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Swiss Village in Masdar – Local Hub, Global Swiss Cleantech Reference
Abu Dhabi, 19. January 2010
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Introduction
From Swiss Village in Masdar City to Swiss Cleantech
(World-leading Eco-City, Cleantech Cluster, Abu Dhabi)
(Swiss Foundation)
(Swiss Cleantech Reference Project)
Swiss Cleantech Export Plattform
2006 2007 2008 2009 2010
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Masdar
Location, Abu Dhabi
Al Ain
Dubai
Sharjah
Abu Dhabi
MASDAR
Abu Dhabi Emirate
UAE
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Masdar
World-leading Eco-City, Serious Project
Masdar City Stats
> 40’000 inhabitants, 50‘000 commuters
> 6m sqm of built-up area, USD22bn
> 100% REN, CO2 neutral, zero waste, car free
> Cleantech Cluster, Swiss Hub
> Cutting edge urban planning & building tech
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Masdar
Design Approach: Traditional Arab Cities
Shibam, Yemen Masdar, Abu Dhabi
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Masdar
Design Approach: Adapt to Nature - Sun
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Masdar
Design Approach: Harvest the Sun, 10MW PV Plant, ‘small’ first Step
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Masdar
Design Approach: Adapt to Nature - Wind
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Masdar
Uniqueness: City Layers
Personal Rapid Transport, Services
Main Infrastructure & Rapid Transport
Pedestrian Level
Buildings
Parks, Green Fingers
PV Roofscape
Ground Level
Raised Level
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Masdar
Uniqueness: Transport
Metro/Fast Rail
Car Parks
LRT (Light Rail)
PRT (Personal Rail)
Car Park (Residents)
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Masdar Reality Today (MIST University, MIT)
Masdar City, October 2009
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Masdar
Significance: ‘The First Serious Eco-City, Dividends for All’
Financial Times, 10/10/2009:
“...Abu Dhabi’s determination to remain at the centre of the energy market may yet bear dividends for us all”
“...it is here that the world’s first serious eco-city is being built”
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Motivation
Fundamental Drivers, Growth?
Growing World Population
Ecological Footprint/Debt, Growth?
Growing Living Standards, Consumption
01/2010: 6.9bn
x 2 x 10
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Motivation
’Dividends for us all?’ Maldives?
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Solution
1. Recognition: Global Problem, Targets/Framework
Blue mamrble
Ecological Framework
Social Framework
Dynamic Market
…one planet ...targets & policy framework
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Solution
2. Action: Sustainable Development through Cleantech, Clean Growth
Ecological Framework
Social Framework
Dynamic Market
Definition
• Sustainable business (1-planet ready)
• Resource efficiency (conservation, area, emissions, etc) & social responsibility
• All industry sectors (not an ‘industry’, but ‘quality-factor’)
• Products & services, processes & business models
• Anywhere in the value chain > The right growth, attractive
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Solution
Building & Urban Planning, Half the Sustainability Story
World Energy/Resource Consumption, Buildings (Avg)
Buildings (50%)
Transport (25%)
Industry (25%)
Time Spent, Urban Population (Avg)
Outdoors (10%)
Indoors (90%)
AND
…ongoing Urbanization ...Health & Efficiency
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Motivation
Theory, Changing Rules: Chartered Cities, Paul Romer
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Motivation
Masdar: New Rules, Uniqueness/Complexity, Pilot
‘Waste’
Water
Electricity
Cooling/Heating
Mobility
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Swiss Village
Masdar’s ‘Swiss Village’ Neighbourhood
Swiss Village
ADFEC HQ
MIST-University
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Swiss Village
Size Comparison (12ha + 5ha Expansion)
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Swiss Village
Size Comparison Visual, Zurich/Limmatquai
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Swiss Village
Strategic Partnership Agreement
Swiss Companies
General Cooperation Terms, Official Backing
Specific Tenancy & Supply Contracts
Key Terms
• Swiss Zone, Masdar Ownership
• Different Swiss architects, PM
• Swiss exports & tenancy
• MINERGIE™ adaptation
• Communication
Partners/Members
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Swiss Village
Association: Information Platform & Interest Representation
Membership: Swiss Companies
1. General Member (all), CHF 1’000
2. Silver Sponsorship, CHF 25’000
3. Gold Sponsorship, CHF 50’000
Scope of Support & Sponsorships
> Basic package: Administration & 1st Level support support/guidance
> Additional services & priority access rights for sponsors & tenants
> Additional services on demand, (via partners)
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Swiss Village
Swiss Cleantech Hub, Masdar’s ‘Fillet Piece’
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Swiss Village
Different Usage Types – Emerging Swiss Cluster, 20 LOIs !
