SWOT ANALYSISSWOT ANALYSISFOR QmobileFOR Qmobile

Course Facilitator: Course Facilitator: Shazaib KhanShazaib Khan

Presented by: Presented by:

S.M. MusaS.M. Musa

Rahul KumarRahul Kumar

Roaman HussainRoaman Hussain

M. Danish RafiqueM. Danish Rafique

Umair KhanUmair Khan

SStrengthtrength

WWeaknesseakness

OOpportunitiespportunities

TThreatshreats

ENVIORMENTAL FORCESENVIORMENTAL FORCES

INTERNAL FORCES:INTERNAL FORCES: Factors with in the Factors with in the organization which can be control by the organization which can be control by the organization are called internal forces.organization are called internal forces.

EXTERNAL FORCES: EXTERNAL FORCES: Factors found outside Factors found outside the organization which cannot be controlled by the organization which cannot be controlled by the organization are called external forces.the organization are called external forces.

WHAT IS SWOTWHAT IS SWOT

SWOT analysisSWOT analysis is a strategic  is a strategic planning method utilized to access the Strength planning method utilized to access the Strength and Weaknesses, Opportunities, and Threats and Weaknesses, Opportunities, and Threats engaged in a project or in a business venture. engaged in a project or in a business venture. It engages identifying the target of It engages identifying the target of the enterprise project or task and the enterprise project or task and recognizing the interior and recognizing the interior and external components that are favorable and external components that are favorable and unfavorable to accomplish that objective. unfavorable to accomplish that objective.

About Q mobiles:About Q mobiles:

Qmoblie commenced about a year back and now they are Qmoblie commenced about a year back and now they are the second most trading emblem in Pakistan, be the second most trading emblem in Pakistan, be obliged to it's better quality, obliged to it's better quality, affordable cost and newest features. Qmobile affordable cost and newest features. Qmobile have obtain good outcomes in the comparable market have obtain good outcomes in the comparable market due to their value products. In the last year Qmobile due to their value products. In the last year Qmobile have traded approximately about 500,000 units.have traded approximately about 500,000 units.

Qmobile have launch 11 forms and have furthermore co-Qmobile have launch 11 forms and have furthermore co-branded with businesses like Yamaha Wolfson and branded with businesses like Yamaha Wolfson and Swarovski Crystals. The emphasized feautures in Swarovski Crystals. The emphasized feautures in the imminent forms are its stylish gaze and feel; Qwerty the imminent forms are its stylish gaze and feel; Qwerty keypad, feel telephones , communal networking and keypad, feel telephones , communal networking and affordability.affordability.

Qmobile  provide after sales warranty for all products.Qmobile  provide after sales warranty for all products.

Latest Models Of MobilesLatest Models Of Mobiles

Q7 Q55 E-900Q7 Q55 E-900

Q5 Q4 Q3i Q5 Q4 Q3i

STRENGTH:STRENGTH:

Good quality products.Good quality products.

Better coverage of Product.Better coverage of Product.

Wide range of Product for all class.Wide range of Product for all class.

Strong distribution network.Strong distribution network.

Various selling outlets.Various selling outlets.

Intense staff commitment and loyalty.Intense staff commitment and loyalty.

Latest machinery for developing Latest machinery for developing product.product.

STRENGTH:STRENGTH:

Well trained staffed employed.Well trained staffed employed.

Latest technology mobiles for very Latest technology mobiles for very low price.low price.

Durable products.Durable products.

1year warranty of all products.1year warranty of all products.

7days customer care support.7days customer care support.

Dual Sims.Dual Sims.

easy connection to social networking.easy connection to social networking.

WEAKNESSWEAKNESS

Other companies also launching low Other companies also launching low price phones.price phones.

lack of secrecy.lack of secrecy.

Lack of a clear company strategy.Lack of a clear company strategy.

Very few service centers.Very few service centers.

Software Problems in new launched Software Problems in new launched phones.phones.

OPPORTUNITIESOPPORTUNITIES

Organization geographic location.Organization geographic location.

Latest technology.Latest technology.

Expanding the business to the Expanding the business to the international market.international market.

Introducing new products.Introducing new products.

Marketing the new products.Marketing the new products.

Training programs.Training programs.

THREATS:THREATS:

Government Policies.Government Policies.

Political Conditions of the country.Political Conditions of the country.

Strikes.Strikes.

Competitor company launched new Competitor company launched new technology.technology.

Threats from Political Parties.Threats from Political Parties.

Rapidly changing technology.Rapidly changing technology.

THREATS:THREATS:

New competitor enters.New competitor enters.

Increase in taxes.Increase in taxes.

Recession.Recession.

Rapid change in technology. Rapid change in technology.