SWOT Analysis

Aims: To understand the market and the specific socio-economic landscape

SWOT: • Strengths• Weaknesses• Opportunities• Threats

Helpful Harmful

INTERNAL STRENGTHS:Our game is to a high quality and doesnʼt have any bugs within the game or faults in the gameplayWe have both enough research to understand the market that we will be releasing our game into. From this we have gained knowledge that will help is make the game successful

WEAKNESSES:Twine- limits to our production time as it was so short. We may not have been able to develop the game as fully as possible in the time given. Twine and especially text based multi adventure game have a niche market and we created the game to meet them however now we will find it hard to meet the expectations of other game genres.

EXTERNAL OPPORTUNITIES: In todays market, gamers are exploring different genres including indie gamers, some of the most popular games today such as ʻAngry Birdsʼ, ʻTemple Runʼ and ʻDonʼt Starveʼ are not the conventional games that would have been popular in the past. Browser games are also more popular than ever because of the accessibility that they create. You do not need a console just the internet. Many people play multi-adventure games without knowing the actual name for them. So because of this we just need to make people aware of the content of these types of game so they will willingly play them.

THREATS:In the games market that is huge amounts of competition, this is because so many games are released everyday. These games are also very accessible and more widely known such as Facebook games and app games. As our game is text based, there is not much action to draw people in, and we need to have 20 minutes of peoples time in order for them to complete the game. This can be difficult because of distractions. Twine is still a very unknown type of game. It has it a very small and niche market of follows and although we can draw them into play, our real success will be to get others to play, enjoy and share the game. Multi-adventure games have a bad reputation among gamers has only being accessible to hardcore gamers and teenage computer geeks. To break this stereotype will be one of our most difficult yet important challenges

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UNIT04-A02

Internal/external