In 2010, the Swiss-Chinese Chamber of Commerce (SCCC) celebrates its 30th anniversary in conjunction with the 60th anniversary of Swiss-Chinese diplomatic relations. The Chamber was founded in 1980 as a private non-profit association with headquarters in Zurich and

Chapters in Geneva and Lugano. Over the years, it serves as a network actively contributing to the Sino-Swiss economic relations and generating business opportunities for Swiss and Chinese entrepreneurs.

Close to 700 corporate and individual members, including the leading banks, trading companies, insurances and industrial firms have joined the association making it one of the largest bilateral chambers in Switzerland.

The Chamber provides assistance to its members regarding entry to China’s dynamic

market. It offers advice, information services and business contacts. Moreover, the organization maintains and strengthens contacts with government authorities, economic institutions and trade associations of both countries, promoting the development of the

Sino-Swiss economic relations.“People build relations. Building

and keeping good relations is based on mutual respect and trust and calls for a long-term commitment. And, successful relations start with a sincere interest for the people and the value-systems of their social and cultural environment,” said Susan Horváth, Executive Director of the Chamber on what contributed to the success of the organization.

The Chamber has set up representative offices in Beijing and Shanghai in 1995 and 1996, which today are operating independently but as partnerorganisation of SCCC under the name SwissCham China. Besides these cooperation partners, the Chamber also is the home of the Swiss-Hong Kong Business Association (SHKBA), founded in 2004 in Zurich with the aim to support Swiss companies doing business in Hong Kong and to facilitate market entry especially in the Pan Pearl River Delta region.

Since 2010, the Chamber has also been commissioned by OSEC Business Network Switzerland to promote Switzerland as an attractive business location and to host corporations, potential investors and relevant public authorities

coming from Greater China. The Chamber acts as an official representative of the Swiss Federation to carry out activities in Switzerland in close cooperation with the Swiss Business Hub in China and in conjunction with the business development agencies of the individual cantons.

“With the establishment of the Chamber 30 years ago, the founders have recognized the far-reaching economic reforms launched by the Chinese government back then. It is a great privilege that the Chamber and its members have not only witnessed China’s resurgence and a unique history of one of the fastest globalization at work, but to be able to actively contribute to the Sino-Swiss

economic and trade relations since then. SCCC is looking forward to increasing the friendly and fruitful economic ties between Switzerland and China,” said Ms Horváth.

SwitzerlandCommemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations

info@glm-asia.comhttp://www.glm-asia.com

Susan Horváth, Executive Dirctor, Member of The Executive Board

The Impact of China’s Rise on Swiss Companies

Report by: Elizabeth Dusch, Pamela Sun, Michelle Titus

SWISS FACTSPopulation: 7.79mLocation: Central Europe Capital city: BernLanguages: (Swiss) German (64%), French (20%), Italian (7%), Romansch (1%), others (8%)Government: Parliamentary Federal State since 1848, direct democracyCantons: 20 full cantons, 6 half cantonsGDP: 124.380Annual growth: 1.6%Major industries: machinery, chemicals, watches, textiles, precision instruments

Swiss Companies Ramp up local presence in China asexports Continue Strong growth

Unlike many western countries, Switzerland is one of the few to have achieved a trade surplus with China since 2003. June 2010 export figures show overall Swiss exports to the EU grew by 15%, while exports to China increased by an incredible 42.3%. As Western Europe and the United States face slowing market conditions, more Swiss companies are taking steps toward China to secure their long-term viability and international competitiveness.

In the first half of 2010, China became the second largest importer of Swiss machinery after Germany. This is good news for Swiss companies like Hatebur Metalforming Equipment Ltd in the business of high-quality forming machines used in the manufacture of precision metal parts. The company established a fully licensed Shanghai office 3 years ago to offer sales support mainly to China’s large automotive market. The company is currently exploring

the market for additional supplier relationships.

Another Swiss company, Endress + Hauser, in measurement instrumentation for industrial process automation and engineering has been involved in the Chinese market since the 1980s. With 16 offices and a regional headquarters in Shanghai as well as a production center in Suzhou, the company expects to see continued growth within the Chinese manufacturing industry.

“Sauter in the field of building management systems, automation and system integration in energy efficient solutions is also ramping up business in China to meet growing demand. The company has recently developed sales and support network and offers its tailored solutions for Green Buildings in Shanghai and Beijing. Supporting LEED certification, plans are underway for expansion in the commercial building, hotel,

chemical and biotech sectors.”Manufacturing and machinery

are not the only sectors with an optimistic outlook on China. Banking and education are also showing significant investment. Switzerland is home to more than a quarter, or $1.8 trillion, of the world’s offshore wealth. As global wealth is shifting, Swiss banks are increasing their ties with Asia through investment and partnership.

Swiss private bank Sarasin initially entered the Asian market through a partnership with Rabobank in 2002. Since then, Bank Sarasin has expanded substantially, including establishing a Hong Kong Branch in 2010 to facilitate increasing investment opportunities for both Swiss and Asian clients. “Another private Swiss banking institution, Julius Bär, has seen Asia become its second home market.  The bank has just announced plans for a future Shanghai office to

complement its existing network locations in Singapore, Jakarta and Hong Kong.

In education, universities are also following suit to meet the shifting needs of students. St. Gallen University, one of Switzerland and Europe’s leading schools for business and economics, is looking to establish a China hub in Beijing in the first quarter of 2011. Already with a branch office in Singapore, the school’s new China office will coordinate and reinforce research activities and corporate partnerships in the region.

As Swiss companies participate in China’s economic growth, the Chinese are also benefiting greatly from importing high-quality Swiss technology and products needed to support their growing industries. This unique and mutually beneficial relationship is likely to continue to open up more business opportunities for parties in both Europe and Asia.

By Ronald R. Haddock and Dr. Jochen Schilcher, Booz & Company, Zurich

Already today China is one of Switzerland’s most important trading partners. The market potential of China is massive and many Swiss companies are doing well in China, but to sustain and in fact expand their total exposure to China, many Swiss companies will need to upgrade or even redefine how they operate in the China context.

An Important, yet Imbalanced Trade Relationship

China has become increasingly important to Switzerland in recent years. In terms of trade, Germany is still Switzerland’s largest trade partner, but over a five year period (2003-2008) exports to China grew at 86% to reach over 12B CHF, versus 46% for Germany (46B CHF total). Yet many of the exports to Germany and other Western European trade partners are for products that are ultimately embedded into those countries’ exports to China and other emerging markets. Hence, the overall impact of China on Swiss exports is even more significant and within the foreseeable future, at current growth rates, China could very well become the top destination for Swiss exports.

While China is important to Switzerland economically (5% of Swiss exports), Switzerland accounted for less than 0.3% of China’s exports in 2008. In such a lopsided trade relationship, the implication is that Switzerland will need to take on a very proactive role to shape the relationship and to ensure that it remains healthy. This means exploring new avenues of growth in exports for Switzerland, but also identifying other dimensions of the bilateral relationship that may bring value to China in other ways.

The Emerging “One World” Model for Swiss Companies

Some Swiss companies are recognizing that the true value of the China market is wide-ranging, and that addressing the full potential of China positions these companies well to pursue growth in other emerging markets, and even in developed markets, including Switzerland itself. The formula being pursued by some Swiss companies is to leverage growth in China’s domestic market to gain scale, translate local buying in China into global sourcing scale, and to use the need for local adaptation to innovate entirely new products that appeal to value-conscious customers in global markets. Swiss companies who choose to pursue this path will be in a position to exploit the huge potential of the rapidly growing Chinese middle-market segments as well as leveraging these new offerings for other emerging markets world-wide.

To succeed with either strategy, Swiss companies have to master significant management and organizational challenges driven by and based on a mind-set shift. Companies will need to move from engineering-centric business models that focus primarily at producing exclusive top end products for high end markets and customers, towards business models and products with reduced functionality and lower cost products that better meet the needs of lower priced segments. To do this, R&D centers for certain products may need to be shifted to the emerging markets, where engineers who grew up with an appreciation for products that offer the minimum, but essential functionalities required, make the key design and engineering decisions, rather than a headquarters thousands of kilometers away and out of touch with the local market.

SCCC- Swiss Chinese Chamber of CommerceSwiss-Chinese Chamber of Commerce-

Building Three Decades of Sino-Swiss Relations

Switzerland 2Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relationswww.glm-asia.com

The barriers for entry are lowering for businesspeople to migrate between Asia and European countries. And the distance between entrepreneurs with like-minded goals is shrinking. With the aid of a relocation and immigration advisor, businesspeople now have access to the refined knowledge of permitting processes and visa acquisition to mitigate political and financial risk.

Operating in 17 countries including Hong Kong, Henley and Partners International Residence and Citizenship Practice advises private clients, their close advisors as lawyers and bankers on immigration and citizenship laws and regulations and governments - on strategy, design and implementation of investor immigration programs, citizenship policies and the negotiation of bilateral and multilateral treaties. They employ specialists in all of these areas who provide services in international residence planning and citizenship acquisition.

For example, Switzerland offers

Residence and Lump-Sum Tax possibilities for EU and non-EU citizens interested in immigration. If a foreign national establishes a company, which creates new jobs for domestic employees, and is employed in a senior position, he can obtain a work permit via the economic promotion program. Through the Lump-Sum Tax Regime, financially independent persons, who are not gainfully occupied in Switzerland at the time of entry and agree to pay a certain minimum of net annual taxes, can obtain a Swiss residence permit.

In that case Swiss taxes are levied on the basis of expenditure and standard of living rather than income and assets. This tax arrangement allows non-EU citizens to gain a Swiss residence permit and visa-free access to the entire Shengen zone. The tax agreement also enables foreign nationals to acquire real estate, which is otherwise prohibited for non-residents.

The main reason for providing this service, as Ekaterina Mavrenkova, a partner at Henley and Partners says, is to provide “personal and family security and freedom. It works perfectly like a Swiss watch.”

