Sydney | Onsite Guide March 19, 2019

We are thrilled you will be joining us in Sydney for the IoT In Action event. The IoT in Action event will help business and technical decision makers get a clear understanding of the IoT opportunity from intelligent edge to intelligent cloud, end-to-end IoT security from the silicon up, and how to accelerate business transformation through IoT value chain investment. The event will provide information via keynotes, practical demonstrations, breakout sessions and community engagement.

Registration and Check-InThank you for registering for the event. Your name badge will be ready for pick up at the event desk in on Level 3 at the Hilton Sydney. Bring a government issued ID or your unique barcode to pick up your badge.

Registration Badge Pick up Hours:Tuesday, March 19th: Registration opens at 8:00

Internet Access:We are deploying a private wireless network to cover this event. To get onto the wireless network, open your network access and look for the network Hilton Honors Network and use the passcode: HMAR19.

What to Expect:Dress for this event is business casual. Food and Beverage will be provided.Light breakfast, beverages, lunch and snacks.

Welcome!Matchmaking ProgramMatchmaking is available from 11:00 on Level 3 at the Hilton Sydney.

Tips to enable strong partner engagement!• Be on time and introduce yourself.

• Prepare ahead of time the information you want to share or present in each meeting.

• Have an idea of what your ideal outcome is and try to determine quickly if each specific meeting will help you meet your goals.

• Stay on topic. You only have 15 minutes.

• If you are bringing a device to show make sure it is powered on, has a full battery and is wiped clean free of finger prints and smudges.

• Loop in Microsoft account managers when appropriate.

• Capture opportunities & any open actions for follow up.

• Exchange necessary contact information.

Matchmaking Portal: https://iotinactionevents.com/matchmaking/login

Ready…Set…Collaborate• Check-in at the Matchmaking registration table located on Level 3.

• Navigate to the matchmaking portal on your device and log in!

• Click on the “My Schedule” tab.

• Send out partner invites via the “Find Partners” tab.

• Your meeting location or table # will appear in your schedule, indicating where your meetings will take place.

• Check the portal often as more partners may havesent you last minute meeting requests

Meeting Space LocationsAll event activities will be held on Level 3 and Level 4 of Hilton Sydney Hotel.

Grand ballroom (Level 3) – Keynotes and Technical Track

Meeting Room 3 & 4 (Level 4) – Business Track

Meeting Room 1 & 2 (Level 4) – Azure Central Session

Level 3 – Match Making

Level 3 – Catering and Expo Area

Meeting Rooms –Logistics Overview

IoT Sydney Event AgendaTime Session Speakers8:00-9:30 Registration, Coffee and Partner Solution Showcase

9:30 - 10:00Executive Keynote: How do you accelerate IoT and optimize opportunities to grow revenue and profitability? Success in IoT requires a mindset in innovation, in business model and in partnership. Rodney Clark, VP of IoT Sales at Microsoft, will share how Microsoft is enabling partners across the IoT value chain to design, build and scale repeatable IoT solutions from edge to cloud.

Shirley Strachan, GM, IoT Device Experience, Microsoft APAC Rodney Clark, Vice President IoT Sales, MicrosoftGuest Speaker: Joshua Ridley, CEO, Willow

10:00-10:45

Intelligent Edge and Intelligent Cloud & Addressing the Challenges of IoT Security with Azure Sphere: Learn how organizations around the world are building and securing the next generation of end-to-end IoT solutions. The rapid evolution of IoT capabilities affords unprecedented opportunities for business innovation and also new risks to manage. Learn how you can simplify your IoT journey, secure your solutions from device to the cloud and take advantage of more choice and openness to create enterprise-grade IoT and edge solutions.

Intelligent Edge and Intelligent Cloud: Tony Shakib, General Manager, Azure IoT, MicrosoftGuest Speaker: Paul Hamshere, IoT General Manager, Telstra

Addressing the Challenges of IoT Security with Azure Sphere:Danielle Damasius, Principle PM, Azure Sphere, Microsoft

10:45-11:30

Building Intelligent Edge Solutions with Microsoft IoT and other Technology Programs: Learn how innovations in IoT Edge technologies, Cognitive Services and Artificial Intelligence can be easily leveraged to enhance IoT solutions – from simple to complex scenarios. Learn how Distributors, SIs and OEMs can work together to design, build and deploy scalable, repeatable solutions.

