Sydney - Divine Living … · Website Build out sales page and hook to PayPal Virtual Assistant 12/30/2013 Website Create web banner, email banner, custom box for advertising summit

SydneyLive Event

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Business Building Tools

List Building Tools Relationship Building Tools

Sales Tools

Joint Venture Partners Preview Calls Preview Calls that lead to

Discovery Sessions

Telesummits Newsletters to your list Discovery Sessions

Social Media posts that point

to an opt-in page

Social Media posts that are not

pointing to an opt-in page

Solo-Mailers with a call to

action to buy a package

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Step Two: Traffic Opt-in Collect Names & E-Mail Addresses

Opt-in PagesOpt-in Box on Website

Preview Calls

List Building Sequence

Step Three: Added to List(i.e. Mailchimp, Aweber, Infusionsoft)

Step Four: Send Free OfferThrough Autoresponder

Step Five: Build the Relationship1 Newsletter + 2 Solo-mailers per week

Step Six: Make OffersDiscovery Calls, Coaching Packages

Step Seven: Clients & CashFulfill and Deliver

Step One: Generate Traffic

Tele-Summits Paid TrafficJV Partners

and AffiliatesSocial Media

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7 Steps to JV Partners

Step 1: Be prepared and make it easy

Step 2: Have something in place to promote

Step 3: Brainstorm Potential JV Partners

Step 4: Set Up a Partnership Call

Step 5: Speak to Potential JV Partners

Be yourself!

1. Let the potential partner know why you desired to connect

2. Ask questions about:

• Their business

• Who they serve

• Benefits they offer

• Upcoming projects and goals

• Support they are looking for

• How you can help

3. You will then share this information about you and your business

4. Set up whatever next steps need to happen for a successful partnership

Step 6: Create Promotional Copy including a solo-mailer and FB posts and tweets

Step 7: Contracts and Agreements (if applicable)

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Your Join Venture Partner Goals

Number of joint ventures I will do in the next 90 days:

The people I will JV Partner with are: 1.

2.

3.

4.

5.

I am looking for my list size to grow by:

Who in The Academy might be a good Joint Venture Partner for you and why?

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Telesummit Master Plan Example

**Have your Virtual Assistant re-create this master plan and change the dates

Launch Phase Topic Activity

Task Assigned

ToDate

Pre

-La

un

ch

Planning Brainstorm Potential Speakers You 11/1/2013

Planning Contact Potential Speakers You 11/2 – 11/24/2013

Planning Create telesummit Masterplan You 12/1/2013

Hosting Purchase Hosting Plan You 12/6/2013

Hosting Connect hosting plan to domain, install Wordpress, install Optimize Press

Virtual Assistant

12/6/2013

Website Purchase Lead Pages 12/6/2013

Website Create welcome video for opt-in page (either up-load to Vimeo/Youtube OR put video into shared Dropbox folder)

You 12/6/2013

Email Create admin email account Virtual Assistant

12/6/2013

Website Create any other content for opt-in page You 12/9/2013

Email Create email content for when people opt-in You 12/9/2013

Speakers Purchase Echosign.com package You 12/9/2013

Website Build out opt-in page, hook to Aweber, and test Virtual Assistant

12/10/2013

Website Hire Graphic Designer You 12/11/2013

Affiliate/JV Content

Create one solo email for affiliate's to use You 12/19/2013

Speakers Create Speaker Packets for each speaker that has confirmed

Virtual Assistant

12/20/2013


Purchase affiliate platform You 12/20/2013

Speakers Create affiliate welcome package template Virtual Assistant

12/20/2013

Website Create content for sales page of replay product You 12/27/2013

Email Create email content for when people purchase replay package

You 12/27/2013


Install Affiliate platform and hook to Paypal Virtual Assistant

12/29/2013

Speakers Send VA a list of your dates/times available for LIVE interviews and recordings

You 12/29/2013

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Task Assigned

ToDate

Pre

-La

un

ch

Website Build out sales page and hook to PayPal Virtual Assistant

12/30/2013

Website Create web banner, email banner, custom box for advertising summit on main website, possibly a speaker grid of all of their headshots, Facebook cover image (if needed)

Graphic Designer

1/3/2014


Add each speaker as an affiliate Virtual Assistant

1/3/2014

Email Create emails to your existing list to get them to sign up for the event (at least 2, no more than 5)