In November, 2010, Henley and Partners is hosting the 4th Global Residence and Citizenship Conference in Hong Kong. The conference will address the interests of individuals and business leaders who are expanding their assets and professional activities internationally.

November 18th is dedicated solely to Hong Kong and Singapore, where advisors will speak about residency options, tax benefits, the real estate market, medical services, the education system and other important benefits. The 17th is focused on Europe and North America, and the 19th is reserved for one-to-one meetings.

Henley & partnersLion Dance in Switzerland:

The Cross-Pollination of Asian and European Industry

Ekaterina Mavrenkova, Partner

SAM Consulting groupHelping Clients Achieve Sustainable Results

Richard Koch and Kaifeng Jin

Last year, China became the world’s leading investor in renewable energy with $34.6 billion invested in wind turbines, solar panels and other low-carbon energy technologies. To ensure success during the global economic recovery, one of the key national strategies in the country’s economic development is addressing climate change. At the Copenhagen Summit in December 2009, China pledged to reduce its carbon intensity per unit of GDP by 40-45 percent of 2005 levels by 2020. The government has recognized the need for a decisive and committed approach to clean energy and is moving forward in implementing new policies.

In the global race to dominate this growing industry, China offers a dynamic market for trade and investment for both Chinese and

international companies. With China having secured $11.5 billion in asset financing for clean technologies in the second quarter of 2010, more than the United States and Europe combined, many European based companies are exploring new partnerships and opportunities to share their advanced technologies.

Companies such as greenTEK ventures, a Swiss investment platform which manages investment

funds promoting green technologies in key emerging markets, are seeking investors and established technical partners from both the business and government communities across the green energy industry.  greenTEK ventures sees potential in small and medium enterprises advancing green technologies across emerging markets and building on the foundations of large scale, predominantly government funded projects: for instance, the solar sector in

China presents opportunities for new solar powered electronic devices, solar powered domestic electricity generation and smart solar powered office buildings. 

Another Swiss technology investment company, Matrix Strategic Solutions, has been operating with offices in China since 2005 and is looking to attract like-minded local partners with a commitment to sustainability.

Founder and President, Dr. Christian Madelung has a passion for Asia and hopes to see five to ten new energy projects in China realized in the upcoming years.

MAN Diesel & Turbo is a company which offers cost effective technology for reducing emissions and increasing efficiency in the process and oil & gas industries, and especially in the coal to liquid sector. In efforts to support China’s goals to be energy independent, the company has built a new facility in Changzhou to manufacture energy efficient turbo machinery.

As China is currently the second largest consumer of energy in the world and is projected to be the largest consumer by 2015, renewable energy will be an important part of meeting needs but will not be sufficient alone for fulfilling all demand. Even with government’s 2020 targets reached, traditional energy is still projected to make up 80% of usage. Therefore, tremendous and potentially lucrative opportunities exist for international collaboration to increase the efficiency and green practices of existing energy sectors as well as the challenge of developing renewable energy.

Climate Change Creates new opportunities in China

The World Microfinance Forum Geneva (WMFG) is a not-for-profit association founded in 2007, in the aftermath of two highly acclaimed events organized in Switzerland in the International Year of Microcredit. As investment in inclusive finance can be a profitable business opportunity as well as a contribution to poverty reduction and sustainable development, we aim to facilitate a continuous dialogue between regulators, investors and providers

of inclusive financial services by creating and managing Working Groups. This core business of ours allows us to act as a catalyst for the promotion of inclusive financial markets.

A working group brings together leading

stakeholders around a complex issue of mutual concern. It is a platform for constant networking, learning and exchanging expertise. A working group agenda focuses on the production of bespoke research crucial for the advancement of the debate on the group’s topic. Members of the working group convene twice a year at third party global conferences on microfinance or responsible finance. Closed door sessions among working group members

will usually be followed by public panel discussions on related topics in the host conference, and a high

level of media exposure. This way the working group achieves its ultimate aim of influencing decision-makers on investment in inclusive finance.

WMFG is currently developing five working groups. The first investigates the future of inclusive finance in China. The second examines corporate governance issues relating to MFIs, MIVs and Institutional investor. The third assesses the market for and then will create financial products and provide technical assistance for micro and small enterprises in Switzerland. The fourth explores viable investment strategies for multinationals to serve the ‘Base of the Pyramid’. The fifth studies options for Islamic microfinance in the Middle East.

We invite socially responsible investors to join our working groups as partners and members.

The World Microfinance Forum geneva

Since 1949, Baker & McKenzie has been advising leading global corporations, seamlessly combining a

global perspective with local insights with its 3,900 qualified lawyers in 67 offices.. The firm strives to be ahead of the curve in its knowledge of changing local regulations and market dynamics.

Over the years, its Swiss office, in close collaboration with other offices worldwide, has developed a niche specialization in helping international companies to relocate their European headquarters to Switzerland. The firm also leverages its knowledgeable local contacts with property and relocation companies to better facilitate clients working abroad in Switzerland. Recently, the law firm has successfully assisted numerous American and Australian companies in establishing a presence in Switzerland.

“The key is that you stay flexible, but never lose your ties to the local market. If you have your local ties to the market then you find lots of opportunities,” said Matthias

Courvoisier, partner and attorney at law.

The firm is also firmly established in Asia, being the most reputable law firm in Hong Kong since its establishment there in 1974. It also has about 120 lawyers in Beijing and 130 in Shanghai who have both the language abilities and the local connections and expertise.

Baker & McKenzie has advised on market leading transactions in all key practice areas and industry sectors in the region, cementing its leading position in areas such as restructuring and insolvency, real estate, intellectual property and tax, while coordinating significant cross-border assignments emanating from Hong Kong and China.

“It’s important you understand the Chinese way of doing business and explain to them the Swiss way of doing business; only if

you have strong ties to China and can communicate information seamlessly can you serve a Chinese client efficiently,” added Courvoisier, who has been actively learning Chinese.

Speaking from his years of experience in financial markets and M&A, Courvoisier believes that Chinese companies have good opportunities to acquire Swiss firms. As Switzerland has an effective administration and few restrictions for investments or doing business. For Chinese companies, the country is the ideal gate to the entire European market.

“If a Chinese company wishes to go public or seek investment opportunities in Switzerland, we can offer the full range of legal services in one shop and with a transnational team that works hand in hand so that the client can focus on its business,” he concluded.

Dr. Matthias Courvoisier,Attorney at law

2010 marks the 60th anniversary of diplomatic relations between Switzerland and China. In 1950, Switzerland was one of the first Western countries to recognize the new Chinese authorities and since then the two nations have continually strengthened their economic ties. China has become Switzerland’s main commercial partner in Asia and the fourth largest market for Swiss products after the EU, the US and Japan.

In August, Swiss President Doris Leuthard visited China and an MOU was signed to begin free trade agreement (FTA) talks between the two countries. If all progresses according to schedule, negotiations could officially start in December and Switzerland could effectively

become the first European country to conclude an FTA with China. As most of the world is courting Chinese economic ties, Switzerland with its enviable position at the centre of Europe, may have a competitive advantage over other European countries.

Swiss companies are heavily invested in China; however, the flow of investment is increasingly going in both directions as Chinese companies are becoming more global and seeking to establish regional European headquarters in Switzerland. The more than 500 year old Swiss principle of political neutrality has created stability and a thriving free market environment. The country’s liberal economy, well-established legal system, low

inflation rate and national debt, and close integration within Europe have made it an extremely attractive location for global firms.

There are currently more than 6,500 foreign companies in Switzerland and of those over 1,000 are regional or global headquarters. In addition, with the United Nations seat in Geneva, there are more than 200 non-governmental organizations co-located nearby. The country is home to many regional industry hubs with top international players. The, financial services, machinery, electrical engineering, information technology, metals, and precision technologies such as the luxury watch industry offer an attractive environment for innovation.

As more and more Chinese investors are exploring opportunities in Switzerland, KPMG recently opened a China desk specifically to serve their growing needs. One of the largest accounting firms in the world, KPMG offers a full range of tax, audit, and advisory services and can help companies discover the potential tax advantages of investing in Switzerland. Assistance is also available from the government itself. Within the Switzerland Trade & Investment Promotion program, Osec, a federal agency, organizes and coordinates activities for promoting foreign investment. Osec is able to assist Chinese firms with making regional contacts, location selection, and establishing operations.

60 years of diplomacy Sees Sino-Swiss Relationship Thriving

In today’s volatile global economic environment, companies are pressed to improve profitability and customer satisfaction. European based firm, SAM Consulting Group provides a unique approach to profitability analysis, modularization and production systems. Rather than diagnosing and prescribing clients with a one-time solution, SAM focuses on helping clients develop a new way of thinking as a base for continuous improvement. The approach and philosophy is called Management by Means, which secures that the whole organization is consistently involved in the improvement work to reach for better and more sustainable results.

“What makes us different to many other management consultancies is that we work very closely with our customers, experimenting and discovering what is needed and customizing tools and methods,” said Mr. Richard Koch, Senior Consultant in the Basel office.

This year, SAM held its first management seminar in Shanghai for an intimate group of clients led by its China experts Mr. Koch and Dr. Kaifeng Jin. During its seminars, SAM employs its simulation tool, Principlay to understand complex issues with company processes,

systems and strategies allowing users to experiment with different system principles. Rather than being told what to do like in so many other management seminars, SAM’s clients value the process of discovering new and better methods with the support and coaching of consultants.

As several multinationals are increasingly engaged in China, SAM is currently planning a second seminar to meet the growing needs and interest of clients in the region.

SAM has experience with large multinational companies in industries from manufacturing and process industry to services, trade and goods transport. Since 1977, the firm has helped many successful companies to develop and implement solutions internally to achieve sustainable and improved profits.

With extensive knowledge of global markets, cultural sensitivity and language skills, the company serves an array of international clientele and expects to assist more clients from Asia in the future.

“For Chinese companies, we can offer our expertise and knowledge, combined with understanding customer needs and the local market here in Switzerland,” said Dr. Jin, Consultant at SAM.

