SwitchMed Brand Identity Guidelines · 2020. 7. 10. · SwitchMed Logo SwitchMed logo construction Logo minimum size Language versions Logo In use ... cropped as follows: SwitchMed

SwitchMed Brand Identity Guidelines

SwitchMedBrand Identity Guidelines Page 2

Use these assets and identity guidelines to accurately communicate the SwitchMed brand.

The Brand Identity Guidelines have been developed to provide a comprehensive understanding of the new SwitchMed identity. It shows how to correctlyimplement the elements off and online.

Welcome to SwitchMed


What is SwitchMed? Brand Guidelines

SwitchMed LogoSwitchMed logo constructionLogo minimum sizeLanguage versionsLogo In useLogo Incorrect usePartner co-brandingco-brandingNamingTypefacesColour PaletteImplementing partnerco-branding

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ApplicationsSocial MediaWord document templatePowerpoint templateTemplate links

Art Direction

Index


The SwitchMed initiative supports sustainable consumption and production practices for a circular economy in the Mediterranean.

Who are we?


SwitchMed Target Countries

A region that shares a common culture of innovation and progress based on the care for the environment and the efficient use of resources.

Our SwitchMed target countries are: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestine, and Tunisia.

Please avoid using maps. If you have to use a map representing our area, make sure the correct names of the countries are in the correct places and use a map without any kind of borders, cropped as follows:


Brand Guidelines


Our logo is a very valuable asset, it’s the primary element of our identity and should be used on all communication pieces.

SwitchMed is a Programme funded by the Europeantherefore the EU emblem should always be used alongside the SwitchMed emblem following the rules explained within this document. It is forbidden to use the SwitchMed emblem independently.

The EU emblem is the common element branding all EU-financed external actions. Regardless of the scale, scope or objective of an action, the EU emblem must be visibly and prominently displayed, on all communication and visibility materials associated with the action.

In order to avoid incorrect use we have created a final master logotype in different formats to be used across all communication pieces of SwitchMed.

SwitchMed logotype


SwitchMed is a Programme funded by the EuropeanCommission. The EU logo always needs to be in all digital and printed materials.

Both the size and space between both emblems have been carefully considered in order to function well at various sizes, giving enough space for each to breath whilst still giving the impression of one logotype.

The typeface under the EU Emblem is set in Arial Bold to keep the look neutral and clean alongside the SwitchMed typographic treatment as well as legilble at small sizes.

SwitchMed logotypeConstruction

20mm


In order for the logotype to be visible and functioning correctly, the minimum size for digital use is 80 pixels in height and for print 20mm in height.

SwitchMed logotypeMinimum Size

Minimum Size:Digital: 80pxPrint: 20mm


As with the implementing partners, the EU logotypeshave both English, French and Arabic versions.

SwitchMed logotypeLanguage versions

English Version

French Version

Arabic Version

Hebrew Version


EU EmblemFollowing EU regulations, the flag should always display in full colour, with the only exception when there are colour printing restrictions. Depending on the background, the colour of the font may be reflex blue, black or white. The EU emblem should always have a white frame applied when used on a coloured background. The minimum height of the EU emblem is 1 cm.

SwitchMed EmblemThe SwitchMed emblem can be full colour, black, white or a solid colour from the SwitchMed palette. The most suitable should be selected, taking into account the background colour or background image. The SwitchMed logotype should only be neutralised to black or white in cirumstances when the background doesnt allow clear visibilty in full colour.

Exceptional use of the Black and white versionThe monochromatic logotype should only be used in printed pieces when coloured printing is not available.

SwitchMed logotypeIn use

Black and white versionTO BE USED ONLY IN PRINTED PIECES WHERE PRINT PRODUCTION IS LIMITED.

Coloured BackgroundWhite Logotype

Coloured backgroundBlack logotype

Coloured backgroundBlock colour logotype

Image backgroundWhite logotype

Image background (Blue tones)If there is no alternative to a blue coloured background, put a white border around the rectangle.


Examples of the incorrect uses of the logotype.