You 1/3/2014

Product Create product for replay package in PayPal and hook to Aweber and sales page

Virtual Assistant

1/3/2014


Setup each speaker's packet with affilaite info Virtual Assistant

1/7/2014

Social Media

Create Facebook Fan Page for summit Virtual Assistant

1/13/2014

Interviews Purchase InstantTelseminar.com Premium package (to be able to use AutoPilot)

You 1/16/2014

Website Setup replay page for general public Virtual Assistant

2/1/2014

Website Setup replay page for BUYERS (password protected)

Virtual Assistant

2/1/2014

Social Media

Design social media images to use Graphic Designer

2/1/2014

Social Media

Schedule social media posts for each day's speakers/replays/etc.

Virtual Assistant

2/1/2014

Email Create emails for each speaker to be released (there is a lot of choices on this in terms of frequen-cy, we can decide later)

You 2/2/2014

Testing Test all links, opt-in process, and buying process Virtual Assistant

2/2/2014

Speakers Remind that week's speakers what is required of them in regards to promotion

Virtual Assistant

2/10/2014

Social Media

Check in on Facebook, Twitter, LI, etc. to respond to people

Virtual Assistant

2/10/2014

Speakers Contact each speaker to confirm participation Virtual Assistant

Ongoing

Speakers Track status on speaker spreadsheet Virtual Assistant

Ongoing

Speakers Follow up with speakers to receive their Bio, Headshot, Call Title, 3-5 bullet points of their call, possible questions Megan can ask during the inter-view, Free offer

Virtual Assistant

Ongoing

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Task Assigned

ToDate

La

un

ch

InterviewsOnce speaker is confirmed, schedule their LIVE interview OR Recorded interview

Virtual Assistant

Ongoing

InterviewsIf interview is not LIVE, upload recorded call into Autopilot and schedule call

Virtual Assistant

Ongoing

SpeakersSend speaker contract to each speaker through echosign and track it on spreadsheet

Virtual Assistant

Ongoing

SpeakersSign up for each speaker's mailing list and record on spreadsheet what date you saw their mailing come out about the summit

Virtual Assistant

Ongoing

Interviews Download each recording and save to DropboxVirtual Assistant

Ongoing

InterviewsUpload recordings to wordpress and add to both replay pages

Virtual Assistant

Ongoing

Customer Service

Check emails and respond to questions and any issues, etc.

Virtual Assistant

Ongoing

Po

st-L

au

nc

h Affiliate/JV Content

Payout commissions to speakersVirtual Assistant

After Cart Closes for Interview Bundle

Program Turn program into Evergreen statusVirtual Assistant

Speakers Create Thank You email for speakers You 2/18/2014

Speakers Send thank you email to speakersVirtual Assistant

2/18/2014

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Your Telesummit Action Plan

I plan to grow my list by _____________________ during my telesummit.

What’s your telesummit subject?

How does this subject directly relate to what your target market will spend money on?

What are the dates of your telesummit? _____________________________

Who are your telesummit panelists and what are their list sizes?

Telesummit Panelist List Size

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Why is each panelist complimentary to what you have to offer?

Telesummit Panelist Compliments What You Offer Because

What type of technology do you need to conduct your telesummit?

What team members and support from other people do you need?

What resources, skills or knowledge do you need?

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Planning Your Telesummit

Use the calendars below to map out your telesummit so that you can easily put your plan into action and

make your telesummit a reality!

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

Telesummit Notes

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1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30

Telesummit Notes

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1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

Telesummit Notes

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Relationship Building ToolsSocial Media Notes

Your NewsletterSection to include in your newsletter:

• Personal Note from You

• Feature Article

• Feature Video

• Recommended Resources

• Upcoming Events and Teleclasses

• About You – Short Bio

What day of the week will you write your newsletter?

What day will you send your newsletter out weekly?

What topics or sections will you include in your weekly newsletter?

Who will support you in formatting, proofreading, scheduling and sending your newsletter?

