an appropriate training module,

Selection of Trainer.

Module – V: Training Evaluation & Follow up - Evaluating effectiveness of training and development, Evaluation

Criteria, Evaluation design, Feedback form, Impact Analysis & Return on Investment; Problems and

pitfalls in training and development.

Text Books:

1. Raymond A Noe, Employee Training and Development, Tata McGraw

2. B Rathan Reddy, Effective Human Resource Training and Development, Himalaya

3. R.K.Sahu, Training for Devolopment, Excel Books.

4. B.Janakiram, Training & Development, Biztantra.

Reference Books:

1. Lynton and Pareekh . Training for Development 2nd Edn.- Vistar Publications.

2. Decenzo and Robbins, Human Resource Mgt. John Wiley & Sons.

3. Pareek – Training for HRD and OD

4. Buckly R & Caple Jin – The theory and Practice of Trg., London, Kogen page.

5. Wills, Mike-Managing the Training Process, McGraw Hill, London.

6. Blanchard & Thacker – Effective Training: Systems, Strategies and Practice, PHI.

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MBE-433: PERFORMANCE MANAGEMENT SYSTEM

Objective: The purpose of this course is to provide an in-depth understanding of the role of performance

management in developing the human base of the organisation and to enable the students to manage

appraisal issues in organisations. The course intends to familiarize the students about the concept,

techniques and issues concerning assessment center with emphasis on developing and

assessing managerial skil ls .

Module-I: Performance Management – Introduction to Performance Management, nature, scope, importance,

process of Performance Management, link between Performance Management and Performance

Appraisal, Benefits of Performance Management, Performance Planning , Role Analysis and

Evaluating Performance Management.

Module-II: Meaning of Performance appraisal, methods and approaches of performance appraisal, Steps in

appraising performance, Appraisal system design – Identification and training of appraisers, Period of

appraisal, goal setting and setting of performance standards, Job Analysis & KRA’s; Methods of

Appraising performance – Traditional vs Modern Methods. Obstacles in appraisal, Designing appraisal

for better results, Performance Appraisal interview.

Module-III: Potential Appraisal, 360-Degree Appraisal and Feedback, Performance Feedback - Appraisal

discussions and delivery of feedback, Performance Counseling – Principles of performance

counselling, skill development for counselling process; Competency Mapping: Concepts & Theories;

Competency Mapping Exercise.

Module-IV: Overview of Career Mgmt; Career Planning: Concepts & Theories; Process of Career Planning and

Career Development; Models of Career Development Initiatives; Career planning vs. human resource

planning, career planning vs succession planning.

Module-V: Overview of Assessment & Development; Assess’s Perspective, Assessment Center Method; Need &

Timing of Assessment, Assessment Concerns; Assessment Techniques - In basket exercises;

Assessment Techniques - Psychological Tests; Personal Interview; Assessment & Development

Counseling & Action Plan; Designing Assessment Center.

Text Books:

1. Rao , T.V. Performance Management and appraisal systems, Response Books .

2. Chadha, Prem., Performance Management, Macmillan, New Delhi

3. A S Kohli, T Deb, Performance Management, Oxford

4. A M Sharma, Performance Management System, Himalaya

Reference Books:

1. Sahu R.K., Performance Management System, Excel Books.

2. Armstrong, Michael and Baron, Angela, Performance Management, Jaico Pub. House , Mumbai

3. Colenso, Michael , Kaizen strategies for improving team Performance, Pearson Education , New Delhi

4. Srinivas R. Kandula – Performance Mgt., Strategic, Interventions, Drives – PHI

5. Rao T.V -360o Feedback & PM, Vol-I, II & III, Excel Books.

6. Srivastava K. Dinesh, Strategies for Performance Management, Excel Books.

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MBE-441: RELATIONAL DATABASE MANAGEMENT SYSTEM

Objectives: One of the most popular applications of computers is in the management of large databases. The

focus of this course is on three aspects of database management systems. One is the appreciation of

the database technology. This technology is mature and has been implemented by large number of

vendors. The second aspect is the methodology of developing applications that depend on databases.