SwitchMed logotypeIncorrect uses

Colour logotype + Photographic backgroundDon’t place over photos that interfere with the logotype, for these cases, using the SwitchMed emblem in its white version is advised. The EU emblem should always be colored.

Greyscale logotype + Coloured Photographic backgroundDon’t use the greyscale logotype on top of a coloured image background.

Lines and boxesDo not place the logo in a box or frame.

Distortion and modificationsDo not distort the logo in any way.

Distortion and modificationsDo not distort the logo in any way.

Poor contrast backgroundTry using a background that permits the reading of the logo.

Poor contrast background.The logo should be highly visible, even form long distances.

OutlinesDo not outline the logos.

Seperating the SwitchMed LogotypeDo not seperate the SwitchMed logotype from the EU Emblem.


SwitchMed logotype Implementing partner co-branding

The position and order of the SwitchMed logotype and any other partner logotypes is important to ensure the document is communicating correctly.

As a rule the SwitchMed logotype is always first, followedby any other co brand logotype to ensure the documentclearly communicates that it belongs to SwitchMed.

Please follow the guides over the next few pages to seehow to position the logotypes correctly across differentcommunication pieces.

First Second


SwitchMed logotype Implementing partner co-brandingIncorrect uses

The position and order of the SwitchMed logotype and any other partner logotypes is important to ensure the document is communicating correctly.

Here it seems UNIDO have created the piece with the support of SwitchMed and the European Union

Here it seems the European Union has created the piece with the support of SwitchMed and UNIDO


Exclusion zone: a safety area must be respected sothat no other element can interfere with the logotype.A minimum area of 5mm is advised.

Minimum size: the logo should always be clearly legible. There is no maximum reproduction size of the logo.

When the SwitchMed logo is placed alongside another logotype, be sure to leave a proportional space between them, allowing for a 20mm exclusion zone.

SwitchMed logotype Implementing partner co-branding

Partner’s Logotype

20mm minimum


Are you a local partner? If you need to place your logo next to the SwitchMed logo in any communication material, apart from fact-sheets and templates, please make sure that your logo is placed accordingly to the following instructions.

Always leave a space of 20mm minimum between logos, be careful to avoid overlapping and other common graphical problems.

SwitchMed + EU logotypeImplementing partner co-branding

20mm minimum


There are different positions to place the SwitchMedlogotype and the implementing partners depending on the specific communication piece. As a general rule the SwitchMed logotype should remain seperate from the implemeting partner logos.

For presentation documents PDF or powerpoint the SwitchMed logotype should be placed on the left in either the top or bottom corner, with the implemeting partners being placed on the right or below the SwitchMed logotype.

SwitchMed logotype Implementing partner co-branding Positions (PDF or PPT Presentation)

Position 1

Position 3

Position 2

Position 4


SwitchMed logotype Implementing partner co-branding positions (Publications)

Front cover Front cover

Front cover Front cover

Position 1 Position 2

Position 3 Position 4

Back cover or Inside cover page




b.

d.

b.

b.

b.

a.

c.

a.

a.

a.

There are different positions to place the SwitchMedlogotype and the implementing partners depending on the specific communication piece. As a general rule the SwitchMed logotype should remain seperate from the implemeting partner logos.

For publications, the SwitchMed logo should appear on the first page and the partner logos should appear on the second page or on the back cover. If this can’tbe achieved then please follow the direction of use on the previous page.


Implementing partner co-branding Colour options

As with the SwitchMed logotype the implementingpartner logotypes can be displayed in either full colour,or solid black or white depending on the background.

Always use a white background for coloured partner logos and only white partner logos with a strong contrasting background where harmony can be maintained.


SwitchMed logotype co-branding

For circumstances where SwitchMed are organising an event in collaboration with another organisation including other EU-funded organizations/programmes then the spacing and construction of the logotypes is important to ensure clear communication.

As a general rule the space between each logotype should be the same and they should all optically be of the same proportion. They should always be positioned together on a single line either at the top or bottom of the asset to make clear that they are of equal importance.

Please follow the guides on the next page to seehow to position the logotypes correctly.