Carl Coken, GM, Global IoT Solution Architects CDS IoT Team, Microsoft Sarah Maston, Cloud Solution Architect, MicrosoftGuest Speaker: Veli-Matti Vanamo, APAC Chief Technology Officer, Insight

11:30-11:45 Morning Break

11:45-12:15

FarmBeats: Microsoft’s Vision for Data-Driven Agriculture: The Project FarmBeats goal is to enable data-driven, digital farming. Data, coupled with the farmer’s knowledge and intuition about their farm, can help increase farm productivity and reduce costs. Getting data from the farm is extremely difficult since there is often no power in the field or Internet on the farms. Project FarmBeats represents several unique solutions to solve these problems using low-cost sensors, drones, and vision and machine learning algorithms.

Srinivasan Chandrasekar, Director, Azure Global Engineering, MicrosoftGuest Speaker: Mike Ritter, CEO, Slantrange

12:15-13:00

The 4 Steps of Digital Transformation: Learn about the four stages of digital transformation which companies go through as they leverage the capabilities of the Intelligent Cloud and the Intelligent Edge. Learn how to develop profitable, sustainable and scalable business models in a variety of partnership and commercial scenarios. Learn how to save money for you and your customers, and how to monetize new opportunities.

Andrew Smith, GM IoT Business Operations and Programs, MicrosoftGuest Speaker: Stephen Borg, CEO - AOPEN Solutions & meldCX

IoT Sydney Event AgendaTime Session Speakers

13:00-14:00 Refreshments

14:00-16:30

14:00 - 16:30Transforming Your Business: Building on the morning keynote, learn how other companies have approached business model transformation, and learn how the four stages of digital transformation can apply to your organization. Discuss issues and ideas with a panel of industry experts.

14:00 - 16:30Building Your Intelligent Edge: We dive into recent Microsoft IoT Product innovations, from intelligent edge to intelligent cloud, and advancements in AI that create new reference architecture opportunities. Experience connecting edge devices like buttons, sound sensors, industrial wearables and an AI camera to a range of cloud technologies such as Azure IoT Central, Azure IoT Hub, Stream Analytics as well as Machine Learning and AI at the edge.

14:00 - 14:45Azure IoT Central: Azure IoT Central lowers the barrier to entry to IoT, unlocking new business opportunities and new customer types. Discover how easy it is to build an IoT application stepping through an IoT Central lab. Learn about IoT in a Day “Event in a Box” to drive your IoT business.

Transforming Your Business: Patrick Ward, Principal Solutions Specialist, IoT, MicrosoftAdeline Hsieh, Sr. Principal Solution manager, IoT Device Experience

Sales, CDS, MicrosoftGuest Speakers: Jeff Feldman, APAC Advisory IoT Leader, E&Y; Dale Rankine, CEO and Co-founder, Reekoh; Henry Zhou, General Manager and Director, Omron; Gary Slater, Data Platform Lead, Newcrest

Building Your Intelligent Edge: Keon Lee, IoT Solution Architect, Microsoft, Daisuke Nakahara, Architect, Microsoft, Krishna Mamidipaka, Product Management , Azure Stream Analytics & Xumin Sun, Senior PM in Cloud Platform & IoT Ecosystem TeamGuest Speaker: Richard Lee, Senior Architect, Insight

Azure IoT Central: Tim Symonds, IoT Technical Solutions Professional, Microsoft

11:00-17:00 Partner-Customer Matchmaking: Use our online Matchmaking Tool to meet partners and customers who are looking for new partnership opportunities to design, build and deploy new IoT solutions.

All-Day Sponsored Partner Solution Showcase: Explore our Partner IoT Solution Showcase that will demonstrate the strength in innovation the Microsoft IoT Partner ecosystem is driving in key verticals in collaboration with Microsoft partner ecosystem.