Solar powered street lights in rural China

Baker & McKenzie International Business Relocation Advisory

Vidhi Tambiah, CEO

Switzerland3Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations

www.glm-asia.com

CorFinAd, an international investment banking boutique, is entering the Chinese market to advise companies and entrepreneurs on executing financial activities.

CorFinAd offers broad experience in M&A, capital market, and private equity transactions throughout Europe, with focus on Switzerland and Germany. The boutique firm consults on strategic options, feasibility studies, acquisitions, divestments, mergers, demergers, buyouts, arranging of finances, defense mandates, and valuations. The company also has experience managing public takeovers, cross-border M&A transactions, IPOs, rights issues, convertible bond offerings, fairness opinions, and successions.

Investing abroad is a powerful business strategy for corporations in China, which is now the world’s third most acquisitive country in the world. Cross-border mergers and acquisitions require experience in international law and thorough knowledge of both the home market and the foreign market.

“Chinese companies tend to know what they want to acquire. We are supporting Chinese companies to make acquisitions in Europe through strategic advising,” said

Principal of CorFinAd, Thomas von Planta.

According to a recent study conducted by The Economist Intelligence Unit, the difficulty of international acquisitions is discouraging many Chinese companies from seeking foreign acquisitions altogether. China has only recently emerged as a corporate nation and many companies feel it would be risky to invest in foreign markets with so little experience. In response to this

need, CorFinAd offers extensive knowledge and expertise in international mergers and acquisitions.

Dr. von Planta brings 15 years of experience to CorFinAid as an investment banker in Zurich, Frankfurt, and London. After working for large firms, Dr. von Planta and Dr. Eduard Straub founded CorFinAd to address the needs of mid-sized companies looking for personalized services.

Dr. von Planta notes, “There are many advantages to specialized boutiques, including independence, confidentiality, and client focus.”

As China continues to grow and expand internationally, CorFinAd offers its investment banking experience to assist Chinese executives and entrepreneurs wishing to acquire foreign companies.

Tuboly-Astronic AgHigh Performance Production Technology for the Electrical Industry

经济管理学院瑞士西北应用科学大学

瑞士西北应用科学大学的经济管理学院是一所综合性的管理学院，以多样化，讲求实际，适应市场需求为教学核心，重点致力于实现本科生，研究生以及在职人员所学专业的知识转化。现设有150多个教学项目，在管理培训方面积累了丰富的经验，并在这一领域独占鳌头。六所分院涵盖人力资源管理，竞争力与沟通，财政金融，公共管理，信息系统，领导力与管理。

www.fhnw.ch/business/china

Thomas Von Planta, Principal

Schindler, provider of urban mobility solutions including elevators and escalators, plans to expand its market position in the skyscraper industry with a focus on China.

As a trusted name with over one hundred and thirty years of experience, Schindler offers a competitive product line. The company provides precision mobility products with the highest safety standards worldwide. Schindler produces elevator and escalator systems for all environments, from smaller residential and office buildings to commercial towers, hospitals, heavy-traffic

environments, and high-rises. Schindler escalators and moving walks are equally versatile, as the company is a world leader in supplying elevators and escalators for cruise liners.

“We provide a good product, excellent service, and competitive pricing. We believe these priorities are the backbone of our success, and we strive to maintain excellence in all three areas,” said Kurt Haerri, Senior Vice President and Head Global High-Rise Business.

Schindler has created a cutting-edge traffic management system called

PORT Technology that plans and reduces journey times, controls building access, saves energy, and decreases the number of elevators shafts required in a given building.

“Imagine a building that recognized you, as a person – that knew how you liked to travel, the routes you preferred to take, how long you normally took to get to where you were going, and whether you needed any assistance to move around. In such a building, you wouldn’t need to summon elevators, or remember which floor the coffee shop was on. You wouldn’t even need to carry keys: doors would unlock themselves as you approached, and lock themselves behind you,” said Mr. Haerri.

Schindler was the very first foreign industrial enterprise in the People’s Republic of China, and its roots in Asia date back to 1929. Schindler China recently supplied forty-three elevators and forty-five escalators to the shopping center in Jing Liang Plaza in Beijing. The Ri Tan International Center contains forty-five Schindler elevators and seventy Schindler escalators.

Mr. Haerri describes the company’s business plan in China by stating, “Study the already established and successful companies, understand the key success factors of those established companies, and develop a winning strategy that works for China.”

Kurt Haerri, Senior Vice President - Head Global High-Rise Business

On your way.Schindler is a leading global urban mobility provider. With our elevators and escalators we move 900 million people every day.

SchindlerMoving China Forward

CorFinAdCorporate Finance Advisory

Swiss engineering and manufacturing team Tuboly-Astronic is a world leader in designing, developing, and producing efficient production technology in the electrical industry, particularly the production of transformers, bushings, cores, and special machinery. Due to its highly-skilled development team, Tuboly-Astronic can meet the demands of Chinese manufacturers by offering customized machining solutions.

Tuboly-Astronic builds software-controlled, state-of-the-art automated production machines that create products of outstanding quality with short production times. This allows Tuboly-Astronic’s machines to promise faster delivery and higher reliability than machines of their competitors.

Tuboly-Astronic’s goal is to meet the demands of its customers by offering complete solutions from initial

consulting, through the planning stage, up to the start of complete manufacturing lines, including employee training in maintenance and repair.

Inside Switzerland, Tuboly-Astronic serves customers like ABB, Areva, Siemens, and Alstom. The company works with its Beijing partner of twenty years to provide production equipment to Chinese customers including Xi’an Electric. Some of the leading products offered include foil winding machines, wire winding machines, special purpose automated winding machines, decoiler systems, braking systems, and winding mandrels.

When exporting internationally, it is important for Chinese manufacturers to be concerned with the quality of the goods they produce. China’s emerging manufacturing industry has only recently become competitive in the production of high-quality goods for use within

China or for exporting. Tuboly-Astronic’s machines allow precision fabrication, ensuring reproducible quality. On a low-cost machine, the quality will change from piece to piece. By investing in quality automated machining technology, Chinese manufacturers will be able to compete in quality, reliability, and production time on the international level.

Although there are many manufacturers capable of delivering production machines in China, Tuboly-Astronic’s experienced engineers can develop customized solutions to stay ahead of its competitors in terms of reliability and production speed. Its customers will profit from the innovative and customizable engineering products, years of experience in high-quality machining, and a twenty-year strong Swiss-Chinese relationship with its Beijing partner.

Growing international trade and the “knowledge-based” economy has necessitated international global framework for the protection of Intellectual Property as companies invest in R&D, technology and production facilities abroad. With fierce global competition, the protection of innovation is critical to success.

BOVARD is a Swiss Intellectual Property law firm with over 120 years experience and employs a dynamic team of professionals fluent in seven languages. As Switzerland was a founding member of the European Patent Organization, the European Patent Attorneys at BOVARD are able to represent clients in matters related to patents of invention in front of the European Patent Office without intermediaries. Through BOVARD’s extensive network of foreign associates, global support is granted.

“We are exclusively an Intellectual Property law firm, so we deal with patents, trademarks, designs, copyrights and unfair competition. We are based in Switzerland, but we have a large network of associates around the world, including China,” said Mr. Tarik Kapic, European Patent Attorney at BOVARD.

The IP law firm BOVARD has experience in patents, trademarks and designs in almost all countries of the world and is continuing to expand its network of qualified associates in China, as the international IP protection framework continues to be strengthened.

With China’s entry into the World Trade Organization, intellectual property laws and the level of enforcement have greatly improved, making it easier for foreign companies to operate with security.

“Things have changed dramatically in China, we have seen in the last years that the enforcement of IP rights is much better than it used to be,” said Kapic.

BOVARD serves Chinese clients with their IP needs throughout Europe, as well as European and international clients in navigating the evolving IP landscape in China.

“The Chinese government is supporting Chinese firms in filing patent applications. So, Chinese firms are realizing the opportunities and advantages of using IP, and that makes this whole field much more dynamic,” said Mr. Kapic.

 BoVARdNavigating Changing Landscape of Intellectual

Property for Global Clientele

Switzerland 4Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relationswww.glm-asia.com

In November, 2007, State Councilor Carlo Conti and Vice Mayor Dengjie Tang signed a formal agreement uniting Basel, Switzerland and Shanghai, China in a partnership to promote opportunities for shared economic and cultural growth. Since its inception, both cities have experienced collaborative success professionally, politically, and culturally. In commemoration of their ongoing relationship, Basel recently donated a basilisk fountain to Shanghai as a token of friendship. For the future, Basel and Shanghai continue to share mutual interest in further developing their partnership.

During the World Expo 2010 in Shanghai, Guy Morin, President of the Executive Council of the Canton of Basel-Stadt, Carlo Conti, Vice President of the Canton of Basel-Stadt, the Mayor of Shanghai, Zheng Han, and Vice Mayor of Shanghai, Dengjie Tang, met on the 26th May to discuss common interests. On 11th August 2010 at the World Expo, Councilor Hans-Peter Wessels of Basel and Shanghai’s Vice Mayor Jun Shen renewed the cities’ Memorandum of Understanding

until 2013.Head of External Relations, Ms.

Sabine Horvath explained that Basel is strategically focused on six key elements that honor its partnership with Shanghai: sustainability, research, education, marketing, economic growth and cultural ties.

“Basel is a very small town, but we are at the same level as Shanghai when it comes to life sciences or culture or education,” said Ms. Horvath.

Basel currently has 30-40 cooperative partners in Shanghai, both Swiss and Chinese, relating to business, education, and health. The partnerships include study programs, management exchange, as well as public service collaboration.

Basel City’s participation in the 2010 World Expo in Shanghai complemented these relationships. Under the motto “Better Water – Best Urban Life,” the joint pavilion of

Basel, Geneva and Zürich presents from May until October in an exemplary way how an investment in sustainable water management can contribute to an exceptionally high quality of living.