The third aspect is the exposure to development environments used for database application

development. We will use one popular database for illustration: Oracle.

MODULE I: Introduction to Database Technology, Physical Data Organization, File Systems Vs. Database

Systems, Database Languages, Database Models: Hierarchical, Network, Relational Model, Database

System: Applications, Users, Administrators, Database Design: ER Modeling, Normalization,

Functional Dependency etc.

MODULE II: SQL: DML, DDL etc., Database Integrity and Security

MODULE III: Transactions, Concurrent database access and Concurrency Control, Backup and Recovery

MODULE IV: Database Storage and File Structure, Database System Architecture, Application Development Tools,

Form based development tools, Report writing tools, Indexing & Hashing, Query processing and Query

Optimization, Advanced Topics: OO DBMS, OLAP, Data Mining, Distributed & Fuzzy Databases

RDBMS Lab: Use of SQL and PL/SQL, DDL, DML, Retrieving and Transforming Data: SELCET, FROM, WHERE,

GROUP BY, HAVING etc. Clauses, Multi Table Queries: INNER and OUTER Joins, SQL Functions

and Operators, Simple PL/SQL programs

Text Books

1. Silberschatz, Korth, Sudarshan : Database System Concepts, McGraw Hill Int.

References

1. Elmasri Navrathe, Somayajulu, Gupta: Fundamentals of Database Systems, Pearson Education

2. C. J. Date: Introduction to Database System 6th Edition, Addison Wesley

3. J. Ullman: Principles of Database Management, Galgotia Publication

4. R. Ramakrishna et al.,: Database Management System, TMH

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MBE-442: SYSTEM ANALYSIS & DESIGN

Objectives: The objective of the course is to familiarize the students with the various concepts of system analysis,

design and planning.

Module I: System Concepts and Information Systems Environment, Characteristics of a system, Elements of a

System, Types of Systems, System Development Life Cycle, Role of System Analyst.

Module II: System Planning and initial Investigation, Information Gathering, Tools for Structured analysis: DFD,

DD, Decision Tree, Decision Table, Structured English Pseudopodia, Feasibility Study, Cost/Benefit

Analysis.

Module III: The Process and Stages of System Design, the process of design, design methodologies, major

development activities, process controls, Input/Output and Forms Design, File Organisation and

Database Design, File structure, Database design, objectives of database, normalisation.

Module IV: System Testing & Quality Assurance, Testing nature of Test Data, Test Plan, Quality assurance, Audit

Trail, Implementation and Software Maintenance, Hardware and Software Selection and Computer

Contract, Project Scheduling and Software, Security, Disaster/ Recovery, and Ethics in System

Development.

Text Books:

1. Elias M Awad, - System Analysis & Design, Galgotia Publication

2. Hopper, George, Valacich, Panigrahi, - Modern System Analysis and Design, Pearson Education.

Reference Books:

1. James A Senn, - Analysis & Design of Information Systems, Tata McGraw Hill

2. Rajaraman,Analysis & Design of Information Systems, PHI.

3. Whitten, Bentley, Dittman, - System Analysis & Design Methods, TMH

19

MBE-443: BUSINESS FUNCTIONS AND PROCESSES

Objectives: The objective of the course is to familiarize the students with the various concepts of Business Process

Management: Business Process Modeling, Business Process Improvement and Business Process

Automation and help students develop a strong interest in the relationship between Business and IT.

An understanding in Business Process Management helps students to specialize in aligning Business

Processes with Strategy, Business Objectives and IT. This course also provides students with the tools

and techniques to perform Process Audits, and be able to pin-point fundamental problems, formulate

quick wins and provide innovative and sustainable solutions.

Module I: Business Process Management: The Conceptual foundation: Understanding business, Functions to

Process: The paradigm shift, process orientation, Business Process identification and mapping,

Business Processes in various functional areas, Case Study.

