SWOT ANALYSISYoung Entrepreneurs Project

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SWOT ANALYSISStrengths Weaknesses

Opportunities Threats

Insi

de Y

our

Com

pany

Outs

ide Y

our

Com

pany

STRENGTHS AND WEAKNESSES

“Strengths are the capabilities, resources, and skills that you can draw upon to carry out strategies, implement plans, and achieve the goals that you’ve set for yourself.” – Business Plan for Dummies – Tiffany, P – 1997

Weaknesses are the areas of your business you need to improve upon.

Both strengths and weaknesses only apply to you and your company, and you can control them.

OPPORTUNITIES AND THREATS

Opportunities and Threats apply to things that are outside of your company and which you have little control over.

Opportunities are areas that can help your company grow.

Threats are areas that can hurt your chances of success.

Again, you have little control over your opportunities and threats, but if you know them, you will be able to

Your goal is to capitalize on opportunities if they occur, and to prepare for any threats.

SWOT ANALYSIS

Fill out a SWOT Analysis chart by using the examples on the sides or by using ideas of your own.