Life sciences are also an important element in Basel’s relationship with Shanghai. As one of the world’s leading centers for life sciences, Basel is the headquarters to prestigious firms including Roche, Novartis and Lonza. Life sciences education and research is being developed through university relationships. For example, the University Hospital of Basel is working closely with the Medical School of Jiaotong University as well as Fudan University and Tongji University in Shanghai.

From a cultural perspective, Basel is taking initiatives to build a Chinese community, which offers a culturally welcoming atmosphere. To promote further cultural exchange, Basel City will host the Shanghai Philharmonic Orchestra who will perform this November.

Further information: www.shanghai.basel.ch

The University of Applied Sciences Northwestern Switzerland (FHNW), comprising of nine schools, is an educational institution that thrives

on applied learning that provides students with the practical tools to succeed in today›s challenging world.

The FHNW School of Business, the university’s largest, is a leader in the field of executive education offering around 150 cutting edge programs. Working closely with its corporate partners, the school is active in business consulting and, applied research and development.

“We are interested in transferring knowledge, but ours is not purely theoretical research. We create new knowledge which we transfer to add value for our clients, partners and students,” Ruedi Nuetzi, Director of the School of Business and professor of leadership and communication, said. This transfer is supported by an especially close-knit learning environment due to a faculty-student ratio of about 1:10.

The school currently has 1,800 bachelor students, 580 EMBA/MBA students and over 500 students

abroad in Vietnam, India, China and Russia. With its international focus mainly on China, the business school has fostered a strong relationship with the country during the past 15 years.

“We are number one in Chinese activities among all business schools in Switzerland” Professor Nuetzi added.

The FHNW School of Business has a network of strategic education partners throughout China including Beijing Foreign Studies University, Hong Kong Polytechnic University, Qingdao Technological University as well as the Shanghai Economic Management College and the provincial governments of Gansu and Jiangxi.

The school also offers an Insight China program, which will celebrate it›s tenth anniversary in 2011. The unique student project offers undergraduate business students a chance to learn onsite from experienced CEO’s, dynamic

entrepreneurs, diplomats and authorities in China. Leading companies such as Alstom support this program.

The business school also trains Chinese executives and government officials. Over the last 15 years, the school has had over 300 senior officials from China attend executive programs in Switzerland. “We see the cooperation with our Chinese partners as a win-win situation. Both sides benefit from the shared learning and experience we generate.”

Aiming to further deepen its relationship with China, the school was recently invited to participate at the Shanghai World Expo 2010. It is also discussing the possibility of establishing a campus in China with joint efforts from Harvard Business School and the Chinese European International Business School in Shanghai.

For further information: www.fhnw.ch/business/china

BrıdgeLink, an international Mergers & Acquisitions (M&A) and corporate finance advisory firm based in Basel, Frankfurt, Hamburg, Bahrain and Philadelphia, is looking to build new bridges to China for international transactions.

The company provides full services in M&A processes from

target screening to negotiating as well as post-deal integration. In addition, BridgeLink’s services include management buy-outs and buy-ins as well as equity financing for business developments.

Since its foundation in 1996, Bridgelink has built a track record of over 120 successful mandates with the expertise of its seven partners. Its transaction sizes experience ranges from 10 million Euros to several hundred million Euros.

“Success factors of Bridgelink are mainly based on each partner’s network. It’s the kind of business where you need a personal network, where you have to get to know people and you have to be able to work well with them,” Remo Richli, Partner at BridgeLink in Switzerland, said.

The company is currently progressing with a deal in the petrochemical industry that bridges China and Europe. Remo Richli has also developed a focus on post-deal activities in China, working with public companies such as Origin Agritech, the first Chinese Agricultural Company listed on the NASDAQ stock exchange and A-Power Energy Generation Systems.

“I see tremendous opportunities for Chinese companies investing in Europe and I see tremendous opportunities for European companies investing in China. It’s both ways, bringing the better of two worlds together,” Mr. Richli added.

BridgeLink is hopeful on filling in that gap for Chinese companies with its extensive network and

decades of expertise in deals and also important, in operations. The company is in an excellent position to assist Chinese companies to have better access to potential acquisition targets overseas as well as to work with them on integrating cross-border transactions.

Phi

lippe

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aff

View of the park of the Château de Pregny with hundred-year old trees and rare plants, patiently nurtured by the Rothschild family since the 19th century.

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T. +852 2869 1711 / www.edmond-de-rothschild.ch

mean to you ?Wealth

What does

Banque Privée Edmond de Rothschild will help you manage your wealth in a meaningful way.

BridgelinkChina’s Bridge to International Acquisitions

Remo RichliPartner

CLS Communication AG | www.cls-communication.com

CLS Communication is one of the world’s leading providers of language services, including copywriting, translation, interpreting and terminology management. Our 24/7 service, expertise and flexibility ensure your multilingual communications enhance your image.

mes sagemattersYour

Basel CityBasel and Shanghai to Renew Partnership

Prof. Dr. Ruedi NütziDirector of the School of Business

The high quality of living of the city at the Rhine River is the main theme of Basel’s presence at the World Expo 2010 Shanghai.

The FHnW School of BusinessOutstanding in the Application of knowledge

Founded in 1959, Unisped, the Swiss family-owned company, has over 50 years of experience as a forwarder for safe and secure shipments worldwide.

The company offers services in airfreight, sea freight, road & rail and logistics. By maintaining a network of independent partners in almost every country in the world, Unisped aims to deliver the best possible shipping solutions to its clients. It is a member of FIATA (International Federations of Freight Forwarders Association) as well as IATA (International Air Transport Association).

Being a relatively small company, Unisped tries to differentiate itself by providing excellent personalized services.

“We want to be small but a bit more exclusive than the rest. We are a bit more flexible than the big players. Our customer has one person to contact and we look inside to find the best solutions for his transportation problems. Our clerks are very well educated and some of them have worked over 40 years. Service in the end makes the difference,” Mr. Urs Forte, the owner and managing director of Unisped said.

With tailor-made solutions, the company has built up a client base in a variety of industries, ranging from raw material exporters to consumer goods producers.

“We have never lost a good customer to another competitor which shows the job we are doing,” Mr. Forte added.

The company will apply the same principles to its Asian business. Unisped recently opened an office in Hong Kong in July of 2010, which is a year after establishing its first presence in Beijing. It initially came to China to better serve its existing customers, but soon realized there is huge potential in the region where the company can scale up its shipping and logistics business in Asia.

“This Hong Kong office opens completely new possibilities for us. China is important and it is getting more and more important,” Mr. Forte said.

Unisped is hoping to hire more people in China for its operations and it is also open to acquisitions in the near future to expand its business and better serve its clients.

unispedGiving Shipping a Personal Touch

Remo Richli chairs the Board’s Audit Committees of two Chinese companies that are listed on the NASDAQ stock exchange. (A-Power Energy Generation Systems) is a provider of distributed energy systems that builds - among others - wind turbines, while the other company (Origin Agritech) is an agricultural biotechnology company that specializes in research and development, production, sale and distribution of agricultural crop seeds.

Switzerland5Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations

www.glm-asia.com

FOLEX, a Swiss film and paper coater already well known in China and especially in the Guangdong province for their Diazo Film for the PCB Production, is keen on developing its operations throughout China with their other product lines.

FOLEX manufactures films and papers used with many common imaging devices including digital and traditional offset. Products include materials for Ink Jet printers & digital presses such as HP Indigo, Kodak Nexpress, Xeikon, MGI, Xerox, Canon etc. Its presence is also strong in the traditional printing litho markets with underpacking foils and coating plates used in offset presses.

Since its foundation in 1951, FOLEX has been a privately owned family business. It has been supplying Chinese companies with high quality films used in the

manufacturing process of Printed Circuit Board production for over twenty-five years and today enjoys a significant market share.

Like many Swiss companies, FOLEX is primarily involved in the production of high quality, consistent products. “In our markets, it is crucial that you have a strong, reliable, high-quality product”, said Heidi Bhalla, the company’s Overseas Sales & Marketing Manager. She added, “Our goal has always been quality, and many of our customers respect this and have remained with us for over twenty-five years.”

FOLEX and its parent company, CELFA AG, have successfully met the international standard for Quality Management and have been certified according to ISO 9001:2008. The impact of this strict Quality Management at the manufacturing

site is evident in its strong customer base worldwide.

Today FOLEX is keen to develop its presence by establishing local dealers to partner with both in the Litho and Digital Printing sectors.

“What we’re trying to do is build relationships within the Chinese markets and our Swiss based company. FOLEX already has long established relationships with existing customers which allows us to open new doors as it proves to other dealers in China that we are a trusted, reliable supplier,” Heidi Bhalla added.

FOLEX plans to offer Chinese companies these high-precision printing materials and therefore assist them in ensuring they have the right tools for all their future needs.

Inquiries for dealer-ship are most welcome.

With more than 2,000 legal advisors, Eversheds International offers worldwide access to a high standard of legal expertise through 49 office locations. Eversheds Switzerland is one of the most international law firms in the country.

“Our clients range from multinational firms to medium size businesses from around the world. We provide our clients access to domestic, European and international legal know-how,” said Mr. Oliver Beldi, Attorney at Law at Eversheds Switzerland.

The benefits of working with such an international law firm include local legal expertise, wherever in the world it is required. The daily working relations between the international offices enable the firm to offer the full range of legal services with a local understanding in each market. For example, the offices in Shanghai and Hong Kong support European

companies’ business needs in China but also serve as a first point-of-contact for Chinese companies evaluating opportunities in Europe.

Eversheds’ offices are located in the Swiss capital of Berne as well as the business centers of Zurich and Geneva. The multiple locations facilitate closer contact with local government organizations, banks and other service providers.

“In Switzerland, it is important to have a network and to have direct access to the authorities. That’s one of the positive effects of having an office in the capital Berne,” explained Mr. Beldi.

Eversheds’ Swiss services also cover capital markets, real estate, tax and intellectual property and information technology.