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Conducting a Preview CallBeginning of the call (5 minutes)

Body of the call (40 minutes)

Close of the call (15 minutes)

Steps to Creating a Preview Call

Step One: Create your free idea

Step Two: Create your opt-in page

Step Three: Develop your sales page

Step Four: Write your email sequence

Step Five: Script your live preview call

Step Six: Send your email copy and pages content to your VA to set up

Step Seven: Set up your live call technology

Step Eight: Drive traffic to the call opt-in page

Step Nine: Conduct your preview call

Step Ten: Visualize and emotionalize attracting clients

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Sample 30-Day Preview Call Marketing Calendar


1

Brainstorm potential JV Partners to help you promote your call

2

Develop topic and main teach-ing points/benefits & determine call to action

3

Write content for Opt-in page and send to VA Have graphic designer cre-ate banner/graphics

4

Write content for promo-tional copy to send to JV Partners

5 6

Write Content for Sales page and send to VA

7

Have graphic designer cre-ate banner/graphics

8

Write content for preview call email se-quence and send to VA

9

Finalize opt-in and sales page with VA

10

Script your live preview call

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12 13

Set up your live technology

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Write copy and schedule out social media posts

15

Set up availability for Discovery Sessions

16 17

Test out all links and email sequence

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19

Start promot-ing call

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Send Introductory email

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Send Value Building Email

22 23

Live Call Announcement Email

24 25

Live Call Announcement Email

26 27 28

Live Call Reminder Email

29

Hour before mailerConduct callReplay mailer

30

Discovery Session Email

31 1

Discovery Session Email #2

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Create Your Own Preview Call Marketing & Action Plan


1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

Preview Call Notes

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Your Preview Call Action Plan**The goal of a preview call is to sell**

Preview Call Goals

Number of new clients from pre-view calls each month:

Number of Discovery Sessions booked from each preview call:

Number of people you desire to sign up for each preview call:

Number of preview calls per month:

What will be the call to action at the end of your preview call?

What is the topic of your call?

What is the date of your next (or first) call?

What does your ideal client want to hear? What problems do they want solved and what primary benefit are they searching for?

Preview Call Notes

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Put It All Together & Create Your90-Day Marketing Plan

Step One: Get Organized and start with your end goal in mind

a. The number of new clients I want each month for the next 90 days is:

b. My financial goal each month for the next 90 days is:

Step Two: Get your team in place to support you

a. I need support in the following areas of my Marketing Plan:

b. The team members I already have in place to support me include:

c. The additional team members I need to bring on to support me include:

d. I will bring on any additional team members by:

Step Three: Connect with potential Joint Venture Partners

a. I will connect with ___________ potential JV Partners

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b. The number of Joint Ventures I will do in the next 90 days:

c. I will start reaching out to potential JV Partners on: ________________

Step Four: Create a Telesummit Action Plan (in this handout)

a. I will start planning my telesummit the week of:

b. The dates of my telesummit will be:

c. The number of panelists/speakers on my telesummit:

d. The following team members will help me:

Step Five: Plan out a Telesummit in your calendar (in this handout)

a. Fill in your telesummit plan on the calendar provided in this handout.

b. You can transfer what you’ve written on the calendar in this handout onto your own calendar at

home (Gmail, Outlook, etc.)

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Step Six: Create your Preview Call Action Plan (in this handout)

a. The date of my first (or next) preview call will be:

b. The topic of my first (or next) preview call is:

c. My 30-day preview call marketing and action plan will start on:

d. The following team members will help me:

Step Seven: Map out your Preview Call Marketing Plan in your calendar (in this handout)

a. Fill in the Preview Call Marketing Plan in the calendar provided in this handout.

b. You can transfer what you’ve written on the calendar in this handout onto your own calendar at

home (Gmail, Outlook, etc.)

Step Eight: Incorporate Social Media

a. The social media platform I choose to focus on is:

b. I will spend ______________ minutes per day on social media.

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c. The team member who will support me in making posts:

Step Nine: Build in your weekly Newsletter and twice weekly solo-mailers

a. I will mail out my newsletter each week starting (or continuing) on:

b. My newsletter will contain the following sections:

c. I will mail out my twice weekly solo-mailers starting (or continuing) on:

d. The team member who will support me:

Step Ten: Put your 90-day marketing plan into action and have fun!

Documents

Sydney - Divine Living … · Website Build out sales page and hook to PayPal Virtual Assistant 12/30/2013 Website Create web banner, email banner, custom box for advertising summit