40mm minimum

40mm minimum

80 pixels

80 pixels

80 pixels

80 pixels

40mm minimum

40mm minimum

Example 1

Example 2


SwitchMed logotype co-branding positions

Position 1

Position 4

Position 2

Position 5

Position 3

Position 6

For circumstances where SwitchMed are organising an event in collaboration with another organisation including other EU-funded organizations/programmes then the spacing and construction of the logotypes is important to ensure clear communication.

As a general rule the space between each logotype should be the same and they should all optically be of the same proportion. They should always be positioned together on a single line either at the top or bottom of the asset to make clear that they are of equal importance.


In English, the word Switch (Capitalized S) followed, by the word Med (Capitalized M). Resulting in SwitchMed. The name has no translation to French.

SwitchMed Naming

switchmed

SWITCHMEDSwitchMed

SwitchMed

Switch Med

Correct use

Do not separate the words Do not use lower case

Do not capitalize the wordsDo not separate the words


Primary: Mercury G1 RomanThis typeface will give identity and recognitionto the brand, used primarily for titles, sub titlesand quotes.

Secondary: Graphik RegularGraphik is used for body copy, diagrams and figures as can also be used for some sub titles to help structure the content and contrast the primary typeface.

SwitchMedTypefaces

SwitchMed Connect 2018

(Mercury G1 Roman 38pt)

(Mercury G1 Medium 17pt)

(Mercury G1 Italic 12 pt)

(Graphic medium 11 pt)

(Graphik regular 11pt)

1. SwitchMed in brief1.1 Sub-section 1

Date: dd.mm.yy10th of February 20181.1.1.2 Title 4 Style. Sub-section 3. Cras lobortis nisl sed nisl congue accumsan. Donec efficitur justo sed neque scelerisque, vitae rutrum est maximus. Nunc sit amet erat id massa sagittis mollis. Fusce sit amet placerat purus, sed suscipit urna. Phasellus quis turpis sed purus molestie vehicula. Ut egestas sapien et nulla elementum, id tincidunt felis vestibulum. Phasellus malesuada bibendum molestie. Donec consequat vehicula ex at auctor. Nullam sodales purus auctor, suscipit ante eget, rhoncus purus. Interdum et malesuada fames ac ante ipsum primis in faucibus.


Primary Colours

Website ThematicAreas

Country Hubs

SwitchMedColour Palettes

#00bce7R:0 G:188 B:231C:69 M:2 Y:4 K:0

Industry/service providers#41ad49R:65 G:173 B:73

Lebanonf19d41R:241 G:157 B:65C:2 M:45 Y:79 K:0

Israel6f86daR:111 G:134 B:218C:63 M:47 Y:0 K:0

Palestined1ab94R:209 G:171 B:148C:17 M:34 Y:40 K:5

Egypt#aca542R:172 G:165 B:66C:36 M:24 Y:84 K:7

Morocco#595e89R:89 G:94 B:137C:73 M:63 Y:24 K:8

Tunisia#c34b22R:195 G:75 B:34C:17 M:80 Y:94 K:7

Jordan#b87e94R:184 G:126 B:148C:29 M:56 Y:25 K:6

Algeria#527140R:82 G:113 B:64C:69 M:35 Y:83 K:24

#932310R:120 G:20 B:40C:8 M:92 Y:100 K:40

Start ups and Green Ent.#579ddbR:87 G:157 B:219C:66 M:28 Y:0 K:0

#d3583cR:190 G:65 B:40C:15 M:80 Y:85 K:0

Policy#efaa3aR:239 G:170 B:58C:5 M:38 Y:83 K:1

#000000R:0 G:0 B:0C:0 M:0 Y:0 K:100

#eea616R:230 G:145 B:45C:0 M:35 Y:100 K:5

Networking Facility#7f7f7fR:127 G:127 B:127C:50 M:39 Y:39 K:21

#000000R:127 G:127 B:127C:0 M:0 Y:0 K:50


We are four regional implementing partners. SwitchMed is collaboratively coordinated by:

UNIDO United Nations Industrial Development Organizations.

