Parent CompanyENKA Insaat ve Sanayi A.S.CategoryConstruction ServicesSectorReal Estate and ConstructionTagline/ SloganEngineering for a better futureUSPAchieving Zero Accident policy - protection from every kind of pollution, hazard and accident that may result from its businessSTPSegmentReal estate and construction servicesTarget GroupPredominantly Asian, European and African countries; Engineering & construction, energy investments, real estate, trade & manufacturingPositioningPositioned as a company focusing on excellence, innovation, speed and safety, as is evident from its Vision and ValuesSWOT AnalysisStrength1. Growing business outlook in engineering and construction - Rreshen-Kalimask Motorway in Albania, the Shakhtar Donetsk Stadium in Donetsk, Ukraine, the Toyota Car and Assembly Plant in St. Petersburg, Russia etc2. Presence in diverse sectors which reduces risk Enka has projects in sectors which include Engineering & Construction, Energy, Real estate and Trade & manufacturing3. One of the most prominent construction services company in Turkey4. Nearly 30,000 people for a part of the company's workforce5. Its service portfolio has power generation, motorways, airports, petroleum services etcWeakness1. Declining profit margins despite increasing revenues is a concern2. The company has concentrated majority of its projects in Russia - highly vulnerable to the uncertainties of a single geographical market. Company might get adversely affected when theres a slowdown in RussiaOpportunity1. Focus on emerging economies - Countries in the Asia Pacific region such as China and India are experiencing rapid urban development combined with exponential growth in infrastructure needs and are looking for energy-efficient solutions2. Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions Strategy plans to achieve3. Strategiv acquisitions and global penetrations can boost reachThreats1. Negative Trends in European economy - construction output in euro area declined2. Government regulations - The group is subject to extensive and complex laws and regulations that affect the land development and construction process, including laws and regulations related to zoning, permitted land uses, levels of density, building design, warranties, storm water, and use of open spaces3. Unfavorable market conditions and global recessions can affect the performancesCompetitionCompetitors1. Vinci2. Bouygues SA3. Halliburton Company