SWOT Analysis: ThailandSWOT Analysis: Thailand

STRENGTHSSTRENGTHS

Extensive knowledge and Extensive knowledge and experience in Agriculture-based experience in Agriculture-based industries (e.g. Animals, Animal industries (e.g. Animals, Animal feeds, rice, rubberfeeds, rice, rubberGlobal Kitchen Global Kitchen Brand “Thai”Brand “Thai”

STRENGTHSSTRENGTHS

Service Superior esp. in Spa, Service Superior esp. in Spa, tourism, restaurant, health tourism, restaurant, health related services, entertainmentrelated services, entertainmentGood Quality ProductsGood Quality ProductsSkilled Labor/Value added – GSP Skilled Labor/Value added – GSP esp. in export-oriented esp. in export-oriented processingprocessingInnovative and creativeInnovative and creative

WEAKNESSES WEAKNESSES

Lack of Language CompetenceLack of Language Competence No sufficient capital and very hard to get No sufficient capital and very hard to get

access to Financial Sources (We need to access to Financial Sources (We need to look at Taiwan PPP Module and look at Taiwan PPP Module and Bangladesh Garmen Bank Model)Bangladesh Garmen Bank Model)

Lack of interest and/or capital to acquire Lack of interest and/or capital to acquire new technologies e.g. automate machinesnew technologies e.g. automate machines

SME tend to produce OEM Products and SME tend to produce OEM Products and has no own Brandhas no own Brand

WEAKNESSESWEAKNESSES Lack of opportunity and or interest in live Lack of opportunity and or interest in live

long learning, training on new skillslong learning, training on new skills Lack of Entrepreneurship and have Lack of Entrepreneurship and have

paradigm of “Employee-ism”paradigm of “Employee-ism” No Entrepreneurial/ SME Protection PolicyNo Entrepreneurial/ SME Protection Policy Lack of Int’l mind “Entrepreneurs” and Lack of Int’l mind “Entrepreneurs” and

lack of knowledge of neighboring countries lack of knowledge of neighboring countries policies and procedurespolicies and procedures

Low level of knowledge and appreciation Low level of knowledge and appreciation of other countries culture, social life and of other countries culture, social life and business practices.business practices.

OPPORTUNITIESOPPORTUNITIES

Bigger Market to GMS to ASEAN to Bigger Market to GMS to ASEAN to ASEAN +++ASEAN +++

More customers intake to Thailand to More customers intake to Thailand to use Thai services and productsuse Thai services and products

Thai taste is known and appreciate Thai taste is known and appreciate by others – more chances to expand by others – more chances to expand market overseasmarket overseas

OPPORTUNITIESOPPORTUNITIES

Strategic location – in the central of Strategic location – in the central of GMS and ASEANGMS and ASEAN

United with GMS and ASEAN can gain United with GMS and ASEAN can gain more bargaining power with other more bargaining power with other markets markets

Can move or expand production base Can move or expand production base to other countries in ASEAN to take to other countries in ASEAN to take advantage of investment law and advantage of investment law and resources (land and labor)resources (land and labor)

THREATSTHREATS

High production cost in Thailand – High production cost in Thailand – make it less competitive make it less competitive

Influx of cheaper goodsInflux of cheaper goods Influx of knowledge migrants and Influx of knowledge migrants and

skilled HRs skilled HRs Delay TacticDelay Tactic Political DisabilityPolitical Disability

THREATSTHREATS Thailand still lack of National Direction Thailand still lack of National Direction

both at policy and implementation both at policy and implementation levelslevels

No real integration in the services of No real integration in the services of Thai Government AgenciesThai Government Agencies• M of Commerce – Export Promotion , M of Commerce – Export Promotion ,

Intellectual PropertyIntellectual Property• M of Industry – OSMEP, BOIM of Industry – OSMEP, BOI• M of Finance - BanksM of Finance - Banks• M of Science – Innovation OfficeM of Science – Innovation Office

Take over by strong companies from Take over by strong companies from other ASEAN countriesother ASEAN countries