“We see a continuing trend that foreign companies choose Switzerland as their European headquarters, We support foreign companies in all aspects, from setting up the appropriate structure to advising in M&A and real estate transactions, to dealing with authorities,” Mr. Beldi said. “We help to optimize and negotiate the relocation packages with the different regional development agencies that offer attractive services to foreign companies establishing in Switzerland.”

Chinese clients looking for business law services and support in setting up and maintaining their operations in Switzerland can rely on Eversheds Switzerland for pragmatic advice and innovative solutions.

ReluxRelux Software Brightens China’s Luminaire Industry

登上火星的电机—maxon电机.

关键时刻，选择maxon motor航空和航天工业也依赖于我们的驱动系统。例如，应用在NASA 勇气号和机遇号火星车上的maxon产品从2004年就开始可靠的执行任务。

maxon motor 是世界高精度驱动产品与系统的领头供应商，电机额定输出功率最高达500W。maxon motor 立足于客户定制解决方案、高品质、创新和全球性的服务网络。详情请访问中国maxon motor中国公司 ： www.maxonmotor.com.cn

maxon DC 电机精密, 高效, 可靠.

159x120.indd 1 02.06.10 11:20

aloVistaInvest in Europe – Supported from

Europe’s Heart in Switzerland

FolexThe Imaging Supplier with a keen Eye for China

- 2000

  (STAYBRITE®)

-

 

eversheds International Legal Provider with Swiss

and Chinese Expertise

With investments of successful Chinese companies and entrepreneurs into western markets steadily growing and Chinese enterprises owning an increasing share of global capital, the need for advisory services in Europe is also increasing.

For a Successful Going-Global Strategy in Europe, the Chinese can turn to the Swiss company aloVista limited which has been established and positioned to be the preferred partner and advisor of Chinese enterprises and entrepreneurs to help establish and execute a sound, sustainable and successful “going global” strategy in Europe.

As aloVista is country independent, it will help you select the best locations for your holdings, management companies, and centers for sales, technology and logistics. aloVista ltd. and its network invest-in-Europe.com will provide Chinese companies with full service support for success in Europe.

aloVista’s network is designed to help with all that is needed: Strategy definition, competency gap analysis, legal, tax, accounting and trustee services, technology, market research, brand definition, logistics, financing, M&A and due diligence

services. The network consists of independent law & consulting firms in many countries of Europe. A long term strategy and an excellent network in Europe will support Chinese enterprises with efficient structuring and optimal tax planning for millions of long term tax savings.

In regards to acquisitions or organic growth strategy aloVista will help you define a strategic plan, acquire companies or – as acquisitions can be costly and culturally very challenging – to lay down your own footprint in Europe organically by establishing subsidiaries along a strategic road map.

Experienced Senior Advisors throughout aloVista’s network have long experience in their area of expertise. The managing director of aloVista, Mr. Peter Stiefenhofer has 30 years business experience as senior auditor and CFO in public globally operating companies, with active cross-border business activities involving Europe and China.

▲ invest-in-EuropealoVista Limited8201 Schaffhausen,Switzerlandinfo@alovista.comwww.invest-in-europe.com

Relux Informatik AG, Switzerland, is a market leader in lighting planning and product presentation software.

By offering intuitive interfaces and access to the latest product data from luminaire, sensor and lamp manufacturers, the company serves as a bridge between manufacturers and lighting planning professionals.

In 2009, more than 600,000 products were selected from Relux luminaire database- with this being one of five standard options for selecting products in the industry.

Companies pay an annual fee to be a Relux member and in turn the high-quality planning software can generally be offered to users free of charge or, in some cases, for a license fee.

Mark Hegi, the founder, started the company with his partner 12 years ago after seeing a need in the

luminaire industry. In a few years, they captured 80 percent of the market share in Switzerland.

“Most companies had a DOS related software and we started a Windows related one. After we showed the software in a better version, we jumped from being unknown to the top level,” he said.

With continuous effort, the software now has 21 languages, well suited for international lighting design offices. It also launched innovative software solutions ReluxTunnel in 2009 and Reluxmovie and Relux 3D Stereo in 2010.

“There are a lot of regulations in lighting designs for tunnels but there is no software for an appropriate price available in the market,” Mr Hegi said. The company is the first in the market.

The Relux 3D stereo program, which allows the user to see the effects in 3D setting, also received

a lot of applause from users for bringing the avatar experience to lighting planning.

Despite being a standard setting in Europe, Relux is just venturing into Asia. At present the company aims to venture into China through local partnerships. The company can provide training to its partner as well as all the contacts in the market.

“In China only the big lighting designers know Relux. We would like to have local partners, who are independent from manufacturers and who have knowledge in lighting design.

In parallel, we are looking for new Chinese manufacturers who would like to become a Relux Member too for participating in all advantages that this platform grants,” Mr. Hegi added.

Requests please tosales@relux.ch or+41 61 333 07 70

Heidi Bhalla, Sales & Marketing Manager Overseas

Oliver Beldi, Attorney

Switzerland 6Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relationswww.glm-asia.com

With a proven track record of producing customized and highly efficient modular components for the heavy duty industry, the MALI Group is highly anticipating the presentation of its new Power Split Stepless CVT transmissions at the Bauma construction industry exhibition in Shanghai this November. The Swiss-German group anticipates valuable face-to face interaction with potential clients and partners in China’s booming construction market.

“If companies are serious about China and Asia they have to be in Shanghai,” said Mr. Dominik Büsch, Commercial Director and Executive Board Member at MALI Group.

MALI’s strong commitment to R&D has cemented its success in both the transmission and the common rail diesel injection technology sectors, with 40-

50% of its employees purely dedicated to developing market leading technologies. The MALI clients profit from these state-of-the-art developments in many different ways. Due to its superior tractive effort the MALI transmission system already decreases fuel usage by an estimated 10-12 percent while providing unmatched driving performance. Combined with its common rail technology, MALI clients can even realize up to 15-18 percent in fuel savings.

“Most of our business partners have nothing less in mind than being top one, top two, or at least top three worldwide in the area of manufacturing and they realize that our components can help them achieve their goals decisively,” said Mr. Büsch.

China has been a key growth market as many companies strive to expand onto the global stage through technological innovation. The MALI common rail division has been working with Xinfeng in Liaoyang since 2006 to produce common rail systems for light and heavy weight vehicles. New alliances are in preparation in the transmission sector, too. As these relationships continue to flourish, Mali is seeking new licensing and sourcing relationships in order to further expand its presence within the coming months.

“We are always interested in business partners and we are happy to license our knowledge to companies who have the potential to go into large scale production. If we identify the right partner for licensing we usually get into an agreement that also holds a sourcing opportunity for us – creating true and sustainable win-win situations for both parties,” said Mr. Büsch.  

The MALI Group has realized astounding growth in the Chinese market since commencing local activity in 2005 with the region currently comprising 35-40% of its overall business. The company will be opening an office in India this December and plans to establish an office presence in China as early as 2011.

IST AgInnovative Sensor Technology – Quality Sensor Components for High-Accuracy Measurements

MALI Group Making Traction in The Chinese Market

Dominik Büsch, Commercial Director Executive Board Member

For more information on media exposure in Asia

please contact:global link Media

info@glm-asia.comwww.glm-asia.com

To specialized manufacturers, accuracy is critical in ensuring the quality of finished goods. Therefore, precise sensors are necessary in measuring the consistency and environment of production. For these high-quality sensor needs, Chinese manufacturers are turning to European sensor companies such as IST, a film-based sensor developer and manufacturer supplying sensors for industrial monitoring of temperature, humidity, and flow.

The company offers high-tech sensors to aid in the overall longevity and performance of its customers’ end products. The sensors developed by IST are used in automobiles, medical devices, telecommunications, process control, heating ventilation, public transport, building automation, and custom industrial devices.

IST’s advanced technology is driven by the challenge to continually improve products and establish a new industry standard of excellence. Its ongoing sensor development shapes the future of sensory devices. For example, IST is the only supplier in the world to produce and offer both platinum and nickel temperature sensor thin-film technology. The company’s new humidity sensor measures a record-breaking two millimeters by two millimeters, making it the smallest of its kind in the world.

All development and procedures are managed under one roof with total in-house capability. IST works hand-in-hand with clients to develop customized products to meet their specific needs.

“We encourage companies to develop products as partners, using our technical base and our experience together creating an innovative product,” said Alan Ravizza, Head of Asian Sales.

Since 1996, IST has been supplying its innovative technology internationally, with representatives in China, Hong Kong, Japan, South Korea, Singapore, and offices in the Czech Republic and the United States. Its local distributor Suffice Industrial Technology Ltd., based in Hong Kong, has over 130 employees ready to serve the Greater Chinese market with representatives in Beijing, Shanghai, Guangzhou, and Shenzhen. The company expects to increase its sales in the region from 10% to 20% in the coming years due to its strong support network for Chinese-based clients.

Regarding IST’s Asian business, Mr. Ravizza commented, “We have a good share of the market because we are very successful doing the right products, offering solutions to our clients instead of only going mainstream.”

“Behind every small DC motor there is a huge commitment,” the mission statement of Maxon Motor says. With such commitment, Swiss-based Maxon Motor started out producing shaving foils for Braun shavers 50 years ago. At the same time it set up a development department for electromechanical appliances. The company went on to become a global leading supplier of components and systems in the precision drive technology.

“If you love motors, then you love it forever. Because every day you see other customers, other requirements, other applications, other needs and you have to find the right solution for that,” Eugen Elmiger, vice president of sales

and marketing at Maxon, said.

The company, established in 1961 in central Switzerland, now produces 5 million units of motors in around 15,000 variations. It employs over 1,600 people in 30 different countries with a strong focus on competent local-based services.

With years of effort in research and development, the company

developed numerous core technological competencies, which include five winding techniques for micro motors, standard and special gear head construction, injection molding for plastic, metal and ceramic powder, encoder technology, electronics and systems engineering as well as assembly and automation technologies.

