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SWMS Editorial Teleconference:
Tech Edit Spotlight2010 Editorial Previewwith Sam Whitmore
As a new year and new decade begin, tech media has never looked crazier. Few see print surviving, yet digital editions, e-readers and iTunes-style distribution models may offer MSM publishers new prosperity. The web is turning into a broadcast medium. For better or worse, "blog values" now rule and social media threatens to outflank branded media altogether.
How will tech PR change in the midst of all this? Join us as we outline the trends and techniques that will keep you productive.
SWMS Editorial Teleconference:
Tech Edit Spotlight2010 Editorial Previewwith Sam Whitmore
SWMS 2010 Editorial Preview: B2C
SWMS 2010 Editorial Preview: B2C• What it’s not:
SWMS 2010 Editorial Preview: B2C• What it’s not:
SWMS 2010 Editorial Preview: B2C• What it’s not:
SWMS 2010 Editorial Preview: B2C• What it’s not:
SWMS 2010 Editorial Preview: B2CWhat it’s not:
SWMS 2010 Editorial Preview: B2CWhat it’s not:
SWMS 2010 Editorial Preview: B2C
What works?
Story Theme:
“Can they do it?”
Story Theme:
“The counter intuitive take”
Story Theme:
“The unintended consequence”
Story Theme:
“David vs. Goliath”
BusinessTechnology
Society
Mike Vizard:
“You can always find good stories where two technologies are converging
to make something else.”
Damon Darlin, The New York Times
I guess the number one tech trend is probably cell phones and in the broader sense wireless communications, mobile communications. I think there’s going to be an explosion of products and services and very much change the way we run our lives, and I’m fascinated with every variation of that.
Stephanie Mehta, Fortune
Intel is trying to create a chip for the next generation of wireless devices and they’re not quite phones, but they’re not quite netbooks.
Tom Claburn, InformationWeek
“Cyber security policy is going to be a big deal because we’ll probably finally see some substantive changes there in terms of people deciding about whether, a particular cyber act constitutes an international incident of some sort… there will be a lot more attention paid expedition…international cooperation and information sharing.”
Eric Hellweg, HarvardBusiness.org
Gen Y coming into the workplace in meaningful positions. I think that in part due to the prevalence of technology and its infiltration across industries, you’re really seeing a kind of fundamental change to the way companies are organized from less of a command and control model to much more of a decentralized network model.
Features
Special Reports
Packages
The BIG Picture
Micro Content
Blogs
Comments
Everyone’s favorite
disappearingstory
The 600 word write-up
Steve Lohr, The New York Times
"From a basic fairness standpoint, how do you pick just one? It takes a lot of reporting to put some of these things into context and you have to believe that the time you've spent is going to be worth it in terms of the story you'll generate. That's the consideration.”
Video Newbies:
A good opportunity for relationship building
The natural big stories for 2010the predictable sportswriting on:
TwitterGoogleFacebook
The natural big stories for 2010Add to that
IPO, M&A
Life After Print
Life After Print
Life After Print
Life After Print
Time to get your digital assets
together!
SWMS Editorial Teleconference:
Tech Edit Spotlight2010 Editorial Previewwith Sam Whitmore
Thanks for joining us!
For more information about SWMS
contact:Sam at MediaSurvey . com
orChristy at MediaSurvey . com
