8/8/2019 Swot of Tv Channel

1/6

SYED ALI AKBAR ZAIDI08E0001

Strengths

Opportunities

Weakness

Threats

8/8/2019 Swot of Tv Channel

2/6

STRENGTHS

y New and Innovative Idea, First time in Germany

y

Two sources of Revenue ( calling and advertising fee)y Low costs compared to others

y Trained hosts and Talented Staff available

y Wide target market (betting, gaming, Quizzes)

y Repeated Involvementy Established Brand awareness

y Alternatives of implementation

8/8/2019 Swot of Tv Channel

3/6

WEAKNESSES

y Highly Variable demand

y Fickle customersy Unaware of primary market

y Financial instability

y

Liquidity issues

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Opportunities

y Betting and gambling popular in Germany

y Innovation in the TV industryy Emerging market new to Germany

y Entertainment value

y

Potential of high revenue due to lower costs andadvertising plus calling fee revenue

8/8/2019 Swot of Tv Channel

5/6

Threats

y Declining advertising revenue

y Regulation by the Govt.y Venture based on study in UK and France

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6/6

Conduct Research andmatch results for properimplementation

=Venture based onstudy in UK,France(threat)

+Unaware of Primarymarket(weakness)

Company can switch betweeninteractive and conventional

TV shows as per cash flows

=Decreasing advertisingrevenue(threat)

+Implementationalternatives(strength)

Charge premium prices for

popular most shows withboth advertising and callingfee as revenue

=Potential for highrevenue in interactive TVindustry (opportunity)

+Liquidity issues (weakness)

Appeal and attractPopulation that is attached togambling and betting indifferent places

=Betting and Gambling

very popular inGermany(opportunity)

+Betting and Gambling Firsttime on GermanTV(strength)

Key Internal Factor Key External Factor Resultant Strategy

Matching Key Factors to Formulate Alternative Strategies