The company’s major market is the industrial automation sector with its products being applied in the areas of medical technology, security technology, instrumentation, communication, high-end consumer applications, automotive, aerospace as well as in humanoid robotics.

Maxon Motor played a

significant role in the NASA missions to Mars that began in 1997 and continued in 2004. In 2004 thirty-nine of the 40 motors used in each of the twin rovers Spirit and Opportunity came from the company. Working together with the Jet Propulsion Laboratory and NASA, Maxon supplied motors that can function under extreme temperature conditions such as -140 degrees Celsius.

“We thought that was not possible, but then we looked again at it and thought maybe it’s possible, so we tried,” Mr. Elmiger said in reference to the Mars project.

“We just listen to the customer, whatever they ask we try to reach it and go beyond the edge. We may have several references, and if it works on Mars, it should work anywhere on Earth.”

The company indeed has big ambitions; it aims to expand its leading position and be the number one in all major markets worldwide.

Maxon ventured into Asia more than 20 years ago, first establishing a local presence in Japan. In 1996, it entered the Chinese market through a joint venture with the Singaporean company Servo Dynamics. Based in Suzhou, Maxon now has 18 sales offices, one service centre and over 70 staff in China.

China presented a challenge differing from the Mars missions. A year after the company set up in China, it modified the motors to suit the local market.

“If you have to do it, you have to do it fast as the Chinese always say they need it yesterday, so you have to find a solution. The key to success in any market is to “never, never give up,” Mr. Elmiger said.

Looking ahead, the company is expecting double digit increase in turnover year-on-year in China. China has already replaced Japan as Maxon’s largest market in Asia. The company is launching new products in China every month. Just recently, Maxon introduced high speed motors which can run at 100,000 rpm and can be used in surgery equipment. The company sees a lot of growth in the medical sector, ship building sector, the oil and gas sector as well as humanoid robotics.

“It’s just one thing to sell the product. I’d like to see the company at the top. My wish is for most Chinese to first think about Maxon when they look for a drive-system or a motor,” Mr. Elmiger said.

As the sole European supplier of high-precision drive systems, Maxon has an edge over its rivals as motor technology is still developing in China. The company is currently collaborating with Tsinghua University in its R&D activities and it is also looking to recruit and train talented local engineers in China.

“Success is only the people. The people behind the company are our greatest assets. Products can be easily copied but the mindset of the people, nobody can copy that,” Mr. Elmiger concluded.

Maxon Motor From Mars to China

Eugen Elmiger,VP Sales & Marketing Maxon Motor

Hempel Special Metals is known internationally as a distribution specialist for high-performance materials such as nickel alloys, titanium and stainless steel. .

As a business division of F.W. Hempel & Co., an international leader in metal-trading and processing for over 50 years, Hempel Special Metals employs over 100 people and generates revenues of $100 million in more than 20 countries.

Wherever corrosive or high temperature conditions require the usage of high-grade materials, Hempel can help its clients to reduce the workload.

“We stock the material, we cut the material from coils to plates to shapes then we distribute it to customers,” Andre Hempel, managing director at Hempel Special Metals said.

The company supplies products “just in time” to clients and it offers a multitude of other services from logistics management, prefabrication of components to material consulting. It has one of the

largest stocks for Titanium and Nickel alloys in Europe.

Hempel’s products and services mainly apply to the chemical process industry, the medical and dental industry, energy and environmental technologies, and the oil and gas industry.

In addition to its business activities in Europe, the company has a long history in China.

“My father was one of the first German traders in China buying raw materials. Some of our divisions have been dealing with China for 50 years,” Hempel said.

The company currently has two main markets in China – watch case manufacturers and fabricators working for the chemical process industry. .

“Our concept is to follow the customer and the quality because at the end of the day, clients require to have the same quality material anywhere. We are following the multinationals, the BASFs and the Bayers and all these companies which are investing in China,” Hempel remarked.

The company established a presence in Hong Kong in 2007 with stocks for distribution to the Chinese market. It has sourced Titanium from China since 2003.

As China is a growing market for Hempel, the company envisions the revenue contribution from China to increase to an estimated 10 percent of its overall business within the next few years. To achieve this growth, the company plans to recruit professionals in Shanghai.

Hempel Special Metals A High Performing Company for High Performance Materials

Andre Hempel, Managing Director

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柯达Nexpress, MGI 和彩色

激光打印机的薄膜，

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我们欢迎新的产品分销商

和生意伙伴，请于我扪联

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int.sales@folex.ch

Switzerland7Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations

www.glm-asia.com

CLS Communication is a multilingual communications service provider that offers a full spectrum of solutions to global businesses. Headquartered in Switzerland, the company has 19 offices in 10 countries around the world including Beijing, Hong Kong, and Shanghai.

The company offers everything from copywriting and translation to design and layout. Several hundreds of thousands of pages are translated per year by internal and external CLS professionals and the figure continues to rise. Clients have the opportunity to outsource their entire language service department to CLS and benefit from its integrated solutions. The company predominantly focuses on the financial, life science, insurance, legal, telecom, and utilities sectors, while continuing to add to its portfolio of expertise.

Since beginning as a spin off led by Chief Executive Officer Doris Albisser in 1997, the company has built a global headcount of over 600, including a strong team of in-house language experts, in Europe, Asia, and North America, alongside a network of over 2,400 language specialists worldwide.

“It is about globalization and helping clients be successful in the global market place, Ms Albisser said.

The company counts some 1000 and more leading international companies among its clients. It has followed a clear international expansion strategy, acquiring language service providers outside

Switzerland and opening new locations globally. Recently it acquired Scandinavian Translators in Copenhagen and launched CLS Lexi-tech in Canada following the acquisition of Lexi-tech International, Canada’s leading language services provider.

Its global presence enables CLS Communication to work with clients on-site and 24 hours a day. The company has also developed in-house state-of-the-art solutions tailored to increasingly complex communication tasks.

CLS Argus, for example, can interface with a client’s content

management system. With a click of the mouse, the client can start a translation process which can then be automatically imported back to the system.

CLS Project Hub, on the other hand, provides all participants in the document supply chain with a bird’s-eye view of ongoing activities through a web-based platform, keeping authors, reviewers and translators on the same page in complex publication tasks.

“By using these technologies, you can make sure that content is dealt with in a consistent way. You can always retrieve data that already exists and you can ensure quality, reduce cost and control that everybody is using the same wording. Even when several people are working on the same content, it assures consistency between versions,” Ms Albisser added.

The company also meets high-level security and confidentiality standards with its software technology. All the systems comply with the exacting security requirements of banks and other institutions that handle sensitive data.

CLS Communication ventured into China in 2006 after setting up offices in Singapore and Hong Kong. The company has experienced rapid growth since then due to increasing demand from local clients in the region. Its operation in Asia grew organically from just one or two people to 50 employees and 400 external language specialists in only a few years

and the company is looking to further expand in China both through organic growth and potential acquisitions.

“In 2005, we had one client who said, ‘We need Chinese, Japanese, Korean and Bahasa for Indonesia within the next six months and we’d like to have a contact in Hong Kong’. So how do we that, we thought? But we made it happen,” Ms Albisser said.

In the Chinese market, CLS is becoming a one-stop-shop of corporate communication solutions. The company acquires Chinese language service teams from its clients, trains and integrates them to the CLS business model and subsequently has them service the clients. The model has worked extremely well.

“In China where two things are always the same – huge volumes and short turn-around time – we’re usually faced with mission-impossible tasks, which we make possible.” She said, “What we do with our clients is localize their products, and that is more than just translation. You need to adapt the content to the local context.”

The company is currently looking for partnerships in China such as local universities, to build up their terminology database and to hire more translators, editors and journalists in writing documents.

“We are a company that is dependent upon top talents and it is best to recruit them straight from universities,” Ms Albisser said.

CLS is also looking to help Chinese companies who have ambitions to venture abroad with their corporate communication and marketing solutions.

SYRO Engineering, one of the world’s leading developers and manufacturers of flat, corrugated, and structured steel molds for the fiber cement industry, is solidifying its seventy-five years of experience and fifteen years of Chinese business relationships.

SYRO Engineering produces state-of-the-art, high-quality steel molds, machinery, engineering services, and consulting services. It is the first in the global market to offer customized solutions such as “cedar wood” and “stone” textured steel molds. The focus on innovation has lead to the new “Spacer” technology reducing production costs by 30%.

In addition to steel molds, SYRO Engineering develops, manufactures, and distributes embossing and oiling systems for the production of fiber cement products and packaging and corrosion protection solutions for the transport, storage, and handling of steel molds.

Fiber cement is a state-of-the-art building material that requires very little maintenance once installed. Fiber cement products have excellent impact resistance and compared to wooden siding, fiber cement is not susceptible to termites or rot as the composition allows for moisture to be released from the exterior of the structure SYRO Engineering provides expert consultants who can determine if fiber cement is right for a company’s project.

“SYRO consultants are committed to their projects and are excellent at finding solutions that are feasible for everyone. Working with SYRO is a win-win for everybody,” said Andre Kupferschmid, CEO.

Now is the time for manufacturers in China to examine their options. Eighteen percent of China’s total energy consumption is contributed to building material choices, primarily steel and concrete. Fiber cement offers a third alternative that modern buildings use on a regular basis.

“China is still in the opening lap of modernization. As soon as the Chinese market learns more about the use of these products, the fiber cement market will grow unbelievably fast,” Mr. Kupferschmid added.

SYRO Engineering is known worldwide for its reliability, quality, innovation, flexibility, and professionalism. The company is dedicated to consulting with interested parties about the use of fiber cement in modern buildings.

Benoit Consulting is a human resource consulting company which focuses on assessment services, coaching, management development and training to help professionals and companies to best achieve their potential.

The company was founded in 2001 in Switzerland by Andreas Benoit and – in the Chinese market – is supported by Shirley Sun Benoit, who is Chinese by origin. The company has set up offices in Hong Kong and Guangzhou, as well as a virtual office in Shanghai.