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Swiss Village Planning Exports: New City, with MANY different Needs
NOTE:
> Products & Services
BKP
Using Typ
Residences
Offices
Retail
School
Light
Manufacture
Infrastructure
Stru
ctu
re
Tec
hnic
s
Fini
shin
g
Wo
rk
Spe
cia
l
Equi
pm
ent
Exte
rna
l W
ork
Furn
ishi
ng
Oth
ers
Supply Opportunitie
s:
CHF500+m in
Swiss Villa
ge Alone
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Swiss Village
Tenancy: Attractive Swiss Cleantech Hub in Masdar
Baseline
> Top Masdar Location
> Freezone
> Top Quality/Livability (unique: indoor air, wellbeing/car free, etc)
> Swiss as early Masdar inhabitants...we’ll shape it!
Key Points
> Competitive pricing
> 5 Year commitment periods
> Modern Swissness, Swiss Cleantech Cluster
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Swiss Village
Key Advantage: Pilot, First Mover, Expansion & Association
(1) Inside Swiss Village
(2) Other Masdar
(3) Beyond Masdar
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Swiss Village
Signalling: Switzerland & Swiss Village at WFES 2009
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Swiss Village
More Signalling, WFES 2010 (from 30 to 130 SVA Members)
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Swiss Village
Status: Getting Specific, 130 Members, First Contracts
• Growing: Large & small firms
• Goal: Several hundred
• Consortia, JVs, etc.
• Direct personal links, local representative
• Government backing
• Super Support by the Embassy
• First Contracts, getting specific
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Swiss Village
Planning Ongoing – Swiss Architects, Masdar Selection, SVA Lead
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Swiss Village Abu Dhabi Association (SVA)
Key Contacts, In Addition to Rolf Gobet (OPI) & Nick Beglinger (FFGS)
Tal Siegel & Deborah Jaillet Member Relations – Zurich, Geneva [email protected] [email protected] +41 44 387 4010
Davide Orifici & Waffa Hijjawi Procurement [email protected] [email protected] +41 79 747 1057 +971 50 626 7471
Thomas Balmer Public Relations [email protected] +41 43 268 32 34
Thomas Caro Masterplan Coordination [email protected] +41 44 421 2405
Martin Hahn Tenancy [email protected] +41 44 387 1005
Viviane Mor Swiss Pavilion, WFES [email protected] +41 43 288 1884
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Beyond Masdar
From Swiss Village to ‘Swiss Cleantech’
Swiss Cleantech™
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Switzerland
Top Education, Organisations….Innovative & Competitive
ipcc.ch
WEF
European Innovation Index
Competitiveness Ranking
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Switzerland
Much to Offer in Sustainability, Increasingly Important Differentiator
Environmental Performance Index 2008,
Yale University, Center for Environmental Law &
Policy (Top 15)
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Switzerland
Example: MINERGIE Building Standard, Key Swiss Asset
LEED (US Equivalent) Q3 2009: 1‘950 certifications
Swiss Sustainable Building Standard Q3 2009: 14‘500 certifications
1/100
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Switzerland
MINERGIE: Research & International Rollout Ahead
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Switzerland
swisscleantech Association, 2010 Start, 100+ Members, Relevant Player
Ecological Framework
Social Framework
Dynamic Market
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Switzerland
Swiss Cleantech Export Platform by Osec
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News/Updates
Cleantech Moves: Stay Tuned with nachhaltigkeit.org
Website: 11/01/2010
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Conclusion
Swiss Village, Swiss Cleantech
1. One planet requires Cleantech
2. Abu Dhabi‘s Masdar shows what is possible today
3. Swiss Village is the Swiss Cleantech Hub in Masdar
4. Switzerland is a sustainability & innovation leader, competitive!
5. Cleantech is a very attractive opportunity for Swiss business, in Abu Dhabi and beyond!
>> Become SVA Members, Secure Sales & Space…best both!
www.swiss-village.com
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Disclaimer The information contained in this document is confidential and privileged. This document and the information contained herein may not, in whole or in part, be copied, reproduced, distributed, or otherwise made available to any other party and under any circumstances without prior written approval of Swiss Village Abu Dhabi e.V. (”SVA"). While SVA has exerted great care and diligence with respect to the contents of this document, it makes no representation or warranty as to the accuracy or completeness of the information contained in, or for any omissions from, this document or any other written or oral communications transmitted to the recipients.
Thank you - Document Information
Presented At
Swiss Business Council Meeting for WFES 2010
Abu Dhabi, 19 January 2010
Presented By Swiss Village Abu Dhabi Association (SVA) & FFGS c/o Wenger Vieli, Dufourstrasse 56, 8008 Zurich, Switzerland
Nick Beglinger ([email protected]) Tal Siegel ([email protected]
File SVA_SwissVillage_WFES2010AD_19012010_NDB_v03.ppt/pdf