Module II: Process visioning, process modeling concepts and benchmarking, Tools and techniques, Case Study.

Module III: Business process improvement, Business Process Reengineering, Business Process Redesign,

Implementation: Framework, Methodology, Techniques, Case Study.

Module IV: Business Process Automation: Understanding concepts of BPA, BPA Vs BPN, Automation in

communication, finance, HR, marketing, on-line marketing, service marketing, retail industry, hotel

industry, ROI framework for investment decisions in automation etc., Usage of tools for automation,

Case Study.

Text Books:

1. Holt Jon, Pragmatic Guide To Business Process Modeling,BCS

2. Hammer Michael, Champy James, Reengineering The Corporation: Manifesto For Business

Revolution,Nicholas-Brealey

3. Dey B R, Business Process Reengineering And Change Management, Biztantra

4. Scheer August Wilhelm (Et Al) (Ed), Business Process Automation: Aris In Practice, Springer

5. Camp Robert C, Business Process Benchmarking, A S Q C

Reference

1. Jaiswal Mahadeo & Garg Rajendar K (Ed), Enterprise Systems And Business Process Management:

Global Best Practices, Macmillan

2. Khosrow Paur Mehdi, Cases On Information Technology And Business Process Reengineering, Idea

Group

3. Gelinas Ulric J (Et Al), Business Processes And Information Technology, Thomson

4. Anupindi Ravi (Et Al), Managing Business Process Flows,Pearson Education.

5. Jones Frederick L & Rama Dasaratha V, Accounting Information Systems: A Business Process

Approach, Thomson

6. Jayaraman M S, Business Process Reengineering,Tata Mcgraw Hill

7. Laguna Manuel & Marklund Johan, Business Process Modeling, Simulation And Design, Pearson.

8. Khosrow Pour Mehdi, Cases On Information Technology And Business Process Reengineering, Idea

Group.

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MBE-451: MATERIALS MANAGEMENT

Objective : To expose the students to an integrated view of materials management, its functions, the latest

concepts, tools and techniques, and the practices prevalent in various organizations.

Module-I: Materials Management: An Overview; Objectives; Evolution; Strategies; Functions; Profit Making

Potential; Costs.

Module-II: Inventory Management: Stages; Selective Control; Demand Forecasting; Lead-time; Safety Stock;

Fixed Quantity Reorder System; Fixed Period Reorder System; MRP and JIT systems; Multi – item

inventory Modelling: Deterministic and Probabilistic joint replacement Policy, Stock out Model.

Module-III: Purchasing: Objectives; Types of Materials; Important Aspects; Procedures; Quality; Quantity, Time,

Price and Source; Standardization and Codification; Vendor development; Value Analysis; Make or

Buy Decisions; Negotiations; Institutional, Government and International Buying; Capital Equipment

Purchases. Warehouse Management: Warehousing and Transportation, Warehouse Location;

Transportation; Receiving, Issuing and Store Keeping.

Module-IV: Spare Parts Planning and Control: Material Logistics and Supply Chain Management.

Text Books:

1. Gopalakrishna and Sundaresan: “Materials Management”, Tata McGraw Hill.

2. A. K. Datta, “Materials Management: Procedures, Text and Cases”, Pearson.

3. K. Sridhar bhatt, “ Materials Management” HPH.

Reference Books:

1. Menon K. S., “Purchasing and Inventory Control”, Wheeler

2. Sridhar K. Bhat, “Production and Materials Management”, Himalaya Publishing House. Lee and

Dobler: “Materials and Purchasing Management”

3. Christopher Martin: “Logistics Management”,

4. P Gopalakrishnan, “Handbook of Materials Management”, PHI

5. Gupta & Chital – Materials Management; Text & Cases, PHI.

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MBE-452: PROJECT PLANNING AND CONTROL

Objectives: The basic purpose of this course is to understand the framework for evaluation of capital expenditure

proposals, their planning and management in the review of the projects undertaken.