The company provides services for multinational firms and medium-sized companies as well as government departments in Switzerland and China.

“It’s a huge and growing market, and there is a need for Swiss companies to send strong and successful managers to China, and vice versa. The Chinese also need professional support when they establish companies in Switzerland or in Europe,” says Andreas Benoit, owner of Benoit Consulting.

The company has a strong focus on assessment and sets the standard for professional

assessment centres. For example, it employs the «four eyes principle», meaning that two specialists evaluate a candidate together to increase the degree of evaluation reliability.

The company is sharing its expertise with the Chinese market through its collaboration with University of St. Gallen in Switzerland, which has a solid network of Swiss and Chinese government contacts. It uses a variety of tools, including management tasks, case studies, role plays, ability tests

and the Business-focused Inventory of Personality (BIP), an internationally recognized industry tool, to evaluate professionals. It has also introduced a cultural questionnaire in China, which measures an individual›s ability to adapt to a different culture.

“We don›t take a ‹one system fits all› approach; we listen to what the actual problems or what the necessary competences of an organization are, and design our assessment centres according to the actual needs,” says Lois Elvey, Senior Consultant at Benoit Consulting.

The company has also launched a Chinese Project, designed to help its clients to bridge the gaps with their Chinese partners through relationship coaching and HR services. It is also hoping to set up an onshore training centre in China at some stage in the future.

As an old Chinese proverb says, “The right time, the right place and the right relationship are the keys to success”. With that in mind, Benoit Consulting is working hard to build the right relationships in China both for itself and for its clients.

Geneva Wealth Capital Management, an independent and privately owned fiduciary and management firm located in Geneva, Switzerland is a pivotal force in the growing market for trading, agriculture and transportation between China and Africa.

“USD800 million [in asset] in less than three years is quite significant, and we’re proud of that,” said Leonard Cathan, owner of GWCM.

After 25 years with Barclays Bank Leonard Cathan founded GWCM, providing a comprehensive portfolio of services from company formation and administration, to asset structuring and advisory services for corporate business matters. Leonard Cathan has strong international alliances and plans to open an office in Hong Kong to liaise with its Chinese clients in 2011.

Experienced in banking and credit structuring services for its product segment and corporate, Leonard Cathan has relationships with international banks and independent asset managers, allowing him to set up facilities and assist with operational activities for trade and investments. GWCM has an established presence with

African corporate and private clients. Services to that sector in severely lacking in China and Far East

By expanding its consulting services and opening a branch in Hong Kong, GWCM will help these markets to realize the operational and fiscal benefits that such an affiliation creates. Being headquarters in Geneva, the center of banking excellence. GWCM’s clients have ability to direct and orchestrate entire operations from stable European hub.

Currently, GWCM is focusing to diversify its corporate and private client portfolio from a geographical point of view. GWCM is looking to add new services to its breath of

products over the next few years.With sizeable clients active in

various offshore projects, GWCM is looking to China accelerate this growth opportunity. They are taking steps to further cultivate a relationship with Chinese banks, and are members of the Swiss Chinese Chamber of Commerce. Leonard Cathan is confident that these ties will be paramount to the future success of its growing clientele in Greater China and abroad.

Benoit ConsultingEvaluation and Leadership

Development in China

geneva Wealth Capital ManagementOur Clients’ Trust is Our Most valuable Asset

SWISSpeARlInnovative Designs for Long-Term Sustainability

Andreas Benoit, Senior Consultant,Executive Coach & Trainer

André KupferschmidCEO President

Leonard Cathan, Managing Director

Syro engineeringCementing its Position in China

ClS CommunicationLocal Communication for Global Needs

Doris Albisser, CEO

SWISSPEARL is a leading European manufacturer of cement composite façade systems for high-end architecture. The company specializes in coloration technology, façade “know-how” and system competence for reinforced cement panels specially designed for rain-screen cladding applications, with a reliable ventilated façade system.

SWISSPEARL has close relationships with architects in order

to create top quality products to their specifications. It is also the only cement composite manufacturer to regularly launch new façade systems and products to meet its clients’ evolving needs.

Innovation consistently drives SWISSPEARL to develop environmental friendly products. Its large-size cement composite panels are mainly made of mineral raw materials, water and air. Since high

quality non-toxic fibers have been used to reinforce the cement core, the manufacturing process requires little energy. The Swiss high tech coloration and finishing technologies are water born whilst ensuring an optimal behavior and long lasting quality of the panel along with excellent colour stability.

“We are very focused on energy saving and creating new unique products”. Liliane Blin, Export manager

and vice director at the company said. SWISSPEARL made its first

building project in China for a large pharmaceutical company in Shanghai. It is a large office building in the shape of a dragon designed by US architects.

As SWISSPEARL offers the Chinese market unmatched design possibilities and long-term product durability, its main interests in China are government buildings, public buildings, hotels, as well as high quality office buildings and shopping centers.

“Emerging countries are very focused on prices and have not yet discovered the big advantages of long term quality. Our Façade Systems have a life expectancy of at least 50 years, and the ones that cost less last 10 years or less,” Blin explained.

She is nonetheless hopeful about SWISSPEARL’s future in China. “Even Universities have started to show interest in our system, this is very positive. If the ones who are thinking about how to improve the ecological and general life quality of the country are interested in our products, it shows something” she said.

The company currently has four distributors in China and is looking for more that comply with its profile. Through its local distributors, SWISSPEARL strives to approach those architects and corporations who are interested in modern technologies, green buildings, and energy efficiency with high aesthetic value.

For further information, please visit www.swisspearl-architecture.com

Switzerland 8Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relationswww.glm-asia.com

Brugg Cables, founded more than 100 years ago, is a leading cable producer in Switzerland. With 600 staff around the world and 70 percent of its business in exports, it has established a strong global presence in the cable sector.

The company offers an entire product range for the transmission of signals and power, from fiber optic cables and low voltage cables to power supplies for construction sites and 500 kilovolt high voltage cables with accessories.

Brugg Cables is especially reputable worldwide in high voltage and extra high voltage cable Systems. “With this Swiss label, the expectation for top notch quality is very high and that’s really what we have always in focus, to fulfill this expectation,” Markus Burger, CEO of Brugg Cables said.

Brugg Cables began exporting to China as early as 1991 through its partner in China. Currently it has 70 local employees in Suzhou, Shanghai and Beijing, offering products in high voltage cables and accessories as well as belts. The belt opens up new

possibilities in the transmission of power and electrical energy as well as signals in electrical or optical form. Brugg Cables supplies all the belts for OTIS elevators in China.

The company aims to double its revenue in China, achieving a growth rate of 20 percent year-on-year while ensuring the top quality.

“China is growing and it is key to have the products under its own control, so made in China with the Chinese own know-how. There is strong support for local industry to build their own facilities and produce locally in China,” Mr. Burger said, “You do a lot of business that you trust each other. I believe quality is a real issue. Our local company has very strict quality rules to follow and they usually send some samples to double check here in Switzerland and this is valid for all the types of products.”

Brugg Cables is looking to establish more local connections in China to collaborate in extra high voltage cables as well as in other specialized products to achieve growth by being a local manufacturer.

Brugg CablesSwiss Quality with Local know-How

For more than fifty years, Novasina has specialized in the development of high precision measuring instruments for air and material humidity, air temperature, and differential pressure.

Novasina’s unique measurement technology and devices impact many industries including semiconductors, textiles, HVAC, clean rooms, laminar flow boxes, pharmaceuticals, food, medical, hospitals, quality research and development laboratories.

The Novasina company has established itself as an international provider with partners in several Asian cities, including Beijing, Shanghai, Tokyo, and Hong Kong.

Novasina believes that the highly-developed Chinese market has new requirements for high-quality instrumentation. Its customers can expect superior quality and services, as Novasina is globally known for its quality-oriented attitude.

As a company that cherishes its Swiss-made label, Novasina prides itself on innovation and longevity. Its brand is synonymous with delivering products of the highest quality, accuracy and long-term stability. The diversity of its business partners, the variety of product applications, the company’s international orientation and experience make Novasina an ideal partner for industries with demanding and specific applications.

“We see ourselves leading the sensor market in China due to the advantages of our technology combined with innovation, expertise, and Swiss quality and design. We are

highly dependent on our outstanding research and development department and introduce an average of five new products every year, ” says Marco Cau, Marketing and Sales director at Novasina.

Novasina hopes to meet the demands of customers in China by establishing relationships with experienced local distributors, as well as contracts with OEM customers in the technology sector. Novasina continually monitors the Asian markets and implements the needs of customers into its innovative designs. As a result, Novasina engineers solutions specifically for China. Due to its innovation, precision fabrication, and experienced consulting, internationally-recognized Novasina is an excellent partner for meeting the demands of the emerging Chinese market.

novasinaHigh Quality Measurement of Humidity, Temperature, and Pressure

Marco Cau, Vice PresidentMarketing & Sales Director

With their sleek design, gold fittings, and wooden side pieces combined with the highest degree of mechanical precision and optical quality, ALPA cameras are made for the perfectionists in photography. As a Swiss brand tracing back to 1918, the ALPA name was rejuvenated and brought back to the top of the professional market more than a decade ago.

The new series of cameras, the ALPA 12, was redesigned from the bottom up and has since expanded to include six models. The series

was conceived as a modular system as the individual components can be combined precisely to suit the owner’s needs.

Built for the experienced photographer, the medium-format camera is best for architecture, interior and landscape photography.

It is especially suitable for those who desire the technical quality but who must travel light and work expeditiously.

“That’s why we have a lot of fine art photographers using our ALPA, for example Raymond Depardon, Andreas Gursky, Walter Niedermayr, Luc Delahaye ,” Ursula Capaul, one of the founders of the company said.

One of the now seven ALPA models, the ALPA 12 METRIC, is also used in digital photogrammetry - photographic computer-supported measuring which can ensure quality

and accuracy for cartography and many other scientific and industrial applications. ALPA believes that the latest model will offer practical applications for industries in China, such as mining, infrastructure, ship building, car manufacturing and aerospace industry. Thomas Weber, co-founder, explained that ALPA applications range from measuring how much coal has been extracted from mines to observing the ripeness of fruit and crop by evaluating photographs taken from an airplane or helicopter.

