SWOT A

NALYSIS

PRESENTAT

ION:

MUSIC BLOGS

B Y : KA I L

L A CO O M E S

GORILLAVSBEAR.NET

From Website:“Gorilla vs Bear is a Texas-based music blog. Once called “the New Yorker of hipster blogs,” we blog about relevant artists of the day, with no particular genre-specific focus. Newsweek thinks we’re “influential.”

Click Here to access site:GorillavsBear.net

ADHOC.FM

From Website“Ad Hoc is an underground music and visual culture publication created for and by a community of music lovers with a shared ethos: that of building the world you want to see using the materials at your disposal.”

Click Here to access site:Adhoc.fm

S: STRENGTHSGorillavsBear.net

Bright and colorful, captures the readers attention right awayLots of pictures and things to click on Includes audio and video on the home pageMenu bar allows you to explore the website easily

Adhoc.fm

Simple layout and not cluttered with unhelpful information

Includes links to other social media outlets like facebook and twitter

Includes audio and video on the home page

Includes all up to date information about music

W: WEAKNESSES

GorillavsBear.net

Cluttered and somewhat overwhelming homepage

Distracting ads that take up a lot of room

No links to other social media outlets

Adhoc.fm

Boring color scheme, most of the blog is black and white

Menu bar is extremely simple and does not offer a lot of other options

Plain layout

O: OPPORTUNITIESGorillavsBear.net

On their homepage they need to insert a link that will take their viewers to their own social media outlets. This way the viewers can post the things they see on this blog to their own social medias’. The site will get noticed more because it will be on other sites. I suggest putting the social media icons right below the menu bar.

O: OPPORTUNITIESAdhoc.fm

Since their blog has a simple layout and color scheme, they need to think about putting more pictures and less words. Their home page only features three pictures with lots of words underneath them. If they inserted more, it would make the blog more interactive for the viewers and would also make the blog a lot more colorful.

T: THREATS

Both music blogs have many competitors. There are

multiple different blogs that offer almost the exact same

content but may have a different layout or offer more videos, pictures, music etc. These blogs are all vying for more viewers and must have

the most unique and appealing blog to attract more people than their

competitors.