SWOT ANALYSISRozet POLITI2009503099

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Contents• What is SWOT Analysis• Strengths• Weaknesses• Opportunities• Threats• Using areas• Advantages• Disadvantages

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• SWOT analysis is a strategic planning method used to evaluate the Strengths,

Weaknesses, Opportunities, and Threats.

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• A SWOT Analysis involves:

• the objective of the business or project

• identifying the internal and external factors

(that are supportive or unsuitable to achieving that objective. )

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• SWOT is often used as part of a strategic planning process, but

can be useful in understanding an organisation or situation and

decision-making for all sorts of situations.

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STRENGTHS

• Characteristics of the business or team that give it an

advantage over others in the industry.

• Internal Factor

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• Examples of such strengths:

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•patents •strong brand names

•good reputation among customers

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WEAKNESSES

•Characteristics that place the firm at a

disadvantage relative to others.

• Internal factor11

The absence of certain strengths may be viewed as a weakness.

• lack of patent protection

• a weak brand name

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Examples of weaknesses:

•poor reputation among customers

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•high cost structure

•lack of access to the best natural

resources

OPPORTUNITIES

• External chances to make greater sales or profits in

the environment.14

Examples of opportunities include:

• an unfulfilled customer need• arrival of new technologies• loosening of regulations• removal of international trade

barriers

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THREATS

•External elements in the environment that could

cause trouble for the business.

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Changes in the external environmental also may present threats to the firm.

Some examples of such threats include:

• shifts in consumer tastes away from the firm's products

• emergence of substitute products

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•new regulations

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•increased trade barriers

A SWOT analysis can be used for:

• workshop sessions • brainstorm meetings • problem solving • planning • strategic planning (with PESTLE & PRIMO-F(People,

Resources, Innovation & Ideas, Marketing, Operations Finance))

• product evaluation • competitor evaluation • personal development planning • decision making

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• We can understand easily the strength and the opportunities of the organisation.

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•It helps the development of the strategic thinking.

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•It provides a team- focus on strengths

and creates opportunities.

• It can help the organisation prevent future business threats and minimize their impact.

• It can help the organization create business opportunities and benefit from them fully.

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• For the efficiency this process must be done regularly.

• For a best comment we need different people who have interesting perspective.

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