PartnersSolution Aggregators Expo Sponsors Solution Showcase

Azure Sphere

Solution ShowcaseWe encourage you to spend some time with our selected partners in the Solution Showcase located throughout the expo hall. Many of our partners will be on hand to give each attendee a look at some of the successful solutions deployed across the IoT ecosystem.

https://www.avocor.com/

Avocor Windows Collaboration Displays enhances team work and collaboration by extending familiar Microsoft 365 solutions to room-scale. Fully compatible with Windows 10, the display solves the frustrating and often time-consuming problem of connecting devices and people in meetings, whether a huddle space, conference room or across the globe. The collected data can be used to analyze and more efficiently use meeting and building spaces.

https://au.insight.com/

Creating meaningful connections that help business run smarter. Through Digital Innovation, our experts embrace rich data analytics coupled with deep expertise in the Internet of Things (IoT) and mobile app development.Leveraging our industry knowledge, intrinsic empathy and customer insights, we design and develop meaningful solutions that advance the ways customers live and work.

https://visionaidevkit.com/

The Vision AI Developer Kit brings all the key hardware and software required to develop camera-based IoT solutions using Azure IoT Edge and Azure Machine Learning (ML) –helping innovators deliver the next generation of AI-enabled robotics, industry safety, retail, home and enterprise security cameras, smart home devices and more.

https://www.wipro.com/en-US/

The Wipro digital signage solution accelerator reduces the cost of managing signage by providing a centralized portal to manage and publish to remote display devices (Windows 10 IoT Core and Windows 10 IoT Enterprise support), and create playlists of media, such as web pages, videos, photos, and HTML. The end-to-end automated process increases revenues by managing intelligent store operations through predictive analytics, using data acquired from customer engagements. The solution seamlessly integrates with Azure to store customized display content in multiple templates and formats with no additional server costs.

Solution Aggregators available to connect in the Expo Area

https://www.avnet.com/wps/portal/us/solutions/iot/overview/

With our global network of industry leading suppliers, OEMs, VARs, GSIs, and service providers, Avnet has created an unprecedented ecosystem for IoT initiatives. Avnet helps partners and customers expand their routes to market with multidimensional opportunities to acquire and incorporate products, access expertise to build solutions and channels, and to better understand products through a continually growing knowledge base

https://www.arrow.com/en/iot

Arrow is a global Microsoft value-added distribution partner and IoT solutions aggregator. From Sensor to Sunset™ represents Arrow’s comprehensive portfolio of technology from sensors, wireless connectivity, gateways to cloud platforms, data ingestion, aggregation and visualization, analytics, and security.

https://www.synnexcorp.com/

SYNNEX brings the most relevant technology solutions to the IT and consumer electronics markets to help our partners sustainably grow their business. We distribute more than 30,000 technology products from more than 300 of the world’s leading and emerging manufacturers, and provide complete solutions to more than 20,000 resellers and retail customers in the U.S., Canada, and Japan.

http://au.ingrammicro.com

Ingram Micro helps businesses fully realize the promise of technology™—helping them maximize the value of the technology that they make, sell or use. With its vast global infrastructure and focus on IoT, cloud, mobility, technology lifecycle & solutions, Ingram Micro enables partners to operate more efficiently and successfully.

Visit with our innovative sponsors in the Expo Area

www.moxa.com

Moxa is a leading provider of edge connectivity, industrial computing, and network infrastructure solutions for enabling connectivity for the Industrial Internet of Things.

www.rhipe.com

Industrial automation is getting even better with the power of Cloud. The solution is intended to provide a working demonstration of a Robotic arm that can be implemented in Industry verticals like Manufacturing, Retail, Medicine, Mining and Hospitality. Powered by Azure IOTHUB, the solution integrates with stream Analytics, Service Bus and Logic apps as downstream components for real time data analysis and dashboard view.

https://reekoh.com

Reekoh is an award-winning agile integration platform for the modern enterprise – built specifically to bring the Internet of Things, data and API’s together with your existing enterprise business systems and processes. Our platform empowers enterprises with tools for reducing complexity, removing barriers and accelerating time-to-value in their IoT and data driven solutions.

https://www.advantech.com/success-stories/article/8238A187-6058-42EC-AB53-1D127A81558F

Advantech is a leader in providing trusted innovative embedded and automation products and solutions. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and Partnering for IoT Solutions.