The company is also hoping to reach photographers in China who demand the highest quality and share ALPA’s philosophy of taking pleasure in what they are doing. This year, the Chinese Photographers

Association paid a visit to ALPA, expressing its keen interest in ALPA’s high quality cameras.

As digital backs are the latest in technology for the photography industry, ALPA is looking to partner with digital back producers in China in order to satisfy photographers’ quest for the ultimate camera.

www.alpa.chwww.alpachina.com

AlPA executive team withLi Qianguang, President of China Photographic Publishing House

AlpA of SwitzerlandOnly the Best Endures

As globally competitive countries increase their investments in clean energy and greener policies to facilitate economic recovery, global competition is increasing to become the next leader in this inevitably profitable field.

Chinese companies are no exception in seeking cleaner manufacturing processes and sustainable products. Recognizing this growth opportunity, Swiss-based industrial exhaust and gas cleaning company, Elex AG plans to expand and strengthen its ties within the region. Having conducted business in China since the 1970’s, Elex is well positioned to assist clients in meeting the challenges ahead.

“We’ve noticed a difference, especially in big centers like Shanghai so we thought it would be a good time to offer better performance and more reliable, quality products,” said Mr. Ulrich Leibacher, CEO of Elex.

This year, Elex committed to a joint venture with a Chinese company to form Changzhou Elex Environmental

Protection Technology Ltd., located just outside Shanghai. After careful selection, Elex was able to find a trustworthy partner with a complimentary focus on the future. The company is led by Mr. Gao Shengwei and as Elex is committed to hiring locally, the company aims to build mutually beneficial long-term relationships.

“To compete in China, we have to be in China and we have to be in principle, a Chinese company with our own ideas and principles, but run by Chinese,” explained Mr. Leibacher.

After celebrating its 75th anniversary last year, the family-owned Swiss company will continue its focus on efficiency, reliability and long-term profitability. Over the decades, Elex has developed the core of its products and engineering in Switzerland, while maintaining its position at the forefront of its industry. After realizing success in India through sharing its technology, the company hopes to replicate this model in China.

elexAssisting Clean Air Initiatives in China

As Switzerland’s largest city,

“Zürich has an outstanding

global reputation, both as

a stock exchange and as a

location with an all-inclusive

range of financial services.

Zurich’s geographical location

is also an integral factor in the

city’s excellent quality of life.

Lake Zurich, the Limmat and

Sihl rivers, generous green

tracts of land and of course

the panorama of the Alps

all offer an attractive natural

backdrop and a multitude of

opportunities for recreation

and sport. The airport and

high-speed railway network

connect Zurich to the rest

of the world and to Europe’s

large cities, and the region

also has one of the best public

transportation networks

in the world. The fact that

the city lies at the heart of

the continent and at the

intersection of three major

European cultural regions

can be discerned everywhere

in day-to-day life. Zurich is

multilingual and traditionally

cosmopolitan, and new

residents from abroad quickly

feel at home.”- City of Zurich

CITy oF ZuRICH

Switzerland9Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations

www.glm-asia.com

Since 1919, Titoni watches have represented fine craftsmanship, tradition, and uncompromising Swiss quality. The family-owned company blends its Swiss watchmaking heritage with the art of classical design and the most advanced technology. The company’s focus is and always has been to offer Swiss-made quality timepieces for the mid-priced consumer segment. Even today, Titoni still maintains that each watch is crafted by human hand, extended by the latest technologically advanced tools.

The most up-to-date tools support Titoni’s skilled workforce. Automatic screw-assembly and automated lubrication as well as optical inspections using highly sophisticated cameras enable Titoni to offer perfectly functioning watches. To ensure Swiss-made quality, stern quality-control-tests are performed in Swiss headquarters by highly experienced specialists.

In line with the Swiss standard,

Titoni watches come equipped with scratchproof sapphire crystals, The cases are watertight and flawlessly manufactured. The fitting of dials and hands are sensitive operations that require delicacy and meticulous attention to detail. Titoni’s niche is crafting watches with self-winding mechanical movements. Assembly and integration of these movements as well as finishing and final control are all performed at the Titoni factory in Switzerland by specialized watchmakers.

“We consider manual watchmaking as part of our family heritage,” said Daniel Schluep, who leads the company in its third generation. “Our deep rooted traditions and craft is reflected in the timeless character of our collections.”

Titoni aims to bridge not only generations but cultures as well. The company is actively expanding internationally with a strong focus on China.

Schluep personally visits China several times per year and has a profound love and respect for Chinese culture. Since its introduction to the Chinese market in 1959, Titoni has gained a solid foothold being one of the first Swiss watchmakers in the market.

“To the satisfaction of everybody, Titoni has since then steadily built up its market position in China and continues to grow continuously,” said Schluep.

In 2009, Titoni celebrated its 90th anniversary at The Commune by the Great Wall, simultaneously marking the 50th anniversary of its presence in China.

Despite stronger competition, the family-run watch company maintains its good position and has attracted many loyal customers through its superior quality and reasonable price. Today, Titoni has 14 mono boutiques as well as almost 700 retail shops carrying the brand in China and Hong Kong.

As a famous Swiss watch brand in China, it was Titoni’s wish to be part of the World Expo 2010 in Shanghai. The company is one of the sponsors of the Swiss Cities Pavilion whose message “Better Water – Best Urban Life” focuses on water management and protection of the environment.

The emphasis on sustainability and ensuring the quality of life relates to Titoni’s philosophy of creating sustainability for future generations: “We feel that the Pavilion has an idealistic but fundamental message which is understandable to all visitors from China and abroad. We think that this Pavilion is not the place to do business but it is the place to share common values for all people who want to have a better life quality,” said Schluep. Social responsibility is of main concern for Daniel Schluep. “We have long been doing good business in China, and I want to give part of the profit back to the country that made possible the prosperity of Titoni’s blossoming in China.”

In 2009, Titoni Ltd. adopted “Ruirui,” a giant panda named for the Chinese translation of Switzerland. The panda girl was born in July 2007 at the Research Base of Giant Panda Breeding in Chengdu. Just as a watch can be handed down for generations, Titoni believes that maintaining the life of a precious species is a gift for later generations.

Another area which is dear to Titoni’s CEO is art. Daniel Schluep has not only for a long time been interested in Western art, but also in Chinese traditional and contemporary art. It was therefore a happy “coincidence” that during one of his travels to China two years ago, Schluep met the famous Chongqing-based painter and art critic, Mr. Zhang Qikai (张奇开).

“I have always been an art lover, and Mr. Zhang Qikai’s passion with the Giant Panda and the time-and-space related motifs in his paintings have deeply touched my heart”, said Mr. Schluep.

Schluep and Zhang agreed to jointly cooperate on the project of an “Artist Watch”. After working together for two years, Titoni Ltd. launched its first Artist Watch at Chongqing’s Art Space 501 on 27 April 2010.

The Swiss-Chinese collaboration commemorates the fifty-year relationship between Titoni and China, integrating the essence of Zhang's works with Titoni's Swiss watch making expertise.

“Since Titoni is a high-quality Swiss watch brand which gained trust from Chinese customers over the last five decades, I personally find the company an ideal partner to work with”, said Zhang Qikai.

The special edition watch dial features a globe beside a flying panda figure. The painting is themed “Return to the Aerosphere (重返大气层),” evoking timeless feelings with a touch of futuristic surrealism.

Titoni’s first Artist Watch is an officially certified chronometer (COSC) and has been produced in

a limited series of only 250 pieces worldwide. It is a collectible item and is only be sold at Titoni showrooms in China , Hong Kong, Taiwan, Malaysia, as well as in selected retail points.

In the future, Titoni will continue to build upon lasting relationships with its Chinese consumers, partners and philanthropic endeavors. The company continues to seek quality retail partners in the region who can represent the brand while upholding

Titoni›s high Swiss standards.“We are not a fashion brand

launching regularly new designs with noisy marketing and PR events,” said Schluep. However we are an honest, quality-oriented brand with a long term responsibility towards the consumer and these values are appreciated by old and new clients as well.” With its Swiss-made quality and family-oriented tradition, Titoni aims to bring its time-honored treasures to China for generations to come.

TITonICelebrates 50 Years in China

Daniel M. Schluep, CEO

Zhang Qikai and Daniel Schluep unveil the Titoni Artist Watch in Chongqing’s Art Space 501

The Titoni factory in Switzerland assembles the watch movements and oversees final quality control

A speciAl thAnk you to: Asia2Europe, Bank Sarasin & Cie, BlueOrchard, Bombardier Transportation Switzerland, BSI Bank, Bucher Hydraulics, Bucherer, BUSS ChemTech, Carl Stahl, CGZ Consulting Group Zurich, Comet, ConGlobo, CP Pumpen, CTC Invest, DHL Logistics Switzerland, Egon Zehnder International, Endress+Hauser, Eneftech, Envisage Wealth Management, Ernst & Young, Exalos, Feintool, Froriep and Renggli, FundStreet, G. Bopp & Co., Geberit, Generis, Greenfield, greenTEK, Hatebur, Hotel InterContinental Geneve, Huber + Suhner, Julius Baer, Jyske Bank, KPMG, L. Kellenberger & Co, Lonza, Lorenti Sarl, Luzern Tourismus, MAN Diesel and Turbo, Matrix Strategic Solutions, Medela, Mikron, Mineralquelle, Oerlikon, OSEC, Pixcir, Plaston, Rado, Sauter, SCCC Geneva, Schildknecht Agro-Trade, Schöller Textil, selective international management, Sensiron, SIX Group, Stanton Chase, StarragHeckert, Swiss Learning, SWISSeau, Systransis, Titlis Rotair, UBS , University of St. Gallen, VIO Chemicals, Zurcher Kantonalbank, Zurich City