Module-I: Basic Concepts: Concept of a Project ;Project Management vs General Categories of projects; The

three goals of a Project, Project Life Cycle Phases; Role and responsibility of Project managers;

Qualities of a Project Manager. Project organization; Team building; Contract tendering and Selection

of Contractors.

Module-II: Project Formulation: Feasibility report – areas of study; Project selection models – Non-numeric and

Numeric; preparation of cost estimates; Time estimation; Project evaluation under high uncertainty –

preliminary ideas.

Module-III : Project Planning and Scheduling: Design of project management system; project work system; work

breakdown structure, project execution plan, work packaging plan, project procedure manual; project

scheduling; bar charts, line of balance (LOB) and Network Techniques (PERT / CPM), Crashing of

network: time-cost-trade off, Resource allocation.

Module-IV: Project Monitoring and Control: Planning, Monitoring and Control; Design of monitoring system;

Computerized PMIS (Project Management Information System). Coordination; Procedures, Meetings,

Control; Scope/Progress control, Performance control, Schedule control, Cost control, Evaluation,

Evaluation criteria, measurement, Performance Indicators; Project Audit; Project Audit Life Cycle,

Responsibilities of Evaluator/ Auditor.

Text Books:

1. Samuel J. Mantel, Jack R. Meredith, & M. R. Gopalon : Project Management – Core text book” (1st

edition), Wiley India.

2. Basant Desai : Project Management : HPH

3. Gray & Larsen : Project Management : TMH.

Reference Books:

1. H. Karzner, “Project Management – A System Approach to Planning, Scheduling and Controlling”,

CBS Publishers & Distributors, Delhi.

2. Klashen and Menor : Cases in Operations Management: Sage Publishing

3. Narendra singh : Project Management and Control : HPH

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MBE-453: SERVICE OPERATIONS MANAGEMENT

Objective: This Course aims at acquainting the students with Decision Making in Planning, Design, Delivery,

Quality and Scheduling of Operations including Field Service Operations.

Module-I: Service Operations Concept: Difference between Manufacturing and Service Operations, Service

Operations Characteristics, Different Pure Service Organizations and their peculiarities, Field Service

and its impact on manufacturing organizations, Field Service and Customer satisfaction., nature of

services, Service classification, Service package, distinctive characteristics of service operations.

Module-II: Service Operation Strategy: The strategic service concept, Classifying services for strategic insights,

Understanding competitive environment of Services, Service objectives and goal formulation, Service

organization: In house Vs. Outsourcing, Centralized Vs. Decentralized, Competitive service strategies,

winning customers in the market place, Creating Customer Connection, Enhancing customer

satisfaction, Service Operations as Profit Centre.

Module-III: Field Service Management: Field Service Organization, Field Service Inventory Management, Field

Technical Support Service, Integrating Field Service with Information Technology, Field Service

Effectiveness Evaluation, Field Service and Customer Relations Management.

Module-IV: Service Quality: Defining service quality, Measuring service quality –SERVQAL, Bench marking,

Scope of service quality, Quality service by design – incorporating quality in the service package,

Taquchi method, Poka Yoke, QFD, Achieving service quality – cost of quality, tools for achieving

service quality, Deming’s 14 point program.

Text Books:

1. Fitzsimons, A.J., Fitzsimmons M.J., “Service Management Operations, Strategy and Information

Technology”, Tata McGraw Hill, 2006.

2. Haksever C., Render, Russell R S., Murdick R G., “Service Management and Operations” Pearson.

3. Metters : Service Operations Management : Cengage.

Reference Books:

1. Hill, A.V., “Field Service Management: An Integrated Approach to Increasing Customer Satisfaction”,

Business One Irwin/ APICS

2. Heskett J., “The Service Profit Chain”, Simon and Schuster

3. Schemenner, R, “Service Operations Management”, Prentice Hall

4. Kalakota R. & Whinston A. B., “Electronic Commerce – A Manager’s Guide”, Pearson

5. Brown S.A., “Breakthrough Customer Services: Best Practice of Leaders in Customer Support”, John

Wiley.