https://www.empired.com/

Empired shows how edge computing can enhance their data platform landscape and drive business value, which solves the disparate data sources problem with limited Cloud connectivity.

https://www.telstra.com.au/business-enterprise/solutions/internet-of-things/vehicles-and-assets/track-and-monitor?gclid=Cj0KCQiAk-7jBRD9ARIsAEy8mh6IgzsdagCa6lwqDsFBYsdWor70noM2M7TpirWF7NyZv_ntKwz7XYkaAuaWEALw_wcB&gclsrc=aw.ds

Telstra Track and Monitor is a automated asset tracking solution leveraging Australia’s largest IoT Network and key components of Microsoft Azure Product. It is CAT-M1 based device solution which can be used by business and enterprise to track the location of high value, non-powered assets such as shipping containers, semi trailers, rail freight wagons and large machinery.

https://www.coreiot.com/

COREIoT is a global organisation on a mission to remove barriers to the adoption of The Internet of Things (IoT) solutions inindustry by taking care of each part of the IoT adoption puzzle. To do this, COREIoT relies on Microsoft Azure to underlying cloud, compute, data visualisation and IoT hub technologies.

Thank you to our Guest SpeakersJoshua RidleyCEOWillowAs CEO, Joshua oversees the strategic direction, growth, and management of Willow. He is passionate about culture, people and growing a global company that has a positive impact on our world. Over the past 15 years, Joshua has founded and led three successful businesses utilizing technology in the property and infrastructure industry.

Mike RitterCEOSlantRangeSince 1996, Mike has been developing airborne intelligence systems for applications in the earth sciences, defense, and agronomy fields. As an engineer at the Scripps Institution of Oceanography, he developed airborne imaging and radar systems to study ocean/atmosphere interactions in support of global climate research.

Paul HamshereIoT General ManagerTelstraPaul is Internet of Things (IoT) Technology & Devices Innovation Principle at Telstra, with an experienced background across Consumer, Small Business and Enterprise. Lead teams accountable for Internet of Things (IoT) Innovation, Mobiles, IPTV and Fixed across both manufactures and operators. He has both an in depth technical understanding of engineering, the TV and Telecoms industry with a breadth of experience in a range of disciplines; product development and management, programme management, finance, venture capital, business development, product marketing and including building teams with multiple direct reports.

Veli-Matti VanamoChief Technology OfficerInsight Enterprises, APACVeli-Matti is the Chief Technology Officer for Insight Enterprises, APAC. In his role, Veli sets the strategic technology direction for the organization in terms of IP creation, capability and go-to-market development for emerging technologies and new offerings in the region. His responsibilities include staying connected with Insight's global teams, collaborating across regions, building and empowering an innovative culture, and accelerating our key business partnerships such as Microsoft. Veli is a frequent speaker at local and global industry conferences and has authored three books on Microsoft technology.

Thank you to our Guest Speakers

Jeff FeldmanAPAC Advisory IoT LeaderE&YJeff is a Director in EY’s Data & Analytics team where he leads the IoT Analytics practice and serves as EY’s APAC Advisory IoT Leader. He has over 20 years of experience leading emerging technology architecture and delivery with proven leadership, problem-solving, analytical, communication, and organizational skills. Jeff works regularly with transport, agriculture, government and utilities (energy and water), helping the drive adoption and integration of digital technologies.

Stephen BorgGlobal Chief Digital Officer & CEO Asia PacificAOPENStephen Borg is a solutions-driven strategy development director specializing in identifying and creating opportunities in greenfield markets. His background is in capability development and research-led strategy with a particular passion for lateral problem solving and creating tailored results to satisfy partners and their customers. With key skills in strategy and design-led thinking, he has helped multinational companies expand markets, explore and pioneer new niches and introduce game-changing technology into competitive spaces. His expertise spans technology and digital media, retail environments, customer experience, innovation, and building business partnerships.

Henry ZhouDirector and General ManagerOmron OceaniaHenry is a widely acclaimed presenter on industry automation and IoT. As Director and General Manager of Omron Oceania – a world leader in IoT, AI, Robotics and automation, Henry shows how companies can transform their business with the latest technologies. Audiences learn how IoT can boost productivity and drive growth.