UNEP United Nations Environment programme

UNEP/MAP United Nations Environment Programme./ Mediterranean Action Plan.

SCP/RAC Regional Activity Centre for Sustainable Consumption and Production.

The initiative is funded by:EU European Union

SwitchMedImplementing partners

Use the following Line-up: UNIDO + UNEP + MAP + SCP/RAC.

According to the activity and document, you may choose one or several partner logos when relevant. For example, for the activities related to the Policy component, you can use these logos only

https://www.unido.org

https://www.unido.org

https://web.unep.org/unepmap/

https://web.unep.org/unepmap/

http://www.cprac.org/es

http://www.cprac.org/es

https://europa.eu/european-union/index_en


The implementing partners logos are available inEnglish and French:

You can dowload these logos and their variations at the SwitchMed logo archive 2018 in English.

SwitchMedImplementing partners (versions)

English Versions

French Versions


Applications


ApplicationsSocial Media Avatars

Considering the limited space to display the full logotype of SwitchMed on social media avatar, the SwitchMed symbol can be used as an exception.

The EU contribution should be acknowledged in other ways, including in the profile description and the use of the full SwitchMed logotype in the social media banners.

We pass an invisible line and what opens ahead of us is breathtaking. Wadi Rum, this gigantic desert used to be an ocean, too. In a rudimentary truck we are flying across the desert.

NEWS

SwitchMed

Promoting sustainable agriculture This pilot project aimed to develop agricultural modules to promote sustainable practices. #policymakers #thejourneyofathousandmiles

1

Tweets

3

Photos & videosTweets & replies

1,912 5,4911 57FOLLOWING

4,248FOLLOWERSF AVORITES LISTSTWEETS

Follow

TweetSearch TwitterDiscoverMessagesNotificationsHome

SwitchMed@SwitchMed

SwitchMed supports and connects stakeholders to scale-up eco and social innovations in the #Mediterranean #ecoinnovation #circulareconomy #greeneconomy #MENA

SwitchMedExperience #Egypt differently on your next vacations, thanks to #TheSwitchers Sustainable Travel Guide #sustainable #TravelWell

What’s beyond Bitcoin? The future of Blockchain. We talk to Alex Puig a software R+D engineer and tech entrepreneur always involved in innovation services and technologies.

Barcelona, Spain

switchmed.eu/enJoined January 2015

1,375 Photos and videos

4,197

SwitchMed

Interview with @aminedraoui at @mornagecofarm. “Everbody said ecological projects and economy do not fit. We are discovering that it is completely the opposite” #switcher #switchmedradio #ecofarm #tunisia

SwitchMed@SwitchMed

Page 28


ApplicationsSocial Media banners

Considering the limited space to display the full logotype of SwitchMed on social media avatar, the SwitchMed symbol can be used as an exception.

The EU contribution should be acknowledged in other ways, including in the profile description and the use of the full SwitchMed logotype in the social media banners.

Page 29


ApplicationsCorporate Word Documents

There is a template provided in order to produce neccessaryword documents. As a general rule the colour of the thematic area related to the document should be used accordingly, across touch points within the word document. These colours are specified on page 20 in this document.

Cover images can be replaced, and should correspond to the images used inin each thematic area of the website (Industry, Start-ups and GE, Policy and Networking Facility).

Page 30


ApplicationsCorporate Presentations

There is a powerpoint template provided in order to produce neccessary presentations. As a general rule the colour of the thematic area related to the document should be used accordingly, across touch points within the presentation. These colours are specified on page 20 in this document.

Text should be short and direct, using images to help build a narrative and to keep the presentation visual.

Cover images can be replaced, and should correspond to the images used inin each thematic area of the website (Industry, Start-ups and GE, Policy and Networking Facility).

Page 31

Title of Presentation Date p.

Enter quote or key information here.

Title of Presentation Date p.

