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Sygnet Salon and Spa Business Analysis. Background. Opened for business in Summer 2008 in Newmarket, Ontario Original staff of five, including owner Offer various salon services Only ‘database’ of information is through Excel. Currently…. Client base has grown significantly since opening - PowerPoint PPT Presentation
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Sygnet Salon and Spa
Business Analysis
Background• Opened for business in Summer 2008 in Newmarket, Ontario
• Original staff of five, including owner
• Offer various salon services
• Only ‘database’ of information is through Excel
Currently…
• Client base has grown significantly since opening
• Difficulty finding efficient ways to track customers and handle more growth
• No business knowledge
This Place is a Nightmare
Nine Building Blocks for Improvement
1 - Customer Segments
•Female only
•Ages 16+
http://farm1.static.flickr.com/89/231960086_38ba5f38a5.jpg?v=0
2 - Value Propositions
• Online booking appointments
• Building a relationship through data mining and CRM
• Gift Packages and bundled services
http://www.dogsuppliessite.com/images/gift-certificate.jpg
3 - Channels
- Reaching the customers
- What they offer their customers
- Post-purchase support
4 - Customer Relationships
• Acquiring Customers
• Retaining Customers
• Increasing Sales
5 - Revenue Streams
• Recurring Revenue-post purchase support
• Fixed Price
• Leasing the building but own the physical assets
6 - Key Resources
• Required Assets are physical and human capital
• Finances-profiting because of consistent customer base and location
http://www.firstimpressionssalonspa.com/var/be/60415/637172-front-of-salon.jpg
7 - Key Activities
• Currently in the business of problem solving
• Customer relationships are of utmost importance
8 - Key Partnerships
• Supplier relationships need to be maximized via information management
• Better inventory control will increase cost efficiency when ordering
9 - Cost Structure
• Value-driven because of high end luxurious spa
• Cost-driven because purchase supplies in bulk
• Fixed cost for services-promotional offers
Key Findings
• There was virtually no form of customer relationship management
• No online presence
• Poor business expansion strategy
Suggested Strategy
• Implement basic database via PMPw-SQL
• Create comprehensive website which includes appointment booking
• Encourage customer growth via smart selling, package deals, and return customer coupons
Thank you!
Reem Aziz, Etienne Bruchet, Oksana Cpin, and Mandy Flynn
Questions? Comments?