Dale RankineCEOReekohDale Rankine is CEO and co-founder of Reekoh, an award-winning, and Gartner-recognised Integration Platform, transforming enterprises by bringing together IoT, emerging technologies, APIs and business applications. He is a well-regarded international speaker, strategist, and mentors on IoT and product-focused technology startups.

Thank you to our Guest Speakers

Richard LeeSenior ArchitectInsight Digital InnovationRichard is an experienced technologist with over 9 years' experience working with clients across the mining, education, finance and construction industries. His background includes business analysis and data platform roles spanning traditional analytics, cloud technologies, and IoT, with more recent roles focusing on advanced analytics at the enterprise level.

Gary SlaterData Platform LeadNewcrestGary has over 18 years’ experience working with data and data analytics; including data administration, solution design and development, through to architecture design, strategic development and delivery. He has been with Newcrest for the last 8 years and has gained deep insights into both production processes and the underpinning data that drives productivity. In his current role, Gary is leading a team to deliver Digital solutions and a platform that underpins Newcrest’s digital transformation strategy.

Thank you to our Speakers

Rodney ClarkVice President IoT SalesMicrosoftRodney Clark is the Vice President of the Worldwide Internet of Things Device Experience and Mixed Reality Sales team. In this role, Rodney is responsible for building Intelligent Solutions, from edge to cloud, with the more than 9,000 ecosystem partners, and driving sales and go to market execution to accelerate partner solution deployment.

Danielle DamasiusPrinciple PM, Azure SphereMicrosoft

Carl CokenGM, Global IoT Solution ArchitectsCDS IoT Solution SalesMicrosoftCarl Coken is the General Manager of IoT within the Partner Devices and Solutions organization at Microsoft Corp. His worldwide team is responsible for working with partners to help them build IoT solutions using Microsoft’s Azure IoT cloud services and other products and technologies.

Tony ShakibGeneral Manager, Azure IoTMicrosoftTony Shakib leads Microsoft’s IoT Business Acceleration (IBA) team inside Azure engineering organization and drives the Azure IoT Eco-system and strategic business engagements for top 100 IoT Enterprise Accounts, Partners, Developers and ISV/Startups. Tony is accountable for IoT customer value realization, business development, rapid solution deployment, joint customer GTM programs and accelerating time and process to large-scale commercial deployments.

Shirley StrachanGM, IoT Device ExperienceMicrosoft APACLeveraging technology to drive positive impact for businesses and people’s lives is what inspires Shirley. In her leadership roles at Microsoft, and throughout her 30+ year career in the industry, she has prioritized harnessing the power of technology to drive meaningful enterprise results. She does this by building and leading top performing, diverse and widely distributed sales teams who work with partners and customers to deliver intelligent systems and solutions. This is where Shirley thrives and in doing so drives a positive impact on the customer, partner and sales team satisfaction. Most recently this includes working with Microsoft partners to successfully bring digital business transformation to customers across the Asia region by delivering solutions built on Azure cloud services that collect and analyze data to deliver business insights and drive intelligent actions that have meaningful business and market impact..

Thank you to our SpeakersSarah MastonCloud Solution ArchitectMicrosoftSarah Maston is a cloud solution architect in the Partner Device Solutions (PDS) IoT Solutions group at Microsoft. She is the IoT Solutions Lead for Microsoft’s Partner Ecosystem in the Americas. She specializes in process architecture and data solution architecture.

Andrew SmithSenior Director, Strategy & Operations, IoT Device ExperienceMicrosoftThe mission of the Windows IoT team is “Be the platform and service of choice for all device builders”. As the Senior Director for Sales Strategy & Operations within Microsoft’s IoT Device Partner group, Andrew leads both the business transformation plans and also the operational capability development for our fast-moving IoT Device business.

Keon LeeIoT Solution ArchitectMicrosoftKeon Lee is IoT Solution Architect in Microsoft. In this role working on the develop of IoT solution in Korea and Australia and the support Digital Transformation work in vertical industry. Previously, he was the National Technology Officer of Microsoft Korea.

