Sybase Sybase

IQIQBy: Nathan Bazyk, Casey Jo Burnett, Giezi NunezBy: Nathan Bazyk, Casey Jo Burnett, Giezi Nunez

What is Sybase IQ ?

Sybase IQ is an optimized analytic server designed Sybase IQ is an optimized analytic server designed to deliver faster results. to deliver faster results.

What does it do? What does it do? It allows a business to search information in their data It allows a business to search information in their data

warehouse faster.warehouse faster.

How is it better?How is it better? It can answer queries, create reports and search a It can answer queries, create reports and search a

database much faster than a traditional row based data database much faster than a traditional row based data storage especially with large amounts of data.storage especially with large amounts of data.

Reduces wait time from 20 min to a few sec or a min at Reduces wait time from 20 min to a few sec or a min at the most.the most.

How Sybase IQ Started?

The program was developed by Sybase The program was developed by Sybase Incorporated team on Sun Microsystems Incorporated team on Sun Microsystems hardware. hardware.

It took 10 years of engineering, specializing It took 10 years of engineering, specializing queries, etc. queries, etc.

Currently, it has 100 patents, 9 unique indexes Currently, it has 100 patents, 9 unique indexes and 6 different table joinsand 6 different table joins

It already has 1500 clientsIt already has 1500 clients

Data AggregatorsData Aggregators

Business with unpredictable queriesBusiness with unpredictable queries

Business with centralized Business with centralized warehouseswarehouses

Sybase IQ Target Market

Functionality of Sybase IQ

How does it work? How does it work? Columns vs. Rows Columns vs. Rows Compresses size of database Compresses size of database 1 petabyte(1,000 Terabytes) of structured and 1 petabyte(1,000 Terabytes) of structured and

Unstructured data.Unstructured data.

Importance:Importance: Large amounts of info take forever to access. Ideal for all Large amounts of info take forever to access. Ideal for all

business where speed is a necessity. (Finances/Stock business where speed is a necessity. (Finances/Stock Market)Market)

Criticism: Criticism: Slows down writing data Slows down writing data Instead of just the last data object requiring updating Instead of just the last data object requiring updating

one date object per data column must be updated.one date object per data column must be updated.

Column Based vs. Row Based Data

Row Based DataRow Based Data

Most recent Data Most recent Data was input at the was input at the end. end.

When running When running queries, the entire queries, the entire table would be table would be searched in order to searched in order to provide accurate provide accurate results. results.

Column Based DataColumn Based Data While the process While the process

increases the increases the amount of time amount of time required to insert required to insert data it makes up for data it makes up for it in query results.it in query results.

Update information Update information in column rather in column rather than at the end of than at the end of the data. the data.

Entry ExamplesEntry Examples Row Based EntryRow Based Entry

1, Smith, John, 1, Smith, John, Accounting,45000; Accounting,45000; 2, Jones, Ann, 2, Jones, Ann, Finance, 50000; 3, Finance, 50000; 3, Brown, Joe, Brown, Joe, Marketing, 40000Marketing, 40000

Column Based Column Based EntryEntry

1,2,3;Smith, John, 1,2,3;Smith, John, Jones, Ann, Brown, Jones, Ann, Brown, Joe; Accounting, Joe; Accounting, Finance, Marketing; Finance, Marketing; 45000, 50000, 45000, 50000, 4000040000

Benefits of Sybase IQ

It gives a competitive advantage to the It gives a competitive advantage to the business:business: By reducing up to 90% of storage cost.By reducing up to 90% of storage cost. Through High PerformanceThrough High Performance Easy to use, so it don’t require any outside training.Easy to use, so it don’t require any outside training.

It helps businesses analyze customer It helps businesses analyze customer profitability, market penetration, and sales profitability, market penetration, and sales effectiveness.effectiveness.

Sybase IQ Recognitions

Guinness Book of World Records Guinness Book of World Records largest data warehouse at one petabyte largest data warehouse at one petabyte

Infosizing Report:Infosizing Report: Latest Top Ten ProgramLatest Top Ten Program Leading Industry on the best price Leading Industry on the best price

performance.performance.

Sybase IQ Users

Acxiom CorporationAcxiom Corporation US Department of TransportationUS Department of Transportation Shopzilla (Shopzilla (www.shopzilla.com)) LG CardLG Card Internal Revenue System (IRS)Internal Revenue System (IRS) American AirlinesAmerican Airlines

Sybase IQ Competitors

Competition:Competition: Teredata: IQ’s primary competitorTeredata: IQ’s primary competitor Vertica: IQ’s leading column based Vertica: IQ’s leading column based

competitorscompetitors

Conclusion Useful, faster, and cheaper alternative Useful, faster, and cheaper alternative

to traditional methodology. to traditional methodology.

It gives competitive advantage to the It gives competitive advantage to the business through higher performancebusiness through higher performance

It’s a practical solution to excess It’s a practical solution to excess amounts of information that take amounts of information that take forever to access or interpret. forever to access or interpret.