Section Opening Title

Name of speaker or any otheradditional information

Title of PresentationTitle of Presentation

Page Title 1. Add bullet point2. Add bullet point3. Add bullet point4. Add bullet point5. Add bullet point6. Add bullet point7. Add bullet point8. Add bullet point

Cover page Bullet point listSection opening

Series of images Quote or key information page Text and image


SwitchMed Templates

SwitchMed CommunicationPieces

1. To use if you are working for SwitchMed– SwitchMed Report Template– SwitchMed Power Point Template– SwitchMed Agenda Template– SwitchMed Minutes Template– SwitchMed Letter Template

2. Templates will be available in the Media section of SwitchMed website.

– Newspapers– Leaflets– Infographics– Posters– Booklets

3. How to change the cover of the SwitchMed Report Template:

SwitchMed Power Point Template (If you would like to add the title of the presentation, author, date etc, you should go to: View > Master slide > Add your changes there > Save > Click normal view.)


Printing CommunicationMaterial

If you would like to print SwitchMed’s communication material please follow these guidelines:

– Paper: Use certified recycled paper, if possible an option of certifiedpaper that follows the ISO 14001 guidelines.

– Format: depending of the piece.– Colour: CMYK, try to use sustainable vegetable inks if possible

DisclaimerThe following text must accompany printed publications, in accordance to EU regulations:

“This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of the ORGANIZATION NAME and can in no way be taken to reflect the views of the European Union.”


Social Media Channels

SwitchMed Website

– Facebook – YouTube– Linkedin– Twitter– Flickr– Instagram

– SwitchMed

https://www.facebook.com/switchmed.eu

https://www.youtube.com/channel/UCzsiTQGcwZMM2ZvO8UKaihg/feed

https://www.linkedin.com/company/switchmed/

https://twitter.com/switchmed

https://www.flickr.com/photos/133921170@N02/albums

https://www.instagram.com/switchmed.programme/

https://www.switchmed.eu/en


Art DirectionImages


Image Art DirectionAims and Objectives

Images are essential to the SwitchMed brand, they are used to inspire, explain, tell stories and engage with the audience. There needs to be a good balance of content in order to create a strong visual around SwitchMed. Image content should fit some of these categories: The Mediterranean, People in the field, Event networking, SwitchMed activities, Inspiring mood images.

The style and treatment of image is also essential to good communication, they should be of high quality, sharp and primarily in full colour.

Websites for free stock imagery:UnsplashFlickrSwitchMed flickr

https://unsplash.com/

http://Flickr

https://www.flickr.com/photos/133921170@N02/albums


Image Art DirectionThe Mediterranean

Use images rich in colour showing the vibrant culture of the Mediterranean. Use landscapes, cities, the sea, architecture and try to use images that show people.

Avoid clichés and simplified representations of the region.


Image Art DirectionPeople in the field

It is important to truly represent the nature of SwitchMed, showing people in action within the field in order to engage with the audience. Use images of individuals and also groups of people, be careful to have a balance of both males and females.


Image Art DirectionActivities and Initiatives

In order to help explain the activities and work of SwitchMed it’s important to use images. Try not to just focus on one field of work, showcasing the broad work of SwitchMed. Use images that inspire as well as inform, balancing images with and without people.


Image Art DirectionInpsirational and Mood

Inspirational and mood images are essential to inspire and engage with the audience. They should be used alongside more informative images to help build an overall narrative.

Use images that showcase moments, inspiring landscapes, cultural images, and architecture within the Mediterranean.

Contact The SwitchMed Networking Facility, is hosted by the Regional Activity Centre for Sustainable Consumption and Production (SCP/RAC).

Sant Pau Art Nouveau Site – Nostra Senyora de la Mercè Pavillion. Carrer Sant Antoni Maria Claret, 167. 08025 Barcelona (Catalunya) Spain

For further information on the SwitchMed activities please contact:

Burcu TunçerTeam Leader SwitchMed Networking Facilityp: +34.93 5538782f: +34.93 553 8792e: [email protected]

Please visit theSwitchmed website:www.switchmed.eu

https://www.google.com/maps?q=Carrer+de+Sant+Antoni+Maria+Claret,+167.%0D+_08025+Barcelona,+Catalunya+(Spain_&entry=gmail&source=g



mailto:[email protected]

http://www.switchmed.eu