Srini ChandrasekarDirector, Azure Global EngineeringMicrosoftSrini Chandrasekar is Director, Azure Global Engineering. In this role, he is responsible for creating differentiated value on Microsoft Azure to enable customers and partners to build digital agriculture solutions. Prior to joining Microsoft 9 years ago, Srini was the Chief Operating Officer of Aztecsoft, responsible for their business and operations in India.

Krishna MamidipakaPrincipal Product ManagerAzure Stream AnalyticsKrishna Mamidipaka is a Principal Product Manager at Microsoft. He works in the Azure Big Data organization, with specific focus on Azure Stream Analytics. In addition to driving the I/O ecosystem and the machine learning based scenarios in Stream Analytics, he is also instrumental in evolving the long term product vision and roadmap. Prior to joining the Stream Analytics team, Krishna was a Product Manager in the Office 365 group and was instrumental in the delivery of several Office 365 offerings such as Project Online, Visio Online, and O365 Planner. Krishna has a Masters Degree in Engineering and an MBA. Krishna lives in Seattle area.

Thank you to our SpeakersPatrick WardPrincipal Solutions Specialist, IoTMicrosoftPatrick Ward is a Principle Solution Specialist, IoT for Microsoft. In this role, Patrick helps Microsoft’s customers across EMEA to leverage the power of IoT to transform their businesses.

Adeline HsiehSr. Principal Solution manager, IoT Device Experience Sales, CDSMicrosoftAdeline Hsieh is a Principle Solution Specialist, IoT for Microsoft. In this role, Adeline helps Microsoft’s customers and partners across South East Asia, New Zealand, Australia, and Taiwan to leverage the power of IoT to transform their businesses.

Tim SymondsIoT Technical Solutions ProfessionalMicrosoftTim has worked in IT for over 20 years across a variety of technical, project, analysis, support and sales orientated roles in both Australia and the UK. Working in small and large organizations has given him exposure to many complex and diverse infrastructures.

Daisuke NakaharaArchitectMicrosoft

Xumin SunSenior Program Manager in Cloud Platform & IoT Ecosystem (CPPE) TeamMicrosoftXumin Sun is a Senior Program Manager at Microsoft, where she works on partner ecosystem of the Great China Region for Windows Server and Windows IoT products. Xumin has 18 years of experience in software industry, worked on telecommunication, network load balancing, network protocol analysis tools and Nano Server in the scope of Windows Server, and Windows IoT. She has transitioned from a developer, to feature program manager, to her current role on partner engagement. She holds a master degree in Electrical and Computer Engineering from McGill University, Canada.

Transportation InformationLocationHilton Sydney 488 George Street Sydney, New South Wales 2000, Australia

By TaxiFrom Sydney Airport, taxis are available to take you directly to the Hilton Sydney hotel. The journey normally takes around 40 minutes and costs approximately $60-$65.

By CarEnter Sydney via the Eastern Distributor, take the William Street exit and travel along William Street into Park Street, turn right into Pitt Street. The Hilton Sydney hotel driveway, valet parking and car park are located 50 meters on the left side of Pitt Street. Please program 255 Pitt Street if using a car navigational device. There is a secure underground car park located at Hilton Sydney. Self parking and casual rates are available upon request.

By TrainAs an environmentally friendly hotel with a focus on sustainability we recommend you take the Train for direct, convenient access to the hotel from the airport and most other locations. There is a Train Station located at both the Sydney Domestic and International Airports with a direct line to the city. Exit the train at Town Hall Station and the Hilton Sydney hotel is located adjacent to the Victoria Galleries, entry via Pitt Street or George Street, Travelling time is around 25 minutes and costs approximately $17 per adult each way.

By Shuttle BusA shuttle bus cost is approximately $22 per person each way from the Airport to Hilton Sydney. This can be organized upon arrival at the Domestic or International terminals.

By Limousine TransferA chauffeured pickup service in a premium sedan is available. The driver will personally meet and greet guests at the arrival gate. The vehicle caters for 2-3 passengers with 2 large and 2 small suitcases. Travelling time is around 45 minutes and costs $120 each way.Additional Transportation Information: https://www.hiltonsydney.com.au/directions-